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Tag: Instagram

  • Zuckerberg says Whatsapp, Messenger, Instagram to integrate by 2020

    Zuckerberg says Whatsapp, Messenger, Instagram to integrate by 2020

    MUMBAI: While there is an ongoing global outrage against the plans of Facebook to integrate WhatsApp, Messenger, and Instagram, the company’s founder and CEO Mark Zuckerberg is confident that the move will be in the best interest of the users. However, it is going to be a long-term project that might extend to 2020 or beyond.

    Speaking during an earning’s call announcing Facebook's fourth quarter results, Zuckerberg stated, “I can talk about messaging and the integration that we're thinking about, but first, we're really early in thinking through this. So there's a lot more that we need to figure out before we finalise the plans. And then, of course, this is going to be a long-term project that I think will probably be to whatever extent we end up doing it in – a 2020 thing or beyond.”

    He also added, “There are a few big reasons why I'm excited about this and think it'll be good for the user experience, which is the reason that we're doing it. I mean, part of the question was about a commercial benefit, but that really isn't the big focus here. The first reason that I'm excited about this is moving more to end-to-end encryption by default in more of our products.”

    Mark noted that people ‘really like’ the encryption function in WhatsApp and he thinks that to have encryption work in a consistent way across will prove beneficiary. “There are also a number of cases that we see where people tell us that they want to be able to message across the different services,” he said.

    The Facebook CEO emphasised on this matter by citing the example of its popular marketplace feature. He said, “A lot of people are using Marketplace on Facebook now. And a lot of people are using that in countries where WhatsApp is the primary messaging app that they use. So we have these experiences today where we're building Marketplace and you go to message someone to buy something. And the link to basically do the messaging is over Messenger, but in that country, where people really want to be using it, is WhatsApp and we need to make it so that people can communicate across the different networks and graphs that they have or be able to do that integration better in order to facilitate more transactions and connections there.”

  • Modern brand marketing methods not just digital-exclusive

    Modern brand marketing methods not just digital-exclusive

    MUMBAI: The use of the internet and other digital media and technology to support 'modern marketing’ has given rise to the concept of digital marketing, and we at Tanishq believe that the focus has always been on building a 360-degree marketing plan, with seamless integration of products, services and communication. We try to not look at traditional and digital as two separate entities. Although digital ad spends have shown a considerable increase in comparison to traditional media, the base however, continues to be relatively smaller. Regardless, we have intensified the number of digital assets and we are also leveraging new-age tools at disposal like geo-targeting, virtual reality, online-to-offline attribution modelling etc., basically all tools that help us ensure maximum accessibility of the brand, for the consumers.

    Most categories and brands are focusing on a multichannel media approach and that has reflected a lot in the festive season as well. With regards to the ad spend share for FMCG brands, we have noticed a reduction in their focus from traditional mediums like TV and seen them re-direct their path to the digital front with customised campaigns across YouTube, Facebook, Instagram and other social channels.

    With the upcoming concept of omni-channel marketing, a smart digital strategy becomes all the more critical. No more can we focus only on one medium, especially if buyers themselves are branching out through new arenas. A diversification in mediums is essential when it comes to communicating our brand messaging.

    Brands today are evolving with its consumers, and are looking towards transforming mass online marketing to one-to-one interactions to engage with the consumer. As a result of this, we are already on our way to developing a big-data driven approach to create moments of delight for our consumer through an intelligent recommendation system, not to mention taking the in-store experience online through AR/VR tools. Basically we want to be present with the customer, when the “intent rich” digital discovery moment occurs.

    (The author is  associate vice president, marketing, jewellery division at Titan Company. The views expressed here are her own and Indiantelevision.com may not subscribe to them)   

  • Buzzoka launches Influencer Marketing Outlook 2019

    Buzzoka launches Influencer Marketing Outlook 2019

    MUMBAI: Integrated influencer marketing platform Buzzoka has released the second edition of its annual ‘Influencer Marketing Outlook’ series. As per the survey, which was conducted with over 500 brands and content creators, Instagram is the primary choice of brands for influencer marketing.

