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  • The Zoom Studios launches #StuckWithYou initiative

    The Zoom Studios launches #StuckWithYou initiative

    MUMBAI: The Zoom Studios, with its new initiative ‘#StuckWithYou’, offers curated content that inspires everyone to convert these tough times into fond memories. Akin to the brand ethos of presenting powerful and real-life narrative, The Zoom Studios’ #StuckWithYou brings stories and experiences that make the most of being ‘stuck’. The initiative encourages its viewers to do things that they often forget in daily rigmarole. Be it playing a board game with a sibling or cooking for the parents, #StuckWithYou gives viewers a reason to live in the present and lessen the worry of an uncertain future.

    Through a series of curated content formats like scrapbook, tiny quarantine tales, changed lyrics of songs, video logs, audio stories across social media, #StuckWithYou will talk about rekindling relationships, taking your first steps, exploring your inner selves, confessions, introspections or simply re-living your childhood and much more.

    “These are unprecedented times. With a nationwide lockdown, the feeling of being ‘stuck’ is causing anxiousness and anxiety amongst everyone. At The Zoom Studios, we wanted to reverse the feeling of being stuck from negative to positive. As India, and the world, fights this virus we want to encourage our viewers to use this time to enjoy the little joys and never take them for granted again, and our initiative is a step forward in this direction. By putting out real and heart-warming content, we at The Zoom Studios humbly attempt to add doses of happiness in the life and times of lockdown,” said Times Network COO and executive president Jagdish Mulchandani. 

  • Weekly TV viewing mins up by 8%, smartphone time spent up by 6.2% during Covid-19: BARC India & Nielsen

    Weekly TV viewing mins up by 8%, smartphone time spent up by 6.2% during Covid-19: BARC India & Nielsen

    MUMBAI: As India goes through an unprecedented lock-down in living memory due to the Covid-19 crisis, people are increasingly consuming more content on TV and smartphones, according to a report. BARC India and Nielsen have jointly put together a report to understand the changes in consumption behaviours of TV and smartphones, respectively, given the extraordinary situation surrounding the Covid pandemic and its fallout.

    Key highlights: –

    1.  Expectedly the COVID disruption period has seen an increase in television viewership – 6% increase in TV reach and 8 per cent increase in TV viewing minutes /week. The time spent on TV / viewer has seen a jump by 2 per cent.
    The PM’s address to the nation on complete lockdown garnered unprecedented viewership of 197 million watching it across the country. 
    2.  When we look at smartphone behaviour the time spent on smartphones per user has gone up by 6.2 per cent. The time spent/user/week on VOD apps has also seen an increase of 3 per cent. If we look at the increase in the time spent/user/week over that of the previous week (to take away the impact of cricket viewing in the PRE COVID period considered), we can see a jump of 5 per cent.
    3.  Kids’ schools being shut down and the stress of exams off their shoulders; this increase in Television viewing is driven by Kids (+20 per cent). With corporate India getting into work from home mode, we are seeing NCCS A showing an 11 per cent increase in viewership. Even on smartphone usage, the increase in driven NCCS A (+7.7 per cent) and 35-44 year olds (+10.7 per cent).
    4.  People staying at home means watching TV throughout the day and hence the growth in TV viewing is coming during non-prime time slots (8am – 5 pm).
    5.  The need for continuous updates expectedly has led to a huge increase in news consumption on television (57 per cent increase in Impressions), while spending more time as a family together could be leading to the movies genre and the kids genre also showing significant increases. 
    6.  This behaviour is seen in digital consumption as well with news and gaming showing huge increases. News apps saw 8 per cent more users per week with an increase of 17 per cent in time spent/user/week. This growth was led by non-English News apps (+87 per cent). Gaming apps saw an increase of 2 per cent in users/week and with a 11 per cent increase in time spent/user/week.
    7.  With a lot of uncertainty around what is happening, people have increased their time spent on chatting (+23 per cent) and social networking (+25 per cent) apps.  Almost all social networking apps – Facebook, Instagram and TikTok have seen significant increases not only in time spent /user/week but also in the sessions/ user/ week. 
    8.  Expectedly shopping apps, travel apps and food apps have seen a huge drop in both users/ week and time spent/user/week. 
    9.  It’s not just TV viewership that has seen an increase – we can advertising FCT on TV has increased by 13 per cent. 

