Mumbai: Pocket Aces’ newest channel, Nutshell, which focuses on non-fiction infotainment content, has garnered one million followers on Instagram and is now open for brand collaborations. The channel has been steadily growing across platforms with a highly engaged audience that consists of a healthy mix of millennials and Gen-Z from metro tier I and tier II cities, clocking in an average of 42 million viewers a month.
Launched in November 2019, Nutshell is India’s fastest-growing non-fiction infotainment channel that provides research-based stories aimed at feeding curious minds.
Nutshell’s strategy focuses on leveraging this demand for knowledge by building deep communities in interest categories such as history, geo-politics, personal finance, start-up culture, and sexual health and wellness, and becoming the go-to destination for informational videos and discussions around these categories.
Speaking about the success, Nutshell channel head Andre Borges said, “Over the last few months, we have been testing the market to clearly understand what audiences need and want to watch. We have thoroughly embedded Nutshell within communities of people in these interest categories, allowing the channel to have access to a lot of data about what the audiences are thirsty for. After scaling Instagram, scaling our content and subscribers on YouTube and Discord is next for us.”
Pocket Aces business head of D2C content Rayvanta Kumar said, “At Pocket Aces, we have already built large GEC channels such as FilterCopy and Dice Media, and one vertically focused channel in Gobble. Infotainment is a huge vertical globally and works amazingly for Indian audiences who love sharing information with their families and friends. We get to use our playbook of the community approach even more deeply here, and that means we are creating a hyper-engaged set of audiences. To give advertisers access to these audiences, we are now opening brand partnerships on Nutshell, and have already worked with some early partners such as Amazon Prime, Deserv, Edufund, Basis, Wint Wealth, etc.”
Mumbai: IN10 Media Network’s premier infotainment channel EPIC has unveiled its brand new look on 16 December. In tandem with a futuristic philosophy of ‘Soch Se Aage’, the channel simultaneously revealed a fresh programming line-up that plans to grow beyond the present and forge an inspiring as well as expansive future for infotainment.
The move seems to have been spurred by the Indian audiences’ growing appetite for all kinds of entertainment, including factual, as a result of being exposed to a wide variety of content in the last couple of years.
Decoding EPIC’s transformation that was built on the brand’s established USP of ‘India ka Apna Infotainment’, IN10 Media Network MD Aditya Pittie had said, “‘Glocal’ is no longer just a textbook phrase for the future, but the very essence of the modern audience that has explored all that is available from around the world and is hungry for more. It is this ‘more’ that is at the heart of EPIC’s new brand philosophy and will be the cornerstone of showcasing content that is ‘Soch Se Aage’ – beyond the known universe of knowledge, ideas, and stories; into the metaverse of an exciting future that continues to celebrate India.”
In addition to launching new seasons of popular shows like ‘Raja Rasoi Aur Anya Kahaaniyaan’, ‘Lost Recipes’ and ‘Regiment Diaries’, EPIC new content slate includes ‘Lakshya 1971 – Vayusena Ke Veer Yoddha’,‘India Post – Dhaage Jo Desh Jode’, ‘Jugaad Mania and’ Homecoming- A Nation’s Fight For Its People’ and digital originals such as ‘EPIC Khoj’, ‘What’s in the Name’ and ‘Short Mid-Wicket Tales’.
In this exclusive interview with Indiantelevision.com, EPIC AVP– content and strategy Nisha Thakkar talks about the rationale behind the brand revamp and programming for the ‘Soch Se Aage’ philosophy.
Edited Excerpts:
On the idea behind the brand revamp, and need for a new philosophy
EPIC has always been a channel ahead of the time. We were the first India-centric Hindi infotainment channel while everyone else was focusing on international content, and since then have showcased exhilarating stories from the country to the world. With the world changing and content consumption patterns evolving, we too have.
The new tagline – ‘Soch Se Aage’ – reflects the channel philosophy of driving thought – leadership, inspiration, pride, and a window to the world ‘Beyond Imagination’. The world is changing at a lightning speed and there is an unseen, unknown universe of knowledge, ideas, and stories to showcase our audience through the platform of EPIC.
On how the demand for infotainment has evolved through 2020-21 on TV, and digital? And, how is the channel planning to meet that demand through the content strategy?
The infotainment genre has remained stable with the launch of a new line-up across the channels however there has been immense growth on digital platforms. Our property – EPIC Digital Originals – launched early this year, has witnessed immense growth on Youtube & Facebook. There has been almost a 30 per cent organic growth in subscribers within one year.
