Tag: Infinity

Havas Creative India bags integrated communication mandate for Infinity from Harman Kardon umbrella

MUMBAI: Harman Kardon International, one of the world’s leading audio companies (acquired by Samsung Electronics) which operates brands Infinity & JBL in India, has given its integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency has been selected to handle both online and offline platforms and won the mandate on the back of a multi – agency pitch.

As part of the mandate, the agency will be responsible for creative strategy and execution. The business will be handled by the agency’s Delhi office.

Harman Kardon India will be revisiting its pricing strategy to be more accessible while continuing to be aspirational, this new pricing strategy will be an integral part of strengthening brand positioning in India.

The product range of Infinity, which is the newest launch will include in-ear, on-ear headphones and Bluetooth speakers. The legacy brand Harman develops solutions to enable seamless, connected lifestyles for the home, car, stage, and enterprise through its leading audio products, infotainment systems, software, and connected services.

Speaking on the win, Havas Gurgaon managing partner – north Manas Lahiri said, “We are looking forward to work with leading global company like Harman Kardon. With our Havas’ integrated Village model, we will continue to provide clients with seamless and agile business solutions. The category is very competitive and dynamic, but with our “Better Together” strategy which offers integrated outcome-oriented strategy and results, we would be able to drive revenue growth and brand preference in India.”

October 15, 2019
Infinity-On-Demand launched wherein viewers get complete control on the shows

MUMBAI: It is said that life is all about choices that we make – some easy, some defining. This June, Colors Infinity is set to bring a whole new perspective to English language Television, yet again! Starting 11th June, the channel launches its newest, first of its kind offering, ‘Infinity-on-Demand’, where audiences get a chance to handpick 12 seasons of Indian Television Premieres, from an array of exciting international shows that can be binge-watched all weekend!

Set to launch on 11 June, Colors Infinity launches its latest, disruptive offering that gives its viewers complete control on the shows premiering every weekend for 12 weeks on the channel. The choices will be made available on all digital platforms of Colors Infinity where audience can simply log on to the channel’s website and click on their choice that they would like to watch. Viewers will receive a weekly option to select from a choice of three shows on the following link: www.colorsinfinity.com/iod

The winning show of the week will be announced every Wednesday on the channel as well as across its social media platforms.

Commenting on this new development, Colors Infinity vice president programming head of English entertainment Hashim D’Souza said, “Colors Infinity has always pushed boundaries in an endeavour to provide unmatched fresh content to our audiences. At a time when people have control over viewing their choice of shows at their convenience. Infinity-On-Demand is our way of keeping the audience engaged by taking their selection as the final word. With, ‘Infinity-On-Demand’, we’re taking our relationship with our viewers one step forward, giving them the right to call the shots. The shows on the list of voting have been carefully handpicked by the best to fit our programming.”

Since its inception, Colors Infinity has consistently surprised its viewers with a series of disruptive offering and blockbuster premieres. After successful initiatives such as 3 back-to-back shows, Instant Premieres, launch of India’s first home-grown English Singing Talent Hunt and much more, the channel introduces yet another path-breaking concept with Infinity-On-Demand.

The channel has selected a plethora of 14 new shows from across diverse genres. Each series has been hand-picked for its great content and global popularity, including highly-acclaimed titles such as Mozart in the Jungle, Bates Motel, Lucifer, Legends, Peaky Blinders, to name a few.

Come June, Colors Infinity will transform its digital media pages into more interactive fun spaces, and give the audience the chance to sample the shows before voting for it. The shows with maximum votes will ultimately air on Colors Infinity and Colors Infinity HD, back to back over the weekend.

May 25, 2016
Infinity-On-Demand launched wherein viewers get complete control on the shows

MUMBAI: It is said that life is all about choices that we make – some easy, some defining. This June, Colors Infinity is set to bring a whole new perspective to English language Television, yet again! Starting 11th June, the channel launches its newest, first of its kind offering, ‘Infinity-on-Demand’, where audiences get a chance to handpick 12 seasons of Indian Television Premieres, from an array of exciting international shows that can be binge-watched all weekend!

Set to launch on 11 June, Colors Infinity launches its latest, disruptive offering that gives its viewers complete control on the shows premiering every weekend for 12 weeks on the channel. The choices will be made available on all digital platforms of Colors Infinity where audience can simply log on to the channel’s website and click on their choice that they would like to watch. Viewers will receive a weekly option to select from a choice of three shows on the following link: www.colorsinfinity.com/iod

The winning show of the week will be announced every Wednesday on the channel as well as across its social media platforms.

