ITV

Tag: IndusInd Bank

  • IndusInd Bank reminisces its contribution to sports on National Sports Day

    IndusInd Bank reminisces its contribution to sports on National Sports Day

    Mumbai:  On the occasion of National Sports Day, IndusInd Bank takes a moment to reflect on its remarkable journey in supporting sports and athletes across diverse disciplines. Back in 2016, the Bank inaugurated its non-banking sports vertical, ‘IndusInd ForSports,’ with the vision of assimilating sports as a pivotal, inherent, and strategic component for both its internal and external stakeholders. Leveraging the unparalleled influence of sports to captivate, rally, and motivate, ‘IndusInd ForSports strives to unearth the finest aspects of sportsmanship—embracing human values, fostering inclusivity, and championing sustainability.

    ‘IndusInd ForSports’ encompasses various programs that empower Indian athletes and support inclusive sports, at large:

    Para Champions Programme –  The Para Champions Programme, launched in FY 2015-16 in partnership with GoSports Foundation to transform Para Sports in India, supports 45 para-athletes from 13 states and 3 union territories across 10 disciplines, providing comprehensive assistance for their sporting journeys, including equipment, training, sports science, nutrition, expertise and travel.

    IndusInd Blind Cricket Programme – In 2016, the Bank in partnership with CABI, the cricketing arm of Samarthanam Trust, commenced this programme supporting the Indian Blind Cricket Team and 700+ blind cricketers (men & women) at the State and District level.

    IndusInd Girl Power Programme – Launched in 2017 in partnership with Inspire Institute of Sport, this programme supports 31 woman athletes from 7 states in the field of Judo and has helped India win its first-ever gold medal at the World Judo Cadet Championships.

    IndusInd Athlete and Mentor Programme – Launched in 2019 in partnership with the Mann Deshi Foundation, this programme supports 60 athletes (from Nomadic tribes/backward castes) in Satara district in Maharashtra, across 3 disciplines (field hockey, athletics and wrestling). In FY 2023-24, the Bank will support 30 above-district-level female athletes in the field of wrestling, athletics, field hockey and swimming, with unparalleled sports training expertise and need-based interventions along with advanced training of 20 Physical Education teachers.

    IndusInd Inclusive Squash Programme – IndusInd Inclusive Squash program – Launched in 2023 in partnership with START Foundation, this program supports 25 Tribal girls in the sport of Squash. These athletes are from economically and historically disadvantaged communities.

    The Bank’s initiatives have met with significant success and have contributed to the growth of sports in India, inspiring a brighter and more inclusive future for athletes across disciplines. In the Tokyo 2020 Paralympic Games, the India contingent won a total of 19 medals, out of which eight medals were won by athletes supported under the Para Champions Programme presented/supported by the bank. The Bank is also proud to mention that both the Indian Blind Cricket Teams supported by the Bank continued their good run at the IBSA World Blind Games in Birmingham, UK. While the Women’s Team remained unbeaten to win Gold, the Men’s Team won Silver. Furthermore, recognizing the significance of physical well-being and its beneficial effects on people and the workplace, the Bank has actively promoted health and fitness within the organization. With its employee engagement initiative titled ‘Get Set Run’ launched in 2016, the Bank has endeavoured to inculcate an active lifestyle and promote running with the objective of having a healthy workforce and has witnessed encouraging participation from its employees.

    IndusInd Bank advocates both inclusivity and sporting excellence through its programs, encouraging diverse participation and supporting talented athletes across backgrounds. The Bank’s focus extends beyond promoting talent; it also strives to foster a sense of national pride through its sporting achievements. As National Sports Day is marked today, the Bank celebrates its contributions and reaffirms its commitment to elevating Indian sports, envisioning a future of flourishing athleticism and new horizons of achievement.

