ITV

Tag: Insight

  • iTV Network to launch TERN’s Insight UHD channel in India

    iTV Network to launch TERN’s Insight UHD channel in India

    MUMBAI: European network Television Entertainment Reality Network (TERN) has joined hands with India’s iTV Network to launch Insight, a UHD (ultra-high definition) factual entertainment channel.

     

    The new linear and non-linear channel will feature content, co-created alongside global production houses, including Zodiak Media, Off the Fence and Strix Television. The launch was announced at MIPCOM and the channel is slated to reach around 60 million homes in Europe and India.

     

    Apart from iTV Network, TERN has inked partnerships with SES, Tricolor and United4All for the channel’s launch.

     

    Insight offers opportunities for viewers to interact with the programmes, exploring and experiencing the action further. 

     

    TERN CEO Mariam Zamaray said, “With viewers increasingly watching content on multiple devices, broadcasters and advertisers must continually find new ways to connect with viewers. In response, Insight goes beyond simple viewer interaction to incentivize and reward audience engagement.  By putting viewers at the centre of the action, we believe broadcasters and advertisers now have more opportunities to attract and retain audiences.”

     

    “Insight is at the forefront of the UHD movement. We are investing in creative, cost-effective and innovative ways to produce the best UHD content. We’re excited about the possibilities that INSIGHT brings. Not only are we giving advertisers more opportunities to engage with audiences, we’re also empowering viewers to shape the programs they watch,” he added.

     

    By shooting and broadcasting in UHD, viewers experience pixel-perfect image clarity – the sharpest, richest picture, supported by the very latest technology. Original factual entertainment shows like Spartan X (Strix), On The Run (Zodiak Media), Dracula (Strix) and 7 Days (KIEM) are shot at a standard-setting 50 frames per second.

  • Shriram Sanlam Awards 2013 – for Excellence In Financial Journalism

    Shriram Sanlam Awards 2013 – for Excellence In Financial Journalism

    MUMBAI: The Shriram Group is delighted to continue our contribution and recognition to the Journalist community through our SHRIRAM SANLAM AWARDS FOR EXCELLENCE IN FINANCIAL JOURNALISM. This year, Shriram Capital enters its second year of recognizing and commemorating Excellence In Financial Journalism. Having successfully launched the Shriram Sanlam Awards for Excellence in Financial Journalism last year, Shriram Capital is pleased to share with you the format for the awards for this year. Nominations can be made from now onwards till January 31, 2014.

    You would recall that the 2012 awards event held in May 2013 in Chennai with the H’ble Finance Minister Mr. P. Chidambaram as the chief guest unveiled the following winners: LIFE TIME ACHIEVEMENT AWARD presented to Mr. Swaminathan S. Anklesaria Aiyar, Consulting Editor, The Economic Times. HALL OF FAME presented to Mr. P. A. Seshan for his extraordinary contribution to the field of Financial Journalism for over 70 years. INDIAN ECONOMIC POLICY AND MACRO ECONOMIC ISSUE awarded to the Article “The Last Mile” in Business World (Raghu Mohan was the recipient).
    For the year 2013, the Shriram Sanlam Awards have been broad based to include the International Print (English Mainlines/Financials/ Magazines), Wires and Online media as well. Hence, the new categories going forward are:

    1. ARTICLES ON BUSINESS/ FINANCE/ CAPITAL MARKETS/ ECONOMY BY INDIAN MEDIA (ENGLISH MAINLINES/ FINANCIALS/ MAGAZINES/ WIRES)

    2. ARTICLES BY INTERNATIONAL MEDIA JOURNALISTS CENTERED ON INDIAN BUSINESS OR ECONOMY CATEGORY

    Nominations can be made by Editors and/or Chief of Bureaus. We will also permit self nomination by individual journalists as long as they are accompanied with two references either from senior corporate executives or journalists or editors (may be from same or different publication).