Today, one wants differentiated content on every genre, and EPIC has been able to deliver more than the expectation of its viewers by offering premium content. We have launched new seasons of our legacy shows – ‘Raja Rasoi Aur Anya Kahaniyaan’, ‘Regiment Diaries’ & ‘Lost Recipes’ – as well as a new line-up of compelling shows like ‘India Post – Dhaage Jo Desh Jode’, ‘Jugaad Mania’ among others in the coming months.
On new shows, especially the latest ‘Lakshya 1971’ which premiered on 16 December.
The one-hour-long documentary ‘Lakshya 1971: Vayu Sena Ke Veer Yoddha’, highlights the exclusive story of the 1971 aerial war for the first time through the decisive air battles that changed the course of this iconic war.
Travelling back 50 years to retrieve the breath-taking battle stories, the film will uncover some of the Indian Air Force’s closely guarded secrets and tales of men, machines, and missions. Viewers will get to hear first-hand accounts of the game-changing stories and inspiring heroics by the IAF war legends. Combining archival footage with graphics and recreated scenes will bring the war to life with some of the greatest stories of courage, patriotism, and independence which the world has long forgotten.
On the challenge of meeting the growing demand for purely India-centric content, especially in terms of finding the right talent.
Over the years, factual content has evolved and so have the talent working on the same. The genre is no longer restricted to just documentaries or wildlife content, it has broadened its horizons across the spectrum. Broadcast channels, production houses, artists, and other talent working in the genre have been thinking outside the box to create some phenomenal and meaningful work.
On looking ahead to 2022 and the channel’s plans for content strategy, and overall goal for next year
EPIC is known for its iconic shows and we will continue to bring those to our viewers. New seasons of legacy shows like ‘Raja Rasoi, Lost Recipes, and Regiment Diaries’ will once again tingle the viewers’ senses and emotions. As mentioned earlier, we plan to introduce new IPs in the new year. To name a few, ‘Jugaad Mania’ will bring alive stories of ordinary people creating extraordinary innovations and ‘Homecoming – A Nation’s Fight for its People’ that will highlight the efforts of the common man and the government as they faced numerous challenges during the Covid-19 lockdown.
Witnessing great response from the audience, the channel’s digital properties will see the launch of new originals soon. EPIC has been and will be a one-stop destination of amazing stories from across geographies.
Mumbai: IN10 Media Network’s premier infotainment channel Epic is all set to undergo a brand makeover and offer a slate of new programming starting 16 December. The new brand positioning will carry the vision of ‘Soch Se Aage’ – highlighting the channel’s vision to forge a ‘future of infotainment’.
According to the media network, this will add another dimension to its offerings, and help evolve the channel in keeping with the times.
“EPIC is the first Indian platform to exclusively showcase India-centric content in Hindi, and always proudly wear the tag of being India Ka Apna Infotainment,” said IN10 Media Network MD Aditya Pittie. “The media universe is poised on the edge of transforming into a metaverse. ‘Glocal’ is no longer just a textbook phrase for the future, but the very essence of the modern audience. It is this ‘more’ that is at the heart of Epic’s new brand philosophy and will be the cornerstone of showcasing content that is ‘Soch Se Aage’ – beyond the known universe of knowledge, ideas, and stories; into the metaverse of an exciting future that continues to celebrate India.”
The channel will launch new programming while recreating the old magic of its iconic shows in a reimagined presentation.
Premiering Soon
Commemorating Vijay Diwas, the first roll-out in the line-up of fresh content is Lakshya 1971 –‘Vayusena Ke Veer Yoddha’, that recreates the events of independent India’s most comprehensive military victory through the eyes in the sky with never-seen-before visuals and the story of the contribution of the Air Force to the war efforts. The show is anchored by Harman Singha.
It will be followed by an ode to one of India’s oldest organisations – a four part docu- series on the Indian Postal service. India Post – ‘Dhaage Jo Desh Jode’ will recount the story of the largest postal network in the world by diving backstage and experiencing the ins and outs of its workings with the people who take things from one end of the country, making them appear at another end – almost magically. Narrated by Akul Tripathi, it tells the trials and triumphs of an institution and legacy that helped build a nation.
‘Jugaad Mania’ hosted by Chandan K Anand, will bring alive stories of ordinary people creating extraordinary innovations. Thinking not just out of the box but with a vision beyond their times, with a creativity that is intrinsic to Indian-ness; they are paving the way for a future by taking small steps towards viably solving larger problems with limited resources.
