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Tag: influencer campaign

  • Flipkart rolls out campaign encouraging customers to give their homes a makeover

    Flipkart rolls out campaign encouraging customers to give their homes a makeover

    New Delhi: Flipkart has launched a new influencer campaign- #HomeFlipover. The campaign showcases a wide selection of high-quality home products, perfect for a home transformation.

    The ecommerce platform has collaborated with the bollywood celebrity and the Instagram-famous mommy Mira Kapoor for this campaign who will be inspiring users to revamp their homes with Flipkart.

    The influencer campaign also includes influencers such as Chef Karishma Sakhrani, Aayushi Bangur, Bahaar Dhawan Rohatgi, Ashwiinii Dongare Banga and Chef Kirti Bhoutika.

    The campaign has brought on board an array of the best possible finds with carefully curated home inspiration to make brick and mortar buildings feel like home. The latest collection features products including bedsheets, curtains, showpieces, plants, cutlery, cookware, home improvement tools, among others.

    Speaking on the launch, Flipkart senior director of consumables (FMCG), general merchandise and home Kanchan Mishra said, “The recent hybrid work model has encouraged customers to rethink life at home as it has become the place where they spend most of their time. Eventually, it has made them redecorate and enhance the look and feel of their homes. This trend is here to stay as people are spending more time at home than they were before. At Flipkart, our prime focus is to drive value for our customers on the best quality products. To diversify our product portfolio and make Flipkart the go-to destination for all things home, we have handpicked products from branded and premium range to homegrown D2C brands. Now, the home makeover can be a spontaneous plan with a wide range of selections available on the platform.”

  • Street Wear Cosmetics relaunches & expands its product portfolio

    Street Wear Cosmetics relaunches & expands its product portfolio

    Mumbai: Street Wear announced that it is relaunching with a focus on high-quality products backed by the brand idea #NodoubtNoLimits. The brand aims to give every consumer the confidence to celebrate their individual beauty & values, unlike other brands which believe in celebrating celebrities. 

    To amplify the relaunch, Street Wear will engage in an influencer campaign with the theme #Lipsdontshy and will be working with influencers, and bloggers across social media platforms, where they can express their creativity through lip art. Furthermore, a powerful brand video will also be launched to bring the brand essence alive by reinstating the significance of expressing and embracing one’s uniqueness at home, work, or on the streets.

    The new range of products spans multiple make-up categories, using unique formulations extremely suitable for the Indian skin type and in sync with the aspirations of the highly aware new-age consumers who embrace new ideas. Its all new long wear stay-on foundation, which has an oil-free formula, is sweat-free and long lasting, will allow consumers to face the world confidently.

    The products will be available on all major e-commerce platforms and retail stores across India. Streetwear is also entering a unique distribution partnership with Nykaa D.

    Commenting on the relaunch, Umesh Modi Group chairman Umesh Modi said, “We continue to invest in the Indian beauty market with the best of global brands. With the new look Street Wear, we offer the modern consumers with not only world class products but also a brand they connect with – the one which makes them break the stereotypes on beauty, gender, skin colour, roles & behaviour. Street Wear will continue innovating and launching many new colour cosmetics products in the coming months.”