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Tag: Infectious Advertising

  • Infectious Advertising ropes in Anil Jayachandran as chief strategy officer

    Infectious Advertising ropes in Anil Jayachandran as chief strategy officer

    Mumbai: Infectious Advertising announced it has bolstered its strategic chops by hiring Anil Jayachandran as its chief strategy officer. In his last job, Jayachandran headed communications planning for Omnicom, Malaysia, working on key client accounts across OMD and PHD to drive thought leadership and best strategy practices.

    Previously, he held the role of strategy planning director at Leo Burnett.

    Jayachandran has spent nearly a quarter of a century working across geographies and is regarded as an expert in markets as diverse as North Africa, the Middle East, and Asia. From Egypt to Malaysia, he has worked across functions—marketing, advertising, research, and strategy—with global players like Burnett, JWT, Unilever, Lintas, O&M, McCann, and Omnicom.

    Speaking on this development, Infectious Advertising directors and co-founders, Nisha Singhania and Ramanuj Shastry said, “We are delighted with Anil’s arrival. The more we know the consumer, the sharper our work gets. Anil’s here to help push the envelope in strategic thinking so that our work gets even more infectious.” 

  • Infectious Advertising bags creative duties for multiple Bayer brands

    Infectious Advertising bags creative duties for multiple Bayer brands

    Mumbai: Infectious Advertising on Thursday entrusted with the creative duties of five brands of Bayer. Bayer is a global enterprise with core competencies in the life science fields of healthcare and agriculture. The accounts fall under Bayer’s crop science division and were won after a closely contested pitch.

    Infectious’ task will be to strategize and deploy creative campaigns for the brands Arize, Dekalb, Laudis, Nativo and Vayego in multiple tiers and markets across the country.

    Infectious Advertising director & co-founder Nisha Singhania said, “It is always an honour when a client trusts you with their brand and gives you both, the strategic and creative mandate. We are thrilled to partner with a trusted and respected company like Bayer for five of their brands and look forward to creating waves for them.”

    Bayer Crop Science VP Marketing (IBSL) Ravishankar Cherukuri added, “We are looking forward to taking up a transformational journey for some of our key brands with Infectious as our creative agency partners. The team’s ability to relate to the category nuances and mine out core insights gives us the confidence that this will be a fruitful alliance.”

  • Infectious Advertising bags creative mandate of Independence Brewing Company

    Infectious Advertising bags creative mandate of Independence Brewing Company

    Mumbai: Infectious Advertising has won the creative mandate for Independence Brewing Company (IBC). The mandate for Infectious Advertising is to manage brand creative development and brand planning and strategy for all four locations.

    Commenting on the appointment of Infectious Advertising as its creative agency, Brewing Company promoter – independence Anirudh Khanna said, “Choosing the right communication partner wasn’t easy! We were looking for that perfect balance between creativity and digital know-how. Infectious fit the bill perfectly with their experience.”

    Infectious Advertising managing director and co-founder Nisha Singhania said, “We had our 9th-anniversary celebrations at IBC, and fell in love with the place. Both their food and craft beer are brilliant. We are delighted that they have chosen us as their communication partner. Who better than fans to work on your business.”

  • Infectious Advertising appoints Vinu V Krishna as creative head

    Infectious Advertising appoints Vinu V Krishna as creative head

    Mumbai: Infectious Advertising, an integrated independent agency, on Wednesday announced the appointment of Vinu V Krishna as creative head with immediate effect. Krishna was previously associated with Nichemind as creative director.

    Krishna comes with over 15 years of experience as a copywriter having worked extensively on print and digital for brands like The Week, Federal Bank, Google, Yahoo!, Manorama Group, and GMR. He has worked with leading ad agencies like JWT, DDB, and 1pointsize. He has won major awards at AdStars and Big Bang Awards – Bangalore Advertising Club.

    “The hiring of Vinu would easily be one of the most long-drawn recruitments in the history of advertising,” Infectious Advertising, director & co-founders, Nisha Singhania and Ramanuj Shastry said in a joint statement. “We interviewed him in a pub in Bangalore in 2018 and told him we liked him, and he joined Infectious in 2021! But as they say – it’s better late than never. It took a pandemic and WFH to finally get a top Bangalore writer to join us.”

    “Infectious has a legacy of doing cutting-edge work in the digital space since its inception. And the culture nurtured by Ramanuj and Nisha is conducive to do clutter-breaking work,” Krishna said. “Infectious is a place where creativity, technology and data all come together to solve real business problems.”

  • Nitin Sharma joins Infectious Advertising as VP – business

    Nitin Sharma joins Infectious Advertising as VP – business

    NEW DELHI: Infectious Advertising has roped in Nitin Sharma as its vice president – business.

    At Infectious, Sharma will be responsible for leading important businesses for the agency. He will work closely with founding partner Nisha Singhania to not only consolidate existing businesses but also look at organic plus new business growth, the agency said in a press statement.

    Sharma joins from the UAE Exchange in Dubai where he was the director – marketing strategy. He has also had stints at agencies like Ambience, Ogilvy, DDB Mudra and Leo Burnett India. With close to two decades of work experience spanning across advertising and marketing, he has managed brands across the entire spectrum of categories for different agencies.

    "Today’s complex and dynamic marketing landscape demands a truly integrated, multi-dimensional approach to fully leverage the opportunities businesses have or solve for the problems they face. Our purpose here is not about creating fancy ads, but explore the unique calibrations of communication, technology and data to shape consumer behaviour and move businesses," Sharma said.

    Infectious Advertising founding partners Nisha Singhania and Ramanuj Shastry said, “Nitin brings with him experience of working on big brands across markets. We look forward to having him on board as we have a shared vision for the agency. We are sure Nitin will help in taking Infectious to the next level.”