ITV

Tag: InMobi Group

  • Adjust and Glance unite to unveil ‘The Cricket Playbook for Growth Marketers’

    Adjust and Glance unite to unveil ‘The Cricket Playbook for Growth Marketers’

    Mumbai: As India gears up for another exciting cricket season, marketers and advertisers across India are set to gain invaluable insights from the report titled ‘The Cricket Playbook for Growth Marketers’, jointly presented by mobile marketing analytics platform Adjust and one of the world’s leading Smart Lock Screen platforms, Glance. It is a guide for growth marketers who want to leverage this opportunity for mobile advertising, providing a unique avenue to deliver delightful consumer experiences.

    The report covers trends and insights on user behavior and content consumption during the cricket season and best practices for engaging with cricket enthusiasts especially on smart surfaces. It encourages growth marketers to embrace artificial intelligence and machine learning to generate personalised content at scale, tailor user experiences, drive efficiencies and measure success. Employing device-based attribution models will improve accuracy, minimise ad fraud and maximise returns on campaign spends.

    InMobi Group chief business officer Vasuta Agarwal said, “Owing to soaring costs during this sporting tournament, mobile becomes a preferred, innovative and lucrative medium for advertisers compared to traditional platforms. In fact, 73 per cent of IPL viewers tuned into the tournament digitally last year, and 30 per cent prefer watching it solely on mobile. The advent of smart surfaces like the Glance smart lock screen that facilitate effortless app downloads with a single tap is a game changer. We are glad to share these insights with the marketing community in collaboration with an industry partner like Adjust.”

    Cricket fans are diverse, tech-savvy and highly engaged on their mobile devices and use it as the second screen for live match updates, browsing, ordering and socializing. They consume content in various languages and formats and prefer it to be instant and seamless.

    Glance revealed interesting smart lock screen insights based on the 128 million users that tuned in for periodic updates of India’s favorite cricket tournament in 2023. The platform received 2.6 times higher engagement on video with a distinct surge in activity in the second half of the day, and 35 per cent of cricket content engagement came from vernacular languages. 70 per cent of cricket viewers were Gen Z and millennials, 65 per cent were male, 30 per cent were aged 45 plus and 55 per cent were from tier-I cities. While the highest cumulative engagement came from the South Indian region, Delhi, Maharashtra, and Uttar Pradesh were the most engaged states.

    According to Adjust data, the country’s most popular sporting season drives higher app installs, session lengths and retention rates for various app categories, especially streaming, news, gaming, e-commerce, and food delivery. Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13 per cent and 45 per cent greater installs respectively. Streaming apps saw the longest session lengths, with the average session length having increased from 20.24 minutes to 32.48 minutes. The largest retention was in games, up three percentage points from 21 per cent to 24 per cent.

    “Adjust empowers marketers to navigate the dynamic landscape of mobile advertising with confidence and precision. Our robust measurement solutions enable marketers to seamlessly evaluate user quality across diverse acquisition channels, including innovative platforms like Glance. With Adjust’s comprehensive user lifecycle tracking and innovative products like incrementality, marketers can unlock the full potential of their campaigns, harnessing the power of tentpole sporting events to drive growth and maximize ROI. Together with Glance, we’re shaping the future of app marketing, delivering actionable insights and best practices to fuel success in the competitive mobile landscape,” added Adjust director of partnerships – APAC Ajit Pawar.

    As per the report, marketers should consider the context and content of their campaigns to connect with cricket fans, strategizing for before, during and after matches. They should also explore new formats and channels such as polls, quizzes, interactive units and smart lock screens to create immersive, interactive and engaging experiences.

    Six tips for marketers to maximise success during the cricket season:

    1.  Enable seamless app installs on the first mobile touchpoint.

    2.  Tap into match moments to create intuitive experiences and re-engage consumers.

    3.  Enable discovery with a single tap to let fans get your app and their content before they unlock their phones.

    4. Stay present and relevant throughout the cricket season.

    5. Focus on data-driven decision-making by measuring success and observing usage trends,

    6. Understand the assisting influence of various channels to drive conversion.

    To read more about The Cricket Playbook for Growth Marketers, visit https://inmo.bi/3wVmlYS

  • Glance smart lock screens launch in Japan with top carriers and Android brands

    Glance smart lock screens launch in Japan with top carriers and Android brands

    Mumbai: In today’s information-heavy world, deciding what to watch, read or experience on the smartphone can be exhausting for consumers. Searching, downloading multiple apps, switching between these apps and scrolling through endless feeds often tires the mind, leaving consumers drained. But what if there was a way to make it easier for consumers to enjoy the internet? What if the smartphone could be made smarter, simplifying the way consumers discover content and experiences on the internet?