    Sharing her views on the current surge in smartphone usage, Nielsen Global Media, South Asia country leader Dolly Jha said, “We are living through unprecedented times! physical social distancing seems to have led to a phenomenal growth in virtual social togetherness with an almost 20 per cent increase in time spent per user on chats, social media and news in the last one week. And we anticipate this to grow further.”

    Elaborating on the topic BARC India CEO Sunil Lulla said, “These are unfortunate and unprecedented times. Working closely with Nielsen, we bring for our customers and stake-holders, this very significant and important update, on change in content and advertising consumption behaviour, with a significant population at home. We will report soon enough, the impact of total lockdown. Our respective brave teams are working (WFH) round the clock to ensure the TV measurement currency, continues uninterrupted.” 

    On 24 March 2020, with the prime minister announcing a total lockdown in the country, peo ple are slowly coming to terms with the new normal. It started with many states enforcing the lock-down, partially and fully, and many places of work enforcing work from home (WFH). Faced with the predicament of not being able to move out of their homes, people are creating new ways of spending time productively.

    It is a well known fact that Television Viewing is an integral part of the Indian ethos. An average Indian is known to spend a considerable number of hours with 3 hours, 51 minutes every day on TV. So, it is obvious that forced confinement will lead to changes in TV consumption behaviour.

    Today if there is one device besides the TV which is an integral part of the Indian consumers’ lives, it is the smartphone. People today depend on their smartphones not just for communication and social interactions, but also for entertainment, banking and financial transactions, purchase of daily need goods like groceries, personal care to durables.  It is but natural that this period of forced confinement would also engender some change in the way people interact with their smartphones.

    As the situation continues to evolve in the coming weeks, BARC and Nielsen will also continue to track shifts in TV and Smartphone audience behaviour. Future reports will be released on a weekly basis to keep the ecosystem abreast of how audiences in India are adjusting their TV and Smartphones consumption around the new normal.

    BARC is the official currency on Television Measurement in India and Nielsen runs a 12000 strong smartphone panel passively capturing smartphone behaviour.
     

  • Brand Factory launches #365OrNothing campaign on the occasion of International Women’s Day

    Brand Factory launches #365OrNothing campaign on the occasion of International Women’s Day

    Mumbai: Future Group’s retail discount chain, Brand Factory has launched a new campaign #365OrNothing that urges us to celebrate womanhood 365 days. The hard-hitting digital ad campaign aims at breaking the stereotypical habit of celebrating, recognizing women and being respectful only on one day. 

    The messaging resonates with the brand’s core value and proposition of #Discounts356days which lets the consumers purchase their favourite brands at the most discounted rates. It is definitely a unique campaign as it champions to break the stereotype and yet remain in touch with the essence of women’s day.

    The ad-film captures real-life instances that a woman faces, from receiving a horde of WhatsApp messages, roses etc., and highlights how they ought to be treated throughout the year. Brand Factory narrates that people should continue the same behaviour irrespective of what day it is. 

    Link: http://bit.ly/BF_WomensDay

    The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others. A series of posts, teasers and contests will be running across the social media platforms to engage with shoppers. The engaging contests will give shoppers a chance to express their views on this topic. The most gripping responses will get a chance to shop for free at Brand Factory.

