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Tag: InMobi Advertising

  • InMobi names Kunal Nagpal as chief business officer to spearhead ad empire makeover

    InMobi names Kunal Nagpal as chief business officer to spearhead ad empire makeover

    MUMBAI: Mobile advertising heavyweight InMobi has tapped Kunal Nagpal as its new chief business officer for advertising, tasking him with orchestrating a bold unification of its ad platforms—including the newly launched Glance AI, InMobi DSP, and the InMobi Exchange.

    The newly minted role is a key move in InMobi’s ongoing push to centralise its global go-to-market (GTM) strategy and tighten its grip on the evolving world of programmatic, AI-led, and first-party advertising.

    “We are on a transformative journey to build a stronger, more unified team and the ability to better adapt to market needs,” says InMobi Advertising CEO & co-founder Abhay Singhal. “Centralizing our advertising GTM across all product lines is essential for maintaining our growth momentum, and Kunal’s proven expertise with the company across InMobi Exchange positions him as the perfect leader for this initiative.”

    Over the past five years, Nagpal has helped scale InMobi Exchange into the second-largest full-funnel mobile SSP, expanding well beyond just mobile and in-app. In his new role, he’s now charged with monetising Glance AI—a generative AI commerce engine launched last month-while also aligning InMobi’s suite of ad products under one powerful umbrella.

    “The drive to redefine advertising through innovation requires strong leadership and bold strategies,” says Nagpal. “I am eager to embrace this challenge and collaborate with our incredible teams to generate even more value for our partners and customers.”

    Glance AI, InMobi’s latest innovation, lets users generate hyper-realistic fashion looks from a selfie using Google’s Gemini and Imagen models—creating one-tap shopping across 400+ brands. With Nagpal now at the helm, the platform is expected to play a larger role in InMobi’s monetisation machine.

  • Inmobi launches self-serve Buyer Hub for smarter ad campaign planning

    Inmobi launches self-serve Buyer Hub for smarter ad campaign planning

     MUMBAI: Say goodbye to scattergun media planning and hello to laser-sharp precision. Inmobi Advertising has launched Inmobi Buyer Hub, a self-serve, AI-powered platform that hands the reins to media buyers empowering them to plan, curate, and purchase programmatic deals with speed, clarity, and control.

    Designed for everyone from agencies and DSPs to curators and retail media networks, the Buyer Hub signals a major shift in how programmatic advertising can be both simplified and supercharged. The platform leverages agentic AI to help create high-quality, curated deal IDs fast-tracking what used to be a multi-step headache into a single, seamless process.

    Gone are the days of cluttered bidstreams and guesswork-driven ad buys. “The Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach,” said Inmobi Advertising chief business officer Kunal Nagpal. “Reducing noise and increasing signal quality means better win rates, stronger campaign results, and smarter media spends.”

    Leading data curators like Audigent, @curate, Givsly, and Antipodes are already plugged into the hub, expanding their audience intelligence and improving targeting precision across the open web. “Today’s buyers need simplicity and trustworthy signals,” added Experian Marketing Services CBO Chris Feo. “This platform helps turn more impressions into working media.”

    Buyers can also integrate their own first-party data with Inmobi’s proprietary SDK and contextual user signals safely and in compliance with data privacy standards. The result? Real-time campaign optimisation, sharper targeting, and a cleaner, faster supply path to the right eyeballs.

    The platform isn’t just about transparency, it’s also about agility. With a real-time feedback loop on performance and audience engagement, buyers can adjust campaigns on the fly and ensure that every rupee spent is working smarter, not harder.

    As @curate co-founder Rhys Denny summed it up, “The future of programmatic isn’t about more noise, it’s about more signal.”

    With the InMobi Buyer Hub now live and a beta programme for brands and agencies kicking off this spring, the mobile-first giant is making it clear: the next wave of programmatic performance won’t be dictated by guesswork, it’ll be curated, calculated, and powered by precision.

  • InMobi Advertising enhances CMP for advanced privacy compliance

    InMobi Advertising enhances CMP for advanced privacy compliance

    Mumbai: InMobi Advertising, a provider of content monetisation and marketing technologies, has launched the next generation of the InMobi consent management platform (InMobi CMP). This self-service solution helps publishers align with changing global privacy regulations. InMobi CMP is a robust privacy management platform for mobile publishers, enabling them to navigate the complex privacy landscape.

    Privacy regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), along with standards like the Multi-State Privacy Agreement (MSPA), are continually evolving. InMobi CMP now helps more publishers foster user trust, enhance ad revenue, and ensure compliance by supporting the Global Privacy Platform (GPP) and offering expanded customisation for Unity apps.

    Two key features of this update include:

    1. Global privacy platform (GPP) support for apps and websites: InMobi CMP supports GPP for websites and apps (Android, iOS, and Unity). Implementing GPP ensures compliance with MSPA, covering regulations in California (CCPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and Virginia (VCDPA).

    2. New UI customisation for Unity apps: Publishers can now personalise their consent models for any app, including Unity apps. This customisation feature allows adjustments to color schemes and font styles on consent prompts, improving user experience and consent rates.

    “Consumers are becoming increasingly aware of their data rights and InMobi Advertising has always been at the forefront of building solutions that help brands and publishers navigate the complex global privacy landscape,” said InMobi Advertising CEO Abhay Singhal. “For publishers, implementing robust consent management practices, like the InMobi CMP, demonstrates transparency and commitment to user privacy, building trust and improving engagement. By prioritising user experience and boosting consent rates, publishers can unlock increased advertiser demand for consented traffic.”

    According to a recent survey by InMobi Advertising, over 87 per cent of mobile phone users believe apps should protect their privacy, yet only 42 per cent feel that they do. Closing this expectation gap is crucial, as 77 per cent of respondents stated that trust in an app influences their likelihood to make in-app purchases.

    “BrainWave Games is committed to prioritising user privacy while navigating the challenges posed by ever-changing regulations,” said BrainWave Games CEO Mia Chen. “It’s not just about compliance but also about building user trust. Our consent management process focuses on user experience, ensuring it is easy to understand and use while seamlessly integrating with our app design and context.”

    Implementing a consent management platform is vital for protecting website and app visitors’ information and building their trust. InMobi CMP ensures data transparency and allows users to manage their data permissions, reinforcing a commitment to a transparent data relationship. Designed to provide a seamless and non-intrusive consent process, CMPs help prioritise user privacy and offer clear options for data consent, creating a positive experience that enhances user satisfaction and trust.