ITV

Tag: Instagram

  • Instagram most preferred platform for influencer marketing: Report

    Instagram most preferred platform for influencer marketing: Report

    MUMBAI: Around 70 per cent of brands, which participated in a survey done by Buzzoka – influencer marketing company, have bet on Instagram, a Facebook-owned photo-sharing app, as the best platform for influencer marketing in 2019, followed by LinkedIn & Tik Tok at 8 per cent each.

    In its third edition of Influencer Marketing Outlook, Buzzoka surveyed over 500 brand custodians and content creators in December. The brand custodians included agency and brand folks across the Indian eco-system.

    While 50 per cent of surveyed brands see influencer marketing as an important tool, at least 52 per cent of them believes that it gives better reach and engagement with audiences.

    According to the report, the majority of brands look for the quality of content, influencer produces before finalising; with a maximum spend of $50,000 for each campaign in a year of a brand.

    Over 30 per cent of surveyed brands believe influencer marketing has been the fastest growing online customer acquisition method.

    Meanwhile, around 60 per cent of the brands believe that Instagrammers are the most effective in the influencer marketing system compare to other social media platforms.

    Over 45 per cent of brands are of opinion that around 5-7 per cent of the overall budget is spent on influencer marketing in 2018. However, over 70 per cent of the brands are ready to increase the percentage spends in the influencer marketing budget in 2019.

    Out of the surveyed brands, 50 per cent of them are okay with influencers disclosing the content they are putting is sponsored, whereas 50 per cent are not comfortable with revealing it.

    Over 75 per cent of brands see ‘determining the ROI (return on investment) of my influencer marketing programs’ as one of the major challenges for influencer marketing in 2019.

  • CenturyPly pledges towards a healthier life with their new campaign #HardcoreHappySoul

    CenturyPly pledges towards a healthier life with their new campaign #HardcoreHappySoul

    National :  Pledging towards a healthier society, CenturyPly announced their digital campaign #HardcoreHappySoul on Facebook and Instagram. With this campaign, CenturyPly aims to encourage the fitness enthusiasts to get more people into the habit of fitness by motivating them to take up a 10 days challenge and thus working towards a healthier society at large.

    CenturyPly believes that running has a very positive impact on the core of a person making him/her grow in confidence and being positive. It is crucial to have a hard core to become a happy soul and combat the menace of depression and anxiety, which are rapidly increasing. Running is gaining popularity by the day and has long term health benefits. It can improve health and reduce the risk of developing several diseases like type 2 diabetes, cancer and cardiovascular disease as well.

    Therefore, with #HardcoreHappySoul campaign, CenturyPly is taking a conscious attempt to encourage and influence India to make fitness a habit, a choice for the betterment of their own self.

    As a part of the campaign, CenturyPly is targeting Motivators to increase the habit of running by challenging them to be #HardcoreHappySoul through their Facebook and Instagram pages.

    In order to be eligible for the competition

     Motivators need to:

    ·       Have to like the official social media pages of CenturyPly

    ·       Share the link of new runners’ registration.

    ·       Tag CenturyPly along with any number of people they recommend to take up the challenge of instilling  running into a habit ( at least 1 km each day for 10 days)  

    The recommended New Runners need to:  

    ·       Register themselves with CenturyPly mentioning the details of their respective motivator.

    ·       Post the screenshot of 1 km mileage for the next 10 days of registering in the campaign.

    The campaign will be live from 11th December’2019 to 31st December’2019 and the last date for registering a New Runner is 22nd December’2019.

    ·       25 Motivators from across India with the most number of new runner registrations will get a chance to receive INR 5000 Paytm cash each.

    ·       All the new runners, completing the 10 days challenge will get e-certificates from CenturyPly along with a chance to get featured on the company social handles.

    ·       Amongst the total number of participants, 50 lucky winners, who will complete the challenge, will get a chance to get CenturyPly “Hard Core, Happy Soul” runners T-shirt.

    On the launch of the campaign, Mr. Sanjay Agarwal, Managing Director of CenturyPly, said, “This is our humble effort to grow the number of people into the fitness tribe. After all, a fit nation is a hit nation. The aim for the campaign is to emphasize on the inner strength for a happier soul, which is synonymous with our brand values. At CenturyPly, we give paramount importance to the inner strength of our products that resonates through the beautiful exteriors. This similarity between the aim of the campaign and the core messaging of the brand is the primary reason for taking up this initiative in the first place.”

