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Mumbai: Influencer Marketing has evolved significantly over the past few years. As opposed to 2017, influencer marketing involves much more than finding people with the highest...
Mumbai: Facebook, Instagram, and WhatsApp parent-company Meta has appointed Dilpreeta Vasudeva as the marketing lead for business messaging (WhatsApp, Instagram & Messenger). Prior to joining Meta,...
Mumbai: Bajaj Pulsar prepared to add two new bikes to their roster – the P250 Brooklyn Black and N160 Brooklyn Black. The challenge – to create...
Mumbai: The OTT space in India is exploding. There are a plethora of options available for people to watch online. Be it any genre, one will...
Mumbai : Instagram has emerged as a platform where many people spend hours and hours scrolling down. It has over a billion monthly active users (MAU)....
Mumbai: Meta has launched on Tuesday updated 3D Avatars in India for Facebook and Messenger. The new avatars will also be available on Instagram. The new...
Mumbai: Photo sharing site Instagram has revealed that memes have become a pivotal part of pop culture on the platform and it shared the top trends...
Mumbai: The digital dominance in marketing dollars notwithstanding, with continued digital fragmentation, marketers report data accuracy, measurement, and ROI as paramount concerns. While 69 per cent...
MUMBAI: Zoomcar announced the success of its marketing campaign #BeatPeZoomkar with over 50 upcoming rappers in India. Zoomcar revealed that the marketing campaign turned out to...
Mumbai: Viral Fission’s content arm Studio TBH has announced its collaboration with Mumbai Indians. This partnership aims to engage with the gen-z audience through relatable, wholesome, and trendy...
Mumbai: “Baywatch” star Pamela Anderson is keen to set the record straight with a new documentary on Netflix. The star, whose life story, tumultuous marriage to rocker...
Mumbai: Punjabi is the most popular regional language, while Korean takes the lead as the most preferred international language in India, revealed Iplix Content Consumption Survey. 52.5...
Mumbai: The Advertising Standards Council of India (ASCI) has declared that the paid partnership tag that influencers carry in their advertorial posts on Instagram meets the...
Mumbai: The very genesis of the internet was to be decentralised, and that’s partly true even today. You can send an email from your Gmail to...
Mumbai: As part of Instagram’s ‘We Are In The Making’ campaign that celebrates young people who’re in the making, and in the run-up to Meta Fuel...
Mumbai: India has topped the charts in recording the largest number of installs of social media application – Instagram, according to the latest report by Sensor...
Mumbai: Social networking application Instagram is set to introduce a new ‘Collabs’ feature that will allow users to collaborate with others on feed posts and reels...
New Delhi: Social media giant Facebook along with its subsidiary platforms, Instagram and WhatsApp experienced one of its longest global outages on Monday night after the...
Mumbai: Bollywood actor Shah Rukh Khan has set the social media and his followers abuzz on Sunday when he posted a teaser on his social media...
Mumbai: Homegrown men’s lifestyle and grooming brand Beardo has announced a nationwide search for ‘India’s Next Beardo, 2021’. As an ode to its tribe of half...
New Delhi: As its rival TikTok continues to rise up the charts, the social media giant Facebook has announced that it is all set to invest...
Mumbai: Edtech company for higher and professional education Great Learning of launched its new brand campaign #NayeZamaaneKiDegree in a bid to create awareness about the new...
Mumbai: Messaging services company Gupshup on Friday announced the addition of the Messenger API for Instagram to its platform. This will now allow Gupshup businesses to benefit through...
KOLKATA: Social media platforms in India, barring Koo, failed the compliance test of the Indian government to appoint grievance officers in India as the three month...
New Delhi: Social media giant Facebook Inc said on Thursday that it will begin testing advertisements on Instagram Reels in India as it aims to expand...
KOLKATA: In last June, a number of short video platforms stepped into the limelight after the Indian government’s unceremonious ban on popular Chinese-origin app, TikTok. After...
NEW DELHI: The void that TikTok left in the Indian short video sharing ecosystem has been plugged by a rash of similar homegrown apps, which are...
NEW DELHI: In a bid to overpower short-video platform TikTok, image sharing app Instagram has rolled out a new feature called Remix. The Remix feature allows...
KOLKATA: WhatsApp, Facebook and Instagram were inaccessible all over the world for a brief period on Friday. In India, services went down around 11 pm (local...
NEW DELHI: Facebook has indefinitely banned US president Donald Trump from its platform after he tried to incite violence at the US Capitol earlier this week....
NEW DELHI: Insecurities. Everyone has them. Stemming from the perception of how others see us. In the age of Instagram we’re all on display, and for...
KOLKATA: At the first Facebook Fuel For India virtual event, Instagram said it is democratising expression for people in India. And to underscore its commitment, the...
NEW DELHI: In the times of social distancing and digital evolution, when millennials are spending a substantial amount of their time on the internet, brands are...
MUMBAI: People tend to have a fixed perception when it comes to actor Rana Daggubati – that of a consummate action hero. What they don’t know...
NEW DELHI: Ahead of Diwali, Instagram has introduced an AR effect called ‘Share Your Light’, and a host of IGTV shows with creators such as Shirley...
NEW DELHI: It started, as many viral sensations these days do, with an Instagram post. Only this time, it wasn’t a celebrity’s staged photo-op or a...
KOLKATA: Instagram on Thursday launched a new campaign called Love Runs Deep which will provide a unique marketing platform to businesses, with a little help from...
KOLKATA: After TikTok was banned in India, the short format video app category has seen a rapid explosion of small and big players attempting to fill...
KOLKATA: In the wake of the government of India banning 59 popular Chinese Apps, Kantar, has released insights on the impact of this ban on consumers’...
NEW DELHI: The ban on TikTok surely made a dent in influencer marketing since it wasn’t just a space for content creativity but also for brands...
NEW DELHI: Instagram today announced the extension of the testing of Reels, a new video format, to India. This format offers a new way to create...
KOLKATA: The recent ban on Chinese social media platform TikTok in India sent shockwaves across the country's TikTok community. The platform, which leverages viral, user-generated content,...
KOLKATA: While the lockdown demotivated many, it did not stop OTT platform SonyLIV from taking a bold stop. With new content in-store, SonyLIV is reviving itself...
New Delhi: On Monday, thousands had a career in making videos and overnight they are jobless, adding to the existing recession in the country. TikTok was...
National: Continuing the streak of offering the most experiential and innovative events to its riders, Harley-Davidson India recently hosted India’s first-ever live virtual Eastern H.O.G. ®...
NEW DELHI: Social media platforms, which were a boon for brands, seem to have turned into a bane now. After consumer product giant Unilever announced that...
MUMBAI: Even before the lockdown, Bollywood actors had started to make themselves prominent on social media. During this pandemic, Instagram, YouTube and TikTok gave TV stars...
The Covid2019 pandemic has presented serious challenges when it comes to stabilising the overall economy amidst lockdown, one of which is changing industry dynamics. Covid2019 has...
MUMBAI: Recently, micro-blogging site Twitter joined the likes of Instagram, Snapchat and Facebook by launching fleets, stories which will disappear in 24 hours. The purpose is...
MUMBAI: Instagram will soon start sharing revenue with creators through ads in its long-video format section, and by letting the viewers purchase badges on Instagram Live....
