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Tag: Infotainment

  • Infotainment most benefited genre in Chrome DM week 4

    Infotainment most benefited genre in Chrome DM week 4

    MUMBAI: With a growth of 0.72 per cent as compared to last week (3), the infotainment genre marked the highest opportunity to see (OTS) among all categories in week 4 of Chrome Data Analytics & Media. 

    In the infotainment genre, NGC gained the highest OTS with 92.4 per cent in All India 1 Lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the Sports genre with the growth of 0.71 per cent in All India 1 Lakh+ market. DD Sports was the most benefitted channel in this category with 92.2 per cent.

    The third position in the gainers was garnered by the English news genre in six metros market with 0.43 per cent OTS. Loksabha TV gained the highest OTS with 98.4 per cent.

    The Hindi GEC genre was at the fourth position in the list with 0.13 per cent growth and DD National catered to 99.4 per cent OTS in HSM excluding the less than 1L-market.

    The fifth position in gainers list was bagged by the kids genre with a growth of 0.13 per cent. In this category, Nickelodeon topped the OTS chart with 91.8 per cent in All India 1 Lakh+ market.

  • Hindi Movies most benefited genre in Chrome DM week 2

    Hindi Movies most benefited genre in Chrome DM week 2

    MUMBAI: With a growth of 0.93 per cent as compared to last week (1), the Hindi movies genre marked the highest opportunity to see (OTS) among all categories in week 2 of Chrome Data Analytics & Media. 

    In the Hindi ovies genre, Rishtey Cineplex gained the highest OTS with 95.1 per cent in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the English GEC genre with the growth of 0.36 per cent in six metros market. Colors Infinity was the most benefitted channel in this category with 60.2 per cent.

    The third position in the gainers was garnered by the Business News genre in six metros market with 0.31 per cent OTS. CNBC Awaz gained the highest OTS with 86.4 per cent.

    The Infotainment genre was at the fourth position in the list with 0.29 per cent growth and NGC catered to 91.7 per cent OTS in All India 1 Lakh+ market.

    The fifth position in gainers list was bagged by the English News genre with a growth of 0.28 per cent. In this category, Loksabha TV topped the OTS chart with 97.9 per cent in six metros market.   

  • Hindi GEC top gainer in Chrome DM week 1 for 2019

    Hindi GEC top gainer in Chrome DM week 1 for 2019

    MUMBAI: Primary Research Company Chrome Data Analytics & Media has reported this year’s first Chrome Track 2.0 data regarding OTS of genre and channels across markets.

    Chrome Track 2.0 offers a city wise connectivity report with weighted OTS giving broadcasters an overview of their exact distribution status across all key markets.

    With a growth of 17.81 per cent, the Hindi GEC genre has marked the highest opportunity to see (OTS) among all categories in 2019’s first week of Chrome Data Analytics & Media report.

    In the Hindi GEC genre, Star Utsav has gained the highest OTS with 99.5 per cent in HSM excluding less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the infotainment genre with the growth of 0.91 per cent in All India 1 Lakh+ market. National Geographic Channel was the most benefited channel in this category with 91.7 per cent.

  • English news most benefited genre in Chrome DM week 50

    English news most benefited genre in Chrome DM week 50

    MUMBAI: With a growth of 1.29 per cent as compared to last week (49), the English news genre marked the highest opportunity to see (OTS) among all categories in week 50 of Chrome Data Analytics & Media. 

    In the English news genre, Loksabha TV gained the highest OTS with 98.2 per cent in six metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the English movies genre with the growth of 0.51 per cent in six metros market. Star Movies was the most benefitted channel in this category with 59.5 per cent.

    The third position in the gainers was garnered by the Hindi news genre in HSM excluding the less than 1L-market with 0.20 per cent OTS. DD News gained the highest OTS with 99.6 per cent.

    The infotainment genre was at the fourth position in the list with 0.13 per cent growth and NGC catered to 92 per cent OTS in All India 1 Lakh+ market.

    The fifth position in gainers list was bagged by the Hindi GEC genre with a growth of 0.06 per cent. In this category, Star Utsav topped the OTS chart with 99.5 per cent in HSM excluding the less than 1L-market.

  • Hindi GEC most benefited genre in Chrome DM week 49

    Hindi GEC most benefited genre in Chrome DM week 49

    MUMBAI: With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media.

    In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 1.99 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.6 per cent.

    The third position in the gainers was garnered by the Infotainment genre in All India 1 Lakh+ market with 1.03 per cent OTS. NGC gained the highest OTS with 92 per cent.

