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SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across Facebook, Instagram and WhatsApp from Singapore....
CALIFORNIA: Meta Platforms is going all in. The Instagram and Facebook owner has sharply raised its capital expenditure for 2026 to between $115 billion and $135...
BENGALURU: Bengaluru-based skincare brand Deconstruct has brought back its viral skincare internship for a second season, betting once again on cash, clout and content to demystify...
CALIFORNIA: Mike Krieger, the co-founder of Instagram, is stepping into a more experimental role at Anthropic, moving from chief product officer to lead the company’s newly...
MUMBAI: As Mumbai warms up to the municipal elections, politics is no longer confined to rallies, roadshows or prime-time debates. It is scrolling past voters in...
MUMBAI: India’s film marketing script is getting a rewrite, and this time the loudest voices are not celebrities but creators. From memes and reactions to reels...
MUMBAI: The bedroom is the new boardroom. India’s influencer marketing industry once dismissed as frivolous narcissism with ring lights crossed Rs 3,600 crore in 2024 and...
MUMBAI: Call it food for thought with a tech twist. Nutrica is tapping artificial intelligence to unpack a daily dilemma in Indian homes: what children want...
NEW DELHI: Aman Jain has clearly mastered the art of the big-tech shuffle. After a two-year stint steering Amazon through India’s treacherous regulatory waters as director...
SYDNEY: Australia faces a high-stakes legal battle over its groundbreaking ban on social media for children after Reddit filed a lawsuit in the country’s highest court....
MUMBAI: From midnight on Tuesday, Australia became the global guinea pig in a grand experiment: can you actually stop teenagers from doom-scrolling? The answer, as of...
MUMBAI: Chat360 has dialled up its global ambitions with a new partnership with Meta that brings WhatsApp business voice calling to enterprises worldwide. The move plugs...
MUMBAI: If dreams are built brick by brick, UTI Mutual Fund believes wealth is built sip by SIP quite literally. In a world where financial decisions...
MUMBAI: If mornings had a flavour, Nutrica seems convinced it should be honey glazed. The lifestyle and wellness brand under BN Agritech has rolled out a...
MUMBAI: India didn’t just steal the spotlight at Meta’s ‘House of Instagram’ event in Mumbai, it became the headline act. In a move that cements India’s...
NEW DELHI: Orient Electric, part of the $3 billion CK Birla Group, has revived its winter campaign “Fatt Se Garam,” tapping brand ambassador MS Dhoni for...
MUMBAI: Unveiling a high-octane new promo for the 2025–26 season of the Hero Hockey India League (HIL), Hockey India on Thursday introduced its bold new brand...
MUMBAI: If India needed a sign that basketball is bouncing into its next era, this one arrived with a slam dunk. The National Basketball Association (NBA),...
MUMBAI: India’s advertisers are pouring between Rs 12,000 crore and Rs 22,000 crore into digital video platforms. They’re getting precious little bang for their buck. A...
MUMBAI: Bihar didn’t just go to the polls, it went straight into India’s digital bloodstream. As vote-counting gathered pace on Friday, the Bihar election turned Youtube...
MUMBAI: If winter had a flavour, Barista Coffee Company has just bottled it or rather, brewed it. This festive season, India’s largest homegrown café chain is...
MUMBAI: Some memories never buffer. Waves OTT, India’s national freemium streaming platform powered by Prasar Bharti, is taking viewers down memory lane this festive season with...
MUMBAI: Integral Ad Science (IAS), the global ad verification powerhouse, has stitched together a new layer of protection for advertisers by launching AI-driven brand safety and...
MUMBAI: No filters, just formulas. Bioderma, the french skincare brand known for its dermatological expertise, has launched a new digital campaign titled ‘Glow with Science’: a...
MUMBAI: When love hits the right note, even a classroom can turn into a concert. Saregama and Filtercopy are tuning into a new frequency of music...
