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  • Mobile Marketing Association reveals speaker list for 4th MMA Forum India

    Mobile Marketing Association reveals speaker list for 4th MMA Forum India

    MUMBAI: The Mobile Marketing Association (MMA) has revealed the full speaker line-up and agenda for the upcoming MMA Forum India to be held on 16 September, 2015. Themed: Acquiring, Reaching and Engaging the Right Consumers with Mobile, this one-day conference will see prominent experts and thought leaders from across the mobile marketing ecosystem dissect the different components of mobile marketing from programmatic, mobile video, and location, to creativity and innovation. In-depth discussions will reveal new ways in which marketers can harness the power of mobile to keep up with the ever changing needs of today’s discerning consumer.

     

    Rahul Welde, Regional Vice President – Media of Unilever, will kick-start this year’s Forum, providing insight into Unilever’s innovative approach to marketing, discussing the opportunities presented by the consumer in his session ‘Leveraging Mobile To Drive Innovation and Enhance Brand Experiences.’

     

    CVL Srinivas, CEO GroupM will moderate a key panel discussion on key principles to becoming mobile capable with Vipul Prakash, Vice President – Beverages Category, Pepsico India, Ajit Mohan, Executive Vice President & Head, Digital for Star India and Novi Digital Entertainment Limited, Amrit Thomas, CMO, United Spirits Limited and Amarjit Singh Batra, CEO, OLX India. They will share examples from their client’s perspective and will give insight into how media owners can best work with agencies to build mobile insight and capability so companies can reach a level of maturity quickly and more effectively.

     

    The Forum will also see Fergus O’Hare, Head of APAC at Facebook Creative Shop, talk about the creative renaissance in mobile marketing. His session will explore creativity in today’s connected world, the explosion of mobile video and the implication and opportunities for marketers.

     

    In addition, Dippak Kurrana, Co-Founder & CEO Vserv will host a Fireside chat with Media Specialist and writer Vanita Kohli-Khandekar on the discovery to transaction in the mobile internet world. The smartphone explosion and ever-evolving technology has brought us closer than ever in achieving the marketer’s ultimate goal of shrinking the intent-purchase gap. This session will see the industry leaders discuss how marketers can get ahead of the curve, to maximize their opportunities and future-proof their strategy.

     

    Other key speakers include

     

    ·         Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited

    ·         Nitin Bawankule, Industry Director, Ecommerce, Local Classifieds & Technology, Google India

    ·         Shireesh Joshi, Head Strategic Marketing, Godrej Group

    ·         Joshua Maa, Founder & CEO MADhouse Inc

    ·         Scott Zalaznik, Head of Global, Strategy, Xad

    ·         Joe Nguyen, Senior Vice President, Asia Pacific comScore, Inc

    ·         Nitin Mathur , Senior Director Marketing, Yahoo Asia Pacific

    ·         Vikas Gulati, Managing Director, Asia Opera Mediaworks

    ·         Avinash Jhangiani, Managing Director –Digital & Mobility OmnicomMediaGroup

    ·         Chris Steedman, Managing Director APAC, M&C Saatchi Mobile

    ·         Anita Nayyar, CEO India & South Asia, Havas Media Group

    ·         Milind Pathak, COO Madhouse – South Asia

    ·         Manav Sethi, Group CMO, ASKME India & Findit Malaysia

    ·         Jayesh Easwaramony, VP & GM, Asia Pacific, Middle East & Africa, InMobi

    ·         Rohit Sharma, CEO & Founder Pokkt

    ·         Joby Babu, COO, Nimbuzz Internet Media Pvt Limited

     

    “I am extremely excited about the diverse mix of speakers at this year’s Forum, who will be sharing their insights into how marketers can adapt and reinvent their approaches to mobile marketing to acquire, reach and engage the consumer in line with continuously changing technologies and consumer behaviours,” said Rohit Dadwal, Managing Director, MMA APAC.

     

    The MMA Forum India 2015 will conclude with the awards ceremony of the SMARTIES™ INDIA 2015, recognizing the best mobile marketing works in the region.

     

    The MMA Forum India 2015 is partnered by Vserv.com, MADhouse, InMobi, Nimbuzz, Opera Mediaworks, Pokkt, Hotstar, Yahoo!, Unites Spirits Limited and Pocket Math. 

  • InMobi and NDTV bring native advertising on mobile to India

    InMobi and NDTV bring native advertising on mobile to India

    MUMBAI: NDTV Convergence (NDTV) and InMobi are together bringing the first fully native ad experience to mobile users in India.

     

    Talking about their latest offering, NDTV CEO Vikram Chandra said, “NDTV has always believed in providing users with the most credible content across all platforms and ensuring the best user experience while consuming this content. This is another step towards further enhancing the experience by ensuring native in-stream ad formats, which will provide great value to our advertisers in a non-intrusive environment. We are excited to partner with InMobi to launch this offering.”

