ITV

Tag: Inkhabar

  • Inkhabar inks success as originals hit 25 million digital viewers

    Inkhabar inks success as originals hit 25 million digital viewers

    MUMBAI: Lights, camera, traction, Inkhabar’s digital originals are rewriting the playbook. The news and content platform has struck gold with the launch of three flagship shows Mayanagri, Bahi Khata, and Sair Sapata already captivating over 25 million viewers across Youtube, Instagram, X, Facebook, and its own platforms.

    Mayanagri has exploded into a pop culture magnet, moving far beyond Bollywood chatter to become the go-to hub for celebrity exclusives, sharp film reviews, and lifestyle trends. Its glamour-meets-grit format has not just caught eyeballs but shaped conversations and aspirations, making it an irresistible destination for advertisers targeting India’s youth-driven luxury and lifestyle segments.

    Meanwhile, Bahi Khata has turned financial jargon into prime-time clarity, decoding IPO trends, market swings, and investment strategies into sharp insights digestible for both seasoned investors and curious beginners. Its sibling Sair Sapata captures the colours, flavours, and stories of everyday India, blending travel, culture, and lifestyle into a vibrant visual diary that resonates deeply with digital-first audiences.

    For brands, these shows have become more than content, they’re communities. “These original IPs are thriving spaces where millions of viewers feel at home. For advertisers, they represent trusted platforms to engage authentically,” said ITV Network Digital CEO Akshansh Yadav.

    Echoing this ITV Foundation chairperson Aishwarya Pandit Sharma added, “Platforms like Inkhabar are no longer just news outlets. They’re content powerhouses building original formats that audiences crave, creating fertile ground for brands to integrate seamlessly.”

    With 25 million strong viewership already under its belt and momentum on its side, InKhabar’s originals are fast becoming premium stages where ambition, exploration, and discovery meet and where advertisers can’t afford not to play.

  • ITV Network strikes a festive chord with Rasrang ad engagement platform

    ITV Network strikes a festive chord with Rasrang ad engagement platform

    MUMBAI: Festivals in India aren’t just about lights, laddoos and laughter, they’re also prime time for brands to shine. ITV Network has now rolled out Rasrang, a festive-special ad engagement platform designed to help advertisers hit the right note with over 100 million users across India. With Navratri, Diwali and Christmas just around the corner, the timing is more than auspicious.

    Rasrang blends data-driven targeting with editorial storytelling, giving brands both cultural resonance and measurable impact. Built on the scale of ITV’s flagship platforms including Newsx, Newsx World, India News, Inkhabar, The Daily Guardian and The Sunday Guardian the offering provides a multi-platform push across web, social, video and marquee live events. Brands can tap into 8,500 plus audience cohorts spanning entertainment, auto, BFSI, health, fitness, fashion, travel, sports and tech, while leveraging premium ad formats like Display, Video, Spotlight and AdTalk.

    What sets Rasrang apart is its promise to deliver not just eyeballs, but ROI with recall. According to iTV, its digital properties already generate 100 million impressions monthly across websites, social media, YouTube and events. This reach, paired with Rasrang’s precision, positions campaigns to ride India’s festive frenzy while staying relevant to regional cultures and consumer aspirations.

    The ethos remains rooted in iTV’s DNA of fearless journalism, incisive analysis and credible storytelling, now extended to brand partnerships. As the festive calendar kicks into high gear, Rasrang pitches itself as the stage where advertisers can not just be seen, but remembered, a platform where data meets diya, and campaigns celebrate alongside the country.
     

  • iTV Network shuffles its pack with two chief executive appointments

    iTV Network shuffles its pack with two chief executive appointments

    NEW DELHI: India’s iTV Network has announced a significant management reshuffle that sees two of its executives elevated to chief executive roles, effective 13 August 13. The appointments signal the network’s determination to capitalise on India’s booming digital media market whilst reinforcing its traditional broadcasting strengths.

    Akshansh Yadav has been appointed chief executive of digital operations, taking charge of what the network describes as its “most dynamic digital properties.” Yadav, who brings over a decade of experience from heavyweight media organisations including ABP News, Zee News and the India Today group, will oversee an eclectic portfolio spanning NewsX, India News, The Daily Guardian, The Sunday Guardian and Inkhabar.

    His credentials extend beyond traditional media. A computer science engineering graduate from Rajasthan Technical University with an MBA from MICA and a machine learning qualification from Harvard University, Yadav has also cut his teeth in fintech and direct-to-consumer sectors at Canara HSBC Insurance, Insurance Dekho and CarDekho. This blend of media savvy and tech expertise positions him well for iTV’s digital ambitions.

    Meanwhile, Rishabh Gulati becomes chief executive of NewsX, NewsX World, NXT and—rather unexpectedly—the Indian Arena Polo League. A journalist with more than two decades in electronic media, Gulati has been instrumental in building NewsX’s credibility and will now oversee the network’s push into international markets through NewsX World, whilst nurturing NXT as what the company calls a “trendsetter focused on future affairs.”

    The polo league addition reflects iTV’s appetite for diversification beyond news into premium sports content—a strategy that mirrors other Indian media conglomerates seeking new revenue streams.

    “High-quality content is at the core of our work at iTV Network,” said iTV Foundation  chairperson Aishwarya Pandit Sharma. The restructuring, she explained, would enable “swifter decision-making and better cross-platform collaboration” whilst better equipping the network to tackle “the challenges of the rapidly changing media environment.”

    The appointments come at a pivotal moment for Indian media. Traditional broadcasters face mounting pressure from streaming platforms and digital-first news operations, whilst advertisers increasingly shift budgets towards digital channels. India’s digital advertising market is expected to grow at a compound annual growth rate of over 20 per cent, making the battle for digital dominance increasingly fierce.

    For iTV Network, owned by entrepreneur Kartikeya Sharma, these leadership changes represent a bet that specialised management can unlock growth across its diverse properties. The network’s portfolio spans serious news through The Daily Guardian to entertainment-focused content, requiring different strategies and audience approaches.

    The challenge for both executives will be maintaining editorial credibility whilst driving commercial growth in an increasingly crowded and competitive market. With regional players expanding nationally and global platforms localising content, iTV’s success will depend on how effectively it can leverage its established brand whilst innovating for digital-native audiences.