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Tag: Inside Edge

  • India lacks bandwidth, financial ability to work in sequences like Hollywood

    India lacks bandwidth, financial ability to work in sequences like Hollywood

    MUMBAI: The last session of The Content Hub 2020 organised by Indiantelevision.com was moderated by Suraj Wanvari with screenwriter-director Karan Anshuman and director Gurmmeet Singh. The duo spoke on their learning while making shows for OTT platforms and the development process of Inside Edge and Mirzapur.

    In conversation with Wanvari, Anshuman and Singh spoke about their journeys as a writer and film director, challenges they faced, development of Inside Edge and Mizapur, OTT platforms, and the genres that will work well on OTT.

    Anshuman said, “Writing is my favourite part of filmmaking. While writing, we have to let the big idea win and we should allow them to come. Hollywood works on sequences and we want to work in the same manner but we don’t have that bandwidth or money to work in a similar format.”

    Singh said, “While in writing best idea wins, but as a director there is always a chance of improvisation as new ideas are always welcomed; it depends from case to case. We keep ourselves creatively open and engaging within the team.”

    Anshuman said, “There is a rigour about how streaming platforms access a project. On OTT there is a proper way of accessibility; there are good creative people who take their decisions.”

    Asked about which genres OTT platforms are looking at and what genres new writers should focus on, Singh said, “Gangster kind of stories has come to a saturation level; platforms are looking at comedy genre but it’s difficult to make them in long format.”

  • Amazon Prime Video starts festive month with popular titles

    Amazon Prime Video starts festive month with popular titles

    MUMBAI : Amazon Prime Video has started the festive month with an exciting selection of popular titles across Indian and International entertainment, including the returning seasons of two popular Amazon Original Series. Riding high on the phenomenal success of Season 1 and a momentous International Emmy nomination, the second season of Amazon Original Series Inside Edge is all set to launch across 200 countries and territories on 6 December.

    Inside Edge is the first-ever Indian Amazon Original Series bowled over viewers’ hearts with a striking story of the Mumbai Mavericks, a T20 cricket franchise playing in the PowerPlay League. Created by Karan Anshuman, the new season follows the aftermath of what was seen at the Season 1 finale. Set six months after the last season of the PowerPlay League, with a central focus on the fearsome yet formidable character of Bhaisaab, played by character actor Aamir Bashir.  Inside Edge Season 2 returns with its much loved original cast of Richa Chadda, Angad Bedi, Vivek Oberoi, Tanuj Virwani, Siddhant Chaturvedi, Amit Sial, and Sayani Gupta. Sapna Pabbi and Makrand Deshpande join Aamir Bashir as new cast entrants for Season 2.

    Our favourite funny housewife is back and this time she’s touring the world! The Golden Globe and Primetime Emmy Award Winning series, The Marvelous Mrs. Maisel, returns for its third season with  Rachel Brosnahan as Midge Maisel, Tony Shalhoub as Midge’s father, Abe Weissman, Alex Borstein as Susie Myerson, Michael Zegen as Midge’s husband Joel Maisel, Marin Hinkle as Midge’s mother Rose Weissman, Jane Lynch as Sophie Lennon and Luke Kirby as Lenny Bruce among other stellar cast of the show.

    Prime members can now stream a bouquet of recently released Indian films such as Kannada romantic drama Bharaate and Punjabi blockbuster Ardab Mutiyaran shortly after their theatrical release. Additionally, customers can stream some of the popular international titles, including superhero fantasy/sci-fi title Shazam, The Lego Movie 2, and Robert Downey Jr. and Jude Law starrer mystery action film Sherlock Holmes.

    HIGHLIGHTS

    Inside Edge S2 – 6 Dec

    In the next edition of the PPL, a volatile Vayu Raghavan leads the Mumbai Mavericks to face their biggest adversary yet, the Haryana Hurricanes, who are led by a reinvented Arvind Vashisht. But the teams must also counter colossal scandals that’ll rock the world of cricket. In the sport’s upper echelons, Zarina Malik allies with Bhaisaab, but those in the shadows threaten to destroy the very game they seek to control.

