ITV

Tag: Instagram

  • Season 2 of Woodland’s #AgainstAllOdds digital campaign returns

    Mumbai: The second season Footwear and apparel and apparel accessories brand Woodland’s #AgainstAllOdds digital campaign is back with highlighting the stories of people who are pursuing offbeat adventure sports in spite of severe obstacles.

    In the #AgainstAllOdds 2 series led by Interactive Avenues, Woodland’s Digital agency, 3 people from all walks of life come together to have a conversation about the disabilities, deterrents and dangers they had to face to overcome the barriers in their lives and emerge victorious. The grit and determination with which they overcame not only physical but mental and social barriers to reach their goals is a story worth sharing with the millions who will get inspired by them. The three people, each with a story to tell are Stanzin Dorjai, George Thengummoottil and Divyanshu Ganatra.

    These stories are being shared on Woodland’s Facebook and Instagram pages, providing them with an all-important platform to talk, share and raise awareness about the issues they had to face in their respective journeys.

    The brand says that the audience reaction to the campaign has been huge, where they have come up with their own stories which are just as inspiring and deserving to be shared. Till now, the Engagement Rate (Like + Share + Comment) of the campaign is 53,000+ and it had a Reach of 0.5+ million.

  • VLCC launches ‘beauty-full month’

    MUMBAI: VLCC, a leader in beauty and wellness industry in India, has announced the roll-out of its innovative “The Beauty-Full Month” campaign to celebrate womanhood across India. This multi-media marketing communications campaign, rolled out for the month of March 2017, aims to applaud the distinctiveness and beauty of every woman. The campaign is live on the company’s website, and its social media channels including Facebook, Twitter, Instagram and will also be supported with consumer engagement initiatives on-ground as well as print advertising. As a part of the campaign, VLCC is providing up to 50 per cent discount on specific services on a particular day.

    Conceptualized in-house, basis research and insights, the campaign around the Beauty Services offerings by VLCC, is primarily designed to reach out to women across all age groups. The campaign will run for the entire month of March where each day is dedicated to celebrate the 31 beautiful attributes of a woman. To complement each attribute, 31 different services, one for each day, are being offered at all VLCC Wellness Centers across cities in India.

    VLCC founder Vandana Luthra said, “Since no two women are the same, the beauty and wellness treatment offered should be tailor-made to celebrate their uniqueness. This campaign is our token of gratitude to all the wonderful women who make this world a better place. This is a unique campaign wherein we are extensively using digital as the lead medium to connect with our consumers.”

    The campaign is supported by online promotions and contest, on-ground activations, bloggers and influencer engagement, across the month. VLCC is promoting this campaign across multiple digital formats using native stories, banner advertising, video promotions etc. Additionally, Facebook Live sessions are being conducted around the theme of the week, to increase consumer engagement.

  • BMW leads among popular auto brands on Instagram

    MUMBAI: The BMW brand’s international Instagram channel has broken through the ten million followers’ mark, making it one of the most successful automotive brand on Instagram worldwide.

    The impressive figure of 10,000,000 followers underlines the BMW brand’s commitment to social media. For BMW marketing, Instagram is more than just another digital communication channel. BMW uses its Instagram channel to share the BMW brand lifestyle with its followers – through the latest news on upcoming models, glimpses of its own history or looking ahead to the future of mobility. With its clear focus on strong visuals and a highly-interactive community, Instagram is the ideal channel for communicating the brand values of joy (“sheer driving pleasure”), aesthetic appeal and innovation. However, growing the community is not top priority. It is more important to cover a wide variety of topics with relevant content that appeals to users and increases their involvement in the form of likes, shares and comments. The BMW Instagram channel impresses with its targeted, long-term channel management and regular publication of emotionally-engaging content.

    In addition to effective influencer marketing, the brand also celebrates the involvement and enthusiasm of each individual fan. Under the hashtag #bmwrepost, BMW shares photos taken by enthusiasts and hobby photographers with the community in appreciation of its loyal fans around the globe. Where else can you get this close to a brand and share your own photo millions of times? User activation through #bmwrepost has been a resounding success. It is no coincidence that #BMW has already been used more than 19 million times and is by far the most popular brand hashtag in the automotive sector.

    “The aim of our social media strategy is to optimise how we use the special features of the specific channels available to us,” explains BMW head of digital marketing Jörg Poggenpohl. “Instagram is made for initiating authentic dialogue with followers worldwide. It is important to us not only to celebrate our own achievements, but, above all, to share the excitement and enthusiasm of our fans and customers with an audience of millions.”

    BMW marketing was quick to recognise the enormous potential of the social media network. BMW published its first image on Instagram back on 30 May 2012: a high-gloss photo of a BMW 650i Coupé. By May 2014, BMW had a million followers. Since then, its Instagram fan community has grown exponentially: from two million followers in early 2015 to double that number by the autumn of the same year. A year later, in autumn 2016, BMW had already reached the eight million mark.

