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Tag: IndusInd Bank

  • IndusInd Bank launches new Ad Campaign on innovative ‘Fingerprint Banking’

    IndusInd Bank launches new Ad Campaign on innovative ‘Fingerprint Banking’

    MUMBAI: IndusInd Bank has ‘ launched an integrated advertising campaign to unveil its innovative service ‘Fingerprint Banking’. IndusInd Bank is the first bank in the country to launch this service where customers can do end-to-end banking transactions on its Mobile Banking app ‘IndusMobile’, by using just their fingerprint. The campaign features Farhan Akhtar, brand endorser for IndusInd Bank and multitalented actor Boman Irani.

    ‘Fingerprint Banking’ service has been launched after studying consumer behavior & insights on remembering complicated & lengthy passwords. It was found that customers tend to forget their passwords and resetting them again was a lot of trouble. With fingerprint banking, consumers can afford to forget passwords forever.

    Apart from fingerprint, the mobile banking App also has functionality of ‘Swipe Pattern’ which can be set as a security identifier to conduct mobile banking transactions. This ensures that customers across all smart phone devices can do their banking transactions seamlessly without entering passwords.

    Launching the campaign, Mr. Sumant Kathpalia, Head – Consumer Banking, IndusInd Bank said, “This advertising campaign from IndusInd Bank embodies a blend of strong consumer insight and interesting slice of life situations with subtle humor. The launch of this service has further strengthened the core brand philosophy of Responsive Innovation. We are glad that Bollywood’s two seasoned actors have associated with us and have enhanced the effectiveness of this ad campaign”.

    Mr. Ankur Suman, Principal Consultant & Creative Head, RK Swamy BBDO commented “As always, IndusInd Bank has come up with yet another unique, differentiated service. So the communication needs to be potent enough to create the right degree of buzz amongst consumers. While we have demonstrated the convenience of Fingerprint Banking clearly, we have retained the zippy energy and humour that have given the brand’s communication a distinguished identity over the years.”

    IndusInd Bank has adopted a well synergized multimedia media approach for this campaign. While TV will be the lead medium of the campaign, effective digital media will engage and connect with the digital savvy audience. Other mediums will also be used along with the key mediums in order to create a ‘surround sound’ of the communication. The estimated media spends of the ad campaign is approximately Rs. 15 crores.

    In recent past, IndusInd Bank has launched a host of innovative services like Video Branch, My Account My Number, Choice Money ATMs, Check-on-cheque, Cash-on-Mobile, Direct Connect and Quick Redeem Service. All these unique services have been widely publicised and are being well appreciated & used by the Indian consumers.

    Brand Awards – recent accolades:
    Moved up 6 ranks, to 13th place from 19th place of last year, makes us the Top Riser in the ‘BrandZ Top 50 Most Valuable Indian Brands of 2015’ as adjudged by WPP and Millward Brown. Our brand value has increased by 46% to $1.5 billion since last year and we are also the sixth largest gainer in Brand Value. IndusInd Bank has been recently recognised & adjudged as one of the Best BFSI Brands 2016 by the Economic Times, one of the leading publications of the country.

  • IndusInd Bank launches new Ad Campaign on innovative ‘Fingerprint Banking’

    IndusInd Bank launches new Ad Campaign on innovative ‘Fingerprint Banking’

    MUMBAI: IndusInd Bank has ‘ launched an integrated advertising campaign to unveil its innovative service ‘Fingerprint Banking’. IndusInd Bank is the first bank in the country to launch this service where customers can do end-to-end banking transactions on its Mobile Banking app ‘IndusMobile’, by using just their fingerprint. The campaign features Farhan Akhtar, brand endorser for IndusInd Bank and multitalented actor Boman Irani.

    ‘Fingerprint Banking’ service has been launched after studying consumer behavior & insights on remembering complicated & lengthy passwords. It was found that customers tend to forget their passwords and resetting them again was a lot of trouble. With fingerprint banking, consumers can afford to forget passwords forever.

    Apart from fingerprint, the mobile banking App also has functionality of ‘Swipe Pattern’ which can be set as a security identifier to conduct mobile banking transactions. This ensures that customers across all smart phone devices can do their banking transactions seamlessly without entering passwords.

