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Tag: insights

  • Havas plugs into YouGov power to stitch audience insight gaps

    Havas plugs into YouGov power to stitch audience insight gaps

    MUMBAI: Havas has doubled down on data by expanding its tie-up with research heavyweight YouGov, now covering 30 markets across its media, creative, and health networks. This souped-up partnership adds a potent dose of health insights from YouGov’s chronic and seasonal condition panels—feeding straight into Havas’ AI-driven converged operating system.

    The move fuses first-party data with YouGov’s rich psychographic and attitudinal layers to create razor-sharp audience profiles at scale. The result? A 50 per cent bump in performance through faster activations and higher lead conversions.

    “By accelerating adoption of YouGov’s data and insights, we’ve been able to build larger, smarter models, creating increasingly sophisticated audiences that can be leveraged across the entire agency network in our Converged operating system. For our clients, we’ve boosted performance while safeguarding customer privacy, and for our people we’ve unlocked new efficiencies that empower them to focus on more strategic tasks,” shared Havas global chief data & technology officer Dan Hagen. 

    The collaboration has been four years in the making. “We’re incredibly proud of YouGov’s work with Dan and his team at Havas since our partnership started four years ago,” said YouGov co-founder & CEO Stephan Shakespeare. “The enhancement of the relationship is testament to how much they value the quality and connectivity of our data, our pioneering products and our deep expertise. We look forward to further expanding YouGov’s partnership with Havas in the years to come as we continue to develop innovative approaches to show consumers’ reality across the world.”

    With the Havas-YouGov power couple growing stronger, it’s clear: insight is no longer just nice to have—it’s the rocket fuel.

  • ‘Beyond Boardrooms: Narayana Murthy and Sudha Murty Share Their Untold Story’

    ‘Beyond Boardrooms: Narayana Murthy and Sudha Murty Share Their Untold Story’

    Mumbai: CNBC-TV18, India’s business news channel, is gearing up for an double feature on 8 January 2024, at 7 PM showcasing an exclusive interview with Shereen Bhan, managing editor CNBC-TV18 with two of India’s renowned leaders of India Inc NR Narayana Murthy, and Sudha Murty. The inspiring conversation delves into their extraordinary life, unveiling untold stories from their past and their personal sacrifice that fuelled the success of Infosys.

    In the interview, the Murthy’s open up about their journey from the early days of Infosys to personal milestones, offering a comprehensive understanding of their shared values and individual strengths. The conversation transcends business success, delving into the heart of their extraordinary relationship. From Sudha Murty’s choice to spell her surname as ‘Murty’ due to Sanskrit beliefs instead of ‘Murthy’ to NR Narayana Murthy’s commitment to leading by example, the couple provides glimpses into the values that built not only a successful business but also a harmonious family.

    Talking about taking a step back in her journey with Infosys Murty said, “Thinking about managing my family and work I thought of taking a step back, at least that’s what the brain said, but the heart did not accept it. The heart said no; I have to work because I love technology. Also, the idea of working hard for your own company brought a different kind of joy to me. It’s not just about money; the joy of working with your colleagues and creating a product or service is something very special. I always enjoyed that in telecom, and I have to acknowledge that for everything, there is a price.”

    In his latest interaction, Murthy while facing questions about the backlash surrounding his recommendation of a 70-hour work week, addressed the criticism and highlighted the hard work put in by the less privileged section in India, adding that people need to work hard in this country because poor farmers and factory workers work very hard, he said, “I rationalise it this way. When somebody has performed much better than me in their own field, I respect them and ask where they find me wrong in this. But I didn’t find it. A lot of my western friends, NRIs, and good people in India have called me and they are very happy about it. Those of us who received education at a very huge discount, thanks to subsidies from the government, owe it to the less fortunate citizens of India to work harder.”

    As the co-founders of Infosys, NR Narayana Murthy and Sudha Murty reveal the intricate layers of their journey, providing insights into their shared values, individual strengths, and the unconventional choices that have left an indelible mark on India’s corporate landscape. The interview, conducted by CNBC-TV18’s Shereen Bhan, goes beyond business, delving into the heart of their extraordinary relationship and emphasizing the art of sacrifice, resilience, and conviction that paved the way for Infosys. CNBC-TV18 invites viewers to witness the Murthys’ extraordinary story, emphasising the art of sacrifice, resilience, and conviction that paved the way for Infosys.

