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Tag: Inorbit Malls

  • Boutique agency Infectious Advertising hires Akshay Kapnadak as chief creative officer

    Boutique agency Infectious Advertising hires Akshay Kapnadak as chief creative officer

    MUMBAI: It’s the coming together of two creative guys to build something bigger than the sum of both. Infectious Advertising  creative chairman & founder Ramanuj Shastry has roped in veteran Akshay Kapnadak as the boutique agency’s chief creative officer. In his new role, Akshay will work together with Ramanuj  to elevate the agency’s creative product to the next level.

    An alumnus of the JJ Institute of Applied Arts, Akshay has been building brands and winning awards for close to 27 years. He spent the first 16 years of his career at McCann Erickson Mumbai, starting as a trainee and rising to the rank of executive creative director. 

    During this time, Akshay built strong teams and developed campaigns for a diverse range of clients, including global brands like Coca-Cola and L’Oréal, and leading Indian brands like Parachute, Pears, Radio Mirchi, and NDTV.

    His work has earned both local and international accolades, including Gold at Cannes Lions and The One Show. He has served on juries at Cannes Lions, Clio Awards, AdFest Asia, and Goafest. After McCann, Akshay ventured into independent consulting, mentoring start-ups, and leading design and communication projects across South and Southeast Asia.

    Ramanuj and Infectious Advertising CEO & co-founder Nisha Singhani are infectiously excited to have Akshay on board, if you read on and hear what they have to say about Akshay’s joining the agency. 

    “I worked very closely with Akshay for nearly half a decade at McCann,” says Ramanuj. “He is a fab guy with a brilliant mind and boundless energy. It will be lovely to work together again. Can’t wait for him to join.”

    Adds Nisha: “We are thrilled that Akshay has chosen to join us. He is an exciting mind, a lovely person, and aligns perfectly with our values and our mission to deliver impactful ideas for our clients. I’m confident that he will lead us to new creative heights.”

    Akshay, on his part , is over the moon on being on-boarded at the agency. Says he: “Infectious has built a reputation for strategic solidity and authentic storytelling. I’m excited to join this passionate team and eager to contribute to Infectious’ vision to build brands with purpose, ingenuity, and integrity,”

    The 11 year old Infectious’ leitmotif is: creating work that solves problems facing brands and businesses. Among their clients figure National Geographic, ALD Automotive, Bayer Crop Sciences, UltraTech Cement, Inorbit Malls, IDFC, and TBZ – The Original, and many more.  It recently  launched its content arm-Epidemik Content, delivering content with best-in-class production that’s value for money, embracing AI and new-age storytelling.

    With Akshay being signed on the three are expecting an epidemic of creativity to hit Infectious

  • Inorbit Malls announces “Bade Dilwali Diwali” campaign

    Inorbit Malls announces “Bade Dilwali Diwali” campaign

    Mumbai: Inorbit Malls, a  retail and the shopping centre industry is excited to announce the launch of its first-ever brand-led campaign. Titled “Bade Dilwali Diwali”, this campaign is a celebration that traditional boundaries, inviting everyone to come together as one big family this Diwali.

    Through this campaign, Inorbit Malls is setting the stage for a memorable experience that exhorts everyone to embrace generosity and kindness. Promoted across digital, and print, the campaign seeks to emphasize not only the importance of family and friends, but also those who contribute to our daily lives – from the service staff to colleagues, neighbours, and more. It is an invitation to everyone to celebrate with open hearts and minds, making it a festival that truly lights up lives.

    The magic of the campaign is echoed across all the properties of Inorbit Malls in the form of a majestic Swan centrepiece representing purity, love, loyalty, and transformation. The campaign invites mall-goers to capture their own special Diwali moments by participating in interactive activities such as selfies with the Swan and other social media contests.

    In addition to the visual spectacle, Inorbit is also organizing several engaging events and workshops across its malls ensuring a holistic and immersive experience for the visitors. The campaign reflects Inorbit’s ethos of making the mall not just a shopping destination but a place for the community to come together, share, and celebrate.

    Inorbit Malls (India)  SVP & head leasing, marketing & corporate communications Rohit Gopalani said, “At Inorbit Malls, we believe Diwali is more than just a festival of lights; it’s a celebration of togetherness. This year, through our ‘Bade Dilwali Diwali’ campaign, we aim to inspire our patrons to share the joy of Diwali with everyone around them. Whether it’s through our captivating Swan installation, symbolizing love and grace, or our call to ‘join us to add light to somebody’s life,’ we want to create a space where every moment is cherished, and every visitor leaves with their heart a little fuller.”

    NashXp managing director Lalit Kewalramani said, “As an agency, we’re proud to work with Inorbit on this special campaign. We believe that Diwali is a time to reflect on what matters most and to bring people together, not just on screen, but through real, meaningful experiences. With our 360-degree service offering, including experiential activations at the malls, we aim to create memorable moments for everyone. We’ve asked people to share what Diwali means to them, and it’s been amazing to see the

    diverse, personal responses. We’re turning these answers into posters featured across social media, adding another layer of community engagement.”

  • PINK POWER SEASON 6! A DREAM COME TRUE FOR EVERY WOMAN ENTREPRENEUR

    PINK POWER SEASON 6! A DREAM COME TRUE FOR EVERY WOMAN ENTREPRENEUR

    Mumbai: It is time to dismiss all doubts,  prepare for new challenges and take your business dream to the next level. Inorbit Malls has announced the  sixth edition of its popular award winning initiative – Pink Power : Season 6. This initiative calls out women entrepreneurs with existing business ventures to take their business to the next level. The initiative supports the most promising business ventures with a free kiosk space for 6 months at Inorbit mall. The 6th edition of Pink Power is hosted across 5 locations i.e. Mumbai, Navi Mumbai, Bangalore, Hyderabad and Vadodara.

    All aspiring women entrepreneurs are invited to submit their existing business plans by logging on to www.inorbit.in/pinkpower  The online form allows one to choose categories like Apparel, Accessories, Footwear, Bags, Stationery (Gift Articles), Handicraft, Home Décor and Food & Beverage. The last day of the registration is 15 April 2020. Shortlisted participants will go through a round of personal interview and present their products/services to an internal and external jury. Further shortlisted participants get an opportunity to sell their products at a specially held Pink Power flea in the mall. Post the flea the panel of judged will evaluate them on the basis of sales made in the flea and the number of votes garnered from the customers.

    That’s not all, they will also be provided marketing support by Inorbit throughout the period of the kiosk to give their brand visibility. Mall will also enable them to participate in various In Mall events.

    “Pink Power is very special to us. We are glad to announce the 6th edition of our annual marketing initiative and are looking forward to meet more inspirational women crafting their entrepreneurial dreams” said Naviin Ibhrampurkar, Head of Marketing and Corporate Communications

    Over the last five seasons, Pink Power has emerged as one of the most loved campaigns amongst women entrepreneurs and has helped several entrepreneurs realise their dreams.