    The report that tries to provide a provide holistic understanding of influencer marketing ecosystem in India highlights that 69 per cent of brands spend $ 50,000 per year on influencer campaigns, while 27 per cent go ahead to spend $ 1,00,000 per year. Out of these, 77 per cent brands see huge potential in Instagram as the primary choice for influencer marketing, followed by Facebook at 54 per cent.

    The report also forecasted a market potential for 2019 predicting that top three platforms for influencer marketing will be Instagram (69 per cent), LinkedIn (8 per cent) and TikTok (8 per cent). The increased growth in influencer marketing and successes in 2018 has inspired the brands to spend more on influencer marketing. 73 per cent brands will thus be investing more.

    Buzzoka co-founder Ashutosh Harbola said, "We are glad to unveil the second annual report highlighting the substantial facts that are driving the market growth. Influencer marketing has never been more important with the years passing by. The consumers continue to trust word of mouth versus other forms of marketing.” 

    He further stated, “Being a key player in the industry, backed by the passionate team of experts, we are really optimistic that influencer marketing has the potential to grow manifolds in the coming years. Also, we are gung-ho on the inclusion of commoners in the gambit of influencer marketing and hope a billion dollar industry is waiting in India to be explored.”

  • JAGUAR INDIA ACHIEVES THE ONE MILLION FOLLOWER MILESTONE ON INSTAGRAM

    JAGUAR INDIA ACHIEVES THE ONE MILLION FOLLOWER MILESTONE ON INSTAGRAM

    MUMBAI: Jaguar has achieved a significant milestone in its brand journey in India; the one million follower mark on Instagram, organically. Started in January 2016, the Jaguar Instagram handle has provided brand enthusiasts with highly relevant and quality content, both in terms of images and video. This has led to high engagement and growth rates.  

    Ankur Kansal, Brand Director, Jaguar Land Rover India Ltd (JLRIL), said:

    “One Million is a reflection of the aspirational pull of the Jaguar Brand and the tremendous visual appeal, generated by the dramatic and elegant design of Jaguar cars.”

    Jaguar recently introduced its latest brand campaign, featuring the F-PACE, has done extremely well across Social Media Channels, particularly on Instagram. The primary communication message of the campaign, that struck an immediate chord with Indian audiences, is that Jaguar cars are far from the ordinary as they embody dynamic design and exciting performance and are for people who themselves believe in making choices that are bold and different.

    You may follow and view assets of the campaign on Jaguar’s Instagram handle @Jaguar_India.

    More information on the Jaguar product lineup is available on the Jaguar India website www.jaguar.in.

    Jaguar Product Portfolio in India

    The Jaguar range in India includes XE (starting at ₹ 39.73 Lakh), XF (starting at ₹ 49.58 Lakh), F-PACE (starting at ₹ 63.17 Lakh), XJ (starting at ₹ 110.38 Lakh) and F-TYPE (starting at ₹ 90.93 Lakh). All prices mentioned are ex-showroom prices in India.

    Jaguar Land Rover Retailer Network in India

    Jaguar Land Rover vehicles are available in India through 27 authorised outlets in Ahmedabad, Aurangabad, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kolkata, Kochi, Karnal, Lucknow, Ludhiana, Mangalore, Mumbai, Nagpur, Noida, Pune, Raipur, Vijayawada and Surat. 

  • Instagram’s Year In Review sees heart emoji top the charts

    Instagram’s Year In Review sees heart emoji top the charts

    MUMBAI: Facebook-owned photo and video-sharing platform Instagram has released its ‘Year In Review’ 2018 report, sharing all the different ways Instagram's global community expressed itself to get closer to the people – and things – they love.

    As per the report, Heart Love Sticker by Arata was the most-used Giphy sticker in stories, while Heart Eyes was the most-used Face Filter in Stories. In feed, the heart emoji was used in comments over 14 billion times.

    The ASMR became the top niche community trend of the year while the game Fortnite also saw explosive growth with #fortnite being the fastest growing hashtag globally. BTS “Army” became the top fandom community on the platform. #inmyfeelingschallenge was the biggest viral dance challenge of the year, as revealed by the report.

