ITV

Tag: INsight TV

  • Insight TV lands in India with MX Player

    Insight TV lands in India with MX Player

    KOLKATA: Millennial-focused global content creator Insight TV has struck an exclusive distribution deal with MX Player, marking its foray into the Indian market. Under the partnership, Insight TV will launch the channel on MX Player India, as well as on its international platforms in the US, UK, Canada, Australia, New Zealand, Bangladesh and Nepal. The announcement was made today by VP media sales and Insight TV Studios US, and Mansi Shrivastav, SVP & head – content acquisition at MX Player. 

    “Being available on MX Player provides Insight TV an opportunity to reach a massive audience in India and around the world,” said Boot. “With 65 per cent of India’s population below the age of 35, Insight TV is the ideal network for the country’s burgeoning gen-Z and millennial population.”

    MX Player has fast grown into becoming an entertainment super app on the back of its vast range of OTT offerings, games, audio music and video playback, all seamlessly integrated on one platform for the discerning viewer. Streaming premium content for free, this ad-supported video on demand (AVOD) platform caters to over 200 million monthly active users in India. The brand expanded its OTT services to select markers across Southeast Asia, Middle East, North America and the United Kingdom in March of this year to help serve quality digital-first entertainment to a wider global audience.

     “Audiences today are open to experimenting with OTT content, trying new genres/formats from across the globe. We strive to curate a wide range of previously inaccessible content that is available to stream for millions of users, not just in India and the Indian diaspora in international markets, but for all audiences globally," added Shrivastav. 

    Insight TV is currently available in 49 countries on a myriad of linear and digital platforms around the world. The channel specialises in influencer-led adventure sports, travel and lifestyle story-driven content for millennial and gen-Z audiences. MX Player viewers will have access to hundreds of original programs on Insight TV such as the new esports competition series Making the Squad: FIFA 21 Edition.

    Starting 23 December, Insight TV can be found on MX Player under the live tab for mobile viewing. On the web browser, viewers can find Insight TV under both the entertainment channels and live TV categories.

  • Insight TV launches on LG Channels in Europe

    Insight TV launches on LG Channels in Europe

    MUMBAI: Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, has announced that its channel is now available in Europe on LG Channels, exclusively powered by Xumo. This announcement follows on the heels of the same Insight TV launch on LG Channels powered by Xumo in the US and further highlights the company’s commitment to its growing audience around the world.

    LG Channels, powered by Xumo, is one of the leading innovative ad-supported TV services in the US.  The company announced its expansion into Europe earlier this year. This means Insight TV’s unique, high-quality content, based around global influencers and trending topics, will widen its reach in several European territories including the UK, France, Italy, Spain and Germany. Insight TV’s channel will provide viewers with linear and on-demand options, allowing viewers to choose whatever and however they want to watch the channel, providing flexibility and a more enjoyable streaming experience.

    Arun Maljaars, Director Content and Channels, Insight TV adds, “Expanding our relationship with LG and Xumo means that we’re continuing to fulfill our goal of providing impactful content that resonates with viewers across the globe. These types of advertising supported linear services delivered via connected TV are gaining more traction every single day.”

  • Insight TV announces Charlotte van Bochove as global pr manager

    Insight TV announces Charlotte van Bochove as global pr manager

    MUMBAI: Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, has announced Charlotte van Bochove as Global PR Manager, effective August 1st. In her new role, van Bochove will manage Insight TV’s daily communications activities, working closely with external agencies to promote the Insight TV brand and produce even more channel growth across new regions.

    van Bochove has years of public relations and communications experience. Before joining Insight TV, she held the position of Communications Manager at VICE Benelux, where she was responsible for all communications for the three VICELAND channels in the Benelux region, in-house production company VICE Studios, and all B2B communications for VICE Benelux. Previous to this, she worked as the Strategy & PR Manager at Talpa Global, where she actively positioned the company as an influencer and forerunner in the industry.

    Insight TV’s growth is bullish. In the past six months alone, the company has launched its edgy, unique programming in several new countries and regions including Greece, Cyprus and Canada. It has also launched new shows including its popular Power &… series of programs. “This success isn’t by accident,” commented Jenna Vaartimo, Insight TV’s Marketing Director. “We feel our strong PR campaigns and creative messaging contribute to our growth and with her deep experience in public relations, Charlotte is the ideal person to foster that momentum for us as we continue to launch new, exciting programming around the globe.”

    "I'm so thrilled to start a new adventure at this exceptional company that gives viewers such high quality, interesting content. My experience at VICE and Talpa serves as a strong background to further develop Insight TV’s communications strategy and promotion of the brand globally,” van Bochove commented.