  • Malabar Gold & Social Beat leverage Thumbstopper Videos to promote #MenInPlatinum collection

    Malabar Gold & Social Beat leverage Thumbstopper Videos to promote #MenInPlatinum collection

    Mumbai – On the occasion of International Men’s Day, Malabar Gold & Diamonds has collaborated with Social Beat, a leading digital marketing solutions company, to roll out a brand campaign to promote its ‘Men in Platinum’ collection. The campaign highlights the dismantling of gender roles and brings light to the men who are simply doing their best at being in their element.

    The campaign was launched with curated Instagram grids and engaging stories to get the conversation started. The concept has been further captured by a series of two Thumbstopper digital films which beautifully break stereotypes of what is considered ‘macho’ and appreciate men in all their roles and avatars. The tagline “He is finest in his element” has been created to emphasise on the same. 

    Speaking about the campaign, Panisa Shah, Creative Head – Social Beat said, “With the digital ecosystem shifting to smartphones and shorter attention spans of consumers, we wanted to explore shorter video formats. The objective was to drive impact with crisp storytelling. Modern men are not shying away from doing things that are by common perception considered ‘unmanly’. The two films are stories of such men who do not think twice before doing anything for their loved ones.”

    The campaign has a distinct visual style where we have looked to shine light on men who are comfortable in their element, unapologetically doing things they like to do.

    The videos have garnered a reach of 13 Lakh across Facebook, Instagram and YouTube. The brand’s Facebook page saw a 450% spike in user engagement. These phenomenal results are proof that crafting relatable and emotionally compelling video content can strike a powerful chord among audiences. 

    About Social Beat

    Founded in 2012, Social Beat is one of India’s fastest growing digital marketing solutions company. A Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Delhi& Mumbai. Their expertise with video content, as well as platforms such as Influencer and 22 Languages makes them the ideal digital marketing solutions partner for brands. The 170-plus member team of digital experts offers integrated digital marketing solutions including brand strategy, social media marketing, digital media planning, content marketing, video production, Search Engine Optimisation, influencer marketing, UX, technology services and impactful language content.

    With focus verticals of real estate, BFSI, retail, FMCG and consumer apps, Social Beat has over 100 marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, mFine, Kangaroo Kids, Casagrand, Neuberg Diagnostics, Swiggy, Klay Schools, Tata Mutual, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Tata Housing, Royal Sundaram, Isuzu, Netmeds.com, Bewakoof.com, Anmol Biscuits and Boat Headphones amongst others.
    For two years in a row, in 2017 & 2018, Social Beat was recognised by Google for innovation in Display & Mobile Marketing. It won Agency of Year by Maverick awards 2018 and won Silver at Agency of the Year 2019 for Performance Marketing & Influencer Marketing at AgencyCon by Social Samosa. It has bagged numerous awards from Advertising Club of Madras, Advertising Club of Bangalore, Paul Writer and others.

  • Tik-Tok begins testing ‘link in bio’ feature to monetise its billion plus user-base

    Tik-Tok begins testing ‘link in bio’ feature to monetise its billion plus user-base

    MUMBAI: Popular social networking app Tik-Tok has begun limited test of a feature that will allow users to add links to products and e-commerce sites on their bio and posts. The Chinese short-video making platform, with a billion plus users, has been exploring ways to monetise its ever-increasing user-base and the new feature will put it in direct competition with established players like Facebook and Instagram, both of which let its users monetise their content.

    The new feature allows content creators on Tik-Tok to insert product links, offering users the ability to send their viewers to shopping websites effortlessly to monetise its platform. The ‘link in bio’ feature was first rolled out by Instagram and was subsequently adopted by Facebook as well.

    The new feature was first noticed by marketer Fabian Bern, a marketer and according to the video shared by him on Twitter, the users can now swipe on a post to directly visit an e-commerce platform to buy a product.

    Launched in 2017, the app developed by ByteDance, currently has over 1.5 billion users worldwide.  The app is immensely popular in India. According to app research firm Sensor Tower:  “India has been the biggest driver of TikTok's popularity, giving it 466.8 million downloads. China generated the second-most downloads, with 173.2 million or 11.5 percent. The US came in third, with 123.8 million downloads, or 8.2 percent. And that's not even including third party Android installs. Specifically, India drove up 277.6 million downloads so far this year, roughly 45 percent of all global installs for the app this year.”

