New Delhi, 22 March: A new social campaign has been launched coinciding with the festival of colours Holi to either bust or reveal the reality behind some myths about colours.
‘All About You’ from Deepika Padukone seeks to reveal the truth behind what it terms as absurd myths like women wearing too much red are easy or that wearing jazzy colors should only be worn at night.
The campaign seeks to address various do’s and don’ts when it comes to wearing certain colors; how to wear them, which colours suits what skin tones, and which body types and more. With this campaign, ‘All About You’ encourages users to share the colour myths they have come across and have been conditioned to follow.
The campaign has already picked up and many are sending selfies on Instagram, Twitter and Facebook holding up placards sharing their color myths, with the tag #AllAboutColours.
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New Delhi: March 8, 2016: TLC, India’s favourite lifestyle destination celebrated the leap day this year by inspiring people to create a memory by indulging in their passion. With a unique digital campaign – #TakeTheLeap, TLC connected with thousands of millennials urging them to tick off items from their bucket list.
From jumping off a cliff to starting a new fitness regimen to helping people in need, fans expressed the change they wanted to bring about this leap day on TLC’s social media pages. The campaign gave fans a reason to turn their dreams into reality take the leap from thinking to doing.
The month-long campaign gained immense popularity on Facebook, Twitter and Instagram, and invited fans to make the most of the bonus day by sharing their experiences on social media with the hashtag #TakeTheLeap. Thousands of fans participated in the contest on the TLC India Facebook and Twitter pages and won exclusive merchandise.
New Delhi: March 8, 2016: TLC, India’s favourite lifestyle destination celebrated the leap day this year by inspiring people to create a memory by indulging in their passion. With a unique digital campaign – #TakeTheLeap, TLC connected with thousands of millennials urging them to tick off items from their bucket list.
From jumping off a cliff to starting a new fitness regimen to helping people in need, fans expressed the change they wanted to bring about this leap day on TLC’s social media pages. The campaign gave fans a reason to turn their dreams into reality take the leap from thinking to doing.
The month-long campaign gained immense popularity on Facebook, Twitter and Instagram, and invited fans to make the most of the bonus day by sharing their experiences on social media with the hashtag #TakeTheLeap. Thousands of fans participated in the contest on the TLC India Facebook and Twitter pages and won exclusive merchandise.
MUMBAI: Amidst the blazing presence of several social media and networking platforms like Twitter, Facebook, Whatsapp, Instagram and Pinterest, it is hard to imagine a way to socialise and network without needing to share, like, tweet, tag and hashtag others. However, the fact remains that people did network, hangout and have vibrant discussions even before social media existed; be it over hot steaming mugs of coffee, at the dinner table at home or over clinking bottles of beers at parties. Kingfisher strikes this note with a new cleverly crafted campaign that declares the popular alco-beverage brand from United Beverage Limited as the Original Social Network.
Through a series of seven short and snappy videos titled Channel, Follow, Check In, Whatsapp Tick, Sharing, Trending and Tinder, the brand establishes Kingfisher beer as an essential element of socialising while using modern social media jargon like ‘#TheRightSwipe’ for Tinder, ‘share’, ‘like’ and the concept of double ticks on Whatsapp.
While JWT is the creative agency for the campaign, Kingfisher has given the digital mandate for the same to 22feet Tribal Worldwide
“Until recently before the advent of social media, networking was around beer. Now, after seeing the new way youngsters socialise we thought of giving a new spin to the old idea of networking over beers, yet giving the modern terminology that the youth is familiar with,” United Breweries marketing senior vice president Samar Singh Sheikhawat tells Indiantelevision.com.
Taking the digital first route, the brand plans to release the campaign on digital platforms a week before its scheduled release on television and other traditional media, which is slotted for the beginning of April, followed by a 360 degree marketing campaign for the same.
“Keeping in mind that partnerships is the way forward, we are engaging with Google, Facebook and Twitter and plan to sign annual agreements with such platforms across all our campaigns. We are currently in dialogue with Google, Adobe and Twitter with whom we will be signing partnership contracts with an aim to become the most salient alco-bev brands across these platforms over the next few years. Given the nature, magnitude and aim of the campaign, the brand is heavily investing into The Original Social Network,” says Sheikhawat.
“Between television and digital it’s a very large component of our spends. In the financial year 2015 – 2016, almost 15 per cent of our spends on marketing for brand Kingfisher will go into The Original Social Network. For the next year (2016 – 2017), we will be increasing the spends to 20 per cent,” reveals Sheikhawat revealing that the brand intends to shoot an original film to take the campaign to the next phase.