    The year's top advocacy hashtags were #metoo (1.5 million), #timesup (597K) and #marchforourlives (562K).

    Across India #love secured the top spot when it came to the most used hashtag which was closely followed by #instagood and #fashion. Beyond this, the highest growth hashtag in India was #lovequotes.

  • Guest Column: To win and how to win – The always good question in advertising

    Guest Column: To win and how to win – The always good question in advertising

    Advertising – the shiny shop front of marketing, is famously not a fixed entity.

    It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

    Cycle. Repeat.

    Whenever one tries to make an educated guess about a fundamental characteristic of something that is defined by constant variability, it's like randomly pointing a camera at a crowd and expecting to find a familiar face in the photograph.

    The more people you know, better your chances of finding a familiar face. ‘How much you know’ then becomes a coveted skill.

    The fundamental hypothetical to ponder today is
    'what will win an award?'

    Before daring to design a blueprint for this conceptual palace called ‘award-winning campaign’, I find it’s always better to first walk around the house that advertising already lives in –the house called ‘culture’.

    Every cornerstone of cultural taste-making has undergone an upheaval in the recent past. From the glamour-stricken winners of the Oscars and the Grammys to the casually serious rules of who gets to be a YouTube/Instagram celebrity and even the matter-of-fact question of which type of scientific research gets awarded the big grants and which branch of science and scientist gets more air time; we will find a thread running across and even, remotely, connecting each and every sphere – a craving for gravitas.

    Gravitas, that can lift one above the din that’s created by rote abuse of the pithy mantra 'content is king' to the extent that we are all serfs to shallow engagement.

    There's a growing awareness and an exponentially increasing proof that the mirror has finally become the subject – that society has started reflecting advertising as much as an ad poaches from society.

    With great power is supposed to come great responsibility only after one realises that responsible wielding of power is actually an option.

    The ad-world at large seems to have acknowledged and accepted its role in the cultural spotlight.

    Here are three simple thumb rules that I've found to be effective not just in creative award-thinking but also in putting every creative in a state of existential paralysis on the way to a breakthrough campaign idea.

    Strive for genuine NOT just new

    There’s no shortage of novelty ideas and innovations. If an idea is not based on ‘genuine’ insight aiming for ‘genuine’ impact, it’s just ‘new’ for ‘new’s sake

    Be transformative NOT participative

    It’s increasingly easy for everyone to participate. Not just in ones and twos but en-masse. One more participant will not make a difference and only ads that make a difference are worth their wins. The aim should be to change the way something is perceived or re-write the rules of normal

    Memorable, yes, but memorable for what?

    What is the ‘one’ thing about the ad that will stay long after the ad is over? Is that ‘one’ thing deserving of accolades?

    All of this is written with the knowledge that data will show the way, but planning, media and copy will have to walk the way together.

    Big Data has given way to Big Culture.

    Just as an algorithm can find the most important piece of information in seeming junk data, well-intuited advertising can point to hidden sense in the most obscure and absurd piece of culture by elevating it to the heights of artistic merit and genuine impact.

    So, to all the media planners, copywriters and data scientists working unsurely on the next campaign; if you hold in your hands a thread that no one but you could have found, just give it a bold and confident tug.

    Awards will come.

    (The author is the AVP, Creative Strategy – WATConsult. The views expressed are personal and Indiantelevision.com may not subscribe to them)

  • Pet Tales with MediaCom senior business director Ketan R Karnik

    Pet Tales with MediaCom senior business director Ketan R Karnik

    Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry friends. Executives that have a stressful and strenuous job love to spend some quality time with their pets as and when they can.

    From Instagram co-founder and CEO Kevin Systrom who has a golden retriever that has more than 11,700 followers on Instagram to Twitter CEO Dick Costolo who keeps bees in his backyard and posts videos of them to his Vine account, it seems that industry executives are not afraid to show off their adorable pet friends.

    In our constant endeavor to bring the most diverse content to our readers, brings to you some stories of our media execs' and their beloved pets.

    Pet Tales, our latest special, captures certain aspects of noted media professionals that are rarely touched upon.

    We highlight how some of India's most successful marketing and media executives unwind and relax with their pets after emptying their creative reservoirs at work.

