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Tag: Inorbit

  • INORBIT launches #TweetYourLove campaign

    INORBIT launches #TweetYourLove campaign

    MUMBAI: #TweetYourLove by Inorbit mall was one such initiative that received a warm welcome by over 1000+ kids on Children’s Day. Inorbit in association with Save the Children India, an NGO that works towards the betterment of underprivileged kids, exercised this campaign urging people to show their love for a kid by simply tweeting and to every tweet done, Inorbit Malls donated a gift to an underprivileged kid on Children’s day. Several heart-warming tweets poured in using the hash tag #TweetYourLove. Close to 1000+ tweets were received in a span of 2 hours on Children’s day between 4 to 6pm and Inorbit Malls trended nationwide on rank 8.

    Commenting on this initiative, Inorbit Malls Marketing and Corporate Communications Head Naviin Ibhrampurkar said, “Inorbit is proud to roll out such noble initiatives. We wanted to celebrate Children’s day in a different way and do something meaningful for children. We are glad we received such an overwhelming response from all across India.”

    “Save The Children India is proud towards its partnership with Inorbit. We are thankful to Inorbit for having this campaign around children's day. The campaign will brighten the lives of children with special needs. We would like to appeal people and corporates to come forward and support Nutrition, education, therapeutic interventions and skills training to children and youth with disabilities and help us bring joy to children with special needs this Children's Day and International Day for Persons With Disabilities which is on 3rd December.”, said Save the Children India Jyoti Nale – Tajane, Programme.

  • Inorbit to up marketing spends by 50% next fiscal

    Inorbit to up marketing spends by 50% next fiscal

    BENGALURU: Taking into account the number of footfalls that multiplex screens bring, Inorbit Malls (India) Pvt. Ltd., plans to add screens at all its properties, including the existing ones that don’t have them.

    The company also plans to up its marketing spends from about Rs 100 million to Rs 150 million next fiscal with the addition of 2 more malls – one each in Bangalore and Baroda respectively. The Bangalore Mall will open on Independence Day – August 15 and the Baroda mall will open by March 2013.

    Inorbit rents out space in its malls on a minimum guarantee plus fair share of revenue model, hence it makes sense for it to increase footfalls in its properties as well as to up the average spends per customer from the current Rs 700 approximately. The company conducts a number of BTL activities to increase consumer interaction in its mall catchment areas.

    “Besides shopping, we want to provide entertainment to the customer at our malls. Even for the new format of smaller shopping centres with around 200,000 square feet such as the one that we are planning in Pune, we are looking at around four screens with seating capacities ranging from 350 to around 150,” said Inorbit CEO Kishore Bathija.

    “In malls such as our first one which was in Malad in Mumbai where we did not have any screens initially, we have put up seven screens. Of the four functioning properties, at present we have seventeen screens working at three of the properties in operation, and have planned 31 screens at all the malls that have been constructed or are under construction,” added Bhatija.

    For the Bangalore and the Baroda properties, Inorbit has planned five screens each. Bathija said that Inorbit was open to tie-ups with cinema chains in the country.

    “To attract the consumer, we have been spending around Rs 20-25 million annually per mall towards print, online, events as well as radio every year on the four malls that we currently have in operation. The spends for the two new malls will be proportionate,” said Inorbit DGM Corporate Communications Nishank Joshi.

    With around 3 million square feet of space, in operation and under construction, Inorbit has about 200 brands and 600 retailers on board at its malls.

    Its creative duties are handled by Mudra and media buying by DDB Mudra.

    Also read:

    Inorbit Mall, Pune is the official ‘On-Ground Mall Activation Partner‘ for Pune Warriors

    ‘Smokey Cigarson‘ on a job hunt at Inorbit Mall!!!