    Launching the campaign, Mr. Sumant Kathpalia, Head – Consumer Banking, IndusInd Bank said, “This advertising campaign from IndusInd Bank embodies a blend of strong consumer insight and interesting slice of life situations with subtle humor. The launch of this service has further strengthened the core brand philosophy of Responsive Innovation. We are glad that Bollywood’s two seasoned actors have associated with us and have enhanced the effectiveness of this ad campaign”.

    Mr. Ankur Suman, Principal Consultant & Creative Head, RK Swamy BBDO commented “As always, IndusInd Bank has come up with yet another unique, differentiated service. So the communication needs to be potent enough to create the right degree of buzz amongst consumers. While we have demonstrated the convenience of Fingerprint Banking clearly, we have retained the zippy energy and humour that have given the brand’s communication a distinguished identity over the years.”

    IndusInd Bank has adopted a well synergized multimedia media approach for this campaign. While TV will be the lead medium of the campaign, effective digital media will engage and connect with the digital savvy audience. Other mediums will also be used along with the key mediums in order to create a ‘surround sound’ of the communication. The estimated media spends of the ad campaign is approximately Rs. 15 crores.

    In recent past, IndusInd Bank has launched a host of innovative services like Video Branch, My Account My Number, Choice Money ATMs, Check-on-cheque, Cash-on-Mobile, Direct Connect and Quick Redeem Service. All these unique services have been widely publicised and are being well appreciated & used by the Indian consumers.

    Brand Awards – recent accolades:
    Moved up 6 ranks, to 13th place from 19th place of last year, makes us the Top Riser in the ‘BrandZ Top 50 Most Valuable Indian Brands of 2015’ as adjudged by WPP and Millward Brown. Our brand value has increased by 46% to $1.5 billion since last year and we are also the sixth largest gainer in Brand Value. IndusInd Bank has been recently recognised & adjudged as one of the Best BFSI Brands 2016 by the Economic Times, one of the leading publications of the country.

  • R. Seshasayee named non-executive chairman of Infosys Board

    R. Seshasayee named non-executive chairman of Infosys Board

    NEW DELHI: R Seshasayee has been appointed as the non-executive chairman of the Infosys Board with immediate effect.

     

    The Board approved his name in a meeting held earlier in the day in Bangalore.

     

    On the other hand, K V Kamath is stepping down from his position as chairman of the Board and as an independent director of the company, consequent to his nomination as president of the BRICS New Development Bank.

     

    Seshasayee has been an independent director on the company’s Board since January 2011 and is the chairperson of the Audit Committee. Seshasayee’s other board positions include non-executive vice chairman of Ashok Leyland and chairman of IndusInd Bank.

     

    Kamath said, “I am proud to have served as a member of the Infosys Board and as its chairman. The Board has made the most appropriate choice in nominating Seshasayee as my successor, given his vast and varied experience in leading large public companies, and his strong contribution to Infosys, during the last four years of his association. Infosys will benefit greatly from his sagacity.”

     

    Seshasayee added, “Infosys is an iconic company and I am thankful to Mr. Kamath and the Board for entrusting me with this privilege. In order to devote requisite time and attention to this responsibility, it is my intention to substantially disengage from my other current responsibilities in due course. I look forward to working even more closely with the Infosys Board and management team as we navigate this period of transformation for the company.”

     

    “On behalf of all Infoscions, I would like to thank Mr. Kamath for his extraordinary contribution to Infosys over the years and wish him the very best. He has been a great mentor to me personally and I look forward to his continued guidance as a well-wisher of this company. I warmly welcome Mr. Seshasayee’s appointment as chairman. We have a lot to do and I am excited to work with him to accelerate our plans for the future,” said Infosys CEO and MD Vishal Sikka.

  • RK Swamy BBDO launches new TVC for IndusInd Bank

    RK Swamy BBDO launches new TVC for IndusInd Bank

    MUMBAI: IndusInd Bank has launched a new TV campaign featuring Bollywood actor Sharman Joshi. The ad film has emphasised on the latest innovative idea of the brand ‘My Account, My Number‘.

    This new service empowers the customers to choose the Bank account number of their choice for the account they wish to open with the Bank. Now customers can choose up to 10 of 12 digits according to their choice.