    Tune in on 8 January 2024, at 7 PM for this exclusive interview.

     

  • LS Digital announces #ChallengeTheNow In:Sights series

    LS Digital announces #ChallengeTheNow In:Sights series

    Mumbai: LS Digital, an independent digital marketing transformation (DMT) company from India announced the launch of its first edition of #ChallengeTheNow In: Sights six-part series. In: Sights which stands for Industry Sightings, is a collation of industry insights and observations, designed for business leaders of all sizes poised to transform how we perceive and execute marketing in the era of digitally-empowered consumers. The series aims at enabling business leaders to take on change and drive their businesses into the future.

    Recognising digital as the pivotal touch point in the consumer journey, brands need to undergo a transformative process to effectively engage this growing audience and remain adaptable in a dynamic business environment. Speaking at the launch LS Digital, CEO & founder Prasad Shejale said, “The In: Sights Papers consolidates our discoveries in key areas of the digital marketing transformation field. Each paper illustrates strategies for brands to connect with consumers at a deeper level.

    #ChallengeTheNow serves as the catalyst for digital leaders to bridge the gap between conventional practices and transformative strategies – remapping and rewiring data, creativity, media, and technology fostering a comprehensive understanding of how to create impactful brand-customer experiences for the present and the future.”

    This first edition of In:Sights series from LS Digital will be periodically released on its LinkedIn platform starting 18 December 2023 till 31 March 2024. Each paper will focus on how stakeholders can harness appropriate tools, systems, and models to achieve objectives such as strategising using AI, acquiring new customers, ensuring a seamless user experience resulting in positive brand customer experiences. These will be across the six-pillar DMT framework:

    1. Technology & Innovations: A new, yet sure-footed imperative is the adoption of Ai to chart new Strategies, this paper intends to serve as a clarion call to help leaders embrace Ai in meaningful and measurable ways – elevate and personalise brand-customer connect.

    2. Media: Businesses must embrace a media optimisation strategy, benchmark competition, and have an SEO strategy to cater to the right audience.

    3. Customer Experience (CX): It is essential to have complete visibility of the consumer journey across all touch points. Businesses should know how to amplify, optimise, and personalise brand stories for positive end-user experiences.

    4. Creative & Communication: This paper will uncover insights on effective brand communication and social media strategy, content strategy, personalisation, and the use of mixed formats to engage with digital audiences.

    5. Data & Insights: Adopting a data-driven approach will allow business leaders to make more accurate and informed decisions. This paper will delve into the need for a data integration strategy, a consolidated view of user data, KPI monitoring, AI/ML evaluation and more.

    6. User Interface/User Experience (UI/UX): This is an important aspect that entails customer journey mapping, a UI/UX audit, along with other strategies that ensure that consumers have a frictionless product experience.

    Today, enterprises are at various stages of marketing and digital maturity, hence it is clear that there is no-one-size-fits-all solution. What enterprises require is a holistic reimagining of marketing transformation leveraging digital as a catalyst to reconfigure its marketing approach and leap ahead with confidence. In:Sights will empower business leaders with the knowledge about the resources required to acquire, engage, and retain consumers in a meaningful way.

  • DCMN expands insights capabilities in India; onboards Akshay Kapur

    DCMN expands insights capabilities in India; onboards Akshay Kapur

    Mumbai: The growth marketing partner for digital brands DCMN has announced the expansion of its insights capabilities in India. To help oversee the new expansion, DCMN has brought Akshay Kapur on board.

    Based out of Gurgaon, Kapur joins DCMN from audience insights and analytics leader Nielsen, where he spent close to four years working with clients including Pernod Ricard India, DSM, Dabur, Reckitt Benckiser, and GSK.

    With ad spend set to cross the Rs one lakh crore mark this year in India alone, brands have never been more aware of the need to invest their budgets in the right audiences and campaigns that will help them drive real growth.

    DCMN’s insights solutions are built to eliminate guess-work from a campaign, with capabilities including:

    Target group analysis: Helping brands gain a true understanding of their audiences’ socio-demographics, needs, interests, media behavior and drivers for using a specific product or service. From there, marketing teams can better adapt their messaging and campaigns to appeal to these particular demographics.

