MUMBAI: From batteries to bandwidth, Eveready is charging into new territory. The iconic Indian brand, best known for lighting up homes with its flashlights and batteries, has now stepped into the fast-paced world of mobile accessories.
Eveready Industries India Ltd. has unveiled a full range of power banks, chargers, and cables designed to keep India’s smartphone generation connected on the move. The line-up includes power banks from 5,000 mah to 20,000 mah, sleek built-in cable models, and a range of chargers spanning 12W to high-powered 65W GAN options. Nylon-braided cables with fast-charging support up to 5A and universal compatibility round off the offering.
“Eveready’s foray into the mobile accessories segment represents a significant step forward in our mission to power everyday life in India,” said Eveready, CEO, Anirban Banerjee. “With high-quality power banks and chargers, we aim to provide millions with consistent, on-the-go power.”
The products are designed to blend Eveready’s century-old reputation for reliability with modern convenience, offering features such as wireless charging pads and travel-friendly designs. The move also reflects the brand’s ambition to be synonymous with “power” in every sense: beyond just batteries and flashlights.
Eveready, senior general manager, Insiyah Chawala added, “Fast charging isn’t just about the charger, it’s about the whole system. Our range ensures compatibility across cables, chargers, and power banks to give consumers truly seamless performance.”
With this launch, Eveready positions itself as a one-stop destination for mobile power essentials, underscoring its evolution from a household staple to a digital-age companion.