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MUMBAI: In a fresh twist to the Indian advertising playbook, Zerodha co-founder and a prominent investor Nikhil Kamath has put his weight behind One Hand Clap...
MUMBAI: Gaming and caffeine collided this April as Nestlé India took its Nescafe Ready-to-Drink Cold Coffee range to the nation’s screens via a uniquely caffeinated campaign....
MUMBAI: The battle for digital dominance just got fiercer, and Webenza has emerged victorious. After a high-stakes multi-agency pitch, the digital powerhouse has secured the creative...
MUMBAI: The creator economy in India has a new captain, and he’s no stranger to the high seas of digital marketing. Sudeep Subash has been appointed...
MUMBAI: Social Panga is stepping up its game in the creator economy. The integrated creative and digital marketing agency has launched The Viral Union (TVU)—a dedicated...
MUMBAI : Influencer marketing is evolving fast, & data-driven strategies are leading the charge. Klugklug, a cutting-edge Saas platform, is scaling new heights globally to meet...
MUMBAI: India’s leading copyright-safe music platform, Hoopr, has partnered with Budding Influencers to address one of the most pressing challenges in content creation—copyright compliance. This strategic...
MUMBAI: The advertising landscape in India is on the brink of its most transformative year yet. With AI taking over marketing workflows, quick commerce redefining e-commerce,...
MUMBAI: When pop culture meets purpose, the internet takes notice. Vidunit just pulled off a marketing coup with Duolingo’s Tamil language launch campaign, “Vaati Coming”. In...
MUMBAI: The sweetest six words in any professional’s life? “Your salary has been credited successfully.” For corporate warriors and government employees, it’s a monthly ritual backed...
MUMBAI: We all know of him as the husband of Anita Hassanandani, the actress who tends to spew venom as the negative lead in many an...
Mumbai: KlugKlug, a global SaaS platform for influencer marketing, plans to expand across India & South Asia, Southeast Asia, MENA, and Latin America, targeting 10x growth...
Mumbai: KlugKlug, an influencer marketing SaaS platform, has partnered with Healthkart (Bright Lifecare) to enhance its influencer marketing efforts. The collaboration will streamline Bright Lifecare’s strategies...
We are living in an age where the traditional media landscape is being reshaped by a new breed of content creators – the influencers. These digital...
Mumbai: Wondrlab, the platform-first martech network, announces its acquisition of OPA, one of India’s largest influencer marketing platforms. This acquisition marks Wondrlab’s second in the influencer...
Mumbai: OpraahFx, an influencer marketing and talent management firm, becomes the pioneer by introducing a dedicated meme marketing wing, ‘OhsoFunny’. With meme pages over 160 million...
Mumbai: Music Broadcast Ltd (MBL), a pioneering name in the media industry, proudly announces the launch of ‘SMINCO.in’ a social media influencer confluence. This automated multi-sided...
Mumbai: My Haul Store (MHS) was established in 2020 with a clear vision: to redefine the landscape of content creation and influencer marketing. With a vast...
Mumbai: Polar Bear recently partnered with MadHawks to promote their new store launch in Gachibowli, Hyderabad, which is their 16th outlet in Hyderabad and 137th in...
Mumbai: Influencers are everywhere these days! With millions of people creating content online and building dedicated followings, it’s no surprise that influencer marketing has become a...
Mumbai: In India, where music plays a huge role in the daily lives of the people, influencer marketing has emerged as a game-changer, offering artists a...
Mumbai: Revolutionizing healthcare, Purna Gummies, a prominent nutraceutical company based in India, is making wellness irresistibly delightful. Their adorable bear-shaped gummies are not just a treat...
Mumbai: In the ever-evolving landscape of influencer marketing, where bytes and pixels dominate the scene, one might think that the organic essence of human touch is...
Mumbai: Motorola presents the launch of its groundbreaking marketing initiative, “Flip into the Future,” an enthralling campaign spotlighting the iconic Motorola razr 40 Ultra in the...