    IndusInd Bank  head – corporate, commercial & rural banking and also incharge of IndusInd ForSports Sanjeev Anand said, “At IndusInd Bank, National Sports Day holds special significance as it encapsulates our unwavering commitment to sports, inclusivity, and the indomitable spirit of athletes. Our ‘IndusInd ForSports’ initiative, which began in 2016, has been a journey of fostering values that extend beyond the field. As we empower athletes across diverse disciplines, we are reminded of the powerful impact that sports can have in contributing to a more sustainable world. Today, on National Sports Day, we salute the athletes who inspire us and reaffirm our dedication to nurturing a culture of excellence, unity, and pride.”

    IndusInd Bank head – portfolio management & CSR Roopa Satish said, “At IndusInd Bank, we recognize that our role extends beyond the financial domain, committed to uplifting both the economy and society. Through ‘IndusInd ForSports,’ we tap into the unique power of sports to inspire, unite, and motivate athletes, with a strong focus on embracing human values, fostering inclusivity, and advocating sustainability. We take pride in promoting inclusivity and sporting excellence, nurturing athletes from diverse backgrounds. On this National Sports Day, we want to emphasize our dedication to supporting Indian sports, imagining a future with strong athleticism and remarkable achievements.”

  • IndusInd Bank launches ‘NRI homecoming festival’ in Kerala

    IndusInd Bank launches ‘NRI homecoming festival’ in Kerala

    Mumbai:  In light of the vibrant Onam festival and to celebrate the special Onam festival spirit with its NRI customers across Kerala, IndusInd Bank has today announced the launch of its ‘NRI Homecoming’ festival in Kerala. This festival is to mark the eagerly awaited return of non-resident Indians (NRIs) to their homeland and to create an experience for the Bank’s NRI clients with a grand celebration of Onam. The Branches are being decorated and a host of initiatives are being planned to welcome the NRIs.  

    As a part of this Onam celebration, the Bank extends a warm invitation to its valued NRI customers and their families to visit the Bank’s branches and join in a joyful high tea gathering and lamp-lighting ceremony. Bank has also organised exclusive movie screenings in Calicut, Kochi and Trivandrum for NRI customers & their families. There are a lot of other fun-filled activities planned by the Bank for NRIs customers & their families, including getting a handmade family portrait made by a local artist. IndusInd Bank will also arrange sessions on financial literacy for NRI customers to educate them on their financial needs and financial planning. The event would be hosted by some of the best financial planners to help them secure their financial goals.

    Besides, to make the festival even more enriching for its NRI customers, IndusInd Bank is delighted to offer an array of exclusive benefits to its customers. These include the privilege of selecting a preferred Account Number and access to an exceptional best-in-class interest rate of up to 6.75 per cent on NRE/NRO Savings Accounts. Customers can also reap the rewards of attractive returns on Fixed Deposits, with potential earnings of up to 7.5 per cent p.a. on NRE/NRO Deposits and up to 5.85 per cent on USD FCNR Deposits.  

    Additionally, IndusInd Bank has launched one of its kind online remittance to India platform ‘IndusFastremit.com’, now you are not required to search for options on money transfer companies. IndusFastRemit.com does it for you by bringing key partners on the same window, just compare exchange rates and the time to credit into your account in India. Furthermore, the Bank aims to promote awareness about the financial solutions tailored for the NRI segment. These informative sessions will be held across all branches of the Bank in Kerala during this festive period. These initiatives are in alignment with the fact that the Onam festival sees a huge number of NRIs from the Gulf region coming back to their homeland – Kerala and Kerala is one of the focus markets for the Bank.

  • IndusInd Bank’s latest campaign celebrates the spirit of para-athletes

    IndusInd Bank’s latest campaign celebrates the spirit of para-athletes

    Mumbai: IndusInd Bank, in collaboration with GoSports Foundation, has launched a brand new campaign to commemorate the achievements of its supported para-athletes across various sport disciplines. Christened ‘Phirse #JeetKaHalla’, the campaign speaks about the rigour of the preparation undertaken by our para-athletes, as they gear up to compete with the best in the world at an international arena.