    Here’s MediaCom senior business director Ketan R Karnik talking about Leo.

    Pet: Dog

    Breed: Great Dane

    Age: 8

    Name: Leo

    What’s your favourite pet movie?

    K9 and War Horse

    What does a typical day with your pet look like?

    My day starts with a morning walk with him, then I feed him and leave for office. When I return he is the first one who welcomes me. After cuddling him for a while only then he allows me to remove my shoes. From then onward till we go to bed he follows me like a shadow. Saturday and Sunday are our days. He is involved in all the activities we do on holiday as a family. Now he is 8+ years old and a senior citizen but still a cute kid for me.         

    What prompted you to have a pet and do you feel having a pet changes your perspective?

    I have always loved animals. Right from my childhood, I wanted to have multiple pets as they are the ones who love you without any expectation. I got Leo eight years ago when a colleague of mine who stays in Kolkata told me one day that he has a puppy and would like to bring him to Mumbai. So, he sent me a photo and I thought he was cute. I brought him to Mumbai through flight and my entire family was unaware about it and so it was a surprise for everyone.

    After a few days, my wife couldn’t handle him as running behind him and taking care was a tiring job. She even suggested dropping him somewhere else, to that I  asked her to have some patience. And after a few months, the patience paid off as he became a family member. In fact, my wife is the one who looks after him very passionately like a kid. And after that we never leashed him in the house, he roams everywhere in the house. He’s very friendly. He being a large breed, we initially thought he won’t be comfortable and will need more space than what houses in Mumbai provide, but he got used to it.

    Even today when I come back home after a tiring day, just seeing him jump makes me feel energetic and charged up. Frankly, you have to take a lot of care of a Great Dane than any local breed because of his sheer size.

    Do you think public places within India are pet-friendly? If not, what can be done to improve this?

    I think we need more pet gardens to open up where pet parents can take their pets for a stroll because in societies or streets you don’t have any place. Even your kids don’t have space to play forget about pets. Also there needs to be more awareness among people about pets. Some societies don’t allow pets at all or treat them in a very different way as they are scared of them.  

    Climatic conditions in India are also not very favourable for breeds like St. Bernard and others. People adopt them as a puppy as they look very cute but they don’t know what they will become once they grow up and so there’s a need to spread awareness of these things. Many dogs even die because of this. So yes, generating awareness is very important.

    What’s been your favourite campaign/ad that involving animals?

    The international Chevrolet Chevvy commercial ad is my favourite.

    Has adoption of strays really increased today because of media and increased awareness?

    I have seen people adopting these stray animals where they have no relation with the animal but seeing them injured or in pain it makes people feel something. In our society and nearby societies there are a few guys who actually take care of stray dogs. One of the guys I know has adopted some 6-7 stray dogs.

    But then again there are people who feed glucose biscuits to these stray dogs every morning which is actually harmful for these animals. So yes, there is a lack of awareness on what to feed these animals. People who feed dogs non-vegetarian foods, they cook it and then they feed them. Even at my home, my mom used to give Leo bones to chew but I reminded her that there is a difference between meat being cooked and serving it raw as the hardness of the bone matters. It can actually harm their windpipe or intestine and your dog can actually die.

  • Share with Your Close Friends on Instagram Stories

    Share with Your Close Friends on Instagram Stories

    MUMBAI: Starting today, you can make a close friends list on Stories and share with just the people you've added. Instagram Stories has become the place to express yourself and share everyday moments, but our community has grown — sometimes what you want to share isn't for everyone. With Close Friends, you have the flexibility to share more personal moments with a smaller group that you choose. 

    To add people to your list, go to your profile and tap on “Close Friends” in the side menu. Only you can see your close friends list and no one can request to be added, so you can feel comfortable adjusting it at any time. When you share to Stories, you'll see the option to share with just the people on your close friends list. If someone has added you to their list, you will see a green badge when you're viewing their stories. You'll also see a green ring around their profile photo in the Stories tray. 

    Close Friends will be rolling out globally today on the latest version of Instagram for iOS and Android. To learn more, check out the Instagram Help Center.