“If one were to consider the peripheral promotional videos, the budget for the campaign may go up to 25 per cent,” asserts Sheikhawat.
Alcoholic beverage brands have long mastered the art of surrogate advertising without making direct reference or showcasing the same in traditional media. Some use music cassettes and CDs, while others use websites as references. It is no doubt a creative challenge for marketers of alcoholic beverages to come up with new innovative ways to make a brand statement.
“I think the industry has found a way around it. We, at Kingfisher have a viable alternative, which is the Rs 200 crore packaged drinking water brand from Kingfisher. Unlike other brands, we use this legitimate viable product to our advantage,” Sheikhawat shares.
Keeping the constraints in mind the new campaign becomes all the more important for it highlights the moments around the product rather than the product itself.
“If we connote the micro moments around beer, we can find nomenclature for the same in social media that we are used to. So we thought it would be a good idea if we could build a campaign on this sentiment that marries both worlds of networking,” he adds.
On the digital front, since YouTube doesn’t allow alcohol advertising, Kingfisher will go for a non product communication of the brand on the platform. The same goes for the open page that the brand has on Facebook. On the other hand, on its age-gated page, the brand will go for product advertising.
MUMBAI: Amidst the blazing presence of several social media and networking platforms like Twitter, Facebook, Whatsapp, Instagram and Pinterest, it is hard to imagine a way to socialise and network without needing to share, like, tweet, tag and hashtag others. However, the fact remains that people did network, hangout and have vibrant discussions even before social media existed; be it over hot steaming mugs of coffee, at the dinner table at home or over clinking bottles of beers at parties. Kingfisher strikes this note with a new cleverly crafted campaign that declares the popular alco-beverage brand from United Beverage Limited as the Original Social Network.
Through a series of seven short and snappy videos titled Channel, Follow, Check In, Whatsapp Tick, Sharing, Trending and Tinder, the brand establishes Kingfisher beer as an essential element of socialising while using modern social media jargon like ‘#TheRightSwipe’ for Tinder, ‘share’, ‘like’ and the concept of double ticks on Whatsapp.
While JWT is the creative agency for the campaign, Kingfisher has given the digital mandate for the same to 22feet Tribal Worldwide
“Until recently before the advent of social media, networking was around beer. Now, after seeing the new way youngsters socialise we thought of giving a new spin to the old idea of networking over beers, yet giving the modern terminology that the youth is familiar with,” United Breweries marketing senior vice president Samar Singh Sheikhawat tells Indiantelevision.com.
Taking the digital first route, the brand plans to release the campaign on digital platforms a week before its scheduled release on television and other traditional media, which is slotted for the beginning of April, followed by a 360 degree marketing campaign for the same.
“Keeping in mind that partnerships is the way forward, we are engaging with Google, Facebook and Twitter and plan to sign annual agreements with such platforms across all our campaigns. We are currently in dialogue with Google, Adobe and Twitter with whom we will be signing partnership contracts with an aim to become the most salient alco-bev brands across these platforms over the next few years. Given the nature, magnitude and aim of the campaign, the brand is heavily investing into The Original Social Network,” says Sheikhawat.
“Between television and digital it’s a very large component of our spends. In the financial year 2015 – 2016, almost 15 per cent of our spends on marketing for brand Kingfisher will go into The Original Social Network. For the next year (2016 – 2017), we will be increasing the spends to 20 per cent,” reveals Sheikhawat revealing that the brand intends to shoot an original film to take the campaign to the next phase.
“If one were to consider the peripheral promotional videos, the budget for the campaign may go up to 25 per cent,” asserts Sheikhawat.
Alcoholic beverage brands have long mastered the art of surrogate advertising without making direct reference or showcasing the same in traditional media. Some use music cassettes and CDs, while others use websites as references. It is no doubt a creative challenge for marketers of alcoholic beverages to come up with new innovative ways to make a brand statement.
“I think the industry has found a way around it. We, at Kingfisher have a viable alternative, which is the Rs 200 crore packaged drinking water brand from Kingfisher. Unlike other brands, we use this legitimate viable product to our advantage,” Sheikhawat shares.
Keeping the constraints in mind the new campaign becomes all the more important for it highlights the moments around the product rather than the product itself.
“If we connote the micro moments around beer, we can find nomenclature for the same in social media that we are used to. So we thought it would be a good idea if we could build a campaign on this sentiment that marries both worlds of networking,” he adds.
On the digital front, since YouTube doesn’t allow alcohol advertising, Kingfisher will go for a non product communication of the brand on the platform. The same goes for the open page that the brand has on Facebook. On the other hand, on its age-gated page, the brand will go for product advertising.