Mumbai: Beeing Social, digital marketing agency with a presence in Mumbai, Delhi, Dubai, and London unveils its latest innovation in the influencer marketing arena: “Buzz Bee...
Mumbai: Viral Pitch is a groundbreaking influencer marketing, research, and analysis platform with a singular mission – to “Measure.” In a dynamic digital landscape where influencers...
Mumbai: KlugKlug, a global SaaS platform for influencer marketing, is pleased to announce its plans to broaden its operational footprint and attain unprecedented growth by the...
Mumbai: The InterMentalist, a prominent influencer marketing network in South India, emerged in 2015 under the leadership of Shivashish Tarkas, who began this journey with just...
Mumbai: The pervasive impact of social media has not only transformed our personal experiences but also woven itself intricately into the societal fabric. This transformation has...
Mumbai: Micro-influencers are stealing the show. With a social media presence that is larger than a normal person, but smaller than that of a celebrity, micro-influencers...
Mumbai: Hypothesis, OML’s influencer intelligence platform, recently announced its groundbreaking module, DiscoveryOS, one of the world’s largest creator discovery platforms. As a frontrunner in tech solutions...
Mumbai: For many decades, we have relied on traditional media outlets like television, radio, and print for our information and entertainment, consuming content created and curated...
Mumbai: Influencer marketing is not always about celebrities endorsing goods and services for big brands. In fact, the new way of marketing in the digital world...
Mumbai: NOFILTR Group is an influencer marketing agency that was conceptualised and co-founded by Sumedh Chaphekar. The agency saw the first light of dawn on 21...
Mumbai: ‘Influencer marketing is the future,’ ‘Influencer marketing helps brands reach millions,’ and ‘Influencer marketing has limitless potential.’ We see such statements across articles, news, blogs,...
Mumbai: Social Beat’s influencer marketing platform, influencer.in, has released the Influencer Marketing Report 2022 to provide insights on how influencer marketing has become one of the...
Mumbai: QYOU media subsidiary Chtrbox has announced the promotion of Mrunali Dedhia and Karan Pherwani to further strengthen its leadership team. Dedhia and Pherwani have both...
MUMBAI: The recent years have seen a marked shift from banking on celebrity endorsers to engaging social media influencers by brands for product promotions. The impact...
Mumbai: SocioClout has announced the launch of its talent management vertical CreatorsClout. The agency helps bring together creativity and ROI and with this launch, SocioClout is...
Mumbai: If you reflect ten to twelve years, affiliate marketing was a reliable method of reaching your target audience on the internet. Traditionally, affiliate publishers and...
Mumbai: Influencer marketing is extremely popular in the B2B arena, owing to the fact that customers trust experts more than advertisements. However, the worldwide pandemic has...
Mumbai: The most influential PR professional body, Public Relations Consultants Association of India (PRCAI) celebrated two decades of leadership on Thursday. Marking the occasion, the communication...
Mumbai: Zee Entertainment Enterprises Limited (Zeel) on Thursday announced the launch of its brand solutions vertical Zee Brand Works. Zee Brand Works team will work with...
Mumbai: The leading name in the Ayurveda sector, Sandu Pharma, has collaboarted with India’s holistic digital marketing agency, Vavo Digital. The main objective of the digital...
Mumbai: Influencer Marketing has evolved significantly over the past few years. As opposed to 2017, influencer marketing involves much more than finding people with the highest...
Mumbai: Nielsen released its first-ever ROI report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media...
Mumbai: GOZOOP group has bagged an integrated marketing mandate for Fit AF, a homegrown whey protein brand. The brand aims to bridge the manufacturing and flavour...
Mumbai: There is no denying that digital marketing in the modern era is an essential part of brand building and expansion. Not only does digital marketing...
Mumbai: If you are a social media influencer, then, come July, you will have to take a tax cut on the gifts or freebies received from...
Mumbai: Influencer marketing (IM) has made a big mark in the social media space. It has become a serious business and reached the multi-billion-dollar mark like...