    In 2016, IndusInd Bank had unveiled ‘#JeetKaHalla’ – a campaign to honour its para-athletes under the Para Champions Programme, and brought to light their contribution to the country by creating a nationwide movement of support. Retaining the essence of ‘JeetKaHalla’, the bank has also unveiled a heartwarming and inspiring film that showcases the grit and determination of these athletes. Conceived & ideated by RK Swamy BBDO partner & executive creative director Ankur Suman, produced by Films Rajendraa, and directed by Yogesh Agrawal, the anthem aims to inspire every Indian to cheer and support our para champions in their quest to bring laurels for the country.

    IndusInd Bank head – Consumer Bank, Soumitra Sen said, “Given the stupendous success of the #JeetKaHalla campaign in 2016, we were keen on nurturing it in a way that it becomes a testament to the bank’s belief in the power of para-sports. In keeping with this thought, we are proud to unveil this new campaign which retains the spirit of ‘JeetKaHalla’, while also goes a step further, in reflecting the sheer determination, strength and resilience of our para-athletes, as they gear up to represent the country at an International platform. The campaign underscores our constant commitment to the para- athletes and throws light on how we, in our own way, are trying to make a difference to the wonderful community that we are a part of, while also focusing on our core mission of being a partner in every walk of life.”

    In a bid to give this initiative a wider reach, the bank has embarked on a comprehensive digital media campaign that will create the impact, and help in mobilising the momentum of seeking encouragement for these heroes.

    The Para Champions Programme was launched in the financial year 2015-2016 by the bank in partnership with the GoSports FoundatioN to support para-athletes across various sports disciplines. The programme currently supports 43 para-athletes across seven disciplines from 14 states across the country by helping them fulfil their nutrition, fitness & conditioning, medical support as well as domestic & international training requirements, said the statement.

  • IndusInd Bank-supported para-athletes qualify for Tokyo 2020 Summer Paralympic Games

    IndusInd Bank-supported para-athletes qualify for Tokyo 2020 Summer Paralympic Games

    Mumbai: The 21 para-athletes who are part of the IndusInd Bank’s ‘Para Champions Programme’ will represent the country at the 2020 Summer Paralympic Games to be held in Tokyo between 24 August and 5 September. The programme was launched in 2015, in partnership with the GoSports Foundation with an objective to support para-athletes across various sports disciplines.

    These 21 athletes comprise nearly 40 per cent of the overall Indian contingent who will compete with the best in the world across disciplines such as javelin throw, shooting, swimming, archery, badminton, high jump and more.

    IndusInd Bank, through its non-banking sports vertical- ‘IndusInd for Sports’ supports programmes under the Corporate Social Responsibility Act 2013, that straddle the worlds of women athletes, able-bodied rural champions as well as elite para-athletes, with the sole purpose of bringing out the best in each of them.

    Speaking on the qualifications, IndusInd Bank head – commercial & rural banking & in-charge of IndusInd for Sports, Sanjeev Anand said, “It is a matter of great pride to witness 21 of the Bank’s supported Para Champions represent India at the Summer Paralympic Games in Tokyo. In fact, 40 per cent of the overall contingent that will represent the country are part of this programme, which itself, is a momentous achievement. We shall now wait to see them take centre stage with some of the best para-athletes across the globe, and wish them the very best for all their endeavours thereafter. Through our partnership with the GoSports Foundation, we aim to keep supporting all our para-athletes by providing them with the necessary resources in their quest to bring more laurels to the country.  We do hope that the initiative goes on to inspire many others by bridging social barriers, building social acceptance, and creating circles of excellence in the years to come.”

