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Tag: Inka

  • Inka rewrites the rulebook with witty insurance pitch

    Inka rewrites the rulebook with witty insurance pitch

    MUMBAI: Inbox meets Inka, and suddenly, insurance looks a lot less dull. Inka, the new-age insurance platform, has launched a cheeky campaign that turns a routine internal email into a public message with purpose. Designed as an email screenshot, the campaign pokes fun at the industry’s stiff image while boldly promising clarity, transparency and customer-first service.

    The playful ad reminds audiences that while “insurance is a serious business,” it doesn’t need to be confusing. With a free personalised insurance report and instant access via QR code, Inka makes the fine print feel more friendly than frightening.

    “At Inka, we believe insurance shouldn’t be intimidating. It should be clear, helpful and accessible,” said Inka Insurance founder Vaibhav Kathju “This campaign reflects our commitment to transparency and lifelong support for our customers.”

    By mixing wit with value, Inka is showing how financial services can be approachable without losing credibility. The brand’s digital-first approach and focus on long-term relationships are part of its bigger goal, to humanise insurance for a generation that expects both honesty and ease.

    In a world of jargon-heavy paperwork, Inka is betting on humour and heart, making insurance not just a safety net, but a conversation starter.

  • Inka launches India’s first AI voice assistant for insurance buyers

    Inka launches India’s first AI voice assistant for insurance buyers

    MUMBAI: When insurance starts talking back, you know disruption has arrived. Inka, India’s digital-first insurance distribution platform, has unveiled Vaani, the country’s first voice AI assistant in the sector and it promises to turn policy planning from paperwork into conversation.

    Built on Google’s Gemini AI, Vaani doesn’t stop at basic Q&As. Instead, it draws on more than 2,400 data points to understand a user’s life stage, health profile, aspirations, and finances before suggesting tailored plans. From health, life, and term insurance to cancer and cardiac covers, long-term savings instruments, and child planning solutions, Vaani ensures every recommendation feels uniquely yours.

    What makes Vaani stand out is its voice-first, multilingual interface. Consumers can chat with it naturally in English, Hindi, Marathi, with Telugu support on the way. By ditching jargon and answering the questions people didn’t even know to ask, it makes insurance feel less like a sales pitch and more like a trusted advisor whispering in your ear.

    Beyond real-time analysis, Vaani can guide users through complex policy comparisons and even book expert consultations, all triggered by a simple voice command. Currently available on the Inkasure platform across desktop and mobile, the pilot rollout aims to refine user experience before a national launch.

    “In a market where buying insurance often feels overwhelming, Vaani represents a giant leap,” said an Inka spokesperson. “It’s about trust, utility, and empowering customers to make informed choices.”

    With insurance penetration in India still hovering around 4 per cent of GDP, the launch signals a bold step to bridge the trust gap and widen access. And with Vaani’s ability to cut through complexity, Indians might finally find their policies speaking their language.