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Tag: influencer marketing

  • Ad film maker Rohit Reddy and his magical AI series Mahabharat

    Ad film maker Rohit Reddy and his magical AI series Mahabharat

    MUMBAI: We all know of him as the husband of Anita Hassanandani, the actress who tends to spew venom as the negative lead in many an Ekta Kapoor show. As well as her dance partner some years ago on Nach Baliye and a part time actor-model. But EiPI Media founder & CEO Rohit Reddy has a lot more to his credit. Apart from having a long-running corporate career which he gave up to turn entrepreneur and offer branded solutions from the time he set up his agency along with his wife in 2018.

    EiPi Media  has been working on adding that additional layer of gee whiz CG imagery, VFX, and mixed reality  to make TV commercials and social media campaigns stand out.  This apart it has been working with several influencers to create influencer marketing videos.  Among the influencers it has been working with feature: Varun Dhawan, Soha Ali Khan, Shakti Mohan, Neeti Mohan, Kareena Kapoor Khan, Konkana Sen Sharma, Sanaya irani, Barun Sobti, Alanan Panday, Sanya Malhotra, Shivam Dube, Arjun Kapoor, Parineeti Chopra, Tiger Shroff, Varun Sharma – the list could go on. 

    Among the ads and vertical videos that Rohit and team EiPi have worked on include:  Adidas and the reveal of the blue team jersey, Too Yum with Varun Dhawan,  TruNativ and Kareena Kapoor Khan, Euro Pratik with Hrithik Roshan, LensKart kids glasses , Fossil, BBlunt – and scores of other campaigns.

    MAHABHARAT THE ETERNAL WAR

    But what has sent Linkedin on fire  in the past two  days is Rohit’s recent post of a teaser for a series we are all so familiar with – the epic Mahabharat. What makes the trailer special, says Rohit, that it has been totally generated using generative artificial intelligence. Seven generative AI tools have been used to produce the sizzle reel in which the characters look so real it makes some of the earlier productions which have come on television with actual  human actors  look rather primitive. It even has a feel of the DI heavy film 300.

    Rohit has not revealed much about the project excepting to say that it is coming soon, labelling it as an EiPi Media project. The reel ends with the caption: “Mahabharat. An Eternal War.”

    The post has been viralised on linkedin, generating numerous likes, comments and reposts. 
    We, at indiantelevision.com,  tried to reach out to Rohit, but could not get a hold of him at the time of writing. However, you can continue watching this space when we do.

    In the meantime, to get a dekko of the teaser click here: Mahabharat

  • KlugKlug eyes 10x growth by the end of FY 24-25

    KlugKlug eyes 10x growth by the end of FY 24-25

    Mumbai: KlugKlug, a global SaaS platform for influencer marketing, plans to expand across India & South Asia, Southeast Asia, MENA, and Latin America, targeting 10x growth by the end of this financial year. The company has already achieved five times growth in the first two quarters of 2024.

    KlugKlug’s growth is driven by a diverse client base, including electronics, FMCG, B2C companies, and e-commerce platforms. As technology adoption in influencer marketing increases, KlugKlug has become a trusted partner for brands seeking tech-driven solutions.

    With over 200 clients, KlugKlug is expanding its presence in markets like Thailand, Malaysia, Philippines, Kuwait, Saudi Arabia, and other key regions in the next 12 to 18 months.

    “Data has become an integral part of influencer marketing to drive optimisation, transparency, and therefore compliance. Fortunately for us, brands are increasingly seeing its value and even teaming up with us. At KlugKlug, we’ve been working to help them make this transition smoother by helping brands make radically better decisions based on data and insights and see concrete numerical benefits. It has helped to work with clients and industry captains to weigh in with their inputs to build what we have and find validation of our superiority against the best in the world across all geographies, globally. We are blessed and eager to capitalise on this,” said KlugKlug co-founder & CEO Kalyan Kumar.

    KlugKlug co-founder and CPO Vaibhav Gupta added, “Emboldened by our client successes across categories and sizes and geos, KlugKlug is keen to further jumpstart the expansion. We’re witnessing more CMOs and marketing professionals embrace the tech narrative as essential and not feel good in influencer marketing decisions. KlugKlug has earned the role of a trusted resource for companies – we have so many testimonials – looking to refine their strategies and see instant wins from day zero. It’s exciting and humbling to see global and local brands alike leverage KlugKlug’s to make smarter decisions and easily maximize their campaign impact.”