    Glance lock screen, one of the world’s leading smart lock screen platforms, is doing just that, changing how hundreds of millions of consumers across the world engage with the internet. For the first time ever, consumers of Japan’s biggest carriers and Android smartphone brands can experience this revolutionary smart lock screen platform as well.

    Glance is an AI-driven platform that offers a wide range of experiences directly on the lock screens of Android smartphones. These lock screen experiences include instant games, live game streaming, news, sports, lifestyle, fashion, entertainment, shopping, and live content. These premium and beautiful experiences are delivered through Glance’s partnership with reputed publishers, content partners, and developers. Glance’s AI personalises these experiences, ensuring that consumers find content that is most relevant and important to them, each time they glance or look at their lock screen. They do this without needing to unlock their phones download multiple apps or spend time searching for content.

    “With Glance we are unlocking the power of the lock screen, using AI to transform passive lock screens into smart lock screens,” says Glance Co-founder of InMobi Group and COO & president of Piyush Shah. “Consumers check their lock screen over 100 times a day but only use it for notifications, battery, and time. With Glance’s smart lock screen, they can stay on top of everything that interests them throughout the day. This could be a casual game that they love, latest score of a baseball game, the latest J-pop album launch, updates on their favourite celebrities and shows or news that matters to them – all without unlocking, downloading, or searching.” Shah adds, “We are truly honoured to launch in the Japanese market and hope to bring the best lock screen experience to consumers here.”

    In Japan, Glance is already available to subscribers of SoftBank Corp using Xiaomi (Redmi Note 9T Redmi Note 10T, and 12T Pro) and Motorola (Moto G53y 5G) smartphones. In the upcoming quarters, it aims to expand its presence to other big carriers and Android smartphone brands in Japan. Globally, Glance is present on over 450 million Android smartphones, and is aiming to be on over one billion phones in the next two years. The platform has over 230 million active users, primarily in India and Indonesia, while it has recently launched in Brazil, Mexico, and Colombia.

    Glance senior vice president & GM of strategic distribution partnerships Aditya Goyal said, “For carriers and smartphone brands, Glance is an opportunity to differentiate themselves and boost consumer engagement through a unique experience. The top six Android phone brands have integrated Glance on their smartphones in multiple markets globally and are using it to deliver personalized experiences for their consumers. We are excited to enable carriers and brands in Japan to provide this same innovative and captivating mobile experience to consumers here.”

    Initially, Glance consumers in Japan will be able to discover news, trending content, and gaming on their lock screens. Content and experiences on Glance are powered by Japan’s biggest publishers, including Yahoo Japan Corporation (Partners of Yahoo! News), LINE Digital Frontier Corporation LINE Manga), dely Inc.（Kurashiru), Ikkyu Corporation (ikkyu.com), C Channel Corporation CHANNEL), SoftBank Corporation（Baseball LIVE, Basket LIVE), Mybest Inc.（mybest), AllAbout Inc (AllAbout)

    For publishers such as these, Glance provides a new and exciting way to reach the right consumers at a large scale. Several other top publishers are expected to join the platform in the coming quarters.

    Glance has established a strong team in Tokyo, led by Masato Ito, Head of Market Development Japan, demonstrating its commitment to the market. This team is expected to grow significantly in the coming quarters. The platform is also expanding its presence to other regions and aims to launch in the US soon. Glance is headquartered in Singapore and is funded by investors including Jio Platforms, Google, and Mithril Capital.

  • Jio Platforms to invest $200 million in AI-powered Glance

    Jio Platforms to invest $200 million in AI-powered Glance

    Mumbai: AI-driven lock-screen platform Glance has announced that it has agreed to raise $200 million from Jio Platforms (“Jio”) in its Series D round of funding. The transaction is subject to the satisfaction of customary closing conditions and regulatory approvals.

    The proposed investment by Jio is aimed at accelerating Glance’s launch in several key international markets outside of Asia such as the USA, Brazil, Mexico and Russia. The company is aiming to create the world’s largest live content and commerce ecosystem on the lock screen and will use the funds raised to expand globally. In addition to Jio Platforms, Glance is also backed by technology giant Google and Silicon Valley-based venture fund Mithril Capital.

    Concurrent with the proposed investment, Glance has also entered into a business partnership arrangement with Reliance Retail Ventures (“Reliance Retail”), providing for Glance’s ‘lock screen platform’ to be integrated into the JioPhone Next smartphones to transform the internet experience for millions of Jio users. This is the latest in a series of strategic partnerships between Glance and global players in the mobile ecosystem. The deal is also expected to lead to further strategic collaborations between Glance, Reliance Retail, and Jio across devices, commerce, content and gaming ecosystem.