    Ad concept testing: Allowing brands to see which out of a selection of creative ad concepts is the most impactful and will resonate the most with consumers. This ensures businesses are getting the most bang for their buck before launching into the costly production process.

    Brand tracking: Measuring metrics such as brand awareness, consideration, usage and loyalty, among others. This is especially helpful to measure before and after a specific campaign, allowing businesses to measure upswing in key branding metrics and understand how successful a campaign really is.

    “Performance metrics can only give you so much insight into how well an advertising campaign has performed,” said DCMN country head India Bindu Balakrishnan. “Our clients are increasingly focused on building brand salience and want to know what impact a campaign has had on more nuanced awareness metrics like likeability and brand recognition. These are the questions our Insights product is designed to help answer.”

    “Having this overview of both sides of the coin – i.e. both the performance and broader awareness metrics – gives a fuller picture of a marketing campaign’s impact and is invaluable for charting a brand’s growth,” he further added.

    To date, DCMN has worked with hundreds of businesses to help them make better strategic decisions with data-based insights, including for unicorn eSports and mobile gaming platform Mobile Premier League, and leading global caller ID app Truecaller.

  • Kantar brings in Chris Jansen as group CEO

    MUMBAI: Data and media company Kantar has announced the appointment of Chris Jansen as group chief executive officer, effective 1 November. He is currently CEO at Cognita, a global schools group.

    Jansen joins Kantar with more than 20 years of leadership experience in the services sector, ranging from brand building to service delivery transformation, alongside a background in classic FMCG marketing, and an established track record of managing private equity-owned businesses.

    Welcoming Jansen on board, Kantar chairman Adam Crozier said, “Chris’ track record of building great companies, as well as his entrepreneurial and competitive spirit, further strengthens the leadership team we have been building over the past 18 months. Chris is a highly people-centric leader who understands the importance a strong culture plays in delivering outstanding results. As we continue on our transformation journey at Kantar and build on our recent business momentum, his leadership will be instrumental in fulfilling the ambition that we have for Kantar.”

    Jansen has previously served in various leadership roles, and board positions at both British Gas and British Airways. He led the Automobile Association (AA) to a stock market flotation in 2014.

    Kantar’s newly appointed CEO said, “Kantar is rightly regarded as a world leader in data and insights-led consultancy and has an outstanding reputation with its clients. This is a result of having outstanding people, and I am really looking forward to working very closely with the Kantar team. We have an exciting future ahead, as we continue to embrace advanced analytics and the latest technology in order to better serve our clients.”

  • ESPNcricinfo launches ‘Insights’ to strengthen its content offering

    ESPNcricinfo launches ‘Insights’ to strengthen its content offering

    MUMBAI: ESPNcricinfo has launched Insights, the go-to destination for fans looking for all kinds of statistics and analysis around World Cup Cricket tournament. A first of its kind, Insights leverages the in-depth coverage and data analysis of cricket happenings across the globe and allows fans to interact with statistics and numbers in an easy and engaging manner.

     

    ESPNcricinfo Insights uses more than two decades worth of world cricketing data points and statistics, mapped at the data and analytics hub in Bangalore, to create a suite of products that aim to engage fans in this multi-screen era. ESPNcricinfo’s data operations, which tracks various data points around a cricket match, has built various levels of analytics suite  to interpret captured data  and add a qualitative perspective to the analytics thus providing an insightful cricketing analysis based on ‘Big Data.’

     

    The data operations map close to 25 variables for every ball bowled during a match that is put through an extensive analytics process that is supplemented by historical data as well as the resident cricketing intelligence of the global ESPNcricinfo editorial team. ESPNcricinfo has tied up with partners like Formcept India for some of these analytics.

     

    Fans will be able to play around with interesting cricket statistics like player versus player comparisons, across game formats and take into account factors like venue, opposition and results of matches for the previous and current Cricket World Cup.

     

    ESPN Digital Media India and ESPNcricinfo head Ramesh Kumar said, “At ESPNcricinfo, we endeavour to constantly innovate and provide cricket fans newer and exciting ways to consume content and engage with game action. We are delighted to announce the launch of ESPNcricinfo Insights, a flagship feature that is poised to deliver the best cricket insights based on cricket data of all cricket matches, the rigour and robustness of our global cricket data operations, decades of cricket analysis expertise and sound analytics offering built around them.  It is a pioneering initiative in the cricket coverage space and is sure to delight fans during the upcoming cricketing season. It will be of interest not just to cricket fans but also various other stakeholders in cricket like players, coaches, analysts.”