  • The influencer era: Unleashing a new wave of free expression and information

    The influencer era: Unleashing a new wave of free expression and information

    We are living in an age where the traditional media landscape is being reshaped by a new breed of content creators – the influencers. These digital natives have harnessed the power of social media platforms to connect with millions of people worldwide, bypassing the gatekeepers of traditional media. This burgeoning influencer economy has far-reaching implications, not only for brands and marketers but also for the very fabric of our society.

    A new era of free expression

    One of the most significant impacts of the influencer era is the democratization of information and expression. Influencers, often individuals with niche expertise or passion, can now share their unique perspectives with a global audience. This has led to a proliferation of diverse voices and viewpoints, challenging the dominance of mainstream media narratives.

    Moreover, influencers have the power to amplify marginalized voices and stories. By giving a platform to individuals from underrepresented communities, they can help to break down stereotypes and foster greater understanding. This is particularly important in today’s world, where social media can be a breeding ground for misinformation and hate speech.

    The rise of influencer marketing

    The influencer economy has also revolutionised the way brands connect with consumers. Influencer marketing, a form of social media marketing that involves partnering with influencers to promote products or services, has become a highly effective strategy for reaching targeted audiences.

    At Brandcasting, we specialise in crafting authentic and engaging influencer marketing campaigns that drive results. Our team of experts works closely with brands and influencers to develop partnerships that resonate with consumers and deliver measurable ROI.

    Challenges and opportunities

    While the influencer era presents numerous opportunities, it also raises important challenges. One of the key concerns is the potential for influencers to spread misinformation or promote harmful content. It is essential for platforms and brands to implement measures to ensure the accuracy and authenticity of influencer content.

    Another challenge is the issue of influencer transparency. Many influencers are paid to promote products or services, but this is not always disclosed to their followers. This can erode trust and undermine the credibility of influencer marketing.

    Despite these challenges, the influencer era represents a significant shift in the way we consume and share information. By embracing this new reality and leveraging the power of influencers, brands can connect with their target audiences in a meaningful and authentic way.

    At Brandcasting, we are committed to helping brands navigate the complexities of the influencer landscape and achieve their marketing goals.

    The article has been authored by Brandcasting founder and CEO Prateek Chandani.

  • Wondrlab acquires OPA, strengthens position in influencer marketing

    Wondrlab acquires OPA, strengthens position in influencer marketing

    Mumbai: Wondrlab, the platform-first martech network, announces its acquisition of OPA, one of India’s largest influencer marketing platforms. This acquisition marks Wondrlab’s second in the influencer marketing space and its sixth overall, solidifying its commitment to expanding platform offerings in the fast-growing creator economy.

    OPA collaborates with over 300,000 influencers and 500+ brands, including prominent names like Nykaa, Vero Moda, Purplle, Sugar, and Plum. It handles 40,000 collaborations monthly through its advanced tech stack and user-friendly interface, ensuring seamless influencer partnerships for large-scale campaigns.

    This acquisition, alongside Wondrlab’s existing platform Opportune, strengthens Wondrlab’s position as a key player in India’s influencer marketing industry. By integrating the strengths of OPA, Wondrlab becomes one of the most comprehensive offerings in this sector.

    Wondrlab Network, founder & CEO, Saurabh Varma expressed excitement, stating, “We are super excited to welcome OPA to the Wondrlab family. With Rupansh and Chandan, we hope to supercharge our influencer offering. We remain extremely bullish about the creator economy and believe that mid-funnel and driving engagement will be critical for every brand.”

    OPA co-founder Rupansh Goyal added, “Wondrlab is a team of heavy hitters in the marketing landscape. We are incredibly excited to join forces with them. Their unparalleled expertise in scaling businesses and our technology create an ideal partnership. We’re confident that we’ll unlock new opportunities for brands and influencers, driving even more impactful collaborations. This collaboration truly feels like a perfect match, and we’re eager to see where it will take us.”

    OPA co-founder Chandan Routray remarked, “OPA has only just scratched the surface of the creator economy with branded collaborations. There is a vast opportunity to help brands leverage creators’ influence. With Wondrlab’s 360-degree marketing expertise and deep industry knowledge, we are excited to begin this new chapter. Together, we can bring innovative solutions that benefit brands and empower creators.”

    Saurabh further added, “At Wondrlab, we have always believed in backing extraordinary founders and helping them scale their dreams. Rupansh and Chandan, both IITians, as co-founders of OPA have created a remarkable platform. I truly believe that we are at an inflection point in the creator economy space and with the two of them at the helm, I am confident in Wondrlab having the best shot in finding, creating and executing the next moonshot.” 