  • Instagram showcases its passionate community at flagship event

    Instagram showcases its passionate community at flagship event

    MUMBAI: Instagram today organized its inaugural ‘Instagram Experience’ (IGX) to showcase how it brings you closer to the people and things you love. With most people in the Instagram community using it to pursue their passions, the app highlighted a ‘Born on Instagram’ initiative to discover creators all across India, the ‘Impact, Influencer and Interactivity’ approach to leverage Instagram for business and an ‘Unlabel’ content series, that outlines how it’s the kindest community online. 

    With over a billion people globally, Instagram is loved for its vibrant community, cultural relevance and visual expression. IGX furthers the engagement with the community, by hosting over 250 creators and marketers, including actors Taapsee Pannu and Priya Varrier, and creators Mallika Dua, Pooja Dhingra and Savi & Vid from Bruised Passports. Also present at the event was Vishal Shah, VP of Product at Instagram, who said, “Instagram is gaining strong momentum both globally and in India. Much like Indian culture, passions pursued by Instagrammers here are the most diverse and represent urban and regional trends. This, combined with the way people freely express themselves on the platform, creates an amazing opportunity for creators and businesses here.”

    Regional celebrities like Guru Randhawa, Nusrat Jehan and Kajal Aggarwal and creators like Pawan Kumar from Artkala in Patna, Sujit Bhaktan from Tech Travel Eat in Kerala and Kiran Dutta from Your Bong Guy in Kolkata already use Instagram creatively. At IGX, a new initiative – Born on Instagram – was announced as a recognition of the accelerated creativity in content witnessed all across India. This program will celebrate, discover and showcase creators in big and regional cities, and give them collaboration and mentorship opportunities. This will roll out in 15 cities, beginning this year.

    The community also includes businesses of all sizes who leverage Instagram to drive awareness, increase customers and share their story amongst a highly engaged audience. At IGX, the focus was on an approach based on ‘Impact, Influencer and Interactivity’ to enable businesses to best leverage Instagram. This impact is an outcome of the authentic connections between brands and consumers, further showcased by an IPSOS India study where 94% of people said they searched for more information after seeing a product or service on Instagram. 95% of people also said Instagram helps them decide whether to buy a product or service. 

    Instagram is also a natural home for influencers, and brands leverage associations with them well to increase awareness and build trust. With the launch of Branded Content Ads earlier this year, advertisers now have the ability to promote creators' organic branded content posts as feed and stories ads. This is spurred by interactivity as people increasingly use interactive elements like Poll stickers and Questions, and hence 60% of businesses on Instagram use an interactive element in Stories every month. Interactive ads, starting with Instagram Poll Stickers, work well to that end to enable instant two-way communication and get people involved.

    But people will only express themselves if they feel safe and supported and Instagram has recently rolled out the ‘Restrict’ feature, to that end, to protect your account from unwanted interactions. Now, the app unveiled a new content series, ‘Unlabel’, in partnership with Yuvaa, a youth media platform, which features young Indians challenging stereotypes to be their authentic selves.

    Instagram has recently made a number of additions to help people express themselves better on the platform. These include the Music Sticker for Stories, a new dark mode, a new Create Mode on camera, the Create Don’t Hate stickers as part of the anti-bullying efforts and the IGTV Series tool for creators.

  • 84% of Instagram users are likely to shop using the platform

    84% of Instagram users are likely to shop using the platform

    MUMBAI: The digital and social media agency from Dentsu Aegis Network, WATConsult, under its market research division, Recogn, has launched its latest report on Instagram in India from a user's perspective.

    The report focuses on the user’s point of view on Instagram, highlighting usage patterns, content likeability, celebrity influence and what pushes them to shop on the platform. Interestingly, ads on Instagram that are perceived to be appealing lead users to search for more information for the said products or services, enabling users to shop. More than 75 per cent of the shoppers have had a satisfactory experience while shopping from Instagram and a majority of them are likely to shop in the future as well. Instagram, which was perceived to be a discovery platform because of visual nature and stickiness, has over time transformed itself into a platform that induces discovery as well as an influence leading to a purchase decision.

     Below are some key findings of the report:

    ·       Currently, Instagram has 117.1 million monthly active users and average time spent per user is 45 minutes

    ·       Instagrammers spend most of the time on the platform in the evening between 4-8 PM

    ·       For the users to be willing to purchase something on Instagram, they need to be made aware of the authenticity of the product. More than 75 per cent of the shoppers have had a satisfactory experience while shopping from Instagram and a majority are likely to shop in the future

    ·       84 per cent of the users are influenced by the platform resulting in likelihood to shop via Instagram

    ·       More than 50 per cent of the consumers have shopped using Instagram. Close to 75 per cent of the users from small metros and small towns have shopped using Instagram

    ·       51 per cent of the Instagrammers access it at least once a day with a large proportion of Instagram users accessing it multiple times in a day (32 per cent)

    ·       29 per cent of users prefer to upload images in the experiential categories or upload images of traveling, food etc. 26 per cent of the users like to upload videos and 24 per cent of the users upload stories, etc.

