ITV

Tag: Infinix

  • Infinix Presses Play on India’s Esports Scene

    Infinix Presses Play on India’s Esports Scene

    MUMBAI: In what appears to be a strategic masterstroke in the Indian esports game, Infinix has pressed play on its latest endeavour, aiming to capture the hearts and thumbs of competitive players. The new-age smartphone brand isn’t just launching a new device; it’s making a bold statement, seeking to redefine its presence within India’s burgeoning gaming ecosystem.

    To truly resonate with the gaming demographic, Infinix has forged alliances with some heavyweight figures. Comedian and digital creator Tanmay Bhat, alongside top-tier gaming influencers Total Gaming, Mizo, and Shreeman Legend, are now part of the Infinix team. This collaborative move highlights a significant cultural shift: gaming is no longer just a pastime, but a passion-driven space where skill, community, and competitive spirit converge for today’s youth. Modern gamers aren’t merely in the market for a phone; they demand performance that keeps pace with their rigorous “grind,” bold designs that unmistakably scream “gaming,” and cutting-edge technology that facilitates their seamless entry into the thrilling world of Esports.

    Enter the Infinix GT 30 Pro, a device meticulously crafted with “gaming-first” features to address the escalating demand for high-octane mobile competition. Designed with flagship-grade precision, this smartphone boasts the world’s first Mediatek Dimensity 8350 Ultimate processor, ensuring unparalleled processing power. For battle royale enthusiasts, it offers Krafton-certified 120FPS BGMI support, promising buttery-smooth gameplay. Further enhancing the tactile experience are the integrated GT Shoulder Triggers, while its bold Cyber Mecha Design, complete with customizable RGB lighting, ensures it looks every bit the part. To elevate the overall gaming experience, a suite of AI-powered features has been integrated, including Esports Mode, Xboost, AI audio enhancement, and haptics, all painstakingly optimised to deliver more immersive and responsive gameplay.

    Ultimately, through these calculated collaborations, Infinix is not simply unveiling a product. It’s actively championing a mindset shift within India’s dynamic gaming culture, reinforcing its long-term commitment to cultivating talent by empowering grassroots Esports athletes, a dedication exemplified by its existing partnership with the professional team True Rippers.
     

  • Infinix Levels Up with True Rippers for a Power-Packed BGMI Partnership

    Infinix Levels Up with True Rippers for a Power-Packed BGMI Partnership

    MUMBAI: It’s game on in the world of mobile Esports and Infinix just hit a headshot with this one. In a move that fuses silicon with swagger, smartphone brand Infinix India has teamed up with one of the country’s top BGMI (Battlegrounds Mobile India) outfits, True Rippers. The team will now compete under the newly minted moniker Infinix True Rippers, marking Infinix’s maiden foray into the Esports arena and its first-ever global Esports team collaboration.

    This strategic alliance comes ahead of Infinix’s June 3 launch of the GT 30 Pro, a gaming-ready smartphone with 120 FPS BGMI certification and dual gaming shoulder triggers an Indian segment-first. With this hardware-meets-hustle partnership, Infinix is aiming squarely at India’s Gen Z gaming cohort, where play isn’t just pastime, it’s purpose.

    “At Infinix, we’re not just witnessing the gaming revolution, we’re driving it,” said Infinix India CEO Anish Kapoor. “Teams like True Rippers are the driving force behind India’s growing Esports culture. Our collaboration is rooted in a shared belief that gaming in India is more than just play; it’s a powerful aspiration for the youth… Together, we’re setting the stage towards strengthening the Indian Esports ecosystem.”

    Currently, Infinix True Rippers is battling it out in BMPS 2025, an invite-only Krafton-hosted tournament that wraps with a finale in New Delhi next month. The team’s form is impressive, having placed sixth at the BGIS in Kolkata just weeks ago.

    The roster includes:

    1    Gunjan Thakur aka Jelly
    2    Swaraj Singh aka KioLmao
    3    Ngurang Takar aka Ninzae
    4    Samuel Nabam aka SAM

    But this partnership isn’t just about trophies, it’s about storytelling. True Rippers will co-create content with Infinix, plugging directly into the lifestyle and aspirations of Indian gamers.

    “We’re thrilled to partner with Infinix, a brand that shares our vision for trendy storytelling and performance excellence,” said True Rippers CEO Yashwanth AR. “This carefully curated collaboration is a step towards redefining how brand narratives can go beyond conventional naming rights deals.”

    With 454 million gamers in India in 2023 (expected to hit 730 million by 2028), and BGMI contributing heavily to this boom, the Infinix–True Rippers union couldn’t have come at a better time.

    Earlier this year, BGIS 2025 notched a peak concurrent viewership of 485,132 and over 9.4 million watch hours, according to Esports Charts. It’s proof that this isn’t just about games, it’s about culture, community, and carving out a space in a booming economy of attention.

    With GT 30 Pro on deck and True Rippers on fire, this duo is ready to take the leaderboard and Indian gaming to the next level.

  • Mumbai City FC joins hands with Infinix Mobile

    Mumbai City FC joins hands with Infinix Mobile

    MUMBAI: Infinix Mobile from Transsion Holdings has announced a partnership with Mumbai City FC, the Hero ISL team owned by Bollywood actor Ranbir Kapoor. The partnership comes close on the heels of the global launch of Infinix’s flagship dual camera smartphone, the Zero5. Mumbai City FC are scheduled to play against Goa FC in their first home match on November 25
    Said Kapoor, “We are very pleased to have a forward-thinking brand such as Infinix on board. Mumbai City FC shares the same passion as Infinix Mobile to expand and grow across the country and deliver a great experience. Football, as a sport, is growing and gaining popularity in India and we welcome Infinix to the Mumbai City FC family.”

    Infinix Mobile senior vice president marketing Tathagat Jena added, “Mumbai City is an exciting team. The team and its owners are driven by performance and want to take this fabulous game forward by connecting with the youth. We, at Infinix, are extremely delighted with the partnership given a lot of similarities in our core philosophy of being game changers. With this association, we hope to bring more excitement to our fans.”

    Globally, Infinix is a youth-centric brand and follows passion points closely. It aims to be an enabler of football, touching the hearts and minds of the younger generation in India. Infinix’s journey in India has just begun and it kick-starts with football.