  • OpraahFx forays into meme marketing with ‘OhsoFunny’

    OpraahFx forays into meme marketing with ‘OhsoFunny’

    Mumbai: OpraahFx, an influencer marketing and talent management firm, becomes the pioneer by introducing a dedicated meme marketing wing, ‘OhsoFunny’.

    With meme pages over 160 million followers and original meme creators boasting over 10 million followers, ‘OhsoFunny’ team is all set to revolutionize the meme marketing scenario in India.

    Sharing his excitement, OpraahFx founder Pranav Panpalia said, “To keep up with trending topics, memes have become an essential format. Partnering with popular meme creators adds authenticity to a campaign, enabling it to connect with the audience more deeply. Our team features India’s top OG meme creators who excel at making content go viral and trend through memes. Over 40 leading mainstream meme creators will be working in the team to offer the best results.”

    Meme-based content often generates higher engagement than traditional advertisements, serving as a compelling communication tool, particularly among Millennials and Gen Z. With India being the country with the second-largest number of internet users globally, its internet market is highly attractive. According to a report, there were approximately 470.1 million active social media users in India monthly throughout 2022, with these users spending an average of 2.6 hours daily on social media. This indicates that the meme segment is poised for substantial growth, making it a valuable strategy for spreading viral content and enhancing brand awareness.

    Pranav further added saying, “By harnessing the power of memes, brands can align with the interests and values of these demographics, crafting content that truly resonates with them. We have creators to produce on-demand content and execute campaigns across our extensive network to meet specific needs”

    Sharing memes is how millennials communicate with each other and that makes meme marketing the bedrock of easily shareable brand-amplifying content. “OhsoFunny” is for brands looking to leverage the power of memes in their marketing campaigns.

    OpraahFx has been successfully nurturing the vibrant influencer ecosystem through its three verticals: OP Gaming, OP Glam, and OPTech and now with ‘OhsoFunny’ it aims to further strengthen the brand value.

    Memes have swiftly infiltrated the marketing landscape, becoming indispensable tools for brands looking to connect with their audiences in a more engaging and relatable manner.

  • SMINCO.in – the game-changer in influencer marketing!

    SMINCO.in – the game-changer in influencer marketing!

    Mumbai: Music Broadcast Ltd (MBL), a pioneering name in the media industry, proudly announces the launch of ‘SMINCO.in’ a social media influencer confluence. This automated multi-sided influencer marketing platform is the latest innovation set to reshape the influencer market. It represents a strategic leap forward for MBL, aligning with its vision of adopting digital solutions to enhance brand engagement and consumer interaction. By seamlessly connecting brands with influencers, SMINCO.in offers a platform designed to maximize ROI for both parties. Its advanced AI-driven matching algorithms, real-time analytics, and customizable campaign management tools streamline the marketing process, delivering measurable results and setting new standards of excellence in the influencer marketing industry.

    SMINCO.in is aimed at brands and marketers across various industries such as fashion, beauty, technology, finance, lifestyle, and more. Additionally, it targets nano to macro influencers looking to collaborate with brands to promote their products or services. This platform addresses common pain points in influencer marketing, such as finding the right influencers, measuring campaign effectiveness, and ensuring authenticity. Through its comprehensive framework and dedicated support team, SMINCO.in provides seamless solutions for brands and influencers alike.

    Radio City CEO Ashit Kukian, expressed his delight about the launch, stating, “It is a great pleasure to introduce SMINCO.in “Your Window to the Social Media World!”, marking a historic point in our journey of innovation. With this initiative, we are redefining branding with cutting-edge solutions that drive meaningful engagement and tangible outcomes. This, in turn, highlights our commitment to staying ahead of industry trends and providing brands with progressive digital marketing solutions.”

    The launch of SMINCO.in is backed by strategic partnerships with influential brands, agencies, and experts. These collaborations strengthen SMINCO’s position in the market. With the support of our platform, brands can stay ahead of the curve and meet changing consumer demands. Customized influencer solutions that fit the needs of each industry ensure that brands can reach the most relevant influencers for their campaigns with just the click of a button.

    Join the fastest-growing community on SMINCO.in, where brands and influencers will find success. Don’t miss out – become a part of the next big buzziest platform, SMINCO.in, “Your Window to the Social Media World!”

  • “My Haul Store employs advanced technologies to enhance brand visibility and engagement” Abhishek Vyas

    “My Haul Store employs advanced technologies to enhance brand visibility and engagement” Abhishek Vyas

    Mumbai: My Haul Store (MHS) was established in 2020 with a clear vision: to redefine the landscape of content creation and influencer marketing. With a vast network of over 100,000 influencers associated with the company, the company has demonstrated its ability to connect brands with the right influencers on YouTube, Instagram, Facebook, and LinkedIn, proving to be a driving force in reaching niche audiences effectively and elevating their marketing strategies to reach wider audiences.