  • Insight TV, 4K UHD producer and channel provider, partners with monster energy for india, The Fast Life

    Insight TV, 4K UHD producer and channel provider, partners with monster energy for india, The Fast Life

    MUMBAI: Insight TV, the world’s leading broadcaster and producer of native 4K UHD adventure sports and lifestyle content, has joined forces with energy drink company Monster Energy to co-produce Jndia, The Fast Life, a documentary film featuring the incredible story of female drag-car racer Jndia Erbacher. The documentary, which premieres August 17 on Insight TV, is the latest in an ongoing production partnership with Monster Energy. See a trailer here: Jndia, The Fast Life. 

    Originally from the Swiss city of Basel, Jndia is a stereotype-busting 24-year-old known as “the fastest woman in Switzerland.” In Jndia, The Fast Life, viewers ride along on her journey to fulfill her dream of becoming the fastest female drag-car racer in Europe, and ultimately the fastest in the world. Her car, a Nitromethane-fed dragster, can reach speeds over 300mph (480km/h) and cover a quarter of a mile of asphalt (0.4km) in seconds. Erbacher’s speed levels are so intense that it takes two parachutes to bring her car to a stop.

    “Through our partnership with Monster Energy, we have had the good fortune to identify exceptional emerging talent. Jnida Erbacher is another outstanding example. Her story is as contemporary as it is compelling, and with the incredible adrenaline-producing racing and exotic locations, which are  all the more engaging in stunning 4K UHD, this is perhaps our most exciting co-production to date.,” said Frank le Mair, Executive Producer, Insight TV.

    “I’m really excited for people to see this documentary because it is an authentic representation of what it’s like to be a young woman in the world of drag racing – a traditionally male dominated sport,” said Jndia Erbacher. “The show looks at how I train, race and recover, and viewers will see the challenges that I face every day in order to be at the very top of my game.”

    This is not the first time Monster and Insight TV have partnered on epic motorsports content. The two companies co-produced Road to Gymkhana Grid, following YouTube mega star Ken Block’s own yearly drift race event, and Morbidelli Rising, which chronicles the first racing season of Valentino Rossi’s now-famous apprentice Franco Morbidelli. Other Insight TV/Monster projects include the short film series on top athletes overcoming challenging obstacles to achieve stunning success in Born To, and Dangers of DarkFest, which documents the world’s best freestyle mountain bikers in an epic race on the southern tip of Africa.

    Jndia, The Fast Life (1x:47) is an Insight TV Studios production, co-produced with Monster Energy. Frank le Mair is executive producer.

    All of Insight TV Studios’ original films and documentaries are featured across Insight TV’s various linear and digital platforms and are available for license to broadcast and digital platforms around the world.

  • ‘Inside the Masters of Dirt’ on INsight TV to have non-scripted reality series in ultra-HD

    ‘Inside the Masters of Dirt’ on INsight TV to have non-scripted reality series in ultra-HD

    CANNES: INsight TV has commissioned a new, non-scripted reality series Inside the Masters of Dirt with XTreme Video, which follows the crew that produces the popular freestyle motocross arena show of the same name. Featuring fearless leaders in extreme motorsports, XTreme Video will be the first to present this phenomenon and its creators to fans in a comprehensive package of six 26 minute episodes in Ultra HD.

    The factual reality series follows the Masters of Dirt (M.O.D) crew as they travel the world on their arena tour, meeting and performing for thousands of fans in Dubai, Switzerland, Austria and more. Fans will get unfiltered access into how the M.O.D family creates and executes one of the largest extreme sports arena events, and the wild lifestyle that goes with it.

    “INsight TV is the perfect fit for this series and we’re stoked to be working with them.” says XTreme Video senior director of business development Joe Nilsson, “Viewing in Ultra HD is the perfect way for an audience to fully appreciate the incredible spectacle of the Masters of Dirt.”

    Masters of Dirt is the visionary brainchild of Austrian freestyle mountain biker Georg Fechter. Every show’s concept starts off as a seemingly impossible idea in Georgie’s mind, before being carefully molded and refined into a high-tech theatre production.

    Two of the biggest highlights of the show and by far the most dangerous acts are the Quad (a 200kg Freestyle Quad Bike) and the Sled (a 300kg Snowmobile) both performing aerial stunts and backflips. “We’re excited about all the possibilities this new show can bring us and our passionate fan base,” said Georg Fechter. “This is the stuff dreams are made of. We’ve enjoyed sharing our journey with fans through digital media and look forward to reaching new heights with this new reality TV series.”

    INsight TV has been created for the millennial viewer who wants real trending content told through incredible stories. Viewable in their own time. Wherever and whenever they want. INsight is committed to pushing the boundaries of linear and non-linear broadcasting. The range of programming demonstrates the best of Ultra HD; from beautiful, vivid cinematography to high-speed action.

  • ‘Inside the Masters of Dirt’ on INsight TV to have non-scripted reality series in ultra-HD

    ‘Inside the Masters of Dirt’ on INsight TV to have non-scripted reality series in ultra-HD

    CANNES: INsight TV has commissioned a new, non-scripted reality series Inside the Masters of Dirt with XTreme Video, which follows the crew that produces the popular freestyle motocross arena show of the same name. Featuring fearless leaders in extreme motorsports, XTreme Video will be the first to present this phenomenon and its creators to fans in a comprehensive package of six 26 minute episodes in Ultra HD.

