ITV

Tag: Influencer Collaborations

  • SW Network Wins Integrated Digital Mandate for – Fujifilm India instant camera brand instax

    SW Network Wins Integrated Digital Mandate for – Fujifilm India instant camera brand instax

    MUMBAI:  SW Network has landed a picture-perfect win with Fujifilm India, snapping up the integrated digital marketing mandate for its cult instant camera brand, instax Following a multi-agency pitch, the agency will now helm everything from D2C performance marketing and media planning to influencer collaborations, SEO and scroll-stopping creative.

    Leading the charge will be SW Growth Labs, the growth vertical of the agency, alongside SW Creative, which will craft platform-first content and thumb-stopping narratives aimed at Gen Z and Millennial audiences hooked on vintage vibes and tangible memories.

    instax, already a darling of creators, collectors, and cool kids, is capitalising on the global revival of instant photography. With smartphones saturating digital memories, these pocket-sized snap-and-print gadgets have made a comeback—one polaroid at a time. From designer film cartridges to smartphone printers, instax has firmly positioned itself as the go-to for the #aesthetic generation.

    SW Network  cofounder Raghav Bagai shared his enthusiasm on  the partnership: “instax is more than just a camera brand. It is an experience that blends nostalgia with creativity, allowing people to capture and share moments in a tangible way. SW Growth Labs will lead performance marketing and SEO, while SW Creative will drive creative, influencer, creative, and social strategies. Together, we are building an integrated approach to accelerate the brand’s digital growth in India. At SW Network, we believe in the power of data-driven creativity to build meaningful brand connections. We look forward to strengthening brand presence and engagement in the market.”

    Fujifilm India instax division digital marketing manager Shaiphali Galhotra  added, “Our partnership with SW Network is a key step in strengthening the brand’s digital-first approach. By integrating media, social, and performance marketing strategies, we aim to build a stronger, more engaging brand presence while enhancing our D2C experience. We are confident that SW Network’s expertise will drive meaningful results and solidify the brand’s market leadership in India’s instant photography market.”

    With this win, SW Network adds yet another feather to its cap, proving that when strategy meets sentiment, you get more than just clicks—you get keepsakes.

  • EMotorad redefines marketing with creative and tech-driven campaigns

    EMotorad redefines marketing with creative and tech-driven campaigns

    Mumbai: EMotorad, the innovative e-cycle startup from Pune, is raising the bar in marketing with a series of creative campaigns that have captivated audiences throughout 2024. Known for blending pop culture references with its unique brand voice, EMotorad has been delivering memorable content, creating viral moments, and engaging a diverse audience through relatable, meme-worthy ads and innovative tech integrations.  

    Notable Campaign Highlights  

    – Bole Jo Koyal: Featuring MS Dhoni as a brand endorser and investor, this campaign took the internet by storm with its catchy tagline and clever storytelling, quickly going viral. The success of this campaign earned EMotorad the ‘Moment Marketing of the Year’ Award from Social Samosa.  

    – Garage-Themed Film: Another standout campaign featured Dhoni humorously exploring bike noises in a garage, playfully challenged by an EMotorad representative who quipped, ‘Aawaaz dil se ayegi’.  

    – Tech-Enabled QR Code Ad: Breaking traditional boundaries, EMotorad introduced a QR code ad in the Times of India, presenting itself as “The E-bike of India.” The campaign extended its reach to an international audience with a prominent display in Times Square, New York.  

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by EMotorad (@e_motorad)

     

    Before partnering with Dhoni, the brand launched creative ads featuring Upendra Limaye, who humorously roasted Gen Z with witty commentary that resonated across age groups. These campaigns showcased EMotorad’s ability to be topical, fresh, and entertaining.  

    Collaborating with popular influencers like TVF, Purav Jha, RJ Shaayan, Rohan Cariappa, and Fat Biker Vaibhav, EMotorad has reached a wide audience. A recent video with Purav Jha amassed over 16 million views in just two days, proving the power of engaging content. The brand’s strategy has focused on organic growth and earned media, maintaining relevance without heavy reliance on paid advertising.  

    By tapping into pop culture and infusing its personality, EMotorad has crafted content that reflects the brand’s ethos, creating a strong emotional connection with viewers. “We at EMotorad are in a category-building game, which is tough but very important. With limited media budgets, we don’t always choose traditional routes and experiment with creativity. Once the hypothesis is proven, we quickly double down on the successful ones, which many brands do not do consistently,” said EMotorad, CMO & co-founder, Aditya Oza.  

    In a market where resources are limited, EMotorad has embraced creativity as a powerful tool, telling compelling stories that resonate, entertain, and inspire audiences. The brand’s approach has become its ultimate competitive advantage, setting it apart from competitors.