    Speaking on the same, WATConsult founder and CEO Rajiv Dingra said, “Instagram as a platform has grown tremendously in the last 2 years, and the user adaption rate is very quick. The app has a strong presence in the remotest of the city in our country. With this report, we are bringing forward to the industry, the behavioral patterns of the users, shopping habits and trends which can indeed add value to the brands in terms of shaping their marketing strategies.”

    According to the research, the usage of the social media platform Instagram is one of the highest amongst the respondent base. Users prefer to use social media platforms that they perceive to be informative, cool, enjoyable, popular and creative. The users perceive Instagram to be cool and somewhat interesting and trendy. One of the primary reasons people prefer to use this platform is for entertainment, to get inspired by seeing creative content from famous celebs in addition to being able to express their views.

  • Why digital marketing needs a holistic approach

    Why digital marketing needs a holistic approach

    Digital marketing has taken over the traditional methods of interacting with consumers for brands and businesses in an overwhelming manner. This has led to a major shift in the marketing and advertising industry. The concept of digital marketing is not only new and intimidating but also rapidly growing and changing with each passing day. With the shift in marketing activities from traditional to digital, a lot of us believe that being a part of some online community and promotions is enough for our brand's relevancy. Unfortunately, lesser integrated approaches lose out to platforms and campaigns that are holistic in nature.

     For this, you don't have to go all out and opt for everything that’s being offered, definitely not in one go. But if you continue to slice your digital marketing efforts, there are chances of underperforming on a grand scale. Also, having a holistic approach gives you multiple options to fall back on in case the campaign doesn’t work as hoped. Begin by understanding what the core objective of your campaign is. Understanding the objective clearly is half the battle won. Without a defined goal and a plan to reach the goal, you’ll be just shooting in the dark, which can be hazardous. Ensure that your plan to achieve your goals is strategic, cohesive and covers the goals of your campaign. See that every little detail is well thought and researched based on your brand and campaign. This majorly includes the target demographics, so that you are clear about your customer persona. Understanding this will help us select the right tools of digital marketing to reach them.

    Here are some digital marketing tools that you must include wisely and proportionally to make your campaign a Holistic one:

    1.         Strong Content Marketing Strategy

    You need to prove why you're worth listening to, in order to prove why you're worth buying from. Go back to your content strategy plan and ensure that it's up-to-date, innovative, and strong. Your potential customers need to know what makes your products and services better — or, at least, different than your competitors in the market. Hence, a strong content marketing strategy is significantly important.

    2.         Video Marketing Strategy

    People today are spending one-third of their time watching online video content. While a lot of marketers know on a basic level that video is important – and might even be posting videos regularly – there’s not always a deeper objective behind it. As per Wyzowl’s Video Marketing Statistics 2018 Survey,  81% of businesses use video as a marketing tool, up from 63% in 2017, and 81% of people have been convinced to avail or purchase a product or service by watching a brand’s video. Hence ensure to have an optimized video campaign included in your strategy. Following are a couple of video marketing platforms that are trending and doing extremely well currently.

    a)         YouTube video

    b)         Facebook/Instagram live

    3.         Community Building

    Customer communities are a consequence of the customer voice becoming paramount. Setting up a customer community is a win-win: your customers are empowered to easily find answers, leading to greater customer satisfaction. You have better insights into your customers because of these personalized interactions. With a Community, your customers can find everything they need to make the most of your brand by connecting them directly to helpful resources, your support staff, and other customers. The end result is a full customer journey that connects every department of the business and boosts customer loyalty.

    4.         Broadcast Email

    Email marketing is beneficial to b2b & b2c businesses alike. According to the researches, 81% of SMBs still depend on email as their key customer acquisition channel, and 80% for retention. However, your email strategy needs to be personalized as per your business and target audience. Ensure to have a strategic plan for your emailer campaigns. Following are a few successful types of emailer campaigns that help in higher engagement and ROI.

    a)         Newsletters

    b)         Sales campaigns

    c)         Curated content

    5.         SMS & WhatsApp Campaigns

    Majority of us are hooked onto our mobile phones most of the time. Hence it’s undoubtedly the best device to tap when it comes to advertising our brands. With the facility to send out bulk SMS and WhatsApp, we can personally tap each screen of our TG in the most effective and cost efficient manner. Some of the top benefits are as follows:

    •         Reach mass audience with a single click

    •         High conversion rate

    •         Cost Effective/Low Cost

    •         No setup fees and No hidden costs.