     

    As NDTV continues to embrace native ads for mobile, the unique offering provides tangible benefits like five times the conversion rate and user engagement than standard display ads, higher ad viewership of up to 1.5 times more than banner ads and more importantly, a new-found trust for mobile ads, which are experienced as content and less intrusive.

     

    InMobi Revenue & Operations vice president Atul Satija said, “InMobi Native Ads match the app experience entirely in terms of visual form and function, so that your brand’s audience can enjoy a non-intrusive, engaging ad experience while using an app. We have witnessed a phenomenal increase in demand for Native ads worldwide. InMobi is thrilled to partner with NDTV to bring the Native Ad experience to India,” said Atul Satija, Vice President – Revenue & Operations, InMobi.

     

    NDTV has been at the forefront of creating best-in-class content experiences across all screens. Together with InMobi, NDTV will now offer a bouquet of innovative ad units native to its news content, thereby further re-inventing the user experience.

  • Binay Tiwari forays into entrepreneurship

    Binay Tiwari forays into entrepreneurship

    MUMBAI: Vserv.mobi director – global marketing & product Binay Tiwari has decided to wear the hat of an entrepreneur and has thus resigned from his current role. 

     

    Tiwari through a statement said, “Over the past three years I’ve had an amazing time working with Vserv and its partners across the world, to push forward the mobile internet ecosystem. Today, I stand at a juncture, where I’m keen to take a new path towards ‘starting up’ something new of my own. We are living in exciting times, where technology is changing the world at an unprecedented pace, and I hope to leverage the massive opportunities that this presents.”

     

    Tiwari had joined Vserv in August 2011 as its general manager. He was later promoted as the global marketing head in March 2012 and as the director of global marketing and product in April last year. Tiwari had previously worked in companies like InMobi, Vodafone, Tata Communications, GE Capital International Services and Mukunda Gems.

  • InMobi study reveals that Indians love mobile phones more than TV

    InMobi study reveals that Indians love mobile phones more than TV

    MUMBAI: The Indian television industry which is pegged at a humongous Rs 37,000 crore (KPMG at India analysis 2012) may have some reason to worry if the latest study by Bangalore based independent mobile advertising network InMobi is to be believed. The study which is part of its – Mobile Media Consumption Report – claims that Indians prefer mobile phones over TV! It covered 2,004 respondents nationally.

    According to this InMobi study, dual or second screening, the phenomenon of users spending time on additional electronic devices while watching TV, continues its upsurge. This implies that the number of hours a consumer spends on his mobile phone is rising rapidly and is also invading his TV viewing space. Take a look at some of the intriguing revelations.

        63 per cent of users now actively spend time on a mobile device while watching TV, compared to 26 per cent in 2012. Now, that is quite a jump.
        57 per cent users engage in social networking while watching TV.
        79 per cent of Indian mobile web users plan to conduct m-commerce in the next 12 months.
        65 per cent of Indian mobile web users are now as comfortable with mobile advertising as they are with TV or online advertising
        80 per cent noticed mobile ads on their smartphone, while a majority of 48 per cent users experience these ads on mobile apps specifically.

    Observing these trends, InMobi vice president & general manager India and south east Asia Phalgun Raju stated: “The tiny mobile phone has overtaken the mighty TV in India from a media consumption perspective. With over 850 million active mobile connections in India, the mobile marketing channel presents marketers an unprecedented opportunity to engage with the always-connected consumers. The onus is now on brands and content agencies to create compelling, engaging mobile rich media to capture consumers‘ attention.”

    The study, developed with Decision Fuel, finds that mobile web users in India are increasingly influenced by mobile, with nearly a third of their media consumption time being spent on mobile devices.

    Raju concludes: “The Indian app market is showing strong growth, as smartphone penetration continues to accelerate with lower and lower price points and mobile consumers turn to apps. Our research shows that on an average 7.1 apps are actively used by Indian consumers over a 30-day period. This has huge implications for both publishers and advertisers as they seek to garner an audience for their offerings and monetise through advertising.”

    Interestingly, most broadcasters are now engaging with their viewers on social networking platforms like Facebook, Twitter, YouTube and have also launched several mobile apps to seek the attention of the ever so easily distracted audience.

  • InMobi introduces App Publish Distribution platform

    InMobi introduces App Publish Distribution platform

    MUMBAI: Bangalore-based InMobi, an independent mobile ad network, has announced the launch of App Publish, an Android app store distribution platform.

    The free-to-use tool will allow Android developers to publish their apps across global app stores in just a few clicks.

    According to the company while app discovery on Google Play is a challenge for developers and users alike, alternative channels such as GetJar, Mobango, Slide Me and several third-party app stores based in China are estimated to drive billions of downloads every year.

