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Tag: Infobip

  • Clevertap and Infobip join forces to power RCS in omnichannel engagement

    Clevertap and Infobip join forces to power RCS in omnichannel engagement

    MUMBAI: Clevertap has partnered with global cloud communications platform Infobip to integrate Rich Communication Services (RCS) messaging into its omnichannel offering, promising a new era of dynamic, visually rich, and highly personalised brand-customer interactions.

    With over 1.2 billion monthly active users across 60+ countries and Apple set to support RCS with iOS 18 the format is fast emerging as a game changer in digital communication, set to reach over 2 billion users by late 2025.

    Through this collaboration, brands using Clevertap can now craft captivating RCS messages featuring high-quality visuals, carousels, and real-time, two-way interactions enabling more engaging conversational marketing and deeper customer connections.

    “RCS represents the future of brand-customer interactions—dynamic, interactive, and personalised experiences that continuously evolve with consumer expectations. By integrating RCS into our omnichannel platform, we’re empowering businesses to elevate their customer interactions to the next level. Our partnership with Infobip helps us realise this vision and ensures that businesses can continuously meet and exceed customer needs,” said Clevertap co-founder & chief product officer Anand Jain.

    Beyond aesthetics, RCS ensures trust through verified brand identities and detailed analytics, such as read receipts and real-time feedback crucial for campaign performance and loyalty building.

    With Clevertap’s platform, brands can further enhance RCS with, segment users and analyse behaviour using real-time, predictive insights, boost campaign success through AI-powered testing and iteration, integrate RCS with email, push, Whatsapp, SMS and more for seamless journeys, deliver tailored content using contextual and behavioural data.

    Infobip chief alliances officer Veselin Vuković commented, “Our partnership with Clevertap unlocks new opportunities for businesses to fully integrate RCS alongside other channels into their omnichannel offerings. By combining our robust channel capabilities with Clevertap’s advanced orchestration and personalisation engine, we are empowering businesses to enhance their conversational marketing experiences, drive real-time engagement through AI-powered automation, and deliver highly personalised interactions that strengthen customer relationships and support long-term growth.”

    This integration marks a major leap in digital communication, enabling brands to manage and measure their RCS campaigns effortlessly through one unified platform—turning every customer touchpoint into an interactive, meaningful experience.

  • Infobip becomes an Oracle Independent Software Vendor partner

    Infobip becomes an Oracle Independent Software Vendor partner

    Mumbai – Infobip, a global cloud communications platform and a member of Oracle PartnerNetwork (OPN), today announced it has enhanced its relationship with Oracle, becoming an Independent Software Vendor (ISV) with access to Oracle Integration Cloud.

    Now, businesses using any Oracle solution can access Infobip’s omnichannel platform through Oracle Cloud Marketplace (OCM). They can quickly orchestrate powerful interactions, help increase customer satisfaction, boost sales, and improve campaign performance.

    Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications and services offering unique solutions, including ones that extend Oracle Fusion Cloud Applications.

    Infobip’s communication channels will enable businesses to deliver conversational experiences across many sectors including banking and financial services, retail and ecommerce, and hospitality and leisure. Through Infobip’s collaboration, Oracle users will gain customer insights, enabling them to adjust campaign strategies and nurture leads across every stage of the buying process. Oracle users can connect additional channels to a single solution to help them work together, carry conversations from one channel to another, and set up failover options to ensure customers receive time-sensitive alerts and information. Infobip will also be building additional integrations through the Oracle Integration Cloud.

    Businesses can achieve their objectives through Infobip’s network of more than 800 direct operator connections and reliable network delivering more than 100 billion messages a year, and Oracle’s best-in-class marketing and sales solutions for B2C and B2B companies.

    “Oracle is committed to providing leading customer experience solutions that help our global business-to-business and business-to-consumer customers use data more intelligently to significantly enhance the engagements they have with their customers,” said Oracle marketing VP of product management Stephen Streich. “Our collaboration with Infobip will give our customers access to the latest communication solutions to help continuously deliver value.”

    Infobip started its collaboration with Oracle in 2018 as a member of OPN, enabling Oracle Cloud Customer Experience (CX) customers to orchestrate consumer interactions using Oracle Responsys, Oracle Eloqua, and Oracle Digital Assistant. Infobip’s solutions have helped enable businesses deliver personalized, omnichannel messaging and nurture customer relationships across WhatsApp, Viber, and SMS. More than 18 billion interactions have been managed across 65 customers through these integrations so far.

    “Consumers want to have conversational experiences with a business or brand over the channels they use with their families and friends. This means firms must offer and integrate a broad range of communications channels. That’s why we’ve enhanced our collaboration with Oracle by becoming an Oracle ISV,” said Infobip global VP for Strategic Alliances & Partnerships Veselin Vuković. “With the ability to integrate our full omnichannel communications platform across any Oracle solution, available through Oracle Cloud Marketplace, we can help enterprises, no matter their sector or use case, create conversational experiences that increase conversions, boost sales and drive loyalty.” 

  • Infobip creates a new digital experience for tennis fans

    Infobip creates a new digital experience for tennis fans

    Mumbai: The global cloud communications platform Infobip this week offers visitors and fans of the ATP Plava Laguna Croatia Open in Umag access to all tournament details through a new WhatsApp chatbot. As the tournament’s technology partner, Infobip has a tennis tournament chatbot to provide a seamless digital experience for visitors and tennis fans globally, helping boost engagement.

    Now the entire digital experience takes place through the ATP Umag Chatbot. The app has been created on Infobip’s chatbot-building platform Answers and WhatsApp Business, one of the most popular communication channels on Infobip’s cloud communications platform.

    Infobip chief product officer Adrian Benić said, “Together with the Plava Laguna Croatia Open, we are redefining the interaction between tennis fans and a globally recognised tournament. In the palm of their hand and with just a few moves, visitors and tennis fans worldwide can get all the necessary details about the tournament using the popular chat application WhatsApp. This chatbot also provides a continuous user journey regardless of where fans are based.”

    In one place, tennis fans and Croatia Open Umag attendees can find out details about the players, the tournament, the schedule, draw, daily entertainment agenda, tickets, and book accommodation. Also, every ATP Umag Chatbot user on WhatsApp can participate in a quiz with prizes.

    “In addition to the fact that all spectators can follow the matches of young global tennis stars like Carlos Alcaraz and Jannik Sinner, they can now also be part of a real digital experience. In Infobip, we recognised a great partner with whom we made a significant tech leap in the presentation of the tournament and its additional content,” said Plava Laguna Croatia Open Umag director Tomislav Poljak.

    The ATP Umag Chatbot on WhatsApp can be activated by sending the keyword “Hi” to the number +385 99 537 1830, which must first be saved in contacts, or by clicking on the link. All tournament visitors can also activate the chatbot by scanning a QR code located across all ATP Umag properties, including at the tournament, on social media, in printed brochures and tickets.

    “It’s great to see that fans and spectators can be even more involved in tennis events and more connected to tournaments through this digital way, compared to when I was playing. The possibilities of this type of interaction are numerous, and Infobip, as a leader in the global cloud communications market, is the ideal tech partner for ensuring optimum audience engagement in this global sporting event,” said former Olympics medalist and world Top 10 Mario Ančić. Mario is a partner at One Equity Partners, which is a strategic investor in Infobip.