NEW DELHI: Facebook today invited entries for the fifth year for the best creative work being shared on its platform.
More businesses are using Facebook and Instagram to connect with audiences and tell stories than ever before and the FB Awards showcase the power of Facebook and Instagram as creative canvases.
The 2015 FB Awards represented the biggest and most inspiring creative collection yet. Facebook reviewed over 2,700 submissions from 160 countries that offered a snapshot of the state of creativity and innovation across Facebook, Instagram and the entire industry.
With so many countries outside the United States submitting their work for the 2015 Awards, it was clear that the awards would have to be internationalised this year, a Facebook statement said. For the first time ever, the entry and judging process will be entirely mobile.
Apart from internationalising the Awards Programme, all countries will now have the ability to be recognised for great work within their region, with local creative executives from each region as judges at the Regional Voting Events.
The Regional awards being give are Best of APAC, Best of EMEA, Best of LATAM and Best of NA.
The top winners from each Regional Voting Events will move to the Global Judging Event. The judging process is in three rounds this year due to the volume of entrants.
In April, members of the Facebook Creative Shop will review the submissions and announce those moving on to the Regional Voting Events. In May, the Regional Voting Events take place and Best of APAC, LATAM, NA, and EMEA are selected; and in June the top winners of each Regional Voting Events will move to the Global Judging Event in NYC, where Global Creative Council will select the best campaigns in each category.
For the first time ever, the FB Awards will recognise small business advertisers who have earned effective, eye-opening results. Winners of this category will also receive FB Ad Credits.
The awards will recognise more aspects of creative excellence in marketing and effective business results and the best use of Facebook family of brands. In addition, awards will be given to the most creative, original and well-executed Facebook and/or Instagram campaign concepts. Innovation in the small business category awards will be given to those who successfully captured the attention of local audiences and gained results with creative thinking on Facebook and Instagram. The Social for Good award will go to charitable/non-profit organisation campaigns that creatively and successfully raise awareness and drive positive social change using Facebook or Instagram, while the Integrated award will go to campaigns that creatively use Facebook as part of a larger, overall media mix.
MUMBAI: Salman Khan emerged as the most digital savvy celebrity with an overall score of 16.1, according to TO THE NEW Digital Celebrity Index for the month of September. Khan ranked as number one while Shahrukh Khan and Amitabh Bachchan ranked at number two and three scoring 14.6 and 14.5 respectively.
As per the TO THE NEW Digital data, Priyanka Chopra has emerged as the most active celebrity in social media, on the basis of highest number of posts on all the platforms including Facebook, Twitter and Instagram. Chopra topped the chart with a total of 531 posts. Amitabh Bachchan is the second most active celebrity after Chopra with a total of 168 posts.
On Facebook, Chopra had 75 posts during the month of September whereas Bachchan was close second with 71 posts during the same month. Female celebrities are more active when it comes to Instagram as compared to males. On Instagram, Chopra has total number of 66 posts. Sonam Kapoor was the second most active celebrity with a total of 45 posts.
Chopra had 704 tweets, most of which were about her American TV show Quantico, which was launched on 27th Sep. Amitabh Bachchan grabbed the second spot in the list with a total of 140 tweets which were more generic in nature.
Madhuri Dixit emerged as the most engaging celebrity on the basis of highest number of netizens she had engaged with on all platforms including likes, comments and shares on Twitter, Facebook and Instagram. The posts made by Dixit were found to be most engaging among all the celebrities with a score of 11.8 M. Shahid Kapoor remained the second most engaging celebrity with a total engagement of 1.0 M. Shahrukh Khan was the most engaging celebrity with a total engagement of 694,913 for the month of September. Most of the tweets made by Shahrukh Khan were generic in nature where 32 per cent of his total tweets were re-tweets.
Madhuri Dixit received the highest engagement ratio of 47 per cent with 25.1M of total fans. Shahrukh ranked at number two with 38 percent of engagement ratio with 18.2M of total fans. Alia Bhatt, Shahid Kapoor and Sonam Kapoor ranked at number three, four and five with 34 per cent of engagement ratio with 9.6 M, 3.2M and 1.6 M of total fans. .