    The company is also known for its collaborations with prominent brands such as Amazon, Bajaj, Godrej, Rupa, Mamaearth, Ghadi, and Country Delight have further solidified My Haul Store’s position as a top player in the influencer marketing industry. These collaborations have resulted in the generation of substantial revenue of 60 Crore in FY, showcasing the company’s strong position in the market.

    At the heart of MHS’s endeavors lies a deeply ingrained mission: to nurture and propel businesses to success while fostering personal growth and development within its team. This mission is complemented by a visionary outlook, which seeks to make a meaningful impact on society by generating one crore direct employments.

    Indiantelevision.com caught up with My Haul Store founder & CEO Abhishek Vyas where he gave a deeper understanding into their marketing strategies, their creativity, collaboration and moreee… .

    Edited excerpts

    On My Haul Store tailoring its influencer marketing solutions to meet the unique needs of each client

    My Haul Store’s personalized influencer marketing solutions stand out for their bespoke approach tailored to each client’s needs. By understanding the unique identity, target audience, and objectives of the brand, MHS ensures that influencer partnerships are not only aligned but also optimized for maximum impact. Whether it’s boosting brand awareness, driving sales, or launching a new product, their 24/7 service ensures continuous support and guidance throughout the campaign.

    On technologies you have implemented to enhance brand visibility and engagement through influencer marketing

    Leveraging a robust network of over 20,000 influencers, My Haul Store employs advanced technologies to enhance brand visibility and engagement. Through data analytics and AI algorithms, they match brands with the most suitable influencers whose audience demographics and interests align seamlessly. This strategic approach ensures authentic brand affinity and drives brand awareness, leading to increased customer acquisition for their clients.

    On your commitment to personal growth and societal progress translates into its business practices and collaborations with influencers and brands

    My Haul Store’s commitment to personal growth and societal progress is reflected in its business practices and collaborations with influencers and brands. They prioritize working with influencers who share their values of inclusivity, diversity, and sustainability, fostering partnerships that contribute positively to social causes and community empowerment. By nurturing a culture of collaboration and mentorship, MHS ensures that both brands and influencers thrive in an environment that promotes mutual respect and shared success.

    On sharing insights into your organization’s culture and fostering creativity, collaboration, and excellence among team members

    The organizational culture at My Haul Store is characterized by creativity, collaboration, and excellence. Team members are encouraged to think innovatively and explore new ideas, fostering a culture of continuous learning and experimentation. Cross-functional collaboration is key, with teams from different departments working seamlessly together to ideate, execute, and optimize campaigns. Recognizing and rewarding excellence is ingrained in their culture, ensuring that team members are motivated to deliver exceptional results for their clients.

    On future trends MHS anticipate in the influencer marketing industry

    As one of the leading influencer marketing agencies in India, My Haul Store is constantly anticipating and adapting to future trends in the industry. They foresee the continued rise of micro-influencers and niche communities, and are expanding their network to include these valuable segments. Additionally, they are exploring innovative formats such as live streaming and interactive content to drive deeper engagement and foster meaningful connections between brands and consumers. By staying agile and proactive, My Haul Store is poised to remain at the forefront of influencer marketing and deliver measurable results for their clients.

  • Here’s how MadHawks’ micro-influencer strategy skyrocketed Polar Bear’s Hyderabad store launch

    Here’s how MadHawks’ micro-influencer strategy skyrocketed Polar Bear’s Hyderabad store launch

    Mumbai: Polar Bear recently partnered with MadHawks to promote their new store launch in Gachibowli, Hyderabad, which is their 16th outlet in Hyderabad and 137th in India.

    With a strategic influencer marketing campaign that involved 14 influencers, MadHawks was able to generate over two million views and 1.5 million reach, which made their store launch a big success. The store experienced long queues over the weekend and a complete sell-out on the weekday. These influencers were majorly in food and lifestyle content creation.

    ‘Polar Bear – The Ice Cream Sundae Zone’ has been serving its customers since 2008 when their first ice cream parlor was set up in Bangalore. With continuous love and appreciation from their customers, the ice cream sundae brand eventually expanded across multiple locations across the country.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MadHawks (@madhawksofficial)

    “Launching our influencer campaign was a breeze with MadHawks by our side! From identifying the right influencers to reaching out to them, their expertise ensure smooth execution every step of the way. The strategic approach of team MadHawks exceeded our expectations, generating over two million views. Customers were lined up waiting for orders and expressing genuine excitement about our brand. We couldn’t have asked for a better partner. Kudos to the entire team at MadHawks for their outstanding support and professionalism,” said Polar Bear VP Prashant P.