    The TV commercial showcases Sharman Joshi obsessed with the ‘number 30‘ whether it is his clothing, his son‘s marks on the report card or the AC‘s temperature while watching a cricket match as he believes the number 30 will be lucky for him, but he wishes to have an account number of his own choice.

    Commenting on the development, IndusInd Bank head consumer banking Sumant Kathpalia said, “My Account, My Number is an extension on IndusInd bank‘s theme of ‘Responsive Innovation‘ and a further reinforcement of our commitment to offer best-of-class services in the industry. This service is an outcome of extensive consumer research and a clear need-gap that was identified over a period of time. We feel that there is a growing market for this innovative proposition considering the fascination towards special /favourite numbers.

    Recently, we have launched a series of market first services -‘Choice Money ATM‘, ‘Cash-on-Mobile‘, ‘Direct Connect‘, ‘Check on Cheque‘ and ‘Quick Redeem‘ services which have set a new benchmark in the Indian banking industry,” added Kathpalia.

    IndusInd Bank head – marketing and communication Mohit Ganju said, “IndusInd Bank has been credited with setting new standards in the Indian banking industry. The latest advertisement campaign incorporates strong consumer insights and the director, Gajraj Rao of Code Red films has used interesting situations to deliver the unique service message. The choice of casting Sharman Joshi and the subtle humour in the advertisement will definitely help us break the clutter and create some impactful communication. Through this advertisement campaign, we intend to create a strong brand recall and associate customer convenience with IndusInd Bank.”

    The campaign has been conceptualised and scripted by RK Swamy BBDO senior brand design director Ankur Suman. The agency has rolled out a 360 degree integrated marketing approach to propagate the service message. The campaign includes TV, Out-of-Home, Radio, Digital and Cinema. The advertisement will be on air for duration of eight weeks. The estimated media spend for the campaign is around Rs 15 crore.

  • IndusInd Bank unveils new ad campaign

    IndusInd Bank unveils new ad campaign

    Mumbai: IndusInd Bank has unveiled a 360 degree ad campaign to communicate three of its services — cash-on-mobile, direct connect and quick redeem service.

    The creative agency that has worked on the campaign is RK Swamy BBDO. The estimated media spend for the campaign is around Rs 150-200 million.

    The company has launched a series of three TVCs which are directed by Imtiaz Ali. The ad films feature Bollywood actors like Neetu Kapoor and Jimmy Shergill.

    The ad campaign aims at establishing the brand and its superior customer-centric services in a fresh and lively manner.

    Through this campaign the bank reinforces its focus on innovative banking based on the philosophy of ‘Responsive Innovation’. The bank had launched three innovative services last year – Choice Money ATM, Check-on-Cheque and 365 Days Banking.

    Cash-On-Mobile enables customers to transfer money to anybody (including himself) irrespective of whether the beneficiary has an IndusInd Bank account or not from the mobile application to the beneficiary’s mobile number. The beneficiary can withdraw the funds from IndusInd Bank ATMs without using his debit or ATM card.

    Direct Connect is a Phone Banking service which allows IndusInd Bank Exclusive customers to speak to the phone banking executive directly without going through the IVR.

    In Quick Redeem Service, IndusInd Bank credit card customers can redeem their reward points on every transaction instantly by sending an SMS.

    IndusInd Bank head- consumer banking Sumant Kathpalia said, “Through this ad campaign we are taking our ‘responsive innovation’ theme to customers and reinforcing our commitment to give best-of-class services in the industry. The ‘Cash-on-Mobile’ and ‘Direct Connect’ Service are unique propositions and we are the first bank in India to offer these to our customers. These new services are focused on un-met client needs and are an outcome of extensive customer research.”

    IndusInd Bank head marketing and communication Mohit Ganju added, “This ad campaign has been built on strong consumer insights and we have used interesting situations to deliver the different service messages. The choice of casting (Neetu Kapoor, Jimmy Shergill) and subtle humour will definitely help us break the clutter and create some disruptive communication. This is the second time we are working with Imtiaz Ali and he has done full justice to the endeavour. IndusInd Bank as a brand will get more recall & mileage from this ad campaign.”

    TV, Out-of-Home, Radio, digital and Cinema have been considered as an integral part of this campaign.

    Media Direction is the media agency. The campaign will be on air for a duration of 8 weeks.