    Building on the success of its International Emmy nomination last year, Inside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the PowerPlay League. Set in a landscape of sports, secrets, and scandals where selfishness is a virtue and sex, money, and power are mere means to an end, Inside Edge is a story that pulls no punches, minces no words, and takes no prisoners. Above all, Inside Edge Season 2 is a story of passion, courage, and love. Come witness the game beyond the game.

    The Marvelous Mrs. Maisel S3 – 6 Dec

    Midge and Susie discover that life on tour with Shy is glamorous but humbling, and they learn a lesson about show business they’ll never forget. Joel struggles to support Midge while pursuing his own dreams. Abe embraces a new mission and Rose learns she has talents of her own.

    The Marvelous Mrs. Maisel is the winner of sixteen Emmy Awards including Outstanding Comedy series, three Golden Globes including Best TV Series—Comedy, five Critics’ Choice Awards including Best Comedy Series, two PGA Awards, a WGA Award, and a Peabody Award.

    The Marvelous Mrs. Maisel from renowned creator Amy Sherman-Palladino and Executive Producer Daniel Palladino, written and directed by Sherman-Palladino and Palladino, stars Emmy and Golden Globe winner Rachel Brosnahan, Golden Globe winner and three-time Emmy winner Tony Shalhoub, Emmy winner Alex Borstein, Emmy nominee Marin Hinkle, Michael Zegen, Kevin Pollak, Caroline Aaron, and Emmy winner Jane Lynch.

    Jessie (Telugu) – 5 Dec

    Set in an abandoned house, the film follows a team of professional ghost hunters trying to conduct a paranormal investigation to unveil the mystery of two sisters, Jessie and Amy, where Amy shows unusual mental and physical behaviour.

    Gurkha (Tamil) – 5 Dec

    The security guard of a mall, who belongs to the Gurkha community, becomes the saviour of several people who have been kept under siege by some terrorists.

    Bharaate (Kannada) – 6 Dec

    When Jagan meets Radha, it is love at first sight for him. But finding his happily-ever-after is harder than it seems. Directed by Chathan Kumar, Bharatee stars Sreeleela, Sri Murali,      Rachita Ram and Ayyappa P. Sharma in the lead.

    Ek Nirnay..Swatahacha Swatasathi (Marathi) – 1st Dec

    Every person has to take 'one decision', which would help the person give his life a direction in a way and manner he wishes. This story is about three people, who too had to take one such decision in their respective lives. What follows next is how their lives change after that one decision.

    Ardab Mutiyaran (Punjabi, first on Prime Video after theatrical release)) – 5 Dec

    Babbu Bains, a finance recovery agent, doesn’t let anyone tell her what to do. She is independent and knows how to get things done her way, but then she gets married. Part of a new family now, can Babbu take a stand for herself?

    Shazam – 3 Dec

    We all have a superhero inside us, it just takes a bit of magic to bring it out. In Billy Batson’s case, by shouting out one word – SHAZAM – this streetwise fourteen-year-old foster kid can turn into the grown-up superhero Shazam.

    The Lego Movie Part 2 – 1 Dec

    It’s been five years since everything was awesome and the citizens are facing a huge new threat: Lego Duplo invaders from outer space, wrecking everything faster than they can rebuild.

    Nancy Drew and The Hidden Staircase – 1 Dec

    A bit of an outsider struggling to fit into her new surroundings, Nancy and her pals set out to solve a mystery, make new friends, and establish their place in the community.

    Sherlock Holmes – 1 Dec

    After finally catching serial killer and occult "sorcerer" Lord Blackwood, legendary sleuth Sherlock Holmes and his assistant Dr. Watson can close yet another successful case. But when Blackwood mysteriously returns from the grave and resumes his killing spree, Holmes must take up the hunt once again. Contending with his partner's new fiancée and the dim-witted head of Scotland Yard, the dauntless detective must unravel the clues that will lead him into a twisted web of murder, deceit, and black magic – and the deadly embrace of temptress Irene Adler.

