ITV

Tag: Innovation

  • Any agency can think of an idea, but very few can execute that idea.

    Any agency can think of an idea, but very few can execute that idea.

    GOA: “This is the time for renaissance in advertising because of the availability of technology”, asserted Isobar global CEO Jean Lin, while shedding light on how the backbone of ideas without limits is the importance of innovation.

    Quoting Alibaba’s success story, she mentioned that creativity is the key to make everything successful. “In the digital age it’s about delivering ideas without limit. The key point behind innovation is that the idea actually exists, we have to just innovate.”

    She further outlined that according to a PWC research in 2013, companies that look to innovate grew faster by 60 per cent, compared to the 20 per cent growth of companies that were taking on each other. The rate of change of society is a function of the age at which youth were introduced to the dominant technology of the time.

    Lin explained how Alibaba.com had launched a singles day sale in 2015 which got it sales worth $ 14.3 billion on that day. With 69 per cent of the sale from mobile devices, shoppers from 200 countries participated and 16,000 international brands were bought. “People from all over the globe can buy online. India is one of the highest border-less buyers worldwide. Now clients don’t have to look at other brands within their geography, they need to compete with prices even in other countries.”

    She also presented the example of Disneyland’s investment in the magical wrist band which worked well for the company as well as helped the travellers to track ticket, hotel room key and for getting reservations in hotels.

    The next thing that she spoke about was programmatic videos. She cited the example of how Unilever used this in technology where it showed 100,000 different videos for different people for a deodorant brand. “Even for programmatic video, content is required. It will take different thinking though. It gives viewers higher satisfaction. Technology helps, but it takes a creative to think of creativity in a different way”.

    The case studies of how Pinterest came up with its predictive shopping and how Youtube provides 100 per cent shoppable videos were also briefly discussed by Lin. “Ideas without limits is when YouTube and Pinterest take e-commerce seriously and MasterCard introduces the concept of Pay by selfies,” she added.

    Going further, she divided ideas into two types:

    Ideas that reimagine the last mile

    With an array of examples like UMood, Coca-Cola, etc, Lin pointed out that an idea should be limited only be for an ad campaign.

    Ideas that invent and reinvent

    “Innovation comes from an idea that already exists”, voiced Lin. She used examples of Sky Tip, GM Co-driver, Fiat, etc.

    She emphasized on the new role of agencies which is not only about creatively solving problems. “Any agency can think of an idea, but very few can execute that idea. That’s a key to win. We need to grow with clients. This will come when tangible results are seen. When you think of ideas without limit, it can happen.”

  • BBC inks ?100m deal with BT for next-gen broadcast network

    BBC inks ?100m deal with BT for next-gen broadcast network

    MUMBAI: The BBC has inked a seven year deal worth over ?100m with BT to provide its broadcast network, delivering considerable savings and paving the way for future digital innovation. This enables the BBC to move to a new, state-of-the-art network based on internet technologies from April 2017.

     

    The new network will be more efficient, flexible, and better able to support BBC innovation. For example, extra services and capacity can be added for major events, such as a general election or the Olympics, more easily and at a lower cost than with the current system. It will also make it easier for the BBC to work with and explore emerging, data-hungry formats – like Ultra HD (4K), 360-degree content, and others yet to be invented.

     

    The contract with BT is for seven years, with an option for the BBC to extend for a further three. It will save the BBC tens of millions of pounds, making a significant contribution to the BBC’s savings targets, as it capitalises on advances in technology and a competitive procurement to reduce the overall cost.

     

    BBC chief technology officer Matthew Postgate said, “This is an important step towards building an internet-fit BBC and will allow us to provide more interactive and personalised content in the future. At a time when the BBC faces serious financial challenges, it will also save us tens of millions of pounds so we can focus more of our money on the programmes and services for licence fee payers.”

     

    The new network will link all BBC UK sites, including 21 broadcasting centres and local radio stations, as well as connecting to the main overseas bureaux and partners for playout of the BBC’s TV channels. It will carry all video, audio and data traffic, as well as fixed line telephony, ISDN and broadband services.

     

    It will be operated by BT’s global media services operation, BT Media and Broadcast. The selection of BT follows a public procurement under the BBC’s Aurora Programme, which is re-sourcing all of the BBC’s core technology services as the current contract expires in April 2017.

