MUMBAI: The government of Uganda through its Ministry of Tourism, Trade and Industry has struck a deal with CNN believed to be worth $1 million. Uganda will sponsor the current affairs programme Inside Africa.
Ugandan State Minister for Tourism, Trade and Antiquities Jovino Akaki and officials from CNN signed the agreement in Kampala a few days ago. Uganda will sponsor Inside Africa which runs every Saturday, for six months. Spots promoting tourism under the tagline Uganda: A Gift of Nature will run in the half hour show, which is repeated every Sunday.
Media reports indicate that The Uganda Wildlife Authority had invited journalists from different local media houses to Murchison Falls National Park in a bid to promote positive reporting on tourism.
Ugandan State Minister for Tourism, Trade and Antiquities Jovino Akaki has blamed journalists for only focussing on the negative aspects of the country while ignoring the positive elements. Reporting on Uganda is said to have centred around war, disease, corruption and questionable democratisation. The ads will seek to paint a brighter picture.