‘Homecoming- A Nation’s Fight for Its People’ will highlight the efforts of the people and the government, as they face and overcome unprecedented challenges, and implement ambitious solutions as they unite as one nation in bringing back all the stranded Indians during the Covid-19 lockdown.
The channel will also continue some of Epic’s popular shows, beginning with the third season of ‘Raja Rasoi Aur Anya Kahaaniyaan’, that airs weekly from 17 December, followed by the third season of ‘Lost Recipes and Regiment Diaries’ in the ensuing months.
Also in the works is a roadmap to bring to Indian screens international projects that resonate with the new brand philosophy, announced the channel on Monday.
Digital Originals
In sync with the broadcast originals, are a handful of digital first offerings that pack a punch of infotainment while driving forward the new philosophy.
‘Epic Khoj’ endeavors to trace the roots of Indian communities while ‘What’s in the Name’ delves into the stories and myths behind how various cities, rivers, historic places, and much more got their names. ‘Short Mid-Wicket Tales’ is a treasure trove of unlocking cricket-related stories and trivia.
The content will be available on the network’s super-app, Epic On, for audiences across the globe.
Mumbai: The ‘great reset of 2020’ had the media and entertainment industry witnessing one of the most peculiar anomalies ever in history where the burgeoning demand and consumption of content was accompanied by an unprecedented fall in advertising revenues.
While the English infotainment genre also benefited by the overall growth in viewership, Discovery India registered a near 50 per cent dip in advertising in AMJ 2020 owing to the slump in both ad volumes and ad rates, which, according to Discovery Inc, head of advertising, sales, South Asia, Shaun Nanjappa Chendira “reduced to a trickle” in that period. However, with the picking up of the economy around August-September 2020, the scenario began to ease out. Despite the second wave earlier this year, the entertainment brand has reached a near normalisation of business riding on the back of two strategy pillars – branded content and the hybrid business model.
Spotting Early Revival Trends – Branded Content & the Hybrid Business Model
Shaun Nanjappa Chendira was promoted as the head of advertising, sales, South Asia, Discovery Inc in October 2020. That was the time when industries across the board, M&E included, were showing signs of recovery and the opportunities opened up by the pandemic had taken precedence over the challenges posed by it. As the economy began to revive, people resorted to revenge buying giving a much-needed fillip to business across categories. While the spurt in FMCG was expected, two-wheelers and other auto brands were also able to drive sales despite the pandemic. Segments such as telecom and handsets assumed greater relevance.
“The difference this time around was that brands weren’t looking for visibility alone; they wanted better engagement with the consumers. Because branded content works wonderfully well in that space, we saw our branded solutions business grow by leaps and bounds. Clocking in a three-fold growth since 2019, today it contributes 25-30% of Discovery’s overall revenue,” stated Chendira.
Commenting further on whether there were new advertisers coming in after the pandemic, he added, “Our client base undergoes a change every year with new categories coming onboard. Recently edtech, pharma and BFSI brands have been quite active on our OTT as well as linear platforms. Another trend we witnessed was that of deeper penetration happening in each category. If there were one or two mobile handset brands advertising earlier, today there are three or four of them.”
Discovery has created branded content with a number of start-ups, one of the most noteworthy examples being ‘Discovery School Super League with BYJU’S’. It has also undertaken similar projects with Mi India (Feelin Alive Season 2), Oppo (Life Unscene), Hyundai (Emission Impossible) and more.
The demand for high-impact formats and India-centric content, led Discovery to bringing one of its largest IPs ‘Into The Wild With Bear Grylls” into play during the pandemic. The new episode with Akshay Kumar helped the channel in “getting five or six new clients from across categories on board, thus scaling ad revenues.” Chendira shared that ‘Into the Wild’ has consistently helped Discovery in growing its advertising base.
Also coming in handy for the media brand was the timely launch of its OTT platform. “We launched discovery+ in March, just before the pandemic hit. From a business perspective, it gave us an opportunity to offer linear plus digital solutions to marketers, bundled as one. The success of this hybrid model has made it a norm for us today and we will continue to push forward in this direction,” asserted Chendira. “However, we do believe that TV is still irreplaceable as the only way of catching a mass audience in the shortest period of time. The large-screen family viewing experience cannot be replicated on digital, which is more about solo viewership, catch-up TV and watching anywhere.”
