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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will...
MUMBAI: Zee Entertainment Enterprises has hired Heena Lulla Singh as vice-president for creator economy, marking the company’s latest bet on influencer-driven content as traditional broadcasting faces...
MUMBAI: Bengaluru is having a missing persons crisis on hoardings, not in homes. Over the past few days, the city has been plastered with giant posters...
MUMBAI: Saregama has snapped up a further 36.63 per cent of Pocket Aces for a cool Rs 127.47 crore. This latest splurge, a second tranche if...
MUMBAI: Let’s get one thing straight, not everyone with a camera and an audience is a creator. Over the past few years, brands have gone all-in...
MUMBAI: India’s influencer world never had it so good. Not only is their number growing, but their sphere of influence is also expanding by the day....
MUMBAI: The role of influencers has witnessed major shifts within the evolving landscape of public relations. Once relegated as mere taste makers with a huge following,...
MUMBAI: We have known it for a long time. And many have cautioned us about it as well. Now here’s some data to support the fact...
Mumbai: In a heart-warming twist of fate, social media influencer Sohan Rai (@Zikiguy) demonstrated the transformative power of Sonic Lamb headphones, fostering inclusivity for the hearing...
Mumbai: Vertoz digital advertising and technology Company recently celebrated a sweet collaboration with 50 key influencers for an enchanting Diwali campaign in partnership with Bolas Dry...
Mumbai: Influencer marketing is not always about celebrities endorsing goods and services for big brands. In fact, the new way of marketing in the digital world...
Mumbai: Among the various categories of products and services endorsed by social media influencers, YouGov’s new research found that urban Indians are “a lot likely” to...
Mumbai: Social Beat’s influencer marketing platform, influencer.in, has released the Influencer Marketing Report 2022 to provide insights on how influencer marketing has become one of the...
Mumbai: While the 5G discourse has been mainly centred on autonomous vehicles and telecom capabilities, the truth is that there is more to this emerging technology...
Mumbai: With another weekend upon us, it is the time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal...
Mumbai: Hoopr.ai is looking to solve a billion-dollar problem faced by content creators and businesses every day, like discovering and licencing the right music for their...
MUMBAI: Flipkart, India’s homegrown e-commerce marketplace, has released its latest influencer campaign #FlipkartShoppingMela, which is to primarily bring forth the platform’s affordability and high-quality selection across...
MUMBAI: The recent years have seen a marked shift from banking on celebrity endorsers to engaging social media influencers by brands for product promotions. The impact...
Mumbai: If you reflect ten to twelve years, affiliate marketing was a reliable method of reaching your target audience on the internet. Traditionally, affiliate publishers and...
Mumbai: Until recently, the concept of brand endorsements and the way brands reach their target audience has recreated the social media landscape. A newer concept of...
Mumbai: Live game streaming and esports platform Loco has announced the country’s latest NFT platform for esports ‘Legends,’ The decision was taken as part of its...
Mumbai: Mankind Pharma’s condom brand Manforce Condoms has roped in actor and influencers Suyyash Rai, Aradhana Sharma to further strengthen awareness for its recently launched ‘Ultrafeel’ condoms. The brand has...
Mumbai: With the rising internet and smartphone penetration and social media usage, especially in tier-II and tier-III cities, the way brands engage with their clients has...
New Delhi: Health OK, a multivitamin and minerals tablet from the house of Mankind Pharma, has launched an extensive digital campaign featuring celebrities and popular influencers....
KOLKATA: With large parts of the country still under lockdown, people have begun exploring new virtual spaces to interact with each other. Within few days of...
Mumbai: Advertisers now have a clear set of guidelines on which they can base their influencer driven ads/commercials. Industry watchdog – the Advertising Standards Council of...
KOLKATA: Short format video app Mitron has inked a licensing deal with Zee Music Company, enabling users to have access to thousands of songs from the...
NEW DELHI: Fit & Glow Healthcare Pvt Ltd, the parent company that owns the brand WOW Skin Science, was launched in 2013. In the initial phase,...
NEW DELHI: The ban on TikTok surely made a dent in influencer marketing since it wasn’t just a space for content creativity but also for brands...