     

    ESPNcricinfo, Epson India senior general manager, brand & communication Tushad Talati added, “When it comes to the most comprehensive coverage of online cricket, ESPNcricinfo is the first choice for most Indians. This World Cup, more than any so far, promises to have a strong following online, given not just the increase in internet audiences but also that the timings are not exactly conducive to television viewing in India. The Insight’s center on ESPNcricinfo is expected to be the go-to place for all cricket buffs keen to get all the information and stats around the World Cup.  At Epson we felt that our presence on Cricinfo during this World Cup made imminent sense and would drive visibility for key products, especially our fantastic InkTank Printers and Home Theatre projectors.”

  • LinOpinion GolinHarris brings ‘The Bridge’ to India

    LinOpinion GolinHarris brings ‘The Bridge’ to India

    MUMBAI: LinOpinion GolinHarris has launched ‘The Bridge’ in Mumbai.

     

    The Bridge, a concept of GolinHarris, is the centerpiece of a new working model termed G4. The tool has changed the way real time insights, in today’s increasingly digital landscape, can interplay into creating impactful Public Relations campaigns.

     

    GolinHarris head of digital for Asia Simon Ruparelia said, “Many of our clients across Asia have embraced the concept of real time marketing and embedded it within their marketing plans. We have successfully applied The Bridge processes across a range of industries from FMCG to the automotive sector and it is a great example of innovation that we are bringing to clients in India. Our clients here will benefit from our experience of running this network of real time engagement centres around the region and the world from New York to Shanghai.”

     

    GolinHarris was the first agency globally to launch the concept, which is present in 13 locations, including Chicago, London and Shanghai. Mumbai is the latest bridge in Asia and latest addition to Golin Harris’ global network of Bridges.

     

    The Bridge is designed to meet the changing needs of clients who are constantly looking to better market their products and services and make them relevant with an evolving customer. It will provide better insight, improve delivery outcomes for clients and provide real-time information to clients.

     

     LinOpinion GH and Lowe Lintas and Partners executive director Ameer Ismail said, “We are excited to introduce this valuable tool that helps clients across different industries to manage their online reputation effectively. I believe the time has come to accept new realities in PR and The Bridge is an integral way in which agencies and clients can weave in real time insights into their communications efforts. The impact and use can be far beyond our PR agency clients and could also work for clients within our Group.”

     

    The Bridge can work independently for a country specific exercise or in tandem with other global hubs on campaigns, large events or even crises that require real time impact.  In India this setup will focus on helping brands engage their customers in real time as well as managing their online reputation. It will be run by dedicated staff from the LinOpinion GH g4 model; specialists who focus on media relations, analytics or consumer platforms both online and offline.

     

    In addition to launching The Bridge, LinOpinion GH also unveiled their new office located in Lower Parel, Mumbai. The new office features an international look and feel that brings out GolinHarris’ G4 work model. The contemporary workplace also has spaces for creative discussions, video conferencing and other amenities to create a productive work environment.

  • CNBC-TV18 revamps weekend programming

    CNBC-TV18 revamps weekend programming

    MUMBAI: CNBC-TV18 is revamping its weekend programming with three market-focused shows on the weekend, led by Udayan Mukherjee.

    Markets Next Week, a future focused weekly markets show, will involve India’s leading analysts and market commentators discussing past trends.

    Portfolio will throw light on portfolio management strategies, investing in new asset classes and ensuring good risk-return investing scenarios. The weekend show Classroom will focus on understanding and evaluating the markets, fundamental analysis and trading strategies, especially from a new investor perspective.

    It is launching a weekend show Business With Pleasure, which will feature India Inc’s most well known business leaders as they unwind and relax with their favourite hobbies, interspersed with their unique leadership insights, corporate mantras and vision.

    TV18 business media director Ajay Chacko said, “Our interaction with users further validated our belief that business audiences, especially market participants and corporate executives, are continually interested in relevant news and analysis, irrespective of it being a weekday or weekend. It is a misnomer to assume that weekend programming must restrict itself to only light hearted non-core offerings. Considering the growing interest in markets, we have definitive shows in the weekend markets band, that shall review and spot future trends in market movements as well as provide valuable advice on investing strategies for both early and mature investors.”