MUMBAI: When it comes to fan frenzy, Oncemore.io is playing for keeps. In just 42 hours, the AI-driven entertainment platform has hit a staggering 1 million...
MUMBAI: When the beat drops and the lights glow, the vibe is pure celebration. This festive season, Signify (Euronext: Light), the world’s leading lighting company, has...
MUMBAI: When influence meets intelligence, the result is Animeta Brandstar’s latest winning streak. The tech-data enabled influencer marketing firm has been scripting campaigns that don’t just...
MUMBAI: This Diwali, Oneplus is lighting up homes and green spaces alike. The brand has unveiled a heartfelt campaign titled “light a light, plant a plant”,...
MUMBAI: This festive season, Indusind Bank is making generosity go viral! The bank has launched its new campaign ‘Give More Get More’, built around the touching...
MUMBAI: History TV18’s hit travel-food social series ‘Road trippin with Rocky’ is back with Season 14, and this time all roads lead to Gujarat. As the...
MUMBAI: When it comes to news on the ’gram, Aaj Tak isn’t just scrolling, it’s ruling. The Hindi news giant has clinched a staggering 51 per...
MUMBAI: Move over popcorn, this October shawarmas are stealing the spotlight. Faasos is back with its cult favourite Shawarma Fest 2025, a month-long sizzler running from...
MUMBAI: Lights, camera, traction, Inkhabar’s digital originals are rewriting the playbook. The news and content platform has struck gold with the launch of three flagship shows...
MUMBAI: It’s reel life, not real life, that has India hooked. Five years since its debut, Instagram reels has danced its way to the top of...
MUMBAI: Bellary is bringing world-class coaching to your screen. The inspire institute of sport (iis), India’s premier high-performance training hub, has launched a new digital content...
MUMBAI: Blink and you’ll miss it or maybe that’s the point. Icubeswire Films, part of the Icubeswire Martech group, has launched Stop Shots, a new creative...
MUMBAI : When Bappa arrives, even the walls want to dress up. This Ganesh Chaturthi, Birla Opus Paints part of Aditya Birla Group’s Grasim Industries has...
MUMBAI: Who says freedom can’t come with extra cheese? As India gears up for its 79th Independence Day, Oven Story Pizza is swapping the tricolour for...
MUMBAI: This Independence Day, the real fireworks aren’t just in the skies, they’re lighting up Instagram, Youtube, and your Reels tab. In a head-turning report released...
MUMBAI: Content knows no borders and neither do these storytellers. In a bold cinematic handshake that spans continents, Movieverse Studios, IN10 Media Network’s content arm has...
MUMBAI: After a bit of a cool-down, the crypto market is once again buzzing with talk of the next big bull run. Of course, anyone who’s...
MUMBAI: Once known for delivering food, Swiggy is now delivering punchlines and the internet’s loving every byte. Somewhere between “order now” and “out for delivery,” Swiggy...
MUMBAI: India’s influencer economy is hitting its stride—and going hyperlocal. Ad-tech platform Kofluence has dropped the 2025 edition of its flagship report Decoding Influence, unravelling how...
MUMBAI: Who says you need a ring light to shine? Glow & Lovely is flipping the spotlight with a movement that’s as local as your PIN...
MUMBAI: Move over, legacy media. In today’s scroll-happy world, social influencers are the new empire builders — and India is leading the charge. According to The...
MUMBAI: When life gives Gen Z heartbreak, potholes, and 7 per cent battery anxiety, Oppo gives them the K13x and a campaign that quite literally meets...
June is Pride Month – a time when rainbows pop up across corporate India, from brand logos to Instagram grids. But behind the hashtags and the...
MUMBAI: Not your average tech launch, Meta’s new AI tool just dropped in India with a desi twist, thanks to DDB Mudra’s latest campaign that turns...
MUMBAI: Voice-activated shopping? Viral trends driving sales? Welcome to aisle 2030. Blue Dart Express Limited, part of DHL eCommerce, has just dropped the E-Commerce Trends Report...