  • Instagram releases India’s top food hashtags

    Instagram releases India’s top food hashtags

    MUMBAI: Instagram has changed the way people look at food. Whether it’s to take a picture of your meal before eating it, video of a recipe, a restaurant review or a behind the scenes video from a cookery show –Indians are using Instagram in varied ways to express what food means to them.

    Recognizing this close relationship, Instagram today released a list of India’s top food hashtags at a curated “Food at Instagram” masterclass with some of the country’s most prominent food creators including Chef Kunal Kapur, Celebrity Chef and Restaurateur, Pooja Dhingra, Executive Chef at Le 15 Patisserie, Deeba Rajpal, Food Blogger and Stylist at Passionate about Baking, Archana Doshi, CEO & Founder of Archana’s Kitchen and Shilpa Mitha, Food Miniaturist and creator of @suenosouvenir.

    As a part of the session, each of these business owners and creators shared best practices to harness the power of visual storytelling through Instagram and build a loyal audience. Pooja Dhingra highlighted the use of ‘Stories’ to showcase recipes through her Sunday Baking Club, while Chef Kunal Kapur and Archana Doshi discussed how the use of video over still images helped in connecting with and creating a steady fan base for their recipes.

    Chef Kunal Kapur said, “Instagram has truly changed the way we perceive food in the world today. I remember scouring through hundreds of cookbooks just to create that perfect dish and now, all it takes to fashion a meal is to view one short video on Instagram or just follow a foodie's stories. Whether you are looking to inspire others or find some inspiration for yourself – the Instagram community has created a virtual family for food lovers to connect, share and motivate.”

    During the session, Saket Jha Saurabh, Head of Entertainment Partnerships, Facebook, India said, “One billion people around the world come to Instagram every month because they can connect with friends and interests in one place. Food is a great example of the diverse and creative content that is shared on Instagram and this presents a huge opportunity for creators to grow their community and achieve their business objectives. From chefs to foodies, our tools and innovations are built to bring personal, authentic content to a larger audience and we hope today's session will inspire more creators from all over India and showcase the best of Indian content globally.”

  • Facebook and Priyanka Chopra come together to talk #SocialForGood

    Facebook and Priyanka Chopra come together to talk #SocialForGood

    MUMBAI: Facebook India and Priyanka Chopra are coming together to introduce the first-of-its-kind Live-athon called – #SocialForGood. With this 4-hour Live event, on November 27, Facebook and Instagram plan to bring together some of the biggest names in popular culture. This carefully curated list of people are those who believe in the power of social media – they have used their voices to educate supporters, inspire advocacy and put people at the center of the issues they care most about.

    “Social Media has been playing a pivotal role in recent times to bring awareness to issues that affect minorities, local communities and even matters of national importance. With #SocialForGood, our endeavor is to shine a spotlight on some of the fantastic work our community of public figures and socially-responsible volunteers have been doing to bring positive change, not just on the internet but our everyday lives. With a global force like Priyanka Chopra joining hands with us, this mission to spread the message of Social For Good will definitely make a huge impact.”- Saket Jha Saurabh – Head of Entertainment Partnerships, Facebook India.

    The #SocialForGood FB Live-athon will take place on 27th November 2018 from 12noon to 4:00 pm (IST). This live streamed event will be power-packed with some of the biggest names from films, sports, music, etc. Driven by Priyanka, these conversations will range from Mental Health Awareness and Standing Against Cyber Bullying to Celebrating Women Entrepreneurship and Making a Difference, one contribution at a time.

    “There is no denying the power of Social Media. It is a force which once unleashed, is difficult to control or stop. Its force comes from the huge influence it wields and recognizing that means, using it well, to do some good. I have personally witnessed the positive effects of social media in bringing awareness and action to many of the causes I hold dear to my heart. The right content can make all the difference. To use it to bring awareness to causes that matter, celebrate some real-life stories and also inspire people to do their bit for the community, is a fantastic idea. I am looking forward to this partnership with Facebook. May the Force to spread the good, be with all of us #SocialForGood” – Priyanka Chopra – Actor, Producer, Humanitarian and UNICEF Goodwill Ambassador