    Roch D’Souza, CMO, Brand Factory commented “As a brand, we always try to have a different narrative pertaining to the occasion while keeping our core values and proposition in focus. So, on this Women’s Day, we wanted to break the clutter and urge people to recognize women and be respectful all the year round. Alongside, we also wanted women to know that they are special, not just this one day but all 365 days. We are giving a platform to our customers to buy their favourite premium brands at highly discounted prices and feel special every day. We believe that women deserve nothing less. Hence 365 days or nothing!”

  • Five Likee Features Every New Likeer Must Explore

    Five Likee Features Every New Likeer Must Explore

    Pioneering short video platform Likee, launched in 2017 by Singapore-based Bigo Technology Pte Ltd. is continuously marching ahead with its innovative feature offerings. A top short video platform, Likee has registered a high number of downloads in India as well as abroad amid the cut-throat competition in the sphere. A sprawling user base is proof of the increasing popularity of the platform. Easy navigation, swipe, and smooth browsing have been instrumental in Likee’s success. Likee enhances short video making experience with dramatic filters and interactive user-interface.

    While there are multiple reasons that make Likee one of the most preferred apps, here are five differentiating features that every new user must know.

    Swipe to navigate: Anyone can easily use Likee with its helpful navigation. User can continue to swipe up for non-stop browsing of user videos. They can swipe right to directly open sections such as popular videos, Follow, nearby videos, live chat.

    Omnichannel login: One can create a Likee account by entering their existing credentials on Google, Facebook, and Instagram. The feature of Omnichannel login availability saves a lot of time and effort required to set up and manage a separate account. A Likee account can also be linked to other social media accounts easily.

    Language selection: Languages help in connecting like-minded people. A key characteristic of the Likee app is its availability in the local languages of India. Starting from 15 local Indian languages, Likee is available in international languages like Portuguese, Brazilian, Arabic, Indonesian and more.

    Nearby video: One of the unique features of the Likee app is its nearby video option. With this feature, users can view videos that are being created around their location. The nearby option lets users connect with fellow Likeers in close vicinity and get inspired by their talent.

    Hashtag searches: Hashtags have made browsing easy on every social media platform. Likee has made use of this feature to attract more and more user engagement while helping users consume niche content. The hashtag based videos get instantly popular on Likee, garnering millions of views and eventually going viral on other social media channels also.

    Millions of users are already enjoying the Likee experience, which enables them to showcase their talent and skills. Likee is also actively involved in promoting hashtags with several Bollywood inspired challenges. When the majority of online users end up falling in love with apps that make browsing easy, hassle-free and fun, Likee’s score in the category is praiseworthy. With interactive look and feel, amazing user interface design, ease of usage and productivity, Likee is effortlessly ruling the hearts of online app users. Existing features of Likee have been successfully inspiring millions to make videos, since the inception of the platform. On the other hand, the widening new user base on the platform is calling for the inclusion of more engaging features in the near future.

  • Pocket Aces launches India’s first Instagram original series ‘Firsts’

    Pocket Aces launches India’s first Instagram original series ‘Firsts’

    MUMBAI: The first significant moments of any relationship are always cherished. With this simple thought in mind, Pocket Aces is launching its new unique web series “Firsts” in partnership with Cadbury Dairy Milk Silk facilitated by Wavemaker. Silk will be seamlessly integrated in the series as an enabler for the wonderful moments in the relationship.

    “Firsts” is the first-of-its-kind in many ways – it’s the first-ever series to be premiering in this format on Instagram, and it is also the first series to have distinct stories in each Season – i.e. Season 2 will have a different story than Season 1, hence maintaining the essence of showing the firsts in various relationships. The series will be released via daily one-minute episodes on Dice Media’s Instagram page, with each episode covering a significant moment in the relationship – the first time the couple saw each other, the first time they talked to each other, the first time they spoke on the phone, the first time they fought, etc.