    •         Instant message delivery

    6.         Social Media Campaigns

    In today’s world, social media cannot be ignored. With the rise of social media users, it’s one of the best platforms to have our brands talking on. Trends in social media bring in a variety of ways to reach the TG. Some of them are as followers.

    a)         Influencer Marketing – People having a high follower base who have the capacity to influence purchase decisions of their followers

    b)         Trending social apps – Like TikTok, Snapchat, etc are unconventional platforms that are very effective to make topics trend. It can help your brand earn a name overnight if used effectively.

    c)         PPC campaigns – Paid promotion campaigns on social media is crucial to ensure your brand reached a wider sect of audience in the most efficient manner. A dedicated budget must be allotted for the same.

    7.         Creative SEO

    While it is a continuously changing industry, full of lingos and time-consuming tasks, the advantages that SEO brings to the table can do a great deal for you. However, don’t stick to the regular ways, explore new and creative ways of SEO to stand taller than the rest in the market. Following are a few creative SEO tactics:

    a)         Link bait – Content on your website that other sites link not because you ask them to, but because they want to.

    b)         Ego bait – Ego Bait is just about attempting to engage influencers to further augment your work and build links. In simple words, it’s reciprocity. This includes positively featuring people which can, in turn, lead to them returning the favour by re-sharing our content. This can be through social media shares or even a link.

    c)         Online PR–The objective is to influence or amend the opinions about a product, brand or company. It can help drive traffic to your website, enhance the awareness of your brand, can boost SEO & help in effectively positioning your brand in the market

    8.         Social selling

    Social selling is basically building relationships as part of the sales process. It has become the most efficient sales method and experts increasingly give more importance to their strategies because applying it in a precise manner, reinforces the entire sales process. Studies show that sales executives with high social network activity achieve 45% more sales opportunities, and are 51% more likely to hit their sales quotas. Some effective ways to do the same are as follows:

    a)         LinkedIn groups

    b)         Quora

    c)         Value marketing

    9.         Up-to-date Landing pages

    Landing pages house specific actions for your business. Any new product or service can be presented to the TG through a creative landing page on your website. Apart from this, it even helps in conversions and lead collection in case you have a form on the landing page for the TG to avail a special discount or offer. Make sure you have a well-updated landing page so that your entire digital marketing campaign is in sync.

    10.     Seminars

    Hosting online seminars can be helpful as a part of your digital strategy. People love to be a part of insightful sessions from where they have something to take away with them. These seminars have proven to be beneficial to business as they help spread a word among the target masses. Some of the most effective and trending ways to host a digital seminar is as follows:

    a)         Podcasts

    b)         Webinars

    Don’t forget to access your business thoroughly to understand the objectives of your campaign and then wisely choose as many digital tools as possible as this can ensure a wholesome approach to reaching out to your target audience.

    (The author is manager – digital promotions, Spicetree Design Agency. The views expressed are her own and Indiantelevision.com may not subscribe to them.)

  • Rock Instagram GIFs with #myFisher by the King of Good Times

    Rock Instagram GIFs with #myFisher by the King of Good Times

    Bangalore: Kingfisher, the King of Good Times has taken Instagram by storm with their newly conceptualized and personalized GIFs. This activityhas enabled the consumers to romanticize with the Kingfisher bottles using their names. Understanding the alco-bev industry’s limitation onpersonalization, Kingfisher has made this customization possible in the virtual world and easily accessible for millennials with their cool and slick GIFs on Instagram.

    The campaign is a fun and quirky way to customize a Kingfisher bottle through simple steps. First, the user simply needs to click a picture on their Instagram story, then search for the first three letters of their name along with fisher, and the custom GIF appears. This GIF can be positioned anywhere on the picture, bringing out the creative instincts of all Kingfisher fans. Central to the campaign idea that makes it scalable, is the usage of 3 letters of the name, as against using the full name. For example- Panfisher for Pankaj, Ankfisher for Ankit, Neefisher for Neelima and so on.

    #myFisher campaign was launched recently, and has thus far engaged with over 10M fans. 
    Kingfisher has always understood the pulse of the consumers and this has been proven either through the launch of newer products in the market or engaging campaigns like Instant Beer Powder prank. They have been successful in maintaining a dynamic conversation with the consumers by acknowledging the trends and being an advocate of good times. 
     