    The para-athletes supported by the bank and who will represent India at the 2020 Summer Paralympic Games across a wide range of para-disciplines such as badminton, archery, and javelin-throw include Rakesh Kumar, Sandeep Chaudhary, Sharad Kumar, Amit Kumar Saroha, Jyoti Baliyan among others.

    The programme currently supports 43 para-athletes across seven disciplines from 14 states across the country by helping them fulfill their nutrition, fitness & conditioning, medical support as well as domestic & international training requirements. The programme also takes care of expenses incurred towards coaching, competition fee, sports science, daily living expenses, equipment & gear, apparel, mentorship, among others, the bank said in a statement. “The narrative of para-sports has moved forward ever since the Rio Paralympics, and now entering its sixth term, the programme is also in alignment with several objectives of the SDGs to ensure sustainability and larger impact. Under this programme, the para-athletes have won a total of 615 medals until June 2021,” it added.

  • IndusInd Bank launches redesigned website to enhance customer experience

    IndusInd Bank launches redesigned website to enhance customer experience

    NEW DELHI: IndusInd Bank announced the launch of its redesigned website www.indusind.com to offer customers an enhanced experience across devices such as desktops, laptops, mobile phones and tablets. 

    The website is equipped with best-in-class design principles and is powered by the latest version of one of the leading quadrant content management platforms – Adobe Experience Manager. 

    The all new website enables users to seamlessly navigate through the various products and services of the bank, thereby enabling the bank to curate its offerings based on their preferences. The new website also comprises several features that aim to offer users, who are visually impaired with a smooth browsing experience.

    IndusInd Bank EVP and head – marketing & retail unsecured assets Anil Ramachandran said, "This is another key  step forward from a brand perspective as the customer experience in this critical touchpoint, has been significantly enhanced . The layout and navigation delivers a simple and visually pleasing platform for the customer. At IndusInd we are committed to simplifying banking for our customers towards making every interaction with the bank more convenient . The launch of the new website is a testament to this commitment, and we are sure our customers will truly appreciate the fresh new look and simplified navigation."

    IndusInd Bank head direct banking Ritesh Saxena said, “For our bank, the adoption of digital has been a part of our DNA for a while now, and we have been focused on using digitisation and technology towards simplifying and making banking convenient for our customers . The launch of the revamped website is a step towards the same direction, which helps us to understand the needs of  customers better and offer them with a unique, unparalleled channel of interacting with the Bank.”

    IndusInd Bank chief information officer Biswabrata Chakraborty added,  “IndusInd Bank has implemented the Corporate Website on the enterprise class enterprise content management system from Adobe. The bank wanted to provide the best-in-class experience to its customers and decided to revamp its website end to end. The new website has been optimized for SEO and therefore improves brand salience. The site has been implemented on the latest version  of the Adobe Experience Manager which will offer users with a unique browsing experience.” 

    Indigo Consulting chief digital officer Krishna Chandaluri said, “All of us here at Indigo Consulting are extremely proud of our long-term relationship with IndusInd Bank. We began this transformation journey with IndusInd Bank together and are really committed to always stay deeply invested in this partnership to bring state-of-the-art technology, best creative and strategy talent and world-class processes to continue deliver delight for all IndusInd Bank customers. I also specially thank all core-team members at IndusInd Bank IT, technology and marketing for their guidance and support during this strategic project delivery period.” 

    Some of the key highlights of the website are:

        Customised experience –  The website understands the need of a user and tries to display content based on the user's behaviour. It also helps the Bank to curate offers based on the customer’s profile and preferences.

        Better visual appeal – Bigger banner placements across the website including product pages, enhances the visual appeal and makes information consumption easier

        Adjustment of Font size – This particular feature allows the user to increase the font size in order to make the page more readable. This is done in a way that the design does not get distorted while increasing the font size.

        Alternate text for Images – All images on the website have alternate text embedded along with it. This helps users who are visually impaired to navigate the website using specific in-built reader tools in a seamless way.

