ITV

Tag: influence

  • Radio City premieres ‘Bollywood Sitara’ focussing on top draws

    Radio City premieres ‘Bollywood Sitara’ focussing on top draws

    MUMBAI: The Star India-backed Radio City 91 FM is launching a new monthly programme, Radio City 100% Bollywood Sitara.

    Featuring one major Hindi movie star every month, the inaugural episode will focus on Bollywood biggie Shah Rukh Khan as he shares with listeners his first crush, the biggest influence on his life, the biggest compliment he has ever received, his latest movie and will answer a number of other questions. Radio City 100% Bollywood Sitara will be aired a number of times through the day.

    As a part of the 100% Bollywood Sitara with Shah Rukh Khan, Radio City is also running a contest giving the audience an opportunity to meet the star. Listeners need to call Radio City 91 FM on 26533391and complete the slogan “Chalte Chalte Agar Aapko Shahrukh Mile Gaye To Aap Kya Bolenge?” Listeners will get to win tickets, CDs and cassesttes of the movie and one lucky winner getting to meet Shah Rukh in person, a company release says.

  • Seminar on pester power influence of kids in purchase decisions on Friday

    MUMBAI: Mind Space Events (India) is organising a marketing seminar on Pester Power: The Increasing influence of Kids in today’s buying decisions in suburban Mumbai on 24 January. This is the first of the series of Continuous Marketing Education programmes to be conducted by Mind Space.

    Pester Power deals with the level of influence children have on purchase and brand decisions in personal and household consumables. Cars, computers, refrigerators, microwaves and televisions, are just some of the items where children directly or indirectly contribute to brand choice.

    The seminar will also address issues connected to understanding and harnessing Pester Power. The seminar will unveil market trends; give insights into domestic competitive issues and business concepts, while initiating exchange of views, exploration of ideas and opinions.

    The faculty for the seminar includes ad guru Alyque Padamsee, Turner International MD Anshuman Misra, Godrej & Boyce executive VP Anil Mathur, Pepsi Foods Executive VP Marketing Sudhanshu Goyala and Lowe Lintas India National Creative Director R Balakrishnan [Balki].

    Mind Space claims to be dedicated to the education & relearning of entry level brand managers to help them think like brand entrepreneurs.