  • Vivo collaborates with Amazon Original Series Inside Edge Season 2 for V17 smartphone launch

    Vivo collaborates with Amazon Original Series Inside Edge Season 2 for V17 smartphone launch

    MUMBAI: Vivo, the global innovative smartphone brand, today announced its collaboration with the upcoming season of the 2018 International Emmy nominated Amazon Original Series Inside Edge, for its soon-to-be-launched smartphone in the V series segment – the all new V17. As part of the association, the cast of the highly anticipated Inside Edge Season 2 will be seen in an unboxing video like no other, presenting a new avatar of arch-rivals – Mumbai Mavericks and Haryana Hurricanes. Viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in Inside Edge Season 2 get revealed.

    Vivo India brand strategy director Nipun Marya said, “We are excited about our association with Amazon Prime Video for the 2nd season of the Amazon Original Series Inside Edge. Season 1 of the show received great reviews from critics and audiences around the country. The concept of show is very exciting and brings high quality, engaging drama with the backdrop of the sport India loves – Cricket. We, at vivo, are constantly looking for innovative ways to connect with our consumers and creating new and effective marketing platforms that will engage our audiences across the country. Our association with the Amazon Original Series Inside Edge for the launch of the all new V17 is a perfect example of this.”

    Amazon Prime Video India director and Country GM Gaurav Gandhi  said, “India is a mobile first country and large number of our customers enjoy consuming entertainment on Amazon Prime Video on their smartphones. As we raise the bar in the entertainment space by creating world-class original shows like Inside Edge, we also continuously look at innovative and engaging ways to market this content to our customers – and our association with vivo, one of India’s most trusted mobile phone brands, for the latest season of our International Emmy nominated Amazon Original Series Inside Edge, is a great example of that. ”

    vivo has carved a niche for itself with path-breaking innovation and product enhancements in the Indian smartphone market. Its V- series is widely known for its camera upgrades which offered customers the ultimate photography experience. The upcoming V17 will also be equipped with iView display and Super Night camera. Buoyed with its success in the smartphone market in India, vivo will end the year 2019 with another innovative offering in the V-series segment– V17. The smartphone is scheduled to be launched in December.

  • Amazon Original Inside Edge trailer released today All 10 episodes of the second season to launch on Amazon Prime Video on the 6th of December, 2019

    Amazon Original Inside Edge trailer released today All 10 episodes of the second season to launch on Amazon Prime Video on the 6th of December, 2019

    MUMBAI: In the next edition of the PPL, a volatile Vayu Raghavan leads the Mumbai Mavericks to face their biggest adversary yet, the Haryana Hurricanes, who are led by a reinvented Arvind Vashisht. But the teams must also counter colossal scandals that’ll rock the world of cricket. In the sport’s upper echelons, Zarina Malik allies with Bhaisaab, but those in the shadows threaten to destroy the very game they seek to control.

    Building on the success of its International Emmy nomination last year, Inside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the PowerPlay League. Set in a landscape of sports, secrets, and scandals where selfishness is a virtue and sex, money, and power are mere means to an end, Inside Edge is a story that pulls no punches, minces no words, and takes no prisoners. Above all, Inside Edge Season 2 is a story of passion, courage, and love. Come witness the game beyond the game.

    Joining the cast lead cast in Season 2 are Aamir Bashir, Sapna Pabbi, and Markand Deshpande. The series returns with its stellar cast from Season 1, including Vivek Oberoi, Richa Chadda, Angad Bedi, Tanuj Virwani, Siddhant Chaturvedi, Amit Sial, and Sayani Gupta.

    Executive Producers: Farhan Akhtar & Ritesh Sidhwani

    Created by: Karan Anshuman

    Directors: Aakash Bhatia, Karan Anshuman, GurmmeetSingh

    Cast: Richa Chadha, Vivek Anand Oberoi, Angad Bedi, Aamir Bashir, Tanuj Virwani, Sapna Pabbi, Amit Sial, Siddhant Chaturvedi, Sayani Gupta, Manu Rishi Chadhaelli Avram, Jitin Gulati.

    YouTube trailer Link: https://youtu.be/es_cjyjeYbc

    Twitter: InsideEdgeAMZN; Instagram: insideedgeamazon; Facebook: InsideEdgeAmazon

    Amazon Prime Video has the largest selection of latest & exclusive movies, TV shows, award winning Amazon Originals such as The Family Man, Made in Heaven, Four More Shots Please!, Mirzapur, Inside Edge, Comicstaan among others, Stand-Up Comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows all available, ad-free, with a world class customer experience. The service includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

    To watch season Amazon Original Series Inside Edge and newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favorite toons and Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at ₹999 annually or ₹129 monthly.

