ITV

Tag: Innova

  • Toyota launches Innova in India

    MUMBAI: Toyota Kirloskar Motor (TKM) has announced the launch of Toyota Innova, India’s first 3- Row seating passenger car. Innova is one of 5-IMV models that have been designed as part of the IMV (Innovative International Multi-purpose Vehicle) project.
    Launching the vehicle in India, TMC president Fujio Cho said, “The Innova is truly a model of the 21st century. It not only fulfills the needs of MPV customers, but also strongly appeals to passenger car customers.”

     
     
    Innova is truly a Global Car that is simultaneously being launched across the globe and in India. In the Indian automobile market, Innova will be the first 3-row seating passenger car that will offer the performance of Multipurpose Vehicles along with the comfort and luxury of a sedan, informs a company release.
    Akira Okabe, Managing Officer, TMC said, “The launch of Innova in India is a confirmation of the belief that the Indian auto industry is rapidly maturing and is ready for global products. Toyota is keen to play a role in this rapid growth.”

     
     
    Innova India VC Vikram Kirloskar said, “Launch of Innova brings India closer to the world. This new-generation vehicle will provide luxury, comfort and safety, which are at par with customer requirements internationally.”
    In India, the company plans to sell 45,000 units of Innova in 2005, starting off with 4,500 units in the first month itself. Toyota promises to establish new benchmarks of customer service in India through its 43 dealers spread across the country. The company is introducing 5 different variants of Innova in 2.0ltr petrol and 2.5ltr diesel in seven colours Silver, Dark Red Mica, Beige Mica, Light Green Mica, Dark Blue Mica, Super white and White, adds the release.

     
     
    TKM MD Atsushi Toyoshima said, “Our success has been a result of listening to the customer needs and meeting expectations. The Positioning of All You Desire is driven by our efforts at meeting the existing desires and latent desires of MPV and sedan buyers.”
    The petrol version of Innova is priced between Rs. 6,82,000 and Rs. 9,43,000 (ex-showroom Delhi), diesel is priced between Rs. 7,42,000 and Rs. 1,003,000 (ex-showroom Delhi). The on-road prices will vary depending on the prevailing local taxes.

  • Toyota launches Innova in alliance with Star

    MUMBAI: Toyota Kirloskar has decided to launch its latest offering Toyota Innova, India’s first three-row seating passenger car, with an exclusive television event on Star Plus titled Innova Stars Ki Dhoom.

    A launch of this kind will be a first of its kind where a car will be introduced in the market with a television event backing the launch.

     
     
    Commenting on the launch and availability of Innova in India, Toyota Kirloskar Motors vice chairman Vikram Kirloskar said, “Launch of Innova brings India closer to the world. The new generation vehicle will provide luxury, comfort and safety, which are at par with customer requirements internationally.”
    Leveraging on the popularity of Star Plus, the flagship entertainment channel of Star India, the partnership is set to change the consumer perception towards cars from being a utilitarian product to one that offers enhanced lifestyle.

    The show goes on air on Sunday, 13 March at 8.00 pm.

     
     
    Star India CEO Peter Mukerjea said,”Toyota and Star share a very strong global relationship, which has now been extended to India. Through this partnership, Toyota Innova is being launched with a glamorous television event on the channel. The launch of this trendy and innovative driving machine on Star Plus is a confirmation of the belief that the Indian automobile market is ready for global products and Star India is proud and keen to be associated with this category creator for the Indian market.”

     
     
    Through this unique launch along with the television event, Innova Stars Ki Dhoom, the objective is to ensure that viewers make an immediate connect with the product.

  • Toyota Innova sales zoom ahead

    MUMBAI: Toyota Kirloskar Motor (TKM) posted strong sales in March 2005 helped by the launch of the Toyota Innova.
     
     
    In line with its target to sell 45,000 units of Innova in 2005, TKM sold 4,011 Innova in March 2005. Toyota Innova continues to show high interest among MPV and Sedan buyers and has notched up over 12,000 bookings within a month of its launch, claims a company release.
    Toyota Corolla, continues to be India’s No 1 bestseller in the executive segment with sales of 1,332 units, a 47 per cent increase over last year. This is the highest ever sale of Corolla since its launch in India. Corolla’s cumulative sales figures for April 2004-March 2005 stands at 9,942 units, the release adds.

     
     
    The sales figures of the luxury sedan Camry stood at 136 units while the demand for Landcruiser Prado has been increasing with the vehicle showing total sales of 39 units in March 2005. Pending orders continue to be high for the Prado, a mark of its acceptance in the premium SUV segment.
    Thanks to the strong sales performance posted by its vehicles Innova and Corolla, Camry and Prado in the last year, cumulative sales of Toyota vehicles in 2004-2005 stand at 43,077 units, as compared to 42,547 units in 2003-2004. Corolla sold 9,942 units and Camry sold 872 units from April 2004 – March 2005.

     
     
    March 2005 witnessed a 25 per cent increase in sales registering sales of 5,518 units as compared to 4,410 units in March 2004. This is the highest sale recorded by TKM across all products.
    TKM deputy MD KK Swamy said, “We are encouraged that despite Qualis not being available in the market for two months, we have managed to outperform last year’s sales.”