  • Facebook and Instagram roll out music products in India

    Facebook and Instagram roll out music products in India

    MUMBAI: Facebook announced new ways for people in India to express themselves through music on Facebook and Instagram, with music stickers on Stories and other creative tools such as Lyrics on Instagram, Lip Sync Live, and the ability to add songs to their Facebook Profiles.

    With the roll-out of music products today, people across India can add the latest tracks such as Bekhayali – Kabir Singh, Ve Maahi – Kesari, to super hits like Dil Diyan Gallan from Tiger Zinda Hai, and regional hits like Lahore by Guru Randhawa, Zingaat from Sairat as well as old classics like Bas Ek Sanam Chaahiye from Aashiqui, to their Facebook and Instagram Stories.

     “Facebook and music share something special — they both bring people together and enable personal expression. And that’s why music is important for us. We want to make it possible for the Facebook and Instagram communities to express themselves and connect around music on our platforms. With India’s strong music ecosystem, we're thrilled to open up the ability for people in the country to include music in the moments they share on our platforms. We've partnered with the Indian music community to enable these new products, and we look forward to seeing all the ways people in India use them to express themselves in fun and engaging way, ” Facebook India director and head of partnerships Manish Chopra commented on the launch.

    Earlier this year, Facebook India announced partnerships with top music labels T-Series Music, Zee Music Company and Yash Raj Films, licensing their music for use in social experiences on Facebook and Instagram.

     “We continue to see fast adoption of Stories across our family of apps. Today, with the launch of music stickers on Stories, we are excited about giving new ways for people to express and connect with their friends, ” Facebook head of video and music products Paresh Rajawat said.

    Product details:

    Music on Facebook and Instagram Stories

    Starting today, people will be able to add a song to their photos and videos on their Stories. Simply open the camera on Facebook or Instagram or select a photo or video from your gallery, touch the sticker icon and add the Music sticker. After choosing a song, you will be able to select which part of it you would like to highlight on your story, and add the artist's name and track title. Knowing that Hindi film music is integral to music in India, people will be able search for music by Actor and Actress names, in addition to search by Film Name, Singer Name as well as a Song name. People can also search for songs by language.

    Lyrics on Instagram: Additionally, if the song has lyrics available, they will automatically pop up. Tap through the icons to change the animation and text style, and move the lyrics around, rotate or resize it like you would a normal sticker.

    Lip Sync Live on Facebook: will allow you to perform and dub songs live on Facebook. Friends can check your performance in real time and follow the lyrics of the songs while you have fun together.

    To create one, just select the "Lip Sync Live" option when starting a Live on Facebook – choose a song, add a description and customize the video with filters or a background. During broadcasts, friends will be able see the name of the artist and song featured on the video and be able to directly tap to follow the singer or band on Facebook.

    Music on Facebook Profile: will allow people to add tracks to a new music section on your Facebook Profile. In addition, you can pin songs at the top of your Profile, so your friends learn more about you. Songs fixed to your Profile will visually show the artist and the track. When your friends play a song on your Profile, they will be able to hear a small clip or choose to listen to the complete track through streaming platforms. They can add the same song to their Profiles or click to visit the singer or band's Page.

  • YouTube launches dedicated vertical for fashion

    YouTube launches dedicated vertical for fashion

    MUMBAI:  YouTube launched a dedicated vertical for fashion thanks to the increasing importance of its massive beauty community. The new vertical YouTube Fashion aims to capitalise on the popular style and beauty content at a time when beauty videos last year alone generated more than 169 billion views on the social media platform.

    The new vertical intends to be “the ultimate destination for style content that bridges both our fabulous endemic creator community and the more traditional worlds of fashion and beauty,” as per the introductory video.

    Users will find on the new, top-level destination channels of fashion and beauty creators, collabs between fashion brands with creators, brands, publications, breakout channel like Camila Coelho, Jenn Im, Ingrid Nilsen, Emma Chamberlain, Dolan Twins, Wengie, Louis Vuitton, Dior, Ralph Lauren, LOVE Magazine and British Vogue.

    YouTube hired Derek Blasberg, previously the host of CNN Style and a Vanity Fair contributor, as its new head of fashion and beauty partnerships in June. Earlier, YouTube it launched a /Gaming destination on YouTube.com. Significantly, the move comes at a time when Facebook-owned Instagram already established itself as the platform for style content along with overwhelming popularity of IGTV.