    In a bid to capture relatability to a school going audiences and nostalgia for the other audiences, Firsts Season 1 takes us back to our school life and shows the magic of an innocent and tender school romance. The series features popular digital actors Rohan Shah and Apoorva Arora, who have been previously seen together in many FilterCopy videos have received much love and appreciation from the audience. Their video ‘Every School Romance’ has amassed over 30 million views alone! The series also features the very popular Viraj Ghelani with talented actor Urvi Singh as secondary leads.

    Commenting on the launch of the series, Pocket Aces co-founder Aditi Shrivastava said, “We are extremely excited to partner with Cadbury Dairy Milk Silk for Firsts. We’re constantly innovating on content formats, and are very proud to be releasing the first-ever Instagram focused web series. The huge success of our web series Little Things has taught us that the audience loves seeing the small, cute moments of a relationship. In addition, we have done a lot of content around school life be it school romance, or exams, school bffs, etc. and they have all worked very well. Firsts Season 1 is an amalgamation of both these data points – showing the small moments of a blooming school romance. Silk with its romantic imagery is the most seamless and intuitive fit for this concept, and we’re excited to bring in Valentine’s Day 2020 together to the audiences.”

    Speaking about the association, Wavemaker India chief content officer Karthik Nagarajan said, “There is a rapid dynamic shift in the entertainment consumption patterns and preferences. Social media has become the go-to platform for entertainment amongst millennials. Taking this cue ahead,  Dice media, in association with Cadbury Dairy Milk Silk decided to create a unique digital branded content initiative – an Instagram-first web series ‘FIRSTS’, for this Valentine’s season. Silk, over the years has always inspired us with its meaningful marketing campaigns and we are sure ‘Firsts’ will be yet another impactful innovation by the brand.”

  • Facebook’s expanded transparency features will roll out in Q2 2020

    Facebook’s expanded transparency features will roll out in Q2 2020

    MUMBAI: Facebook is updating its Ad Library to increase the level of transparency for political ads and provide users with more control over the ads they see. The platform will be adding a feature that will help to view audience size in the ad library, will provide better ad library search and filtering, control over and see fewer political ads.

    The Ad Library is a unique tool to shine a light on political and social issue ads — a public archive that allows people to see all the ads politicians and campaigns are running on Facebook and Instagram and those that have run in the past. “This is an important step in making political ads more transparent and advertisers more accountable: the public can see every ad served to anyone in an easily searchable database,” said Facebook.

    Facebook launched the Ad Library in May 2018 and over the past several months they have spoken to dozens of political campaigns, activists, NGOs, nonprofits and volunteers about its policies for political ads. “Two themes we heard was that first, people want more transparency over who is using ads to try to influence voters and second, they want more control over the ads they see,” said Facebook.

    The platform further announced, “The expanded transparency features will roll out in the first quarter of 2020 and will apply in all countries where we facilitate “Paid for by” disclaimers on ads. We plan to deploy the political ads control starting in the US early this summer, eventually expanding this preference to more locations.”

    It also said, “There has been much debate in recent months about political advertising online and the different approaches that companies have chosen to take. While Twitter has chosen to block political ads and Google has chosen to limit the targeting of political ads, we are choosing to expand transparency and give more controls to people when it comes to political ads.”

    “We don’t think decisions about political ads should be made by private companies, which is why we are arguing for regulation that would apply across the industry. The Honest Ads Act is a good example — legislation that we endorse and many parts of which we’ve already implemented — and we are engaging with policy makers in the European Union and elsewhere to press the case for regulation too. Frankly, we believe the sooner Facebook and other companies are subject to democratically accountable rules on this the better,” said Facebook.

  • Experion Windchants launches #InTheSky with Milind Soman to enable an Active Luxury Life

    Experion Windchants launches #InTheSky with Milind Soman to enable an Active Luxury Life

    New Delhi : Experion, hosted model and actor Milind Soman in their premium, active luxury residential project – Windchants – in Gurugram. The stunning residence, that takes inspiration from the Saptrishi Constellation is aligned in a way to maximise air circulation as well as daylight, thereby promoting more outdoor time. During his stay, the actor rejuvenated his leisure time by indulging in recreational activities, got close to a peaceful environment encapsulating a healthy living experience. Windchants attempts to render a classic active luxury living infused with sustainability and holistic lifestyle.  Landscape views from the skywalk, double height stilts, biodiversity pond and lush green gardens were also quite exciting for Milind.