    While these outside sources help developers reach millions of users in new markets, publishing to each app store independently presents several significant challenges like- Navigating complex international laws, various platforms‘ widely varied aesthetic and informational requirements, difficulties tracking and reporting download and install figures, the challenges of collecting revenue from smaller or international platforms in a timely manner.

    InMobi‘s App Publish platform will allow developers to avoid these and other pain points that come from deploying an Android app globally, using proven intelligent technology to reduce the cost and effort to submit to multiple app stores.

    InMobi head of product management for developer platforms Girish Prabhu said, “Paying for position and app discovery on Google Play is becoming increasingly expensive and ultra-competitive. The launch of App Publish serves to meet the mass desire from app developers to compete in multiple channels in a simple, profitable way. Early beta testers of App Publish have seen 30 per cent more downloads through these new app store channels.”

  • 59 per cent of mobile web users comfortable with mobile ads: Study

    59 per cent of mobile web users comfortable with mobile ads: Study

    MUMBAI: The appetite for mobile media continues to rise and that the mobile is not just a fundamental part of consumers‘ communication needs, but increasingly the core platform through which they access the Internet and engage with brands online.

    To better understand changing media consumption usage and behaviours across the world, Bangalore-based mobile ad network InMobi has released the findings of its Mobile Media Consumption Report, a study of over 15,000 mobile users in 14 markets across all continents through its global mobile ad network, and research partners Decision Fuel and OnDevice Research.

    InMobi Co-Founder and CEO Naveen Tewari said, “Mobile devices now permeate every aspect of modern life. The study reveals that mobile users are always-on, whether surfing the web while spending time with family (48 per cent), at a social event (45 per cent), commuting (60 per cent) and shopping (43 per cent). This creates a huge opportunity for brands and marketers to engage with consumers throughout the day unlike traditional advertising like print and TV.”

    Mobile interactions increasingly influence buying behaviour: Overall analysis reinforces the shift towards mobile with 50 per cent of the average global mobile web user now using mobile as either their primary or exclusive means of going online. This has resulted in mobile devices becoming an indispensable shopping tool, gaining popularity as a viable shopping channel and now used throughout the research and decision-making process of a purchase.

    Mobile advertising‘s proving to be effective across the entire purchase funnel:

    • 75 per cent of respondents admitted that they‘d been introduced to something new via their mobile device
    • 67 per cent feel that it had provided them with better options
    • 46 per cent said that they had made purchases using their mobile device
    • 45 per cent said it has influenced their in-store purchase

    Opportunities for brands to engage with consumers through mobile apps: Mobile apps can offer brands opportunities to engage with consumers on a more personal level all across the globe. The findings of the research reveal the accelerated usage of mobile apps and found that the average consumer actively uses 6.5 apps throughout a 30-day period.

    Encouragingly, 54 per cent of respondents reported that they had noticed ads while engaged in an app. In fact, a considerable 80 per cent of respondents were influenced by a mobile ad to download an app and 67 per cent went on to visit a brand‘s website immediately afterwards. Mobile advertising is not only helping to drive app downloads but also increase website traffic.

    Ad format preferences are emerging for different user segments : The research found that 59 per cent of mobile users are now as comfortable with mobile advertising as they are with TV or online advertising. Whilst mobile ads in apps are the most noticed among mobile users, the study highlighted those different formats of mobile ads appeal to different segments of consumers. Globally, 54 per cent of users discover mobile ads via apps, 40 per cent on a search engine, 27 per cent on a retailer website and 23 per cent on a video website.

    Mobile commerce surges: M-commerce continues to evolve and consumer adoption is high with 66 per cent of consumers surveyed having spent money on an activity via a mobile device. This will continue to increase significantly as 80 per cent of consumers plan to conduct mobile commerce in the next 12 months, a 21 per cent increase from where we are today.

    Tewari concluded, “This study reiterates the industry stats on the mobile media consumption boom. With consumers now being increasingly receptive to mobile advertising and in-app ads, there has never been a better time for brands to embrace the use of mobile technologies. Finally, it highlights the fact that there is a real need for the industry to continue to rapidly innovate the ad experience and deliver rich, relevant, and timely content to the user.”

  • InMobi acquires UK‘s Overlay Media

    InMobi acquires UK‘s Overlay Media

    MUMBAI: Bangalore-based mobile ad network InMobi has announced the acquisition of UK-based Overlay Media, a context aware computing company.

    Overlay Media, which comprises a team of data scientists, have built the Context Engine technology to deliver personalised content to mobile users.

    InMobi founder and CEO Naveen Tewari said, "We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally."

    "At Overlay Media, our goal has been to develop technology that enables mobile devices to provide a highly personal and immersive user experience. We are excited to join InMobi to further their position as a market leader in mobile advertising", Overlay Media CEO Dr. Ian Anderson added.