Commenting on this new development, Colors Infinity vice president programming head of English entertainment Hashim D’Souza said, “Colors Infinity has always pushed boundaries in an endeavour to provide unmatched fresh content to our audiences. At a time when people have control over viewing their choice of shows at their convenience. Infinity-On-Demand is our way of keeping the audience engaged by taking their selection as the final word. With, ‘Infinity-On-Demand’, we’re taking our relationship with our viewers one step forward, giving them the right to call the shots. The shows on the list of voting have been carefully handpicked by the best to fit our programming.”

Since its inception, Colors Infinity has consistently surprised its viewers with a series of disruptive offering and blockbuster premieres. After successful initiatives such as 3 back-to-back shows, Instant Premieres, launch of India’s first home-grown English Singing Talent Hunt and much more, the channel introduces yet another path-breaking concept with Infinity-On-Demand.

The channel has selected a plethora of 14 new shows from across diverse genres. Each series has been hand-picked for its great content and global popularity, including highly-acclaimed titles such as Mozart in the Jungle, Bates Motel, Lucifer, Legends, Peaky Blinders, to name a few.

Come June, Colors Infinity will transform its digital media pages into more interactive fun spaces, and give the audience the chance to sample the shows before voting for it. The shows with maximum votes will ultimately air on Colors Infinity and Colors Infinity HD, back to back over the weekend.

May 25, 2016
Madison Media promotes Keswani as Sigma CEO and Banerjee as Infinity COO

MUMBAI: Madison Media has announced a few changes in its top management that start with the promotion of Madison Media Sigma COO Vanita Keswani to CEO of Madison Media Sigma. Further, current Pinnacle SVP Shekhar Bannerjee has been elevated to COO of Madison Media Infinity.

Commenting on the new appointments, Madison Media & OOH, Group CEO, Vikram Sakhuja said, “This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent client value. Shekhar in his most recent avatar had driven Mondelez to a world class account. Both these promotions are truly deserved and I wish them the best in their new challenges.”

Keswani has been with Madison Media for the last 18 years and donned various key roles and today heads a large portfolio of clients including Raymond, Piramal, McDonald’s, Shaadi.com, Pidilite, Indian Oil, Lodha, DHFL, Omkar, etc.

Bannerjee joined Madison Media as a management trainee in 2004 and has risen to the top over the last 11 years. He will be responsible for Godrej, Asian Paints and Marico businesses of the Mumbai office.

These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago, that gets the agency future ready, focus on digital, empower youngsters, promoting internal talent to senior level management roles across units and focus on research, insights and big data.

November 17, 2015
Comedy Central goes HD

MUMBAI: The English entertainment channel from Viacom18 stable, Comedy Central is going to take a high definition (HD) route. The comedy channel, which so far only had a standard definition (SD) feed, will now be available in HD.

While the HD feed is currently available only on Tata Sky, it will soon be offered on other platforms as well. Comedy Central HD was launched on Tata Sky on 1 July. “Comedy Central is now HD and so all the Tata Sky subscribers can enjoy the channel in HD,” said Viacom18 group CEO Sudhanshu Vats.

Comedy Central HD on Tata Sky is priced at Rs 20 on a-la-carte. Surprisingly, the SD feed on a-la-carte on the platform is priced the same. Currently, the channel’s SD and HD feed are part of Tata Sky’s ‘Grand Sports Pack’ that is available at Rs 470 per month.

“We have just launched Comedy Central HD, once it is available on all platforms, we will only have the HD feed,” said a source from the network.

No marketing plans have been chalked out to promote the HD version of the channel at least for the next two months.

It can be noted that Viacom18 is all set to launch two new English entertainment channels—Colors Infinity and Colors Infinity HD. The new channels will have shows from across genres including drama, comedy, super heroes, talent, lifestyle, action, mini-series and live events.

With the addition of Comedy Central HD, there are now four HD English entertainment channels. These include: Star World HD, Star World Premiere HD and AXN HD. This number, by the end of the year, after the launch of Colors Infinity HD, FX HD and Zee Café HD, will go up to seven.

July 3, 2015
Innocean Worldwide bags creative duties of Sleepwell

MUMBAI: Mattress and comfort accessories brand, Sleepwell, has roped in the Korean-agency network, Innocean Worldwide, to handle its creative mandate.

Rediffusion Y&R Worldwide is the incumbent agency.

The account size is pegged at Rs 120 to 150 million.

The mandate was awarded to Innocean, following a multi-agency pitch, which involved agencies such as Mudra, Everest, Crayons, Infinity, Triton, Apple and Vermillion.

Sleepwell is owned by Sheela Foam Industries, which is aiming to take its communication strategy to the next level.

The company‘s retail presence is being ramped up nationwide and retail branding is being standardised along with a new look to the product packaging.

January 12, 2011