ITV

Tag: ING

  • Lycos, Breaking Data team up for sports app

    Lycos, Breaking Data team up for sports app

    NEW DELHI: Lycos and Breaking Data Corporation signed a key partnership agreement to power Lycos Sports, a mobile app that will be available in the US in October followed by other countries, including India.

    As part of the partnership, Lycos will introduce its sports application on all smart phones and tablets and users can track their fav teams and players along with stats and news.

    “Lycos Sports app will have selections that include professional sports, specific teams, key players, game reporting and related news. We are eager to provide personalization and social commentary reflecting each user’s needs,” an official statement from the company issued from Hyderabad quoted Lycos Media GM Edward Noel as saying.

    Breaking Data CEO Marvin Ingleman commented: “Breaking Data delivers all media formats in real-time, without overwhelming users. Breaking Data looks forward to providing exactly what’s needed for Lycos’ users without them having to work hard to find what they want or enjoy— namely sports on-the-go.”

    Breaking Data Corporation is a technology provider of semantic search, machine learning and natural language processing. The company’s technology platform has many practical applications, in multiple business and consumer verticals that are immersed in massive media and data rich settings.

    Lycos is one of the original and most widely known Internet brands in the world, evolving from pioneering search on the web, into a family of three business units covering digital media, marketing, and Internet of Things (IoT). The company is a network of easy-to-use community and social sites in 120 languages across 177 countries. Its clients include blue chip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, P&G, Viacom, Sony, Star India and Vodafone.

  • Lycos, Breaking Data team up for sports app

    Lycos, Breaking Data team up for sports app

    NEW DELHI: Lycos and Breaking Data Corporation signed a key partnership agreement to power Lycos Sports, a mobile app that will be available in the US in October followed by other countries, including India.

    As part of the partnership, Lycos will introduce its sports application on all smart phones and tablets and users can track their fav teams and players along with stats and news.

    “Lycos Sports app will have selections that include professional sports, specific teams, key players, game reporting and related news. We are eager to provide personalization and social commentary reflecting each user’s needs,” an official statement from the company issued from Hyderabad quoted Lycos Media GM Edward Noel as saying.

    Breaking Data CEO Marvin Ingleman commented: “Breaking Data delivers all media formats in real-time, without overwhelming users. Breaking Data looks forward to providing exactly what’s needed for Lycos’ users without them having to work hard to find what they want or enjoy— namely sports on-the-go.”

    Breaking Data Corporation is a technology provider of semantic search, machine learning and natural language processing. The company’s technology platform has many practical applications, in multiple business and consumer verticals that are immersed in massive media and data rich settings.

    Lycos is one of the original and most widely known Internet brands in the world, evolving from pioneering search on the web, into a family of three business units covering digital media, marketing, and Internet of Things (IoT). The company is a network of easy-to-use community and social sites in 120 languages across 177 countries. Its clients include blue chip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, P&G, Viacom, Sony, Star India and Vodafone.

  • ING Life Insurance unveils TV campaign

    NEW DELHI: ING Life Insurance has launched a nationwide television-based campaign aimed at helping customers overcome the biggest barrier to buying life insurance.

    Through an interesting creative treatment, the advertisement highlights the ease of paying life insurance in small monthly premiums, while recognising it as a basic necessity of life. The storyline shows that if power and other bills are not paid on annual basis, then even life insurance can be paid on monthly basis.

    This TV-led campaign is a departure from the regular in this category, where everyone one else struggles to communicate multiple things about their products. The company decided to approach the customers in a more personal manner by telling them buying life insurance is now made easier through small, easy and affordable monthly premiums.

    ING Life Insurance Executive Vice President – Marketing Mohit Goel said, “Life Insurance is extremely crucial for building a solid foundation for your family’s financial future. At ING Life Insurance, we believe in educating and empowering our customers, so that they make life insurance a basic need of life. Through this ad campaign, we are reaching out to people, who have not taken life insurance at all as well as those who have taken life insurance but for an amount lesser than their actual needs because they did not have lump sum funds to cover big. Buying life insurance is now made easy. Like all of us pay utility bills every month to run our households, one can now buy life insurance by paying monthly premiums.”

    The campaign emphasises on how for an amount starting at as little as Rs 1000 per month customers can protect their families, plan their children’s future or even plan their retirement and thereby emphasizing that ING Life Insurance is a brand that makes life better by making things simpler.

  • Aegis makes four acquisitions in 2 months

    MUMBAI: UK-based Aegis Group, which would be part of Dentsu Group after approvals, made four acquisitions in the past two months, three of which are in Europe and one in Japan.

    Aegis took over performance and search agency Netsociety which has operations in the Netherlands and Belgium. It also took over mobile agency IQ mobile in Austria, performance marketing and search agency Hablar in Japan and experiential marketing agency Irokeesi in Finland.

    Established in 2007, Netsociety has offices in Amsterdam and Brussels and is a specialist performance marketing agency whose focus is on search marketing and digital performance. It has a diverse client base including Thomas Cook, ING, ABN AMRO and KLM.

    The combination of Netsociety and iProspect will form a leading performance marketing agency in the Netherlands. Netsociety’s expertise and client base strengthens Aegis Media’s market position and is expected to generate the benefits of greater scale in the Netherlands and Belgium.

    IQ mobile was started in 2006 and has since then established itself as a pioneer in the region and led the way in the development of apps, mobile media portals, mobile ad-server and tracking tools as well as messaging solutions. IQ mobile now provides mobile services, technologies and creative solutions in the D-A-CH region as well as Eastern Europe.

    Hablar is headquartered in the capital city of Tokyo. It is a specialist performance marketing agency with focus on search marketing and digital performance media. Established in 2003, it has forged a long partnership with Aegis Media in Japan.

    Aegis Media Japan comprises in search and performance marketing iProspect, media communications specialist Carat, media ROI and communications planning consultancy Vizeum and digital communications agency Isobar. Hablar will be merged into iProspect Japan’s existing operations, strengthening its capabilities and providing additional service for its clients.

    Irokeesi initiates and develops experiential concepts to support its clients’ marketing and public relations campaigns. The agency services its clients in the areas of in-store promotion, event and festival management, street team activation, sampling and business-to-business promotion. Since its establishment in 2006, it has built up a strong client including Kelloggs, Mercedes Benz, Lego, Coca-Cola, L’Oreal, Nestle and Arla Foods, some of whom are already clients of Aegis Media in Finland.

    Irokeesi will significantly strengthen Posterscope Finland’s operations, bolstering Aegis Media’s product portfolio in that market by providing clients with a new service offering in the exciting and fast-growing area of experiential marketing.