    Unlike last year, the specific categories of awards will be decided by the awards committee after the receipt of all nominations. This is only to enable recognition of good work done in the field of financial journalism without constraining ourselves by specifying sub categories in advance. Each Category will have a cash prize of Rs. 1 lakh along with a citation. Parameters for the Awards remain unchanged, i.e. Insight, Analysis, Depth, Uniqueness, Originality, Comprehensive and Balanced Approach, Level of research, Follow up of story by others leading to wider discussion, Overall Impact of the story apart from the above.

    I am pleased to inform you that the Lifetime Achievement Award winner for the last year, Mr. Swaminathan S. Anklesaria Aiyar has been inducted into the awards jury for the Shriram Sanlam Awards. The other distinguished panel of independent jury members now comprises: Mr. Gopal Srinivasan, Chairman & Managing Director – TVS Capital Ltd.; Dr. Nachiket Mor, Chairman, CARE India P. Ltd.; Mr. Srinivasan K. Swamy, Chairman & Managing Director, R. K. Swamy BBDO; Ms. Ashu Suyash, CEO, L&T Mutual Fund; & Mr. Adit Jain, Chairman, IMA Asia.

  • Insight + Creative Tension leads participation in video marketing: Watson

    Insight + Creative Tension leads participation in video marketing: Watson

    VARCA: The era of the thirty second TV ad is fast diminishing as online video marketing makes inroads into the marketing strategy for brands. Speaking at Goafest 2012, YouTube global vice president Lucas Watson explained how video marketing online can be used to optimize the power of digital.

    Online video marketing operates on three tenets- passionate communities, the concept of paid, owned and earned and lastly everybody can do it.

    Giving the example of pop-star Lady Gaga, Watson explained how online video marketing can develop passionate communities and through the use of social media make a video popular. This helps in increasing brand visibility and at the same time engage the consumers with the brand.

    YouTube has recently introduced True View where the uploader is charged for the video only if it is viewed from start to end. This makes marketing spends more targeted and reduces wastage as opposed to television where one has to pay for the slot no matter the amount of views.

    Lastly, online video marketing is open to everyone, the size and scale of the organization notwithstanding. In face, many start ups have used online video marketing to launch the brand. An example of this incident is a brand called dollarshaveclub.com. The brand sells economic razors in the US, where Gillete sells razors at $ four or five on an average. Within two weeks of the online launch, the video recorded four million views. In fact, 48 hours into the launch, the company was flooded with orders to an extent where they had to put up a message asking customers to have patience as they order for more razors.

    “The trick in case of online video marketing is to identify that one thing that will strike a cord with the TG. If you go into the concept with the thought of creating a viral video, you will be disappointed. But instead if you think about what will interest your consumers and make them feel connected to your brand, you have greater chances of success. Human insights combined with creative tension is what makes for a good engaging online video campaign,” explains Watson.

    The task ahead for creative directors at agencies is no longer limited to coming up with great ideas. They also need to go out there and source the ideas that are making themselves seen on the web. Also, online video, as said before is not time bound like traditional TV advertising and thus leaves more scope for innovation and adventure.

    Another wave that has hit our industry, which is already in a state of flux, is the mobile internet phenomenon. According to a research, almost one fourth of the online video viewership globally is through the mobile internet. Mobile internet gives marketers a chance to target more touch points in a consumer‘s life using the entertainment proposition. So now, consumers can be targeted while waiting for the bus or during lunch.

    Another aspect that works in tandem with developing and understanding human insight is building trust. In this case the trust has to exist between the agency and the brand and it is of paramount importance in order to have a cohesive and comprehensive online video presence.

    “Also, as we move towards tomorrow, we need to realise the importance of being opportunistic along with developing good strategies,” Watson explains. He goes on to say that simple observations like the characters or roles that people relate to while uploading a video can play a big part in the video going viral or not.

    “Make it easy for the people to participate,” he concluded.