  • Amazon Prime blends East, West in ‘The Remix’

    Amazon Prime blends East, West in ‘The Remix’

    MUMBAI: Amazon Prime Video wants to hit the right chords with the music lovers of India. Its latest and third Indian original prime show The Remix wants to grab the eye of the music-loving spirit of the nation.  It is a spin-off challenge between DJs and singers to blend Indian and western music beats including regional songs. The Remix will launch as a 10 episode series starting 9 March 2018, with two episodes launching together followed by one every week.

    Till now, music reality shows were restricted to the television but this time it will be a digital-only appearance. The show is created and produced by Greymatter Entertainment while T-Series is the music partner. The success of previous showsInside Edge and Breathe gave Amazon the spirit to come up with a new one in a short time.

    In the new show, according to Amazon Prime Video India director-content Vijay Subramaniam, popular music will be re-imagined by singers and DJ duos, which has never been attempted in the space of reality. He said, “With The Remix, we’ve taken two things that Indian customers have told us they love – reality TV and Bollywood music and made a unique show that we hope will appeal to the whole family. With the launch of this show, we are set to give 10 dynamic musical duos an opportunity to present their unique talent to a global audience.”

    He goes on to say that today is the era of fusion and music was the perfect medium to launch an unscripted original series. “With ambient sound and Indian instruments coming together we feel The Remix as a show will perfectly reflect the blend,” he highlighted.

    Amazon will follow the same release format like Breathe. The strategy of releasing Breathe on weekly basis has worked out well with Amazon according to Subramaniam. “The staggered release allows more consumers to come in and engage over a period of time versus binge watch,” he said.

    The multimedia marketing campaign will soon commence but Subramaniam believes that since the show is about music, there will be much activity on social media.

    The contestants of the show will be judged by popular singer Sunidhi Chauhan, national award winning music composer Amit Trivedi, and king of the DJ console Nucleya, while the element of humor will be added by Karan Tacker as the host of this digital reality series.

    The contestants of the show are a mix of singers and DJs. Among the singers, they have Anirudh Bhola, Rashmeet Kaur, Sreerama Chandra, Rupali Jagga, Thomson Andrews, Prakriti Kakar, Akasa Singh, Sonam Topden, Yash Narvekar and Manasi Scott. And, in the talented DJs, they have Megha Kawale, SuReal, Candice Redding, Nawed Khan, NSG, Kiran Kamath, Skip, Rink, Kryll and Akhil Talreja.

    The competition features fusions of multiple genres of music from trap mixed with bhangra, to future bass mixed with East Asian sounds, from blues to desi beats and much more. The contestants explore different themes like ambient sounds, retro remixes, live instrumentation, sounds of India, global beats and more in each episode. Over the course of ten episodes, one team will be crowned the winner who will walk away with a booty of Rs 50 lakh.

    The Remix is the second original releasing in 2018 after Breathe and Amazon is planning to launch 10 originals in all this year.

    Amazon is keen to creep into every aspect of what makes an Indian viewer tick and it is leaving no stone unturned for it.

    Also Read :

    Amazon strikes the balance between bingeing and episodic with ‘Breathe’

    2017: The year OTTs went regional in India

    Regional OTT content more than just catch-up TV

  • Amazon strikes the balance between bingeing and episodic with ‘Breathe’

    Amazon strikes the balance between bingeing and episodic with ‘Breathe’

    MUMBAI: Edgy and fresh, web content has made its mark in India, breaking free from staid television formats and rules. No time frames, no censorship issues, and women don’t turn into snakes. The west has been bingeing on shows on the internet for long, whereas India has just woken up to the concept recently, thanks to better connectivity and high-resolution video streaming. But, has launching all the episodes, together, caught on as a trend? The answer is both yes and no.

    One of the most talked about series under binge watching section is Amazon Prime Video’s first India original Inside Edge. The Bollywood-cricket web series garnered a tremendous buzz before and after its launch. The most amusing thing is the staggering figure of Rs 40 crore spent by Amazon on the show, speculated as half of it for marketing and the rest for production.