    Today in an Instagram post, Milind Soman talked about the great experience he had at Windchants and said, “I had the best time at Experion’s Windchants. This condominium is planned around the concept of active luxury and is perfect for the urban dweller. The massive skywalk that connects the Experion towers is the perfect area for a scenic run. Every minute of this jog is an experience that is beyond compare!”  He was also seen using the barbecue at the skywalk that connects the seven towers at Windchants and trying a hand at different recreational activities in the condominium. He also took a peaceful stroll in the herb garden and spent some time by the pool. Apart from Milind, other lifestyle influencers also actively took part in the campaign.

    Instagram Link: https://www.instagram.com/p/B7IIamznyEZ/

    Experion has developed several housing projects across many parts of the country and is definitely one of the most sought-out real estate developers in India focused on providing a safe haven to residents. Through this luxury property, Experion visions to set a benchmark in the active luxury living category by giving millennials a holistic approach for better and healthy living in metros. Windchants is one of their most premium projects built on the concept of sustainable active luxury, and aside from offering a wide range of residential complexes including penthouses, luxury villas as well as apartments, the condominium also houses 2,50,000 sq ft of activity space and sports facilities, which was especially impressive for Milind. Milind Soman’s experience at Windchants definitely shed light at the immaculate planning that has gone behind this project.

  • MissMalini launches MissMalini Trending

    MissMalini launches MissMalini Trending

    MUMBAI: MissMalini proudly launches MissMalini Trending – a social media news desk at an upscale Juhu outlet. The beloved blog’s first-ever news desk will feature digital influencers and experts in all their glory. The pioneer of Indian lifestyle blogging, MissMalini is a multi-media and multi-platform content portal with more than 10 million unique monthly followers across platforms.

    MissMalini founder and creative director Malini Agarwal said “MissMalini is delighted to introduce MissMalini Trending. This platform will feature the favorite digital superstars as today everyone wants to know what superstars wear, whom they date, what they eat, etc. I think these creators have a huge impact on the millennials in the nation. They also face immense pressure to live up to their image. A lot of work goes into keeping up with the perfect image that they put forth on the internet. This platform recognizes their work and motivates them to keep flourishing on social media.”

    In today’s world of social media, a digital influencer occupies the space of a Bollywood celebrity. Gaining popularity on platforms such as YouTube, TikTok, and Instagram, they have managed to position themselves as leaders and role models of the internet generation. They have become an integral part of the modern youth culture in India and play a fundamental role in shaping their personalities. This initiative works as a dossier to provide a personal account of all the creators enlisted on the page. The platform acknowledges their work and highlights any new developments and expansions made by them in their respective fields.

    Malini Agarwal launched her blog perched on a couch in 2008. Taking the digital world by storm, MissMalini's on the list of leading entertainment portals in India. MissMalini Entertainment supports emerging talent and uplifts fresh content creators. A productive digital space for new-comers, the company dedicates its efforts to guide up-coming influencers through their journey.

    An influencer herself, Agarwal has taken several initiatives including Malini's girl tribe to transform social media into a better place. She promotes positivity and spreading joy by eliminating trolls and shaming. Focusing efforts on building the women’s community, she contributes to associations such as the Women Innovation Entrepreneurship Foundation (WIEF) and the women by attending events organized by them. Empowering women and making a difference has always been centric to the celebrated blogger.