    BMW’s popularity on Instagram confirms the success of the brand’s social media strategy. The parameters are tailored, individual content, professional editing and authenticity. In addition to Instagram, international BMW marketing also successfully uses the social media channels Facebook, Twitter and YouTube.

  • Yuvraj, Tamannah & Amy share Oppo spirit

    Yuvraj, Tamannah & Amy share Oppo spirit

    MUMBAI: As new year comes, ace cricketer and Bollywood heartthrobs — Yuvraj Singh, Tamannah Bhatia and Amy Jackson — shared their New Year wishes with their fans on Facebook, Twitter and Instagram and asked them for support on their new video “I am an Expert” by sharing it and tagging their favorite celebrity out of the three. Each one of the three will select a lucky fan and send them an upgraded F1s with a genuine signature on the back.

    The video, starring Yuvraj, Tamannah and Amy, which was released on 30 December, 2016, as a part of Oppo’s new year campaign with the theme of “Being an expert”, which wants to convey that just like the selfie expert Oppo F1s, one can realize their dreams by never giving up and working hard towards achieving it.

    Oppo India brand director Will Yang said, “Being an expert in your field, requires focus, determination and hard work. This spirit of determination is shared both by Oppo and our celebrities.”

    The video showcases the three celebs honing their skills on their respective testing fields. During the long term of practice and hundreds times of failure, they always motivate themselves to not give up and command themselves. Finally, with consistent practice they become experts – Tamannah is doing her steps perfectly, Amy has perfected her posture and stunt whereas Yuvraj is seen uncovering a katana sword slicing a ball into two halves perfectly.

    The trio will reveal their individual journeys with their fans on their own social media platforms on 3 January. Consumers will have a chance to win Oppo upgraded F1s with celebrities ‘signature by participating in the campaign till 10 January 10, 2017.

  • Yuvraj, Tamannah & Amy share Oppo spirit

    Yuvraj, Tamannah & Amy share Oppo spirit

    MUMBAI: As new year comes, ace cricketer and Bollywood heartthrobs — Yuvraj Singh, Tamannah Bhatia and Amy Jackson — shared their New Year wishes with their fans on Facebook, Twitter and Instagram and asked them for support on their new video “I am an Expert” by sharing it and tagging their favorite celebrity out of the three. Each one of the three will select a lucky fan and send them an upgraded F1s with a genuine signature on the back.

    The video, starring Yuvraj, Tamannah and Amy, which was released on 30 December, 2016, as a part of Oppo’s new year campaign with the theme of “Being an expert”, which wants to convey that just like the selfie expert Oppo F1s, one can realize their dreams by never giving up and working hard towards achieving it.

    Oppo India brand director Will Yang said, “Being an expert in your field, requires focus, determination and hard work. This spirit of determination is shared both by Oppo and our celebrities.”

    The video showcases the three celebs honing their skills on their respective testing fields. During the long term of practice and hundreds times of failure, they always motivate themselves to not give up and command themselves. Finally, with consistent practice they become experts – Tamannah is doing her steps perfectly, Amy has perfected her posture and stunt whereas Yuvraj is seen uncovering a katana sword slicing a ball into two halves perfectly.

    The trio will reveal their individual journeys with their fans on their own social media platforms on 3 January. Consumers will have a chance to win Oppo upgraded F1s with celebrities ‘signature by participating in the campaign till 10 January 10, 2017.

  • Star Plus leads in traditional entertainment media brand category: Study

    Star Plus leads in traditional entertainment media brand category: Study

    MUMBAI: In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

    The study broadly covers six categories of content- health and lifestyle, new age entertainment, traditional entertainment, new age news, traditional news, individual creators and over 5,000 Facebook video publishers in India.

    According to the report, Times of India with 112228314 views is the most viewed video publisher on Facebook. It is the most consistent video uploader of all and uploads more than 20 videos on their Facebook page almost every day.

    “India is right now at the center of Facebook’s growth strategy. With around 142 million monthly active users in the country, it is a platform that brands or video creators cannot ignore! Despite YouTube still being the go-to platform for most video creators in the country, Facebook is fast catching up and attracting new creators to its platform,” said Vidooly CEO and co-founder Subrat Kar.

    Star Plus dominates the traditional entertainment media brand category with 26 million+ views, and is followed closely by Zoom TV with 25 million+ views and HistoryTV 18 with 24 million+ views.

    Food related content is gaining massive traction in India. Hebbar’s Kitchen, ScoopWhoop’s Om nom nom, Buzzfeed India, Glamrs, The Logical Indian, PopXo, Scroll are making a killing on Facebook through video.