    The music genre was at the fourth position in the list with 1.01 per cent growth and 9X Jalwa catered to 94.2 per cent OTS in HSM excluding the less than 1L-market.

    The fifth position in gainers list was bagged by the English GEC genre with a growth of 0.96 per cent. In this category, Comedy Central topped the OTS chart with 58.5 per cent in six metros market.   

  • English movies most benefited genre in Chrome DM week 48

    English movies most benefited genre in Chrome DM week 48

    MUMBAI: With a growth of 1.04 per cent as compared to last week (47), the English movies genre marked the highest opportunity to see (OTS) among all categories in week 48 of Chrome Data Analytics & Media. 

    In the English movies genre, Movies Now gained the highest OTS with 59.3 per cent in six metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the Infotainment genre with the growth of 0.68 per cent in All India 1 Lakh+ market. NGC was the most benefitted channel in this category with 92 per cent.

    The third position in the gainers was garnered by the Hindi movies genre in HSM excluding the less than 1L-market with 0.41 per cent OTS. Rishtey Cineplex gained the highest OTS with 94.8 per cent.

    The Hindi GEC genre was at the fourth position in the list with 0.19 per cent growth and Rishtey catered to 99.1 per cent OTS in HSM excluding the less than 1L-market.

  • Sony BBC Earth dominates factual entertainment space within a year

    Sony BBC Earth dominates factual entertainment space within a year

    MUMBAI: People thought that the infotainment genre was saturated with enough players competing for a niche viewership. That was until Sony BBC Earth took up the challenge and launched in an already cluttered segment. Proving naysayers wrong, the channel scaled up its market share from 22 per cent to 26 per cent in the metro cities during the first quarter of FY18-19 itself.

    A year down the line, Indiantelevision.com caught up with Sony Pictures Network English cluster business head Tushar Shah. He said that the genre had fallen into the trap of pandering to viewership by giving content without the basic requirements expected namely information and entertainment.

    “We figured out through our research and discussions with our consumers that actually the main slot that was information and entertainment was needed and people were moving towards entertainment. So the main premise of the category itself was missing and that was the premise which we planned to fill and bring back the days of infotainment on TV,” he says.

    From the initial 14-15 minutes of viewership, it now gets 27 minutes. Shah says that it was a challenge to dethrone a channel that was already ruling the market and jump from the eighth to the first position within a year.

    “It is difficult to change the habit of what you are watching for 15-20 years and to break that is the biggest challenge that anyone could have. Our target is not just the viewers, it is also our trade partners, our distributors, our advertisers, we have to take them all along so that we are able to tell the story that we want to convey to the consumers,” he says.

    The channel is not giving it a rest anytime soon. The goal is to create a bond with audiences that will last long. Shah is pretty confident about the growth of the whole infotainment genre in general. “If you look at the infotainment space, it is just as big as the English movie space, perhaps a little bigger also, depending on the week on week numbers. It is even bigger than the English general entertainment channels but the revenue is not commensurate with the size of the category and that is something I want to see growing,” he reveals.

    The channel has been trying to overcome the various challenges. “One is to take it as the face value and the other is to put everything together and see what comes out of it. So mobilisation is your challenge and the second is, decoding the consumer and third is, once you have identified the positioning of the channel, meeting that promise is a big challenge,” says Shah.

    Launched in March 2017, along with Hindi, Tamil, Telugu and English audio feeds being the primary language for the channel, the channel concentrated on three strong pillars that the channel religiously followed – visual effects, never seen before and positive insights to stories and staying true to its tagline ‘feel alive’ along with creating the emotional bond with the viewers that will make them remember it for lifelong.

    Spy in the Wild, The Hunt, Attenborough’s Big Birds and Rick Stein’s India are some of the shows that are helping the channel to garner more eyeballs. If the channel can create ripples within just a year, it surely has more milestones to record in the coming years.

  • Sab Group, Pantel Tech join hands to launch over 20 FTA channels

    Sab Group, Pantel Tech join hands to launch over 20 FTA channels

    MUMBAI: Sri Adhikari Brothers Television Network Ltd and Pantel Technologies have entered into an understanding to jointly create a bouquet of over 20 channels comprising diverse genres such as entertainment, kids, infotainment, mythological, and movies. Pantel Technologies recently acquired the business of Reliance Big DTH, from the Anil Ambani group.

    Sab Group’s release to the BSE stated that “the varied product offering will strengthen the business of Reliance DTH Big TV and will give a leg up to the largest FTA (free-to-air) network in India. FTA channels have shown an upsurge with all the leading broadcasters showing keen interest in the FTA product offering.”