The Road Ahead – Recovery and Growth
Chendira is hopeful of achieving pre-pandemic revenue levels by the end of 2021. By September, Discovery Inc had started seeing a growth trajectory of 5 per cent which soon jumped to 10 per cent, and the channel was able to recoup a lot of the actual pandemic-hit very fast, driven by the market recovery as well as its product and business propositions.
“A combination of these helped us in stabilising revenues. The trend carried on until March end, when the second wave and lockdowns came into force. However, with consumers and marketers having learnt to innovate and adopt in response to the challenge, this time the recovery has been fairly quick. There was marked improvement in June and July, and we are expecting things to further normalise in August,” he said, while taking a look at the recovery so far.
Going ahead, India-centric content, sports, and regional will be the added focus for Discovery India. On the business front, the efforts will be directed towards ‘working more closely with clients and not just agencies’, said Chendira.
“Discovery’s strength has been in the direct-relationship it has nurtured with brands which has resulted in building credibility and mutual respect over a period of time. This played out to our advantage during the tough times. When marketers started to advertise, we were able to leverage this relationship and thus we could bounce back almost instantly. Our proposition to our partners will continue to evolve in accordance with the market trends,” Chendira signed off.
Mumbai: Real life entertainment channel Discovery India on Saturday launched its #StopTheMelt campaign in partnership with UN India and WWF India to urge people to do their bit to slow down global warming.
The theme of this year’s World Environment Day is ‘Ecosystem Restoration’ and the channel hopes to throw light on the ailing state of the planet on the occasion. So, for the first time, it has also decided to change its logo to deepen understanding of the impact of global warming, and to encourage people to take action today for a better tomorrow.
A special film was also released in partnership with UN India and WWF India to raise awareness and rekindle hope within every individual with simple yet impactful call to action like tree plantation, avoiding plastics usage et al.
Speaking about the campaign, Discovery Inc- South Asia, managing director, Megha Tata said, “We remain steadfast in our commitment to driving awareness about the need for reduction of human impact on the environment. We are proud to extend our partnership with UN India and WWF India, two most powerful and recognized forces working relentlessly towards environment conservation. As leaders in real-life entertainment, it is also our responsibility to continue drawing attention towards important issues beyond this day alone.”
The campaign is backed by captivating creatives across Discovery Network social media platforms which symbolises the harsh effects of Global Warming. Several celebrities including Malaika Arora, Suresh Raina, Rana Daggubati, Dia Mirza, Pratik Gandhi, Neeraj Pandey (Filmmaker), Shital Bhatia (Film producer), Sania Mirza and environmentalist Ivan Carter, Nigel Marven among many others have lent their support to champion the cause of self-reflection to re-analyse habits and save the environment.
UN resident coordinator in India, Renata Dessallien said, “2020 was a year of reckoning – a global pandemic that’s wreaked havoc in every part of the world, and a climate crisis that continues to deepen. This year, as we enter the UN Decade of Ecosystem Restoration, we must vigorously renew our commitment to tackle climate change head-on through collective action – plant more trees, change our diet, say no to plastic and pledge to re-use, reduce and recycle.”
Sharing his thoughts, WWF India, secretary general & CEO, Ravi Singh said, “The focus is to invest our efforts to conserve, protect and restore our ecosystems, which is the solution to a sustainable future. WWF India has always taken pride to partner with Discovery India for campaigns driving the message to conserve nature and to secure a better future by putting both the health of people and our planet first.”
To drive a deeper engagement with audiences, Discovery Channel will also air a five hour-long gripping slate of content specially curated for World Environment Day, including Wild Karnataka, The Story of Plastic, Jeremy Wade – Mighty Ganga, Great Global Clean-up, and India 2050 on 5 June from 12 Noon to 5 PM.
KOLKATA: The leading infotainment network Discovery entered the cluttered streaming space in India last year with the launch of Discovery+. Taking note of the consumer needs, the platform has expanded its portfolio after operating in the market for more than a year, aiming to position itself as a platform that caters to every member of the family, Discovery Inc South Asia managing director Megha Tata said on Wednesday.
“We had an amazing response from our customers, consumers, and partners since launch. It was a pre-crowded market when we launched, with most players fighting the fiction game. We brought about that differentiation in Discovery+ that worked well for us,” Tata said.
However, they soon realised that the platform’s offering was more in the world of infotainment. So, they decided to add more genres to offer a wholesome family viewing experience. The platform has also diversified its content library focusing on fun, facts, and family. A large portion of its content will address those aspects going forward. “We tend to make it more entertaining, interactive and we believe that these two are symbiotic. We are prioritising the kind of content the audience loves watching,” Tata said.