     

    BT Media and Broadcast global vice president Mark Wilson-Dunn added, “We are delighted by the BBC’s decision to choose us as their next generation broadcast network partner. Both of our organisations have a vital part to play in making the best use of advanced technology to support and enable the ever-accelerating evolution of broadcast media.”

     

    The current broadcast network is provided by Vodafone UK through the BBC’s principal technology services provider, Atos. In future, Vodafone will continue to have an important strategic relationship with the BBC, providing a key data centre, telephony services and additional connectivity in London.

     

    Over the coming year, the BBC will be working with both Vodafone and BT to ensure a smooth transition to the new network.

  • BBC inks ?100m deal with BT for next-gen broadcast network

    BBC inks ?100m deal with BT for next-gen broadcast network

    MUMBAI: The BBC has inked a seven year deal worth over ?100m with BT to provide its broadcast network, delivering considerable savings and paving the way for future digital innovation. This enables the BBC to move to a new, state-of-the-art network based on internet technologies from April 2017.

     

    The new network will be more efficient, flexible, and better able to support BBC innovation. For example, extra services and capacity can be added for major events, such as a general election or the Olympics, more easily and at a lower cost than with the current system. It will also make it easier for the BBC to work with and explore emerging, data-hungry formats – like Ultra HD (4K), 360-degree content, and others yet to be invented.

     

    The contract with BT is for seven years, with an option for the BBC to extend for a further three. It will save the BBC tens of millions of pounds, making a significant contribution to the BBC’s savings targets, as it capitalises on advances in technology and a competitive procurement to reduce the overall cost.

     

    BBC chief technology officer Matthew Postgate said, “This is an important step towards building an internet-fit BBC and will allow us to provide more interactive and personalised content in the future. At a time when the BBC faces serious financial challenges, it will also save us tens of millions of pounds so we can focus more of our money on the programmes and services for licence fee payers.”

     

    The new network will link all BBC UK sites, including 21 broadcasting centres and local radio stations, as well as connecting to the main overseas bureaux and partners for playout of the BBC’s TV channels. It will carry all video, audio and data traffic, as well as fixed line telephony, ISDN and broadband services.

     

    It will be operated by BT’s global media services operation, BT Media and Broadcast. The selection of BT follows a public procurement under the BBC’s Aurora Programme, which is re-sourcing all of the BBC’s core technology services as the current contract expires in April 2017.

     

    BT Media and Broadcast global vice president Mark Wilson-Dunn added, “We are delighted by the BBC’s decision to choose us as their next generation broadcast network partner. Both of our organisations have a vital part to play in making the best use of advanced technology to support and enable the ever-accelerating evolution of broadcast media.”

     

    The current broadcast network is provided by Vodafone UK through the BBC’s principal technology services provider, Atos. In future, Vodafone will continue to have an important strategic relationship with the BBC, providing a key data centre, telephony services and additional connectivity in London.

     

    Over the coming year, the BBC will be working with both Vodafone and BT to ensure a smooth transition to the new network.

  • History TV18 to launch ‘Genius’ on 14 December

    History TV18 to launch ‘Genius’ on 14 December

    MUMBAI: History TV18 is all geared up to premiere Genius, dedicated to the heroes, legendary icons and luminaries who changed the world through monumental innovations and staggering ingenuity.

     

    The mini-series will go on air from 14 December, 2015 and will be telecast every Monday at 8 pm.

     

    Genius, an eight-part series, reveals the fateful forces behind the greatest competitions for innovation and the contests that pit history’s brightest minds against each other in the race to lay claim to the future. The series traces the competitive spirit behind some of the most prolific inventors.

     

    The stories are intricately woven through re-enactments, providing a new perspective on the adversaries that have helped shape the world and impacted how we live today.

     

    The series will enlighten the viewers with stories of how the ultimate rivals for posterity clashed, lost everything or triumphed.

  • Impact Communications madehat-trick at RMAI Flame Awards

    Impact Communications madehat-trick at RMAI Flame Awards

    MUMBAI: At the fifth Edition of The Rural Marketing Association of India Flame Awards 2013,the association acknowledged the finest campaigns in Rural marketing, branding, innovation and CSR  Campaigns in rural India in the past year.

