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GURUGRAM: EssenceMediacom has appointed Vani Jauhari as business group head, strengthening its leadership team in Gurugram as the agency sharpens its focus on insight-led, integrated media...
MUMBAI:The media marriage is official, and India has its ringmaster. Kartik Sharma has been handed the keys to Omnicom Media India, the freshly minted behemoth born...
MUMBAI: WPP OpenDoor – the specialised unit within WPP for Amazon – is seeing a lot of heavyweight names from within the group being added to...
MUMBAI: Omnicom Media group has signed up Varuni Vij as vice-president from this month. Vij has a large part of her 16 years of working in...
Mumbai: DECATHLON is excited to announce the launch of the fourth edition of its “Take A Breath” initiative in celebration of International Yoga Day. With a...
Mumbai: Hyundai Motor India Ltd. (HMIL), embarks on a mission to deepen its roots in rural India. Recognising the diverse needs of consumers across every corner...
Mumbai: Gatorade, PepsiCo India’s iconic hydration brand, has introduced its ‘Turf Finder’ initiative aimed at promoting the love and will for playing sports, amidst the hustle...
Mumbai: News18 Bangla remains committed to nurturing educational excellence and facilitating a platform for meaningful discourse that will pave the way for a better tomorrow. In...
Mumbai: Location-based targeting or geo-targeting has increasingly become an important tool in the marketer’s toolkit to deliver the right message to the right audience at the...
Mumbai: Netflix on Monday announced the launch of ‘Take Ten,’ a short film workshop and competition, that aims to discover and support emerging filmmakers from diverse...
Mumbai: Homegrown caffeinated personal care brand mCaffeine has launched the #GetTheGoodDose initiative to encourage millennials to get the COVID-19 vaccine. The initiative hopes to inspire these...
MUMBAI: RSH Global, which owns Joy Personal Care and X-Men, has announced the appointment of Initiative—from the house of IPG Mediabrands, as its media agency of...
MUMBAI: Following a multi-agency pitch, Initiative, the global full-service media agency network of IPG Mediabrands, has won the media mandate for Dish TV and its recent...
MUMBAI: Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business. Prior...
MUMBAI: Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, has announced a major elevation and restructuring. Initiative COO Vaishali Verma has been promoted...
MUMBAI: The Narendra Modi led Indian government officially clicked through the ambitious ‘Digital India’ programme a few months ago. The vision is simple: to usher India...
Animal Planet, a 24-hour channel which comes under Discovery Communications India, will also be providing Hindi programming from April 2, 2001. The Hindi programmes will...
NEW DELHI: Government agencies in the UK and US along with Google have announced a joint venture by the name of “Alliance for Affordable Internet” to...
MUMBAI: MTV Intl has launched MTV 5 Star. This is a new music initiative that will use the company’s TV, online and mobile platforms in the...
BANGALORE: Coco Cola India’s carbonated soft drink brand Sprite has announced the launch of a marketing initiative to strengthen the consumer-connection with the equity built around...
MUMBAI: Last week, the Media Research Users Council (MRUC) held its first ever TV User Body Meet in Mumbai in order to discuss the need for...
MUMBAI: Get real! World Wrestling Entertainment (WWE) in the US has kicked off its annual Summer Reading Slam to encourage summer reading. It’s all...
MUMBAI: This is an initiative through which Discovery Asia is looking to promote excellence in filmmaking in China. The broadcaster in partnership with the Shanghai Media...
MUMBAI: The American Federation of Television and Radio Artists (Aftra) will give broadcaster ABC the 2005 American Scene Award for Television Entertainment Programming for its Micro-Mini...
MUMBAI: 2005 will be a challenging year for ESPN Star Sports (ESS). The broadcaster has come out with a new initiative that it has branded Summer...
MUMBAI: Celador Productions announced a global initiative that will see various international versions of Who Wants to be a Millionaire? raising money for UNICEF. This was...
MUMBAI: High-end luggage maker Samsonite Corp has awarded its global media business to Initiative after a comprehensive media agency review. Interestingly, Initiative India has been servicing...
BANGALORE: Air Deccan and Café Coffee Day (CCD) are initiating a cross-promotion exercise. CCD will find ad space on Air Deccan’s aircraft (23 in number, flying...
MUMBAI: This initiative is a first in the history of television. US media conglomerate Viacom’s cable network Showtime Networks will target all voting members of the...
MUMBAI: Who is the greatest American ever? Discovery Channel US and America Online have teamed up to answer that question with a campaign that combines on...
MUMBAI: Fiat India has recently tied up with NIS Sparta, to give an impetus to the company’s efforts in enhancing customer service levels. NIS Sparta, a...
MUMBAI: Initiative, the media services division of the Lintas Group, has announced Divas Reloaded, a two-day residential conference on the media environment at Northpoint, the group’s...
MUMBAI: Radio City 91 FM has launched a host of unique community service programs in association with the Mumbai Traffic Police and the Law and Order...
NEW DELHI: Maruti has been allotted its entire AOR business to Initiative Media. The annual ad spends of the recently listed company is estimated to be...
