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MUMBAI: The bedroom is the new boardroom. India’s influencer marketing industry once dismissed as frivolous narcissism with ring lights crossed Rs 3,600 crore in 2024 and...
LONDON: Fernando Fernandez doesn’t do pleasantries. When the Unilever chief executive joins meetings, he skips the hellos and launches straight into his mantra: “Volume growth, positive...
MUMBAI:The influencer marketing game is worth $24bn, yet brands still struggle to find creators who actually suit them—and creators still struggle to get paid properly. Real...
Mumbai: As technology and artificial intelligence (AI) continue to reshape music creation, education is also evolving to keep pace with these changes. AI offers musicians advanced...
Mumbai: The prestigious Cannes Film Festival is set to witness a familiar face yet again as Niharika NM prepares to attend the iconic film festival for...
Mumbai: FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, have released the ‘Web 3.0 Influencer and Intelligence Report 2022.’ It showcases...
The advertising & media landscape in the country is evolving every day, especially with the exponential growth of all things digital during the pandemic. According to...
Mumbai: Web3, blockchain, and metaverse are three concepts that are generating a lot of buzz and enthusiasm in the domain of business technology right now. There...
Mumbai: Amidst a video-obsessed world where ‘shorter is nicer,’ a quiet revolution has been brewing—of audio content that is immersive, habit-forming, and poised for greater growth....
Mumbai: Digital business news platform CNBCTV18.com has launched an exclusive, video-only OTT platform for its millennial audience – CNBCTV18 Binge. Launched in June, the service is...
Mumbai: If you are a social media influencer, then, come July, you will have to take a tax cut on the gifts or freebies received from...
Mumbai: The 14 June deadline for the Advertising Standards Council of India (ASCI) code on influencer advertising to be implemented is just around the corner, even...
Kolkata: Short video platform MX TakaTak has onboarded cricketer Hardik Pandya on Monday. Pandya joins an increasing list of sportspersons who have joined the platform in...
MUMBAI: Is the party over for influencer marketing in India? Or does it get bigger hereon? These are some of the questions playing in the minds...
KOLKATA: MX TakaTak in collaboration with Nas Academy, has announced India’s first Creator Fellowship Training Programme, wherein 25 handpicked influencers will be trained to tell great...
KOLKATA: The star of user-generated content was on the rise in India due to TikTok, only to be abruptly curtailed when the government banned the Chinese-origin...
KOLKATA: Short video apps have paved the way for millions of young content creators to grow into digital superstars. With its vision of nurturing such budding...
New Delhi: MX TakaTak, a popular short form video platform, has shown huge growth in terms of users, usage time and its large community of content...
New Delhi: Samsung Electronics and TikTok have announced a new app partnership that brings TikTok’s trending content into the home. TikTok will be exclusively available on Samsung...
KOLKATA: As the lockdown opened up the corridors to OTT content, several reports suggest that Netflix has been one of the top gainers. This was reflected...
MUMBAI: Qoruz, a leading influencer marketing intelligence platform, has announced the launch of its social campaign tracker. Focused on measuring user and influencer generated content and...
Consumption of English content continued to show growing trends during the year 2016 and the momentum is expected to be sustained this year as well. An...
Consumption of English content continued to show growing trends during the year 2016 and the momentum is expected to be sustained this year as well. An...
MUMBAI: The digital platform has become much more than just an end medium to market a product, today. Brands are conserving with the consumers directly through...