    Amazon Prime Video India director content Vijay Subramaniam said, “When we launched a little over a year ago, we realised there is a clear expectation and desire from our customers to have access to gripping storytelling, high-quality and compelling content. With the customer being at the center of everything we do, we are committed to bringing the best of content for our audiences, supported by immensely talented content creators matched by the most innovative ways to bring them to our audiences.”

    However, Amazon Prime, while releasing its second India original, Breathe, experimented with a new strategy where half the series can be binge-watched and for the rest, you have to wait a week for every new release. The first four episodes of the series were out on 26 January and the remaining four will release every Friday until 23 February. Being a thriller, the strategy is to leave viewers in suspense at a certain point.

    The marketing budget to promote Breathe is around Rs 20 crore. Amazon rolled out a robust, 360-degree campaign across India including highly engaging TVCs, print, digital, cinema, mobile, outdoor campaigns and activations for Breathe. Subramaniam called it a ‘path-breaking digital content in India’. Amazon is tight-lipped about the marketing plan for the last episode.

    Interestingly, India beats the rest of the world in binge watching a series. 71 per cent Indians in 2017 watched more entertainment in a public place than year 2016, according to the study released by Netflix. It was one of the first platforms to start the concept of releasing all episodes at one time for binge watching and others like ALTBalaji, VB on the Web, Voot, SonyLiv etc, followed suit.

    Binge watching has found popularity because Indians are alien to the idea of waiting a whole week for the next episode. They are ready to gulp their favourite series back to back, a trend that rose from the daily saas-bahu serials on TV too. Some OTT players allow paid subscribers to binge watch and unpaid ones have to wait a week. Viu released Spotlight 2 for binge watching, whereas all other series are released on weekly basis.

    SurveyMonkey found that 52 per cent Indians binge watch most at cafes and restaurants, and 37 per cent in waiting in line. Indians binge watch in parks, on the way to work, while shopping and at the gym. The study says that Indians took three days to devour an entire TV series on average, while the global average is four days.

    But the weekly episodic trend is also catching up. Since 2011, YouTube has worked with regional studios to help them get a wider distribution. In 2014, content creators from Mumbai including The Viral Fever (TVF) and AIB were making waves on YouTube and gaining traction while releasing episodes on weekly basis. TVF is said to be the pioneer of Indian web series and still release episodes on a weekly basis on their app TVF Play.

    Despite the fact that binge watching or releasing all episodes at one go attracts more audiences, Amazon took a risk with Breathe. Although, releasing shows in parts have the chances and risk to lose the viewership but weekly releases enable the audiences to keep guessing. Which side will platforms sway in the near future will be an interesting scene to look out for.

    Also Read :

    Amazon Prime Video announces a new original series, Skulls and Roses

    Regional OTT content more than just catch-up TV    

    2017: The year OTTs went regional in India

     

  • Amazon India to launch 10 originals in 2018

    Amazon India to launch 10 originals in 2018

    MUMBAI: With the advent of digital and data cost coming down, there is a cut-throat competition among digital players to grab as many eyeballs as they can. Amazon Prime Video is set to launch 10 original shows in 2018 for India.

    These include unscripted shows like Remix which is nearing its release, Comicstan which will be a hunt for the next stand-up comic and two more shows where the titles are in the final stages. This will later be followed by director Zoya Akhtar’s premier striped fiction – Made in Heaven along with Mirzapur and 4 More Shots. While calling the shows a pure labour of love, Amazon Prime Video India director content Vijay Subramaniam says, “We are very clear that we want to give our customers high quality and the process of setting that up takes a really long time. For every story we create, we make sure it gets the amount go time it deserves to be put together.”

    E-commerce website amazon.in helps prime video in a great deal to penetrate into smaller markets as people already have a relationship with the brand. Subramaniam is of the opinion that young consumers in India like unscripted content and Amazon Prime Video and although the platform is only a year old, they want to get to a place where they will know what the right mix between scripted and unscripted is.