The platform is expanding its library with the acquisition of titles from the A+E Networks’. It is enriching kids’ content portfolio with shows like Mr. Bean, Little Singham, Kids Baking Championship, My Little Pony, Hanuman, Mister Maker. Discovery+ also plans to attract eyeballs of sports buffs by introducing the likes of FIM MotoGP World Championship. These are the three key buckets of enhancing Discovery Plus’ content offering. Apart from acquiring titles, it has also decided not to shift focus from original titles as well.
In the course of realigning the content library, the platform has considered audience feedback through available data addressing the content needs. One of the things the platform observed was that it had certain gaps in content offerings when it comes to kids and family specifically. For instance, it had limited content in store for women but the female viewership jumped immediately after adding Star VS Food.
“One of the surprises was that our content was getting an encouraging response in tier II, tier III markets, because of our language strategy. We got seven languages on the platform, which has brought in engagement from tier-II, tier III cities as well. In fact, nearly 60 per cent of the consumption on our platform is outside of the eight cities and it is increasing quarter by quarter. There is an audience need for content like ours which is being seen in our number as well. Our viewership is a combination of metro cities, tier II, tier III cities,” Tata shared.
Discovery Plus’ audience cuts across age groups, from six to sixty. The platform has rich content created over the years, a library of 3000 hours of content. A lot of this content has not seen the light of the day in India due to the limitation of slots on linear TV. But, Discovery+ has come up with a solution for this.
By adding up new content, the platform hopes to acquire new subscribers more rapidly. On the other hand, it also has an ad-based segment. “Our approach with that line is we are a content creating company and that’s our expertise. We want to bring in our expertise, experience to brands who can create their brand communication through the content we create for them,” she explained.
To reach more viewers, Discovery+ is also striking many partnerships like other platforms and the one with Jio has benefited the platform significantly. Many more b2b2c partnerships will be unfolded in the coming months ranging from smart TV brands, telcos, hardware companies.
In what could be a big boon for the platform in India, if HBO Max content is integrated with the platform in the coming days, the way Disney-21st Century Fox merger panned out for Hotstar. Nonetheless, it is still not clear how the merger will pan out for the platform in India.
“It’s a great partnership. We are excited. It’s a great opportunity to bring these two media companies together and create huge possibilities. Now the business is usual for us and we will continue to focus on our priorities. The merger will bring the two companies that have shared value, complementary assets, iconic brands, franchises. This will be a great marriage which is in the works. And we are looking forward to how this unfolds in the coming months,” Tata signed off.
New Delhi: Expanding its digital footprint, EPIC – the infotainment channel from the house of IN10 Media Network has launched EPIC Digital Originals with a 12-episode historical series on food titled – Power Foods and Veshbhusha.
While the digital space continues to witness numerous offerings from various broadcasters and creators in multiple genres, EPIC Digital Originals will specifically cater to the 18-40 age group and aims to break the clutter with exclusive Indian-specific content in the non-fictional space.
The channel is now set to launch the digital slate on Travel & History namely Epic Explorers and Epicpedia, respectively. The two shows will explore voyages that have documented the evolution of India and dig deep into unknown facts about the country.
Commenting on EPIC Digital Originals, EPIC, AVP-content, and strategy, Nisha Thakkar at IN10 Media Network said, “The launch of EPIC Digital Originals is a step towards our commitment, of showcasing premium factual content, as we look to expand our reach among the digital-savvy audience. Our vision is to create best-in-class original content that is made for the digital platform and is culturally relevant.”
The EPIC Digital Originals plans to deepen the channel’s engagement with its audience via YouTube and Facebook and further solidify its standing in the infotainment genre in the country, said the company on Monday.
KOLKATA: Starting today, SVoD streaming service Discovery+ will be available on the Jio set-top box. Through this partnership, Discovery+ will bring to JioFiber users its world-class content across 40+ genres such as science, adventure, food, lifestyle animation among others.
The streaming app has launched on JioFiber with an impressive line-up of hundreds of marquee shows across 60 different sub-genres and in multiple languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada and Bengali.
The partnership will give JioFiber customers an opportunity to access Discovery Network’s premium shows and specials including the incredibly successful Into The Wild series featuring superstars Rajinikanth and Akshay Kumar; some of the greatest hits like Man vs Wild, Gold Rush, Expedition Unknown, 90 Day Fiancé, How The Universe Works, among others as well as popular Indian titles like Breaking Point, Revealed: Rashtrapati Bhavan, Himalayan Tsunami, and India 2050, to name a few. Consumers will also be able to access all the latest discovery+ originals such as, Vande Bharat Flight IX1344: Hope to survival, Secrets of Sinauli, Mission Frontline, Super Soul and Ladakh Warrior that debuted over the past couple of months.