Deepika Padukone has the highest reach across social media platforms (Twitter, Facebook and Instagram) with total of 39.8 M fans. It was also observed that despite very high number of posts, Priyanka Chopra could not gather many fans and ended up securing only fifth position among all the celebrities with total fan base of 31.7 M fans on all the social media platforms combined. Padukone had the highest number of Facebook fans among all the celebrities that was close to 27.6 M while Salman khan was close second with a total of 27.1 M fans and Amitabh Bachchan was close to 21.9 M of fans and ranked at number three. Padukone also topped the fan base on Instagram with 3.7M fans. Alia Bhatt was a close second with a total of 3.5 M fans. Priyanka Chopra secured third position with 3.4 M.
It was noticed that male celebrities had higher number of fans as compared to female celebrities when it comes to Twitter. Unlike Facebook or Instagram, Amitabh Bachchan has the biggest fan base on Twitter with a close to 17.3 M followers. Shahid Kapoor remained a close second with a total of 15.7 M fans. Even after having the biggest celebrity base on Facebook as well as Instagram, Deepika Padukone could only secure 4th place with respect to the fan base on Twitter.
Salman Khan came up as the most searched celebrity by netizens on Google with a total of 4.5 M searches during the month of September. That also overlapped the other celebrities in a big way, since the second most searched celebrity, Paukone could only secure 2.5 M searches for the same duration. Anushka Sharma bagged third position with 2.4M searches, Shahrukh Khan secured fourth spot with 2.3 M and Akshay Kumar grabbed fifth place with 1.5 M searches.
MUMBAI: Sky Sports and Whistle Sports have launched a new social media channel dedicated to creating original football content. Using Sky’s Soccer AM brand, it will go live today (18 September, 2015) and be available to watch on multiple platforms, with its own YouTube channel and a presence on Facebook, Instagram, Snapchat, Twitter and Vine.
The content produced will feature new faces such as England Women’s footballer, Alex Scott as well as bringing together existing Sky Sports on-screen talent Adam Smith from Soccer AM and Laura Woods. There will be original programming, entertaining videos and posts covering football topics, such as gaming, fantasy football, stats, and skills.
It is the first collaboration since Sky’s $7 million investment in Whistle Sports in October 2014. Since then the two companies have been working together on creating exciting new content, aimed at young millennials.
Sky Sports director of digital media Dave Gibbs said, “Whistle Sports has led the way in producing entertaining digital sports content in the US for some time now with hugely engaged audiences. The new Soccer AM channel on social media is going to do something very different to what football supporters are used to from Sky Sports. We will produce new types of content, with new presenters for new audiences. By combining our expertise and talent, we hope to produce something that will really excite young football fans.”
Whistle Sports CEO John West added, “Young millennial sports fans increasingly use social media to drive their engagement with live sports. Our community of compelling creators have grown to serve that need and engage a growing generation of global sports fans,” pointing out that Whistle Sports recently broke an aggregate 100 million global fans and followers across social platforms.
“Sky makes a perfect partner for our international expansion due to their commitment to innovation. This new brand, new content and new approach around the world’s most popular sport is a great new offering,” he said.
The Soccer AM channel on social media will feature a number of original content strands including event weeks, with quarterly programming focused on specific themes, as well as new regular shows. On a Monday morning, it will take a fun look at the quirky stories from the weekend’s football, and the Friday evening show will use data and stats to debate the key upcoming games.
The launch will see the first event week focused on the release of FIFA 16, bringing together some of the biggest names in vlogging to look at the characters that surround the game, its evolution and role in sports gaming. The partnership brings together Sky’s expertise in producing sports output including football, rugby and cricket with Whistle Sports’ proven capability in combining youth-orientated celebrities, innovative programming ideas and formats to make sport more accessible for younger audiences.
The partnership with Whistle Sports is part of Sky’s ongoing programme of investing in innovative startups that help Sky bring new ideas, insight and services into its business.
MUMBAI: Over the last four weeks Omnicom Media Group has successfully launched and delivered the first two Instagram self-serve advertising campaigns in the Australia market, for OMD clients McDonald’s and Qantas.
The McDonald’s campaign was the first Instagram self-serve campaign delivered outside of North America. Launching with immersive placement of video ad formats, overlaid with Facebook targeting signals, it delivered strong cost per view efficiencies.
Qantas followed by testing the waters with Mobile App Install ad formats. By supplying creative content to drive installs and targeting relevant customers who would benefit from using the app on Android or iOS devices they have been able to drive efficient results very early on in the campaign.
As one of the fastest growing social networks, Instagram delivers high impact placements targeting the right audiences in a space where they spend a huge amount of time, with the majority of the audience logging in via mobile.
Accuen, a wholly owned Omnicom Media group business unit housing media acquisition platforms; has been working closely with Instagram to test all available advertising formats and functionalities, and expect to see major developments in the product offering and analytics functionalities over Q4.
