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Tag: Innocean

  • Innocean India wins Narayana Health’s consolidated media mandate

    Innocean India wins Narayana Health’s consolidated media mandate

    MUMBAI: It’s go health on its mind, and now in its pocket.  Innocean  India,  part of the global Innocean Network, has secured the consolidated media mandate for healthcare provider Narayana Health. 

    In an era where both online and offline media platforms dominate communication, ensuring timely and effective delivery of critical healthcare messages is paramount. With its expertise in strategic media planning and execution, Innocean aims to strengthen Narayana Health’s connection with its audience, fostering greater trust and accessibility.

    By aligning Narayana Health’s commitment to care with Innocean’s innovative media strategies, this collaboration looks to  reshape the way Indians engage with healthcare information, ensuring it is both impactful and life changing.

    Narayana Health chief marketing officer Ashish Bajaj said, “We are delighted to partner with Innocean India for our media mandate. Their innovative approach to media planning and execution is exactly what we need to elevate our brand and expand our reach. We are confident that their expertise will play a pivotal role in achieving our objectives and making a significant impact on the healthcare landscape.”

    Innocean won the mandate despite cut-throat manoeuvres  from other agencies.  Innocean India managing director Jaeho Yoo said:  “Innocean India is honoured to partner with Narayana Health, a leader in the healthcare industry. We look forward to leveraging our expertise to help Narayana Health reach new heights in the healthcare industry. We will strive to introduce and collaborate on innovative media solutions through close cooperation with Innocean headquarters in Korea.”

    Added Innocean chief operating officer Santosh Kumar:  “Our partnership with Narayana Health is a pivotal step in Innocean’s 2.0 journey. In today’s evolving healthcare landscape, media plays a more critical role than ever in reaching and engaging patients. By leveraging the power of strategic media planning and execution, we aim to amplify Narayana Health’s commitment to providing quality healthcare with best-in-class facilities to millions across India. This partnership aligns perfectly with our vision of driving meaningful impact through innovative media solutions.”

    Together, Innocean and Narayana Health aim to empower every individual with the critical information and knowledge they need for their well-being. Placing the consumer at the heart of their efforts, this partnership reflects a shared mission to prioritise health and safety. By combining their strengths, the duo hopes to take healthcare communication to a new high — making it more accessible, relatable, impactful, and deeply resonant with the needs of every individual.
     

  • Cricket Country Box Cricket League roars into action on 17 and 18 February 2024

    Cricket Country Box Cricket League roars into action on 17 and 18 February 2024

    Mumbai: IndiaDotcom Digital Private Ltd is thrilled to announce the launch of the inaugural Cricket Country Box Cricket League, slated to take place on 17th and 18th February 2024, at the prestigious Fuzolo in Gurugram. This on-ground event promises to redefine the cricketing landscape with its unique blend of sporting prowess and entertainment.

    The upcoming Cricket Country Box Cricket League redefines sporting entertainment through innovative elements that promise an unforgettable experience. By employing tennis balls, the tournament maintains a high-paced and dynamic gameplay, prioritizing safety without compromising excitement. With umpires and digital scoring systems in place, the integrity of each match is upheld, ensuring fairness and accuracy throughout.

    Featuring eight elite teams representing prominent media agencies such as Group M, Madison, Havas Media, InnOcean, Zenith Optimedia, Wavemaker, OMD, and Dentsu. The tournament will showcase thrilling encounters across seven matches. With a knockout format and matches spanning 10 overs in the round stages and 15 overs in the semi-finals and finals, spectators can expect edge-of-the-seat action from start to finish.

    Beyond the thrilling matches, the league also caters to a diverse audience, offering a range of engaging activities and tantalizing food and beverage options. This thoughtful approach aims to enhance the overall spectator experience, making the Cricket Country Box Cricket League a must-attend event for fans of all ages.

    Essel Group CTIO Idris Loya lauded the initiative, stating, “In the Cricket Country Box Cricket League, the amalgamation of sportsmanship and entertainment unfolds like a thrilling rafting adventure, captivating players and spectators alike. This initiative epitomizes a harmonious blend, propelling cricket to unprecedented heights while championing the values of respect and teamwork. With each match, the league sets a new standard for sportsmanship, fostering an environment where the essence of fair play resonates with every stroke and every cheer.”

    Zee Media Corporation Ltd marketing head Anindya Khare further highlighted, “We strongly believe in championing sports culture and enriching community engagement through dynamic experiences. The Cricket Country Box Cricket League embodies our commitment to providing innovative entertainment that unites the media fraternity. As we embark on this journey, we aim not only to entertain but also to inspire unity and camaraderie within our community, showcasing the enduring impact of shared sporting experiences.”

    On-ground integrations such as brand logo presence on team jerseys and boundary branding will provide sponsors with valuable visibility. Additionally, promotional efforts encompass editorial articles, interview videos, reels, match highlights, live commentary, and live streaming on Cricket Country’s Facebook page and YouTube channel.

  • Hyundai integrates brand messaging with TVF Originals The AamAadmi Family

    Hyundai integrates brand messaging with TVF Originals The AamAadmi Family

    New Delhi: Havas Media India in collaboration with Innocean Worldwide and The Viral Fever (TVF) has rolled out a digital-first smart campaign for Hyundai’s Grand i10 NIOS.

    Hyundai drives the comeback of India’s popular family web series The AamAadmi Family Vacation Special, a TVF Originals by The Timeliners. Being the first family web show, it breaks away from the oh-so-dramatic and cliché TV daily soaps and lends a fresh take into the modern Indian family, its aspirations and hardships that is well-portrayed by the characters in a simple yet realistic manner, giving it a new-age perspective.

    The three-part series unfolds the story of a middle-class Indian family, the everyday conflicts they face and their journey into buying the family’s first car. The show not only seamlessly integrates the brand’s messaging and its features but also highlights the comfort, convenience and flexibility of owning a four-wheeler for a commoner and urges the audience to take progressive steps by making smart choices in today’s dynamic new-age world.

    The campaign is amplified through various in-show integrations, social media engagements, contests and more.

    Hyundai Motor India director sales and marketing Tarun Garg said, “Hyundai is always looking for platforms to connect with our audiences in the most unique ways. This collaboration is an example of Hyundai’s commitment to create stronger connections with our customers and be a part of their daily experiences. The AamAadmi Family perfectly weaves in the brand’s ideology of smart cars for smart Indians. We truly believe that the Grand NIOS with its segment-leading features and technology is the perfect choice for the smart millennial customers.”

    Innocean Worldwide joint MD Vivek Srivastava said,“With the dominance of the digital screen in the engagement matrix of brands with consumers, the content-based integrations have become an integral part of communication outreach. It’s effortless, unobtrusive yet impactful in seeding the soft and hard aspects. This initiative with TVF for Grand i10 Nios is a living testimony to this new strategic normal. The AamAadmi Family series not only helps us embed our client’s message in the digital milieu, plus it does so in a very relatable family context.”

    Havas Media Group India CEO Mohit Joshi said, “At Havas Media, our endeavour is to provide meaningful experiences and build meaningful brands by capitalising on the most meaningful media. ‘The AamAadmi Family’ show by TVF perfectly captures the reflection of our society, showcasing the real-life conflicts which not only makes it an earthly watching experience for the audience but also strikes the right chord with Hyundai Grand i10 NIOS TG. Every character in the show has created a special connection with the audience allowing the brand to seamlessly integrate its brand promise and drive brand affinity. We are excited about this collaboration with TVF in driving the shared endeavour for Hyundai and we look forward to scaling new heights with many more meaningful offerings.”