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Tag: inflight entertainment

  • Shemaroo Contentino: Flying in for a perfect landing

    Shemaroo Contentino: Flying in for a perfect landing

    MUMBAI: Shemaroo Contentino managing partner Murtuza Kagalwala often  looks out of his office in Andheri East close to Mumbai’s international airport and sees another plane take off. And it makes him smile. He does this several times a day. The more the flights that take off, the more his business grows. 

    Here are some facts: domestic travel by Indians is expected to  reach 325 million by 2030 and over 35 million Indians now live abroad. As a corollary, demand for Indian content is rapidly increasing. International travel by Indian nationals is expected to skyrocket from 64 million trips in 2023 to 160 million by 2030, with outbound travel spending projected to surge from $42 billion to $144 billion during this period.

    Shemaroo Contentino  – a subsidiary of Shemaroo Entertainment – is expected to be one of the major beneficiaries of this travel surge. It is one of the major providers of inflight entertainment to airlines, and claims to have captured 90 per cent of the premium Indian content space. Its content is available over 130 carriers globally – from Air India, Emirates, Qatar Airways, Singapore Airlines, Etihad Airways, among others. 

    For airlines serving the Indian diaspora and other international markets, Shemaroo Contentino’s content catalogue makes it an ideal solution for airlines catering to passengers from diverse linguistic backgrounds. It offers over 3,000 movies, more than 25,000 TV episodes, and 1,500 plus music tracks, digital series, in over 15 languages. Some of the most popular recent blockbuster movies in the list include Pathaan, Maharaja, Premalu, Nach Ga Ghuma, Jatt & Juliet 3, Toofan, Jhamkudi, and many more. 

    . “We’re proud to be at the forefront of providing Indian content for inflight entertainment,” said Kagalwala. “Our deep understanding of the global Indian diaspora, coupled with our ability to deliver culturally resonant content, truly sets us apart. As national and international travel among Indians continues to soar, we remain committed to shaping the future of inflight entertainment. Our goal is to make every journey more enjoyable and engaging, transforming long flights into memorable experiences—with the perfect movie or show just a click away.”

    That should help  the company to have an even smoother  take off. 

  • Jet Airways partners with Cineplay for on board entertainment

    Jet Airways partners with Cineplay for on board entertainment

    MUMBAI: When it comes to inflight entertainment, passengers are bound to find more choices than ever before. Jet Airways, in a bid to constantly provide greater value to its guests, has partnered with CinePlay founded by Subodh Maskara and creatively mentored by Nandita Das.

    CinePlay is a new genre of cinema, a cinematic experience of the vast and content-rich stories from theatre and was recently named one of the coolest ideas of 2014 by a leading global publication.

    This exclusive affiliation will see the presentation of CinePlays, a new genre of Cinema on board the airline starting December 2014.

    Beginning the partnership, the CinePlays of Mohan Rakesh’s Adhe Adhure and Nandita Das & Divya Jagdale’s Between the Lines, amongst others, will be made available to Jet Airways passengers exclusively on board.

    Speaking about the association, CinePlay CEO and founder, Subodh Maskara says, “This is a one of a kind partnership and we see tremendous value in it. CinePlay presents stories from theatre in a cinematic form and we are positive that passengers on board Jet Airways will truly relish this exclusive experience. We look forward to an ongoing and successful collaboration with Jet Airways as we forge ahead”

    Jet Airways CEO Cramer Ball states, “It is our constant endeavour to provide content that is enriching and entertaining to our guests. Further with this novel idea we will be able to bring the joy of theatre to a larger audience who may not be able to find time during on-ground. This partnership comes at an opportune time, allowing holiday travellers to access this one of a kind content. This further bolsters CinePlay’s commitment to ensuring that stories from theatre find greater accessibility and reach.”