Discovery direct-to-consumer APAC head Issac John said, “We believe that discovery+ is a product for every Indian household. Our partnership with Jio presents a distinct opportunity to take discovery+ and its repository of incredible storytelling to deeper pockets of the country facilitated by Jio’s unparalleled reach and remarkable service.”
All new and existing JioFiber users on Rs 999 and above plans can enjoy world-class, real-life content by downloading the discovery+ app on the Jio app store.
The news comes a day after discovery+ announced a high-volume, multi-territory deal with leading independent distributor All3Media International. More than 250 hours of premium non-scripted content features in the acquisition, including Race Across the World, Naked Attraction, The Undateables and titles from All3Media International’s Gordon Ramsay portfolio.
KOLKATA: Star & Disney India has appointed Kevin Vaz as CEO of infotainment & kids genre. However, he will continue to lead the regional entertainment channels as well. He has been given the responsibility following the stepping down of Anuradha Aggarwal who was head of English, infotainment & Kids cluster at the company.
Vaz has been associated with the broadcaster for a long period. He joined as a sales executive in 1996 and went on to become the sales manager in 2000. By 2009, he was promoted to president – ad sales, where he built the monetisation engine that allowed Star to invest more aggressively in content and remain profitable at the same time.
Back in 2018, he was elevated to CEO of regional entertainment and was given the charge of heading Star India regional channels portfolio across Maharashtra, Bengal, Tamil Nadu, Andhra & Telangana, Kerala and Karnataka.
KOLKATA: Launched earlier this year, Discovery+ is all set to up the ante by foraying into original programming for the India market.
With an eye on audience demand, Discovery+ has planned a slew of original shows starting from 9 December, which includes Mission Frontline, featuring movie star Rana Daggubati; Ladakh Warriors: The Sons of the Soil, narrated in Hindi by actor Randeep Hooda; and Secrets of Sinauli: Discovery of the Century, which will be presented by acclaimed Indian Film director Neeraj Pandey along with National Award-winning actor Manoj Bajpayee as the host.
A new original content slate
Since debuting in the Indian OTT space in March 2020, Discovery+ has added over 600 marquee shows across 60 different sub-genres including survival, sports, biopics, mystery, lifestyle, nature, science, military, crime, investigation, adventure, food, travel, to name just a few.
Within the first half of 2021, Discovery+ will have the largest-ever content offering in the real-life entertainment and learning space with a wide range of more than 200 new and exclusive (local and global) titles to further strengthen its content offerings. Along with India produced originals, Discovery+ will also be launching other Indian titles including shows such as Amma & Appa, The Indian Dream Hotel,The Ganges with Sue Perkins, Aerial India as well as exclusive premieres like A Perfect Planet featuring Sir David Attenborough, The End of The Storm, The Impossible Row and the latest seasons of Top Gear and Gold Rush among many more.
‘For those who want to be entertained & informed’
Discovery South Asia MD Megha Tata said, “We’re only a few months old but Discovery+ has exceeded our expectations of user adoption. The traction that the product has seen demonstrates the immense appetite Indian consumers have for real-life entertainment and learning space. With Discovery+, we are seizing a global opportunity with a single aggregated product. No other media company is better positioned to do this.”
Discovery APAC direct-to-consumer head Issac John added that the platform’s Indian originals have been specially produced for heartland audiences who love real-life entertainment and learning. “These shows reflect the particular needs of our consumers – who seek to be both entertained and informed. They will provide our viewers unprecedented access to real-life stories that have never been told before. We’re delighted to launch Discovery+ Originals with such a varied and differentiated slate of shows.”
New features on the app
Furthermore, subscribers of the app will also be able to relish 12 live feeds from the Discovery bouquet from varied genres and channels including Dkids, HGTV, Eurosport India HD, Food Network HD, Travel Channel HD, DMAX HD along with Discovery HD, Animal Planet HD, TLC HD, Investigation Discovery HD, Discovery Science and Discovery Turbo, starting 15 December.
To commemorate the global launch of Discovery+, the India-based app is also rebranding itself, unveiling a brand-new logo keeping in line with the global rollout of the offering across 25 international markets.