    Tapping the immense potential of the rural segment and to provide them good quality family entertainment, the collaboration aims to create   bouquet. This would usher in a new era of entertainment for the rural market, the release added.

    Markand Adhikari, chairman and MD, SAB Group, said, “Sab Group has laid down the   foundation in content creation since the inception of media in India and has profound expertise and understanding of content. With technological capabilities of Pantel Technologies, our dream to provide the right mix of content to the entire nation will be fulfilled.”

    Pantel Technologies CMD, Vijendra Singh, said, “Our main aim is to develop the entertainment appetite of the rural market and create an alternative India. With our coalition with SABGroup, we will bring together our technological proficiency and their content expertise thereby enabling us to provide good content for rural India which is what we are committed to for their upliftment.”

    Sab Group currently runs five channels: Mastiii (a music and youth channel); Dabangg (focusing on Hindi heartland of Uttar Pradesh, Bihar and Jharkhand); Maiboli (a Marathi entertainment channel); Dillagi (a channel dedicated to the rural India); and Dhamaal Gujarat (a music and youth channel for Gujarat).

    Pantel Technologies, an information technology and communication devices company, sells tablet PCs under the brand Penta T-Pads in India, GCC, south east Asia and African markets.

    Also read:

    Reliance Big TV acquisition: Pantel Tech joins the fray

    SAB realigns Dhanda’s position as TV Vision CEO

    SAB’s Happii-Fi to target multiple genres, gets 3m views online

  • DD Sports & Star Sports gain highest OTS in genre: Chrome DM

    DD Sports & Star Sports gain highest OTS in genre: Chrome DM

    MUMBAI: The sports genre marked the highest opportunity to see (OTS) among all categories in week 44 of Chrome Data Analytics & Media with 0.92 per cent growth. In this category, DD Sports gained the highest OTS with 92.7 per cent and Star Sports was the second most benefitted in terms of OTS with 81.7 per cent on an all-India including 1L+ market basis.

    OTS is the actual census based percentage connectivity of a channel spread across 81 million homes.

    English news genre ranked second in the gainers category with a growth of 0.48 per cent OTS in six metros. Rajyasabha TV gained the highest OTS with 95.3 per cent whereas Loksabha TV gained the second slot on the list with 94.9 per cent OTS.

    The third position in the gainer’s list of OTS was grabbed by the kids genre with a growth of 0.48 per cent on an all-India including 1L+ market basis. In this category, OTS of Nickelodeon was leading the genre with 88.0 per cent whereas Cartoon Network stood second with 85.1 per cent OTS.

    Hindi movies genre stood in fourth position in the list with 0.39 per cent growth in which Max lead with 94.3 per cent whereas Star Gold grabbed second position with 94.2 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

    Last but not the least, the fifth position in gainers list is taken by the infotainment genre with a growth of 0.36 per cent. In this category, NGC topped the OTS chart with 91.0 per cent whereas History TV 18 was the second topper with 90.5 per cent on an all-India including 1L+ market basis.

    Among the losers, music genre was the most affected genre with a drop of 6.96 per cent OTS on an all-India excluding 1L market basis with Sony Mix topping the chart with 90.2 followed by 9XM with 89.9 per cent OTS.

    The religious genre recorded a fall of 0.58 per cent OTS on an all-India excluding 1L market basis. In this category, Sanskar grabbed highest OTS with 95.2 per cent followed by Aastha with 93.5 per cent OTS.

    English movies reserved the third position in the losers list with a drop of 0.52 per cent. Movies Now and Star Movies bagged the top two positions with 54.1 per cent and 47.7 per cent, respectively, in six metros.

    English GEC took the fourth position in the losers list with a drop of 0.26 per cent. In this category, Colors Infinity got first position with 46.6 per cent and Comedy Central reserved the second position with 44.9 per cent OTS in six metros.

    Last among the losers was the business news genre that stood at the fifth position with a fall of 0.23 per cent OTS with Zee Business leading the chart with 85.0 per cent, followed by CNBC Awaaz with 83.5 per cent OTS in six metros.

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  • Travelxp’s Prashant Chothani’s 4K HDR TV global mission

    Travelxp’s Prashant Chothani’s 4K HDR TV global mission

    MUMBAI: Prashant Chothani is probably India’s most underrated TV professional and entrepreneur.  The 49-year-old founder of the infotainment channel Travelxp looks more like a typical Kutchi baniya businessman probably involved in the commodities trade. But, Chothani is actually a wiz at all things tech, all things high definition and all things Ultra HD.