Accuen ANZ managing director Paul Shepherd said, “This is key example of innovative work delivered on behalf of clients, which illustrates the great working relationship we have with our clients and partners, McDonald’s, Qantas, Instagram and Sales Force.”
Shepherd added, “We have seen mass interest from clients across the group on how they can utilise Instagram moving forward as part of their digital strategies. It is great credit to our social marketing specialists Lucine Keverian and her team, who continue to deliver ground breaking expertise for our clients in this emerging media channel.”
Instagram Australia and New Zealand brand development lead Sophie Blachford said, “It’s a really exciting time for Instagram ads in Australia. We’ve spent the last 10 months working with clients to establish Instagram as a strong platform that drives branding success at the top of the funnel. With the Instagram ads API being enabled this will now help us make ads more relevant to the community, serve more diverse business objectives and make buying on the platform easier for advertisers.”
“OMD, Accuen, Qantas and McDonald’s have brought great experience into this beta phase new world of Instagram advertising. They are already gaining learnings testing some of the new action oriented formats, layering on Facebook targeting options such as geo location by State or custom audiences, and along with Salesforce are a key component in the evolution of ads on the platform as we look to a wider roll out in the comings weeks and months,” Blachford added.
BENGALURU: The Mark Zuckerberg led Facebook, Inc (Facebook) reported a 43 per cent increase in advertisement revenue in the quarter ended 30 June, 2015 (Q2-2015) at $3287 million (94.7 per cent of Total Revenue or TR) as compared to the $2676 million (92 per cent of TR) in Q2-2014 and a 15.3 per cent increase as compared to the $4420 million (93.6 per cent of TR) in Q1-2015. As is obvious, advertising revenue, which in any case formed the biggest component of TR is increasing its share of TR even more. Facebook offered fresh evidence of its allure to deep-pocketed big brands, as it and Google Inc., increasingly take the lion’s share of the fast-growing mobile advertising market says a Wall Street Journal report. (http://www.wsj.com/articles/facebook-revenue-rises-39-1438200350). Please refer to Fig A below.
TR in the current quarter improved by 38.9 per cent to $4042 million as compared to the $2910 million in the corresponding year ago quarter and increased 14 per cent as compared to the $3546 million in Q1-2015, which had seen q-o-q revenues dip.
A digression here – over the past few years, Facebook revenues (led by Ad revenue) trend to dip in the first quarter of the year. This could potentially lead to advertisers asking for, and with a higher chance of Facebook accepting/offering discounts in the first quarter of each year.
For the six month period ended 30 June, 2015 (6M-2015, YTD), TR increased 40.2 per cent to $7586 million as compared to the $5412 million in 6M-2015. Ad revenue in 6M-2015 was up 45 per cent to $7147 million (94.2 per cent of TR) as compared to the $4941 million (91.3 per cent of TR) in the corresponding year ago period.
Mobile Ad revenue share has been increasing in Facebook’s Ad and TR. Mobile Ad revenue represented approximately 76 per cent of advertising revenue for Q2-2015, up from approximately 62 per cent of advertising revenue in Q2-2014 and approximately 73 per cent in the immediate trailing quarter. Please refer to Fig B below.
User Data
Daily active users (DAUs) – DAUs were 96.8 million on average for June 2015, an increase of 17 per cent y-o-y.
Mobile DAUs – Mobile DAUs were 84.4 million on average for June 2015, an increase of 29 per cent y-o-y.
Monthly active users (MAUs) – MAUs were 1.49 billion as of 30 June, 2015, an increase of 13 per cent y-o-y.
Mobile MAUs – Mobile MAUs were 1.31 billion as of 30 June, 2015, an increase of 23 per cent y-o-y.
“This was another strong quarter for our community,” said Facebook founder and CEO Mark Zuckerberg. “Engagement across our family of apps keeps growing, and we remain focused on improving the quality of our services. Users now spend more than 46 minutes a day on average on Facebook and its other properties, including Facebook Messenger and photo-sharing app Instagram “.
The company’s income however did not keep up with the growth in revenue. Operating Income declined 8.4 per cent to $1273 million (31.5 per cent margin) as compared to the $1390 million (47.8 per cent margin) in Q2-2014, but improved 36.34 per cent q-o-q from $933 million (26.3 per cent margin) in the immediate trailing quarter.
Net income in the current quarter also declined 9.1 per cent to $719 million (17.8 per cent) as compared to the $791 million (27.2 per cent margin) in Q2-2014, but improved by 40.4 per cent as compared to the $512 million in the immediate trailing quarter. Please refer to Fig C below.
