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MUMBAI: Who says the best chapters of life end at 60? HSBC Mutual Fund is flipping that notion on its head with its new investor education...
MUMBAI: They tackled language barriers like a raider takes on defenders and came out with the trophy. The Pro Kabaddi League (PKL) has added a digital...
MUMBAI: In a world where every second counts, Boult Audio is making sure not a single beat is missed even in customer support. Boult Audio, one...
MUMBAI: When furniture starts groaning louder than your Monday blues, it’s time to check what’s ticking or rather, sticking behind those sleek surfaces. Blum India’s latest...
MUMBAI: Online fantasy sports platform SportsBaazi has launched a campaign fronted by Robin Uthappa, promoting sports trading as a skill-based activity. The initiative, timed with IPL...
MUMBAI: 10 minutes, andre? Bigbasket. That’s the punchy hook powering a fresh partnership between India’s favourite grocer and Bengaluru’s beloved IPL franchise. In a pitch-perfect move,...
MUMBAI: Laminar Tiles’ latest brand campaign, The Waltz, has waltzed its way past 60 million views and clocked over 75 million impressions across platforms proving that...
MUMBAI: Cricket and pizza two of India’s biggest passions come together this IPL season as Oven Story partners with Indian Cricketer Abhishek Sharma for an action-packed...
MUMBAI: Losing hair is tough, but losing faith in solutions is tougher. Traya, India’s first health-tech brand dedicated to tackling hair loss from within, has launched...
MUMBAI: Mrunal Thakur is all set to make first impressions even more striking this time, as the face of Dyna. The premium beauty soap brand has...
MUMBAI: Spykar, is urging a denim revolution this Eid. It’s campaign, “Eidi that always stays with you,” flips the bird to fleeting cash gifts, pushing for...
MUMBAI: Meta has dropped digital innovations, unveiling AI-powered creator marketing solutions that promise to turn brand partnerships into growth rockets. Meta director and head of ads...
MUMBAI: Kshema General Insurance Ltd., the official general insurance partner of Punjab Kings, has launched the ‘Kshema Secure Hands’ digital campaign, offering cricket fans a chance...
MUMBAI: Holi is known for its riot of colours, but Simply Fresh, the flagship brand of BN Group, is adding a different shade to the festival...
MUMBAI: Instagram is reportedly considering launching a standalone app for its popular short-form video feature, Reels, as it seeks to capitalise on Tiktok’s uncertain position in...
MUMBAI: Flipkart’s launch of the Samsung F06 5G wasn’t just another product drop, it became a nationwide sensation, thanks to SW Network’s innovative marketing playbook. From...
She has always carved a distinct path for herself. From her early stints at British Sky Broadcasting and Zee TV to co-founding Independent News Service in...
Mumbai: Audio entertainment leader Pocket FM has entered the viral saga of Zepto and Shaadi.com with its own storytelling flair, delivering a clever and hard-hitting carousel...
MUMBAI: No social media for kids. The Aussie house of representatives passed a bill yesterday imposing a ban against Instagram, Tiktok, Facebook, SnapChat, X, Reddit from...
Mumbai: On the occasion of Children’s Day, HSBC Mutual fund has unveiled “Naye Nazariye Ki Udaan”, a digital film that aims to raise awareness about the...
Mumbai: In the bustling lead-up to India’s festive season, the digital marketing landscape is set for a significant boost, with brands across e-commerce, retail, FMCG and...
Mumbai – The Internet Governance and Policy Project (IGAP) has published its latest report, “Social Media Transparency Reporting: A Performance Review”, offering a detailed analysis of...
Mumbai: The Securities and Exchange Board of India (SEBI) has taken a decisive step by banning regulated entities from associating with unregistered influencers. This crackdown targets...
Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, has announced the expansion of its brand safety and suitability measurement product...
Mumbai: From branded content to partnership ads, Instagram is one of the best places for brands and creators to collaborate — and today, we’re excited to...
Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced that its AI-driven total media quality (TMQ) brand safety and...
Mumbai: With Valentine’s Day round the corner, the national capital is buzzing with excitement for a spectacular musical extravaganza. The Moonrise Festival, managed by Icebolt Marketing...
Mumbai: In a groundbreaking marketing move, TheSmallBigIdea’s film marketing division took Christmas branding in cities nationwide by storm to promote the anticipated film starring Katrina Kaif...
Mumbai: Entrepreneur Nikhil Kamath, in collaboration with leading creators like Tanmay Bhat, Ranveer Allahbadia, Prajakta Kohli, and Nuseir Yassin has launched the ground breaking WTF fund...
Mumbai: Threads is a new social media platform and mobile app from Instagram and its parent company Meta. It’s a microblogging platform, which means you can...
Mumbai: Kaumudi Mahajan has announced the position of head of content strategy at Viacom18’s Colors. Mahajan shared the news of her move through a post on...
Mumbai: Social media has undeniably become an integral part of our lives. Whether it is connecting with friends, sharing our stories, or even conducting business, social...
Mumbai: In the ever-evolving world of digital marketing, staying ahead of the curve is key to success. One strategy that has been gaining momentum in recent...
Mumbai: TikTok dominated social media for the longest time, with a robust user base of over 120 million as of 2019. Despite close competition and a...
Mumbai: India’s first adaptive learning ecosystem, Shaktimaan has launched a new campaign, just in time for the biggest celebration of the bonds between siblings. The campaign,...
Mumbai: Meta, the social media mammoth, is planning to launch the web version of Threads next week, as per media reports. Threads, as we all are...
Mumbai: Meta, the social media mammoth, is planning to launch the web version of Threads next week, as per media reports. Threads, as we all are...
Mumbai: Times Now has emerged as India’s most-watched English news channel on digital platforms in the news genre. According to a data released by Crowdtangle &...
Mumbai: Sachin Bansal-backed Navi has appointed cricketer MS Dhoni as its brand ambassador. MS Dhoni will be the face of Navi’s branding initiatives. The association with...
Mumbai: In a conference call with analysts to discuss the third quarter 2022 results, Meta CEO Mark Zuckerberg said that in terms of the business, total...
Mumbai: Anand Gandhi, known for pushing the boundaries of ideas and possibilities in cinema, games or tech, has taken to Instagram to share something cutting-edge –...
Mumbai: With the Twenty20 World Cup currently taking place in Australia, the eyes of cricket fans in India are down under. Looking to capitalise on this...
Mumbai: Meta-owned Instagram has announced that it has expanded the test of new options for people to verify their age to additional countries, including India and...
Mumbai: Axis My India, in a report on India’s Consumer Sentiment Index (CSI) published on Thursday, found that a significant 30 per cent of viewers prefer...
Mumbai: As the nation’s top multi-platform news outlet and the provider with the highest digital viewing reach for streaming news platforms according to Comscore, India Today...
Mumbai: Panasonic Life Solutions India (PLSIND), a leading diversified technology company launched a new line-up of India’s truly smart washing machines this festive season. Powered by...
Mumbai: Social entertainment is not just merely content creation and people interacting with each other; it includes different high-tech activities such as video streaming, video chat...
Mumbai: Clovia, a D2C fashion, lingerie, and personal care brand has recently partnered with Indian TV actress and model Nia Sharma to promote its ‘Big Lingerie...
Mumbai: Pocket Aces’ newest channel, Nutshell, which focuses on non-fiction infotainment content, has garnered one million followers on Instagram and is now open for brand collaborations....
Mumbai: Influencer Marketing has evolved significantly over the past few years. As opposed to 2017, influencer marketing involves much more than finding people with the highest...