    The Overlay Media team will be based from InMobi London EMEA HQ.

  • InMobi introduces Lifetime Value Platform

    InMobi introduces Lifetime Value Platform

    MUMBAI: Bangalore-based InMobi, an independent mobile ad network, has announced the private beta launch of InMobi Lifetime Value Platform (LTVP).

    The platform aims to help publishers and app developers to understand and engage their users better, thus ultimately increase revenues. It is a free-to-use platform.

    It works by identifying different in-app user groups and providing deep behaviour insight to the premium publisher or app developer. The app publisher using the InMobi platform then has the ability to rapidly modify the app’s behavior for each user segment without having to resubmit the app for approval.

    The InMobi LTVP takes a three-step approach – Insights (Gain advanced user insights across app usage, user engagement, in-app revenues, and other behaviors within the app), Segments (Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app) and Actions (Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customised ads, rewarding power users, or cross promoting other apps).

    InMobi VP of product management Chandrashekhar Vattikuti said, "Successful app publishers understand that real value is achieved through user engagement and loyalty. We noticed a need for a platform that helps app developers and premium publishers gain detailed insights into user behavior and deliver targeted actions in real-time."

    "Early feedback has been very positive and we’re seeing that there are very clear benefits to the app developer and premium publisher community," he added.

  • InMobi appoints Shrikant Latkar as global marketing VP

    MUMBAI: Bengaluru-based mobile advertising network InMobihas has appointed Shrikant Latkar as vice president, global marketing.

    Latkar comes in from innovation and technology services company Aricent Group where he was responsible for marketing all products and solutions for the product engineering services, carrier services and solutions units.

    Latkar will be based at the InMobi San Francisco office in the USA. He will be responsible for leading the various marketing related aspects for InMobi which includes aligning the marketing strategy and brand positioning.

    Latkar brings to the table over 18 years of experience in the technology industry and has held leadership roles in marketing, product management and engineering at firms like Juniper Networks, Avaya and Lucent Technologies.

    Latkar said, “InMobi has enjoyed rapid growth and has helped to shape the success of the mobile advertising industry as it stands today. Its ability to offer enormous global reach, combined with a unique rich media platform – Sprout, for building and delivering HTML5 rich media ads to mobile devices gives it a significant advantage over the competition. I look forward to leading InMobi‘s marketing during such an exciting time in the industry.”

    InMobi founder and CEO Naveen Tewari said, “Shrikant joins InMobi as we continue to expand globally and offer the latest innovation to customers. We are very focused on creating global synergies across our products and solutions, and Shrikant‘s appointment is central in helping us to achieve this. With his vast experience in successfully bringing products to market and effectively communicating them, Shrikant is the ideal person to help us achieve our goals and create a cohesive offering on a global scale.”

  • InMobi makes two senior appointments

    MUMBAI: As part of its strategy to aggressively tap the mobile advertising space in India, Bangalore-based mobile advertising network InMobi has embarked upon its expansion plans. For this, the firm has appointed Sandeep Deshpande as the country general manager India and Vishal Nongbet as business head of brands.

    InMobi has also opened up offices at New Delhi and Mumbai.

    In his new role at InMobi Deshpande will be responsible for InMobi‘s business operations and growth in India.

    InMobi is banking high on the opportunities available in the Indian market. With an increased penetration of smartphones across age groups and social strata, the mobile ad impressions too are witnessing an upsurge and the advertiser community is accepting this innovation. With the current mobile advertising market in India touching $25 million, it is expected to hit $60-80 million by 2014.

    Deshpande has over two decades of experience in launching and growing new businesses. Prior to joining InMobi, he spent nearly a decade in the Internet industry, working for organisations like Yahoo, Alibaba.com and Rediff.com. He was instrumental in launching and growing Yahoo! search marketing, its small business and local search during his stint as general manager.

    Deshpande also played a role in setting up Alibaba’s fully owned subsidiary in India during 2010-11 and building the Alibaba brand among SMEs in the local market.

    Nongbet brings 13 years of varied experience in lifestyle and youth product marketing, largely in the fields of consumer goods and media and entertainment. A graduate from the Indian Institute of Management Ahmedabad, he started his career with Pepsi, followed by Times Music. He then moved to Kodak where he was instrumental in growing their digital businesses into a $30 million business after which he served as head of marketing and alliances at Mumbai Mantra, the filmproduction and distribution start-up of the Mahindra group. He then took on the role of marketing head at SMSGupshup, the mobile marketing start-up.

    InMobi founder and CEO Naveen Tewari said, “With their unique blend of experience in technology, expertise in e-commerce and brand marketing capabilities, we are confident that both Sandeep and Vishal will play an important role in identifying new business opportunities and further expanding our operations in India.”

    Deshpande said, “I do hope that my experience in setting up new business and in online marketing will help me take InMobi to new heights.”