    He has been beating a pioneering 4K or UHD HDR (ultra high definition – High Dynamic Range) trail globally. In the process, he’s been getting oodles of accolades worldwide — at almost every 4K gathering  – apart from his home country, India, where almost everyone scoffs at what they call a technology which is years away. Especially considering the rickety cable TV infrastructure that distributes television channels to more than 100 million homes. Chothani is the only Indian who has been co-opted on the Global Ultra HD Forum, which is the organisation responsible for setting standards for the format.

    Since a prophet is respected but in his own home, Chothani has been pushing his Travelxp 4K HDR channel globally. And he’s got a big supporter in the world’s top two satellite operators – SES and Eutelsat – who have been goading him to spread his tentacles even further. Says he: “SES and Eutelsat have been going all out to promote the 4K ecosystem. We have partnered with them for our launches.”

    Earlier this year, he rolled out Travelxp 4K – the world’s first 4K HDR travel channel – in the US with the help of the satellite company SES. The greatest potential is, of course, in Uncle Sam, where operators serving close to 30 million TV homes are currently testing 4K delivery.

    “Operators are hungry for 4K HDR channels. There’s a lot of demand, but limited supply. And, they are awaiting 4K boxes,” says Chothani. “Subscribers are already signing on, as we have signed distribution deals with three small to medium-sized operators.”

    On 1 October, Travelxp 4K HDR  was officially launched in Europe off Eutelsat’s Hotbird 13E.

    Says Chothani: “The majority of operators are planning to launch 4K services in the next six months, and they were waiting for a HDR channel. That is where we come in. The operators will now start testing and sampling it.”

    Hotbird’s market-leading penetration in cable and IPTV networks across Europe, the Middle East and North Africa, gives it a wide footprint to get Travelxp the widest coverage. There are plans to widen it even further by taking the channel to APAC and Latin America in the next few months.  To date, Chothani’s company Media WorldWide has a clutch of 10 channels under its belt. 

    At the time of writing Chothani was in Russia, exploring a distribution deal for Putin’s land, and he chatted with Indiantelevision.com over Whatsapp.

    Travelxp 4K has close to 50 hours of 4K HDR content –arguably the largest library globally. “It costs close to $500,000 to produce a good hour of 4K HDR content,” he says. “If you dig for gold, how much you spend to get it is your creativity. But, the market price is what you get when you sell the gold.”

    To get more value out of the content, Chothani has dubbed the Travelxp HD and 4K HDR content filmed all over the world with multicultural hosts in several languages. The programmes are currently available in English, Spanish, Italian, Polish, Serbian, Croatian, Czech and Dutch, and more languages are slated to follow suit.

    The channel has selected HEVC encoding with 10 bits of colour depth (one billion colours), at 50 frames per second. It broadcasts in 10 bits REC 2020 colour space using the new HDR (high dynamic range) standard developed by the BBC and NHK that creates richer and more dynamic images by increasing the contrast ratio between the lightest and darkest areas of the screen and expanding the volume of colours displayed. This standard uses HLG (hybrid log-gamma) technology, enabling legacy standard dynamic (SDR) displays to decode the HDR standard.

    While Chothani has a long way to go with Travelxp 4K HDR, his HD channel has travelled a lot, and is available in around 50 million homes globally.

    “There are other launches planned for the HD service,” he says with a gleam in his eyes. “Very soon. Very soon.  We will be in about 100 million homes in SD and HD worldwide by end-2018.”

    He adds: “We were amongst the first to launch HD programming in India. Now, we are amongst the first in 4K HDR in the world when HD is on its way down worldwide. A year down the line when UHD HDR will have taken root globally, Travelxp 4K will be in every 4K basic packs of most operators by virtue of it being the first mover and because of the quality of HDR content.”

    Chothani would like to make an appeal to the regulator and the TV industry in India.

    “The first round of digitisation of cable TV saw some plain vanilla set-top boxes being brought in to meet deadlines,” he says. “Now, planning for 4K HDR needs to be borne in mind when set-top box standards are drawn up. It requires very little extra investment in hardware and software. This will prevent regrets in the future. I would like Indians to enjoy the experience of 4K HDR from an Indian TV channel provider. ”

    Clearly, this is a man for whom 4K HDR is not just a business,  it is a passion. And, that is the first ingredient needed to achieve success.

    Also Read :

    Travelxp becomes first travel channel to launch in 4K on SES-1 satellite

    Travelxp’s Prashant Chothani’s 4K HDR TV global mission

    Travelxp to launch new Tamil channel; 4K feed before Feb  

    Lifestyle genre: Travel XP HD enters & NDTV Good Times exits Top 5 list in Wk 29

    July: 2 Viacom & 3 south channels among 9 permitted, far short of MIB’s March target