  • Makani Creatives’ 360-degree campaign helps Netsurf to launch ‘Rang Dé’

    Makani Creatives’ 360-degree campaign helps Netsurf to launch ‘Rang Dé’

    MUMBAI: Netsurf ropes in Makani Creatives as a creative partner for 360-degree outreach campaign, including print and digital to launch their home-grown, natural cosmetic brand ‘Rang Dé’,

    Netsurf, India’s direct selling company with a customer base of over 2.5 million, has come up with a new product — Rang Dé, which represents Indian shades for makeup to embrace eternal beauty.

    Makani Creatives, known for its cutting-edge work on some of the biggest brands in India, will be handling the overall digital aspects from social media to digital media outreach for Rang Dé.

    The campaign focuses on the women of today, in an elegantly orchestrated single-take brand film conceptualized by the agency and choreographed by the eminent choreographer duo, Uma-Gaiti.

    Netsurf Communications Pvt Ltd chief executive officer and managing director Sujit Jain said: “The primary objective was to position Rang Dé as a contemporary, young, vibrant & exotically Indian brand. To create a fun, unconventional make-up routine that resonates with the women of today”.

    He further added, we were really excited to hear the concept; the entire collaboration between choreographers, Uma-Gaiti and Makani Creatives Pvt Ltd really helped us achieve more than what we expected out of the campaign film.

    The campaign film made its first appearance at the Filmfare Glamour & Style Awards, and is visible across all major digital platforms such as YouTube, Instagram and Facebook.

    Meanwhile, Makani Creatives creative director Sachin Padave said: "The idea was to position Rang Dé as a brand that helps you embrace yourself, without letting go of the fact that we're talking about different individuals, their different skin tones, beliefs, tastes and individualistic sense of fashion.”

    The campaign visuals portray multiple models with different skin tones, reflecting the different Indian ethnicities, and the fact that Rang Dé – with its organic range of products – can cater to any skin tone or skin type, a press statement said.

    The choreographer-duo Uma-Gaiti, who seamless helped making this film said, “We’ve directed a number of films and videos, but a one-take campaign for a beauty brand was a first for us. We were excited from the moment we heard about this project.”

    According to them, the share of limitations, they had, was with lights, camera, casting, choreography and etc. however, they believe limitations open doors to new ideas along with Makani Creatives we managed to pull off the ad campaign film beautifully.

    Rang Dé strives to bring out the best in every individual, imparting confidence to take on the world. Being herbal in nature with organic pigments escalates this exclusive range to offer countless benefits and kindness to your skin.

  • Gaana introduces ‘Stories’, the short-format content in music streaming

    Gaana introduces ‘Stories’, the short-format content in music streaming

    MUMBAI: After leading the industry with the vertical video format, Gaana videos, India's largest music streaming app, Gaana has launched its own form of video stories – a version of short-form video content to showcase engaging mini videos and influencer clips on the app. With seamless toggle and navigation gestures, the feature aims to offer uninterrupted music experience.

    Stories is the feature that has been popularized by apps like Snapchat and Instagram, has been adapted by Facebook, YouTube, WhatsApp, Netflix and many others. With the advent of Gaana Stories, the brand has emerged as the only music streaming platform in the entertainment industry to showcase mini videos and influencer clips. These stories are designed to offer Gaana users a flavour of newly launched, upcoming or trending/popular songs. In its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories.

    Speaking at the launch, Gaana CEO Prashan Agarwal said, “At Gaana, we have believed in producing premium content that is meant to be mobile, social and shareable. After our industry-first launch of Gaana Videos earlier this year, we wanted to go above and beyond in our ambition to host differentiated & engaging content apart from the core music streaming experience, and that led to the idea of Gaana Stories. In its most purest sense, stories are previews of songs that will help music lovers get a quick taste of newly launched, upcoming and trending songs.”

    Earlier in April, Gaana made its first major foray into video content by adding music videos to its audio-led experience. Built for the mobile, these exclusive & immersive vertical videos now accompany new and popular music on Gaana, and is handcrafted by artists in partnership with the brand with the intention to bring music lovers closer to the artist as they enjoy their favorite music.