    The RMAI Flame Awards recognizes the work of corporates & agencies successful in rural marketing every year. This year, the event was attended by 300 participants from Corporate, Media, Consultancy and Agencies. 209 entries were received and 63 won awards across 25 categories. India’s most reputed and eminent personalitiesconstituted the awards jury. These included S Sivakumar – Chief Executive (ABD) ITC Ltd, GeetuVerma, Executive Director, Unilever, Harish Bijoor, Brand – Strategy Specialist & CEO, Harish Bijoor Consults Inc. and George Angelo, Executive Director (Sales), Dabur India Ltd,Sidharth Singh Executive VP GSK &N Subramanian EVP TAFE. With over 200entries to compete with, Impact Communications won 13 awards across categories including 5 Gold, 3 Silver and 5 Bronze awards.

    This year RMAI celebrated10 years of this platform andacknowledged the best works of the past decade, under special categories of “Long Term campaign of the decade”, “Social Development campaign of the decade” and “Brand association with a traditional congregation platform, of the decade”,Impact Communications found its place in all three categories. Bagging Gold and Bronze with “PehelaEkGhanta” a campaign for pregnant women and neo natal care in the categories of “Long Term campaign of the decade” and “Social Development campaign of the decade” respectively for PATH India. Impact also grabbed Silver for “Brand association with a traditional congregation platform, of the decade” with “LuiDahhan-Sonepur Mela” a proprietary event for Reckitt Benkiser.

    Impact Communications won Gold & Silver in the following categories across domains of consumer/ B2B/ CHANNEL MARKETING/ OOH:

    •    On-ground promotion of the year for Brand Awareness: “Ceat – Monsoon Smart Campaign”.  Was activating the Target group by triggering the urgency during monsoons & addressing the procrastinating nature of the customers. The intelligent messages delivery & intercepting them at different relevant touch points & connecting them to convergence point through technology made it comprehensive awareness campaign tailored to deliver for the brand.

    •    Small Budget campaign of year “Chick Thickness Queen” won gold on its cost competitive approach to drive the core proposition of thick hair promise with thickness meter a tool made of art paper measuring thickness of hair. Creating a moment of truth & recognition for Target group in the school.

    •    Channel Marketing / Retailer Incentive of the year: “Meri Guarantee, Mazbuti Guarantee”-JK Lakshmi Cements. A brand endeavor of presenting the dealerships with personalized customized branding of outlets and message of recognising them as local ambassadors was an out of box integration of main line communication targeting the dealers for motivational purpose.

    •    OOH Campaign of the year: “Horlicks -Maha Kumbh”. In sync with brand positioning “BadhayeDoodh Ki Shakti” a spiritual message “ Kumbh Snaan Bhakti Ka, Ek cup Horlicks Shakti Ka” was integrated and casted on clutter breaking above the eye stand out mediums, eateries and ride brandings was recognized as intelligent messaging in  the largest congregative platform like Kumbh Mela.

    •    Direct Marketing campaign of the year: “Ceat-Bike Tagging”. Reducing thepath to purchase through innovative use of technology, Target group were identified by tagging bikes at parking lots. These tags linked the customers back to the dealers reducingdependence on intermediaries.

    Commenting on the win, Sanjay Kaul CEO Impact communications said,“We are really pleased that our work has been recognized across categories.RMAI awards definitely energize our teams to plan & implement differentiated & path breaking marketing initiatives for our clients. ”.

     

  • Entertainment &Media sectors to grow steadily: CII-PwC

    Entertainment &Media sectors to grow steadily: CII-PwC

    MUMBAI:  India’s Entertainment & Media sector is expected to grow steadily over the next five years as per Confederation of Indian Industry-Price Waterhouse Cooper (CII-PwC) latest report titled ‘India Entertainment & Media Outlook 2013’.

    The industry is expected to exceed Rs 224,500 crore growing at a CAGR of 18 per cent from 2012 to 2017. The CII-PwC report was released today at the second edition of the CII Big Picture Summit held in New Delhi.

    The Summit which brought together the finest business and creative minds of the E&M industry with `Embracing Innovation in Media’ was themed towards achieving $100 billion by the end of this decade.  Over 70 M&E leaders spoke at the two-day summit organised by the CII.

    Today, the size of the Indian M&E sector has increased from about Rs 805 billion in 2011 to almost Rs 965 billion in 2012 representing a year-on-year growth of 20 per cent. This growth was achieved in spite of a relative slowdown in the broader economy, underlining the resilience of the E&M sector. It is expected to grow at about 18 per cent CAGR over 2012-2017 and reach revenues of about Rs 2,245 billion in 2017.