    With a solid set of content on its platform and an equally aggressive attitude like Netflix and Hotstar, the platform banks on creative content marketing for the promotions of its shows. Amazon chose a funny path to promote American comedy web series The Tick with Indian comedian Jose Covaco who created hilarious videos about what the audience can expect from the show. 

    José Covaco‏

    With digital changing the way brands communicate with audience, Amazon Video uses social media in a large way to connect with the consumer and as a marketing tool but also leverages out of home (OOH) in a big way to promote the shows and the platform itself. But it wants to restrict its OOH only to metro cities as that is where the majority of viewership comes from. 

    Amazon Video was launched in 2006 but came to India only in December 2016. Launched with an initial offer price of Rs 499 for free and faster delivery of goods bought on Amazon, free content viewing, and free music streaming, the subscription cost is expected to go up to Rs 999 this year. The move might come as a bad news for several subscribers as they might not be willing to pay the extra buck resulting in a drop of subscribers. 

    Although the platform had a lukewarm beginning when it began operations in India, its original show – Inside Edge became a game changer for the player as the show went out to become one of the most successful property for the platform. The OTT player marked the new year by announcing its new scripted thriller show, Breathe which has the quality of cinematic television. With the availability in over 200 countries, the show will be available in Hindi, Tamil and Telugu.

    In order to expand its reach, Amazon Video recently tied up with Indian telecom operator Bharti Airtel to offer one year of free subscription. Amazon Prime India director and head Akshay Sahi opines that the move enables seamless access to Amazon Prime for Airtel postpaid customers, providing a world of new video streaming content and more.

    But the player faces stiff competition from global giant Netflix that also entered the Indian market in January 2016. Netflix in India comes with three different subscription plans – basic, standard and premium where the basic subscription plan starts as low as Rs 500. With data becoming cheap and smartphones become more accessible to a large part of Indians, it will be interesting to see how the digital and OTT space shapes up and how players create content for consumers. 

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  • Amazon ropes in Excel for Inside Edge (updated)

    MUMBAI: Amazon is leap frogging and getting more and more local production houses on board for the launch of its premium video service — Prime Video — in the country. After getting Vishal Bhardwaj and Vidhu Vinod Chopra on board, Amazon has now managed to rope in Ritesh Sidhwani and Farhan Akhtar-owned Excel Entertainment to make its show — Power Play, it is stated on Excel’s web site.

    Amazon Prime Video and Excel Media and Entertainment are also coming together to launch Amazon India’s original show, titled ‘Inside Edge’. It is a story that does not mince words, pulls no punch, and takes no prisoner. And beneath it all, it is a story of passion, courage, and love, New Kerala Dotcom reported.

    Amazon Video India director and country head Nitesh Kripalani said that they were very excited to announce Amazon India’s original “Inside Edge” partnering with Excel, launching in over 200+ countries worldwide. Indians love both cricket and entertainment; and Excel’s expertise in storytelling makes them the perfect choice for Amazon Original.

    Excel Entertainment’s director Ritesh Sidhwani confirmed that they are working on a series but has not revealed anything about Amazon’s involvement or other details.

    Sidhwani said that they have worked on the shows for the eight-nine months. Power Play is a show based on cricket and showbiz-theme. A person aware of the matter has suggested that Zoya Akhtar and Reema Kagti are also involved in the making of Power Play.

    This move from Excel is also tied to its move into the digital space. The company has recently acquired a 10 per cent stake in mobile application Flickbay.

    Another crime-based show is also said to be in the works. It is a gangster epic set in Mirzapur in Uttar Pradesh. The production for the same will start in December. It is said to be loosely based on Narcos, a series produced by Netflix. It will also be in Hindi and English and the producers will get a presence on Amazon’s global platform, including some degree of branding and promotion.

    Amazon has set aside around $300 million from Jeff Bezos’ recently announced $3 billion additional investment. The amount will be used to produce original content as well as acquire rights of the local content. Amazon has already hired Aparna Purohit as head for creative development.

    Netflix, which launched in India last year, has also announced its first Indian original series – Sacred Games.The series will be based on Indian Author Vikram Chandra’s critically acclaimed best-selling novel of the same name. For this, it has partnered with Phantom Films to produce and shoot the Hindi-English series in multiple locations of India.