    The top 10 new age media brands collectively clocked over 206 million video views just in October.

  • Star Plus leads in traditional entertainment media brand category: Study

    Star Plus leads in traditional entertainment media brand category: Study

    MUMBAI: In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

    The study broadly covers six categories of content- health and lifestyle, new age entertainment, traditional entertainment, new age news, traditional news, individual creators and over 5,000 Facebook video publishers in India.

    According to the report, Times of India with 112228314 views is the most viewed video publisher on Facebook. It is the most consistent video uploader of all and uploads more than 20 videos on their Facebook page almost every day.

    “India is right now at the center of Facebook’s growth strategy. With around 142 million monthly active users in the country, it is a platform that brands or video creators cannot ignore! Despite YouTube still being the go-to platform for most video creators in the country, Facebook is fast catching up and attracting new creators to its platform,” said Vidooly CEO and co-founder Subrat Kar.

    Star Plus dominates the traditional entertainment media brand category with 26 million+ views, and is followed closely by Zoom TV with 25 million+ views and HistoryTV 18 with 24 million+ views.

    Food related content is gaining massive traction in India. Hebbar’s Kitchen, ScoopWhoop’s Om nom nom, Buzzfeed India, Glamrs, The Logical Indian, PopXo, Scroll are making a killing on Facebook through video.

    The top 10 new age media brands collectively clocked over 206 million video views just in October.

  • A combination of cute & hot, guess what?

    A combination of cute & hot, guess what?

    MUMBAI: Foodpanda has announced that Sunny Leone will be a part of their new digital marketing campaign.

    The campaign showcases how Foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization. The campaign would target the consumers through various social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.

    The campaign videos can be viewed on Foodpanda’s social properties. In the videos, Sunny would be seen along with her husband; in an informal relaxed disposition at her home yearning for some great food and Foodpanda does the trick for her. The short digital campaign would majorly play on Snapchat which is in sync with the content consumption by the users of today. The sentiment of the campaign talks of what Foodpanda stands for- convenience, making users feel special and express delivery.

    Foodpanda India CMO Gagan Arora says, “Post demonetisation, if you are low on cash and want to have your favourite dish, Foodpanda is exactly what you need.”

  • A combination of cute & hot, guess what?

    A combination of cute & hot, guess what?

    MUMBAI: Foodpanda has announced that Sunny Leone will be a part of their new digital marketing campaign.

    The campaign showcases how Foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization. The campaign would target the consumers through various social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.

    The campaign videos can be viewed on Foodpanda’s social properties. In the videos, Sunny would be seen along with her husband; in an informal relaxed disposition at her home yearning for some great food and Foodpanda does the trick for her. The short digital campaign would majorly play on Snapchat which is in sync with the content consumption by the users of today. The sentiment of the campaign talks of what Foodpanda stands for- convenience, making users feel special and express delivery.

    Foodpanda India CMO Gagan Arora says, “Post demonetisation, if you are low on cash and want to have your favourite dish, Foodpanda is exactly what you need.”

  • Buyers queuing up to buy Twitter; Disney, Microsoft included

    Buyers queuing up to buy Twitter; Disney, Microsoft included

    MUMBAI: Is Twitter up for sale? If the mounting media reports are to be believed, it most likely is. A queue of potential buyers is reportedly is lining up at its corporate doors. Among them: salesforce.com, Alphabet (google’s parent), Microsoft and Disney.

    Analysts say that it is no surprise that Twitter is in the market for buyers. It has been under tremendous pressure to find revenue streams what with the rising power of Facebook, Instagram, YouTube and other social media outlets.

    Says an industry observer: “They received interest offer from salesforce.com and then probably Jack Dorsey, its CEO, and the board probably decided to pursue it as a strategy to see where it could lead to, and they have been fielding enquiries. For a media company, a Twitter acquisition makes sense as there are not too many companies on the social side out there with a subscriber base of 300 million. This is a good opportunity for them to make a play.”

    Salesforce.com is reportedly working with Bank of America on a potential bid while Disney is working with a financial advisor to evaluate whether they should throw their hat in the ring, says a Bloomberg report.

    Bloomberg appears to be betting on Disney being the front-runner. Reason: both Disney CEO Bob Iger and Dorsey are pretty close. Dorsey is on the Disney board along with Facebook’s Sheryl Sandberg. And, Iger has been mentoring Dorsey for sometime now. Additionally, the former has been working on evolving Disney — as its traditional cable TV business is under pressure from cord-cutting and video-on-demand streaming services – into increasing new media plays.

    In recent times, Disney has invested in video streaming service Hulu, Shane Smith digital media company Vice and HBO Now tech partner MLB’s BAMTech. Twitter too has partnered with BAMTech for its live streaming services, says Bloomberg.