    Glance will be integrated into the Pragati OS, which has been co-developed by Jio Platforms and Google, to bring LIVE content on Lock Screen for millions of Jio users. Its entertainment-led commerce platform Roposo will bring the power of live creator commerce to Jio users on their lock screen.

    Jio Platforms director Akash Ambani said, “Glance has grown at a phenomenal pace over the past two years and has given users a truly unique solution by unlocking the power of the lock screen for experiencing the internet, live content, creator-driven entertainment commerce, and gaming. With the help of this investment, Glance expects to launch in several key markets globally as well as to extend the experience to millions of Jio users, further reinforcing our commitment to provide the most advanced and next-level tech and digital ecosystem for consumers in India and beyond.”

    InMobi Group founder and CEO Naveen Tewari added, “Jio’s investment in Glance brings a deep synergy of vision and philosophy. Jio is a truly disruptive company. It made the internet accessible for millions of users, making India one of the largest internet markets in the world. Reliance is now disrupting the smartphone market with the launch of its JioPhone Next smartphones. Jio’s investment in Glance and Glance’s presence on the lock screen of JioPhone Next smartphones will lead to a paradigm shift in how its users experience the internet.”

    “Glance has created a disruptive lock screen-first discovery platform for live content, commerce and gaming in Asia, and we intend to scale it globally going forward,” shared InMobi Group co-founder and Glance president and COO Piyush Shah. “Jio’s investment is a huge validation of this vision and gives us the firepower to take the innovative experience of Glance to surfaces across the world. We look forward to working with Jio to build the content, creator and commerce ecosystem of the future together.”

    Morgan Stanley acted as the exclusive financial advisor and Khaitan & Co. acted as the legal counsel to Glance. White & Case and K Law acted as the legal counsels and Ernst & Young provided accounting and tax due to diligence services to Jio Platforms.

  • WPP and InMobi Group enter into a multi-year strategic partnership to co-build unique benefits for marketers

    WPP and InMobi Group enter into a multi-year strategic partnership to co-build unique benefits for marketers

    Bangalore: WPP and InMobi Group have entered into a  long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers.

    The collaboration between WPP and InMobi Group will enable brands to create personalized consumer experiences at scale. Through this partnership, brands will be able to translate up-to-the-moment insights into timely marketing action.

    WPP will provide in-depth expertise and a creative approach through four pillars – content, media, data and research. WPP’s GroupM will provide data-driven marketing and media planning with end-to-end audience insights integration and will also be sharing its unique engagement approach for in-app mobile content marketing. This partnership will also benefit from Kantar’s research insights, including recommendations that combine delivery, engagement and impact measures through media.

    InMobi Group will provide deep, mobile-first expertise across marketing software and media, data and consumer platforms. As a result of this partnership, brands will gain insights on and access to 200+ million mobile users in India through the InMobi Marketing Cloud, the only mobile platform to synthesize adtech and martech platforms. The InMobi Marketing Cloud includes Pulse, the world's leading mobile research platform and InMobi DSP, its in-app programmatic buying platform. Through Glance, the world's first screen-zero platform, brands will be able to reach more than 36 million Indian smartphone users on their lock screen. 

    CVL Srinivas, WPP country manager for India, said: "WPP's partnership with InMobi will simplify marketing processes for businesses. We recognize the challenges associated with managing and translating data insights into timely and relevant brand activity. Today's consumers are inundated with brand messages and we want to enable marketers to cut through the noise to provide their consumers with meaningful connections."

    "User journeys in a mobile-first world have become increasingly complex, and brands need an end-to-end solution that helps them to uncover and drive insights into action seamlessly," said Naveen Tewari, Founder & CEO of InMobi Group. "InMobi and WPP's strengths in technology and marketing expertise mean that we are best positioned to take the guesswork out of complex data and provide integrated solutions for brands to help them drive real connections with consumers."

    “WPP and InMobi have had a long-standing successful relationship,” said Abhay Singhal, Co-founder of InMobi Group and CEO of InMobi Marketing Cloud.  “We are thrilled with the evolution of this relationship into a strategic arrangement. We hope to co-create value for the entire ecosystem through innovation that leverages data, technology, media, and content.” 

    India represents one of the largest and fastest-growing consumer markets globally. WPP and InMobi Group's partnership will see both companies co-building more innovative mobile-first products for the future, to help position businesses ahead of the marketing curve.