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Mumbai: Influencer marketing (IM) has made a big mark in the social media space. It has become a serious business and reached the multi-billion-dollar mark like...
Mumbai: From Facebook recasting itself into a metaverse to marketers executing new lines of thought for sailing through yet another year amidst the pandemic, 2021 was...
Mumbai: Let’s start by understanding NFTs. The acronym NFT stands for “non-fungible token.” This signifies that it’s a one-of-a-kind code that can’t be substituted with anything...
Mumbai: Influencer marketing and talent management agency Iplix Media on Wednesday announced its expansion with online learning creative community Skillshare. With a vision of creating a symphony...
Mumbai: Lifestyle channel Zee Zest has launched its digital offering called ZeeZest.com. The platform offers influencer marketing solutions to brands with a varied talent roster of...
Mumbai: 2021 was coined as the year of the ‘New Normal’ and it did turn out to be one in many ways. The second wave of...
Mumbai: DigiChefs, an independent and high-performance creative agency has won the social media and influencer marketing duties of Ram Bandhu, the flagship brand from FMCG company...
Mumbai: Digital marketing agency Optiminastic Media has announced the launch of Click2Collab, a tech-based influencer marketing platform. Click2Collab is built upon a seamless interface that helps...
Mumbai: Homegrown gaming talent management company Trinity Gaming has strengthened its influencer’s management portfolio by signing Blind Esports, which is known to have the best e-sports...
Mumbai: “We see linear TV more like virtual linear TV because it is so easy to plug and play and join the digital ecosystem,” said The...
Mumbai: Influencer marketing and talent management agency, IPLIX Media has released insights from an independent survey on influencer sentiment post-release of ASCI guidelines 2021. According to...
KOLKATA: As we inch closer to the release of the new season of the eagerly awaited Amazon original series – The Family Man, Amazon Prime Video has...
Mumbai: QYOU Media Inc on Tuesday announced that it has entered into a definitive share purchase agreement to acquire leading Influencer marketing company Chtrbox in India. The acquisition is part...
MUMBAI: Is the party over for influencer marketing in India? Or does it get bigger hereon? These are some of the questions playing in the minds...
Mumbai: AcneStar face wash from the house of Mankind Pharma has streamlined its marketing strategy with digital campaigns on their YouTube and social media platforms. The...
KOLKATA: MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was...
MUMBAI: Hair colour brand Streax Professional has assigned its digital AoR (agency of record) mandate to Grapes Digital, following a multi-agency pitch. The account will be...
NEW DELHI: The growing affinity of consumers towards digital platforms to connect with brands has elevated the popularity of influencer activities in India. Moreover, the Covid2019 outbreak...
MUMBAI: Even as the economy and businesses were reeling under the global upheaval in 2020, there were some that saw an opportunity in the disruption and...
NEW DELHI: Matrimonial platform Jeevansathi.com has roped in Parmish Verma, a celebrated Punjabi singer, actor, and music director for its social media and digital brand promotions....
It has become quite evident that influencer marketing is gaining popularity and prominence rapidly over a span of 3-4 years. There are reports after reports that...
KOLKATA: Digital media and music company Divo has forayed and expanded its offerings to digital, content and influencer marketing services. During the country’s protracted lockdown, a...
KOLKATA: Infloouhnser Pvt Ltd has launched a trust-building and transparent multi-layered influencer advertising and marketing agency, The Sway. The Sway combines data and technology with creative...
NEW DELHI: Lay’s, the potato chip brand has been at the helm of influencer marketing through its campaigns for some time now. Last year, it was...
MUMBAI: Influencer marketing company WORD has released a special collaborative feature with television celebrities and power couple Mahhi Vij and Jay Bhanushali for its Diwali edition...
NEW DELHI: Influencer marketing firm Glad U Came has partnered with The Beauty Co to launch a new initiative on the subject of cyberbullying called #TheItGirl. ...
KOLKATA: Short video app MX TakaTak is the new home for content creators across the country, with over 6 million digital influencers, and counting, under its...
NEW DELHI: It started, as many viral sensations these days do, with an Instagram post. Only this time, it wasn’t a celebrity’s staged photo-op or a...
KOLKATA: Instagram on Thursday launched a new campaign called Love Runs Deep which will provide a unique marketing platform to businesses, with a little help from...
NEW DELHI- INCA, GroupM’s brand-safe influencer marketing solution roped in Sophia, a human-like robot from the house of Hanson Robotics as its brand ambassador. Sophia will...
NEW DELHI: On the sixth episode of Media Minds season 2, an Indiantelevision.com initiative to discuss with marketing geniuses the current industry trends, their own experiences,...
NEW DELHI: Bollywood rapper Badshah has come under scrutiny for allegedly buying fake views for one of his music videos. This has, once again, opened up...
NEW DELHI: It was just a few months back that the marketing industry was in the process of re-evaluating the perks of influencer marketing against the...
MUMBAI: Influencer marketing is the latest trend in promoting a brand. The marketing being cost-effective and less expensive, a video platform VMate has roped in YouTubers,...
DELHI: Influencer marketing has been picking up the pace at an unpredictable rate for the past two years. 2019, in fact, saw it touching a new...
MUMBAI: Around 70 per cent of brands, which participated in a survey done by Buzzoka – influencer marketing company, have bet on Instagram, a Facebook-owned photo-sharing...
MUMBAI: Veganism has taken the world by storm. Surprisingly, the cruelty-free lifestyle has found a space not only in the kitchens but also in the wardrobes...
MUMBAI: Taking the trend of influencer marketing one step further by introducing real brand loyalists and customers in the paradigm, the world’s first crowd marketing platform,...
MUMBAI: Influencer marketing is one of the fastest growing phenomena in the marketing mix of brands today. As per ‘The Influence Report’ released by Zefmo Media Private...
MUMBAI: Blogmint, India’s 1st automated marketplace that connects brands with bloggers, vloggers and micro-bloggers has launched a pan India program to educate social influencers on the adoption of...