     “This growth is driven by the introduction of cable TV digitisation, continued growth of regional media, continued strength of the filmed entertainment sector, fast increasing new media businesses and transparency,’’ said CII director general Chandrajit Banerjee. “We believe that innovation – faster, better, more efficient, thinking out of the box (and within the box) – would be one of the game changers in this space,’’ he added.

    An entire chapter on “The Innovation Imperative in the rapidly evolving E&M sector’’ has documented strategies for E&M companies in the CII-PwC report.  Indian E&M businesses, like its peers abroad, needs to raise its game in operational agility and customer insight.

     “To achieve this successfully, every industry participant will need to invest in constant innovation that encompasses products and services, business and operating models and most importantly, customer experience and engagement. Innovation should be seen as an important enabler to get closer to consumers and profitably deliver relevant content and services,” said the report.

     India’s television market grew at 13 per cent with revenues increasing from Rs 340 billion in 2011 to Rs 383 billion in 2012. Filmed entertainment also demonstrated stellar growth in 2012 with sector revenues increasing by about 17 per cent from Rs 96 billion in 2011 to Rs 112 billion in 2012. The print sector revenues are expected to increase at over nine per cent CAGR to reach Rs 331 billion in 2017 from Rs 212 billion in 2012.

    Year-on-year sectors such as internet access (30 per cent), internet advertising (29 per cent), gaming (19 per cent), and music (15 per cent) are expected to continue on their high growth trajectory. The radio sector is also expected to receive a fillip with the successful conclusion of Phase III license auctions and it is expected to grow at a robust CAGR of about 16 per cent.

     The rapid rise of Internet usage, high penetration of smart phones, digital advertising, wireless broadband, digital content consumption, regulatory interventions have had a significant impact on the E&M sector.

    The television and print sectors dominate the industry with about 40 per cent and 22 per cent contribution to industry revenues respectively in 2012. Internet access now commands about 18 per cent share and films 12 per cent of industry revenues.

     Nonetheless, in 2017, television will continue to lead the industry in terms of revenue contribution with 39 per cent share, followed by internet access with 28% share. The share of print and films are likely to decrease 15 per cent and nine per cent in 2017.

    If we take the E&M growth without taking internet access and internet advertising into account the size of the Indian M&E sector increased from about Rs 690 billion in 2011 to almost Rs 795 billion in 2012. It is expected to grow at about 15 per cent CAGR over 2012-2017 and reach revenues of about Rs 1,615 billion in 2017.

     Overall, the Indian E&M industry is on the cusp of a strong phase of growth, backed by rising consumer payments and advertising revenues across all sectors.

  • H&R Johnson (India) appoints Katrina Kaif as its brand ambassador

    H&R Johnson (India) appoints Katrina Kaif as its brand ambassador

    MUMBAI: H&R Johnson (India), a five decade old pioneer offering ceramic tiles in India has signed actor Katrina Kaif as its brand ambassador. As part of this association, Kaif will endorse the tile, bathroom products, engineered marble, quartz and modular kitchen products of the company.

     

    H&R Johnson (India) COO Sushil Matey said, “The Johnson brand continues to be the most trusted name in the home lifestyle category and represents values of trust-worthiness, innovation and contemporariness. We are also a global tile company. And hence, Johnson’s association with Katrina reinforces the very values Katrina stands for, namely, her global image, freshness and contemporariness. Over the last 10 to 15 years, the consumer’s ‘brand’ awareness in home lifestyle category has increased manifold. With India going vertical, currently, the developers constitute a large part of the reality sector. Hence, there is an urgent need to address both the B2C and B2B segment.”

     

    Kaif, who according to a source, charges anywhere between 2.5 crore to 8 crore for an endorsement, believes that home lifestyle brands are gaining in prominence. “I am happy to be associated with Johnson, one of the most trusted and globally renowned home lifestyle brands. As part of this association, I will endorse tiles, bathroom products, modular kitchens and marble and quartz businesses,” says Kaif.

     

    H&R Johnson (India) has signed Ogilvy India’s sister agency Soho Square as its creative partners. The company plans to invest 2 to 3 per cent of its revenues on various marketing campaigns. Besides traditional mediums, the company will make considerable investments in digital marketing as part of its overall communication spends. The company has roped in Hungama Digital as its digital marketing partner. It plans to come out with a TV commercial in the near future and will also tap on mediums like print and digital.