    In March 2024, Polar Bear launched its new outlet in Gachibowli, Hyderabad. To benefit from social media’s power in today’s digital landscape, the brand partnered with the digital marketing agency – MadHawks. The aim was to promote the new store’s launch and make it reach the maximum target audience.

    The influencers visited the new store, tried their ice cream sundaes, and shared their experiences through Instagram reels. The reels shared by these influencers reached over 1.5 million people and got more than 2 million eyeballs and 20 thousand likes within numbered days.

    Leaving us all flabbergasted, the reels are still getting thousands of organic views, which is evidence of MadHawks’ powerful influencer marketing strategy. MadHawks’ founder & CEO Ravi Kumar, commenting on the success of this campaign further added, “At MadHawks, we live by the spirit of the iconic tagline, ‘pehle istemal kare fir vishwas kare’ (use first, then believe). It’s a philosophy that resonated with me deeply since childhood.  This commitment to adding value for our partners has been at the core of MadHawks since day one, and every client relationship, no matter where in the world. This Polar Bear campaign’s success is a testament to that dedication, our data-driven approach, and a fantastic collaboration. I’m incredibly proud of our social media team for their hard work and passion, which made this a massive win. Huge thanks to our partners at Polar Bear for trusting us with this opportunity.

  • Identifying the perfect influencer for your brand: Crafting a tailored marketing campaign

    Identifying the perfect influencer for your brand: Crafting a tailored marketing campaign

    Mumbai: Influencers are everywhere these days! With millions of people creating content online and building dedicated followings, it’s no surprise that influencer marketing has become a huge industry. The market is expected to be worth over $22 billion by 2025! This shows the power that influencers have to connect with audiences and promote products. However, finding the right influencer for your brand’s marketing campaign can be a daunting task. With so many influencers, how do you know which is the appropriate fit for your brand?

    First and foremost, it’s important to define your brand’s goals and target audience clearly. Before you start searching for influencers, take some time to identify what you hope to achieve with your marketing campaign. Are you looking to increase brand awareness, drive sales, or generate leads? Once you have a clear understanding of your objectives, you can then begin to look for influencers who align with your brand’s values and target demographic.

    When searching for influencers, consider their reach and engagement metrics. While it may be tempting to partner with influencers who have millions of followers, keep in mind that reach isn’t everything. It’s also important to look at their engagement rate, which measures how actively their followers interact with their content. An influencer with a smaller but highly engaged audience may be more effective for your brand than one with a larger but less engaged following.

    In addition to reach and engagement, pay attention to the type of content that the influencer produces. Ideally, you want to partner with someone whose content aligns with your brand’s image and messaging. For example, if you’re a fashion brand, you may want to collaborate with fashion bloggers or Instagrammers who regularly post about style and trends. Similarly, if you’re a fitness brand, you might seek out influencers who share workout routines and healthy living tips.

    Another important factor to consider is the influencer’s authenticity and credibility. Today’s consumers are savvy and can easily spot inauthentic endorsements. Look for influencers who genuinely resonate with your brand and products, and who are known for providing honest and unbiased reviews. Authenticity breeds trust, and partnering with genuine influencers can help enhance your brand’s reputation and credibility.

    When reaching out to potential influencers, be sure to personalize your approach. Avoid sending generic mass emails, and instead take the time to research each influencer individually. Reference specific examples of their work that you admire, and explain why you think they would be a good fit for your brand. Building a genuine connection with influencers can increase the likelihood of them wanting to collaborate with you.

    Once you’ve identified potential influencers, don’t be afraid to negotiate mutually beneficial terms. While some influencers may charge a flat fee for sponsored posts, others may be open to alternative arrangements such as product exchanges or affiliate partnerships. Be transparent about your budget and expectations, and be willing to negotiate to find a solution that works for both parties.

    Before finalizing any partnerships, be sure to review the influencer’s past collaborations and content to ensure that they align with your brand’s values and standards. Look for any red flags such as controversial or inappropriate content that could reflect poorly on your brand.

    Finally, remember that building successful partnerships with influencers takes time and effort. It’s important to cultivate relationships with influencers and invest in ongoing communication and collaboration. By nurturing these relationships and working closely with influencers, you can create authentic and effective marketing campaigns that resonate with your target audience and drive results for your brand.

    This article has been authored by KlugKlug co-founder and CPO Vaibhav Gupta.