    The factual reality series follows the Masters of Dirt (M.O.D) crew as they travel the world on their arena tour, meeting and performing for thousands of fans in Dubai, Switzerland, Austria and more. Fans will get unfiltered access into how the M.O.D family creates and executes one of the largest extreme sports arena events, and the wild lifestyle that goes with it.

    “INsight TV is the perfect fit for this series and we’re stoked to be working with them.” says XTreme Video senior director of business development Joe Nilsson, “Viewing in Ultra HD is the perfect way for an audience to fully appreciate the incredible spectacle of the Masters of Dirt.”

    Masters of Dirt is the visionary brainchild of Austrian freestyle mountain biker Georg Fechter. Every show’s concept starts off as a seemingly impossible idea in Georgie’s mind, before being carefully molded and refined into a high-tech theatre production.

    Two of the biggest highlights of the show and by far the most dangerous acts are the Quad (a 200kg Freestyle Quad Bike) and the Sled (a 300kg Snowmobile) both performing aerial stunts and backflips. “We’re excited about all the possibilities this new show can bring us and our passionate fan base,” said Georg Fechter. “This is the stuff dreams are made of. We’ve enjoyed sharing our journey with fans through digital media and look forward to reaching new heights with this new reality TV series.”

    INsight TV has been created for the millennial viewer who wants real trending content told through incredible stories. Viewable in their own time. Wherever and whenever they want. INsight is committed to pushing the boundaries of linear and non-linear broadcasting. The range of programming demonstrates the best of Ultra HD; from beautiful, vivid cinematography to high-speed action.

  • iTV & TDML to produce global factual entertainment in 4K

    iTV & TDML to produce global factual entertainment in 4K

    MUMBAI: The factual entertainment space in India is witnessing waves of developments. Information Television (iTV) Network has joined hands with international feature entertainment content provider TERN TV and Trilogic Digital Media Limited to launch Insight TV in India.

     

    The strategic alliance between iTV and TDML will see iTV parking its non-news channels with Trilogic as well as the launch of a multi genre entertainment broadcasting network. The first channel to emerge from this merger is Insight, which is one of India’s first 4K channels, which aspires to revolutionize TV viewing in India.

     

    “We decided on launching a channel in the feature entertainment genre six months ago and worked on the content in two phases. The first phase is already underway. The second phase will have local content shot in 4K. We are launching now with only international content, eventually we will have a mix of both, ”  iTV Network chairman and MD Kartikeya Sharma tells Indiantelevision.com.

     

    Insight is a global factual entertainment channel, which will take viewers on an adventurous journey to explore and interact with stories like never before. It will feature entertainment in genres like drama, natural history, science, technology, adventure, sports, wildlife and survival. 

     

     

    The channel will be available on both 4K and HD. 4K in India was started during the ICC 2015 Australia World Cup, but somehow failed to propel and the major reason behind it was lack of content and bandwidth. Sharma though feels that bandwidth is not a constraint for good quality, he says, “The 4k content has to be shot fresh. One cannot upgrade HD content to 4K. We are not yet clear on what 4K is, the global interpretation is anything shot at 50 frames per second is 4K and I think we have the bandwidth to provide that.”

     

     

    In the initial stages the channel will concentrate on the top 10 urban cities of the country and later escalate to the rest of the areas. Insight will also have dubbed audio feeds to cater to vernacular markets. “The content that we have has the potential to travel pan India. So anyone who has a 4K TV and a set top box (STB) in any part of the country is our target audience,” says Sharma. 

     

    Emphasising on the importance of ratings and its relevance on ad sales, Sharma adds, “The English genre is facing a crisis when it comes to ratings. We are aggressively looking towards subscription revenue. Moreover, the advertising on Insight or the entire genre for that matter is more on the basis of perception not ratings.”

     

    The channel will aggressively focus on original programming, innovative documentaries, accessible reality series and cutting-edge factual infotainment. “Trillogic already runs successful channels and we wanted to start an international channel with content from India and the Indian sub-continent and that’s where Insight comes in,” said TDML managing director Vishal Gurnani.

     

    4K in India can also be a technology jargon where a new STB and special packages need to be installed. “The audience chases content and not technology. Indian audience is ready to pay for good content. They look forward to opening their pockets for a great audio visual experience. The multiplex revolution is a classic case. The cinema exhibition industry has managed to turn around to change the pricing patterns, then why can’t television do the same?” questions Gurnani.

     

    “We look forward to working closely with ITV and to jointly create India’s fastest growing entertainment broadcast network. We will be launching four channels over the next 12 months, which include Phulwaa – India’s first Bhojpuri GEC, a soon to be announced interactive travel channel and many other varied entertainment channels,” adds Gurnani.

     

    The new channel will also see localised content on a different tangent in the next financial year.