        Improved Navigation – The new website adopts an imagery driven look and provides a simpler navigation experience which is suitable for all kinds of devices. 

    Indigo Consulting, the leading digital business and marketing transformation company of the Publicis Group has been a digital partner of IndusInd Bank for more than five years and was given the mandate for this customer experience transformation by the bank. 

    Follow Tellychakkar for the consumer facing news & entertainment

  • EaseMyTrip Brings ‘Travelicious Bonanza Sale’ from 25 to 27 Nov

    EaseMyTrip Brings ‘Travelicious Bonanza Sale’ from 25 to 27 Nov

    New Delhi : This winter season is about to get all the more exciting with EaseMyTrip’s ‘Travelicious Bonanza Sale’ which kicks in from 0:00 AM on 25th November till 11:59 PM of 27th November, 2019. After grand success of its previous sale campaign ‘Welcome Festive Sale’, where the company has registered a growth of around 27% in transaction value, EaseMyTrip has again brought exclusive deals for its customers, well in advance for them to plan their winter travel.

    This sale, comprising of attractive deals is set to support the travel schedules of customers who are planning their winter vacations. So, if you are one of those, book a trip to chill in winters with your loved ones.

    Under this campaign, the company is giving customers a chance to avail flat 10% discount on flight booking up to Rs. 2000 off on domestic and up to Rs. 10,000 off on international flights, 30% off on hotel bookings (maximum discount is Rs. 5000) and 15% off on bus bookings (maximum discount is Rs.250).

    Bank of Baroda, YES Bank, IndusInd Bank and Federal Bank are the banking partners for this sale campaign. To avail discounts under this offer, customers can make bookings using the promo code: EMTTBS.

    The sale starting from 25th November, 2019 ending on 27th November, 2019 will be accessible through EaseMyTrip's website, Mobile site, Android & iOS App and can be enjoyed as instant discount and cash back by applying the coupon code.

    So, go and book a great trip for this holiday season!

  • IndusInd Bank launches India’s first two chip debit-cum-credit card

    IndusInd Bank launches India’s first two chip debit-cum-credit card

    MUMBAI: IndusInd Bank has launched the IndusInd Bank Duo Card which is India’s first 2 EMV chip debit cum credit card.

    This two-in-one duo card with two magnetic stripes and 2 EMV chips brings the functionalities of both debit and credit cards to the Indian consumer on one plastic. With a range of benefits that straddle both types of cards, it is a powerhouse of convenience and flexibility for the customer. With just one card to carry for all their financial needs, the customer can travel light with just one card plastic. The card design uses the anagram technique to enhance and highlight the singularity of the duo card.

    The IndusInd Bank Duo Card is loaded with features for the young upwardly-mobile customer, and includes offers across entertainment, travel & lifestyle. It simplifies the customer’s life by providing a single statement of account and amplifies the power of the rewards program by enabling consolidation of rewards points.

    IndusInd Bank head for consumer banking Sumant Kathpalia says, “The goal is always to simplify banking and enhance convenience for our customers. Innovations such as the Duo Card go a long way in simplifying customers’ lives. We have our ears to the ground and understand that our young and aspirational customers want something unique that makes them stand apart. The IndusInd Bank Duo Card aims to deliver a seamless and delightful client experience and offers the best of both worlds, in one plastic. The convenience of having dual functionality, and a wide range of offers and features on one plastic, is sure to resonate with our audience. Our advice to the customer is to #KeepItSingle, and embrace innovation at its best.”

    IndusInd Bank has launched a multi-media campaign that connects with the customer at various touch-points. While television will be used to announce the innovation, digital will be used extensively to engage with the digitally savvy audience. RK Swamy BBDO, New Delhi is the creative agency for the campaign. The campaign has been conceptualised and scripted by Ankur Suman – creative head, RK Swamy BBDO, New Delhi – along with Pragya Bhatnagar and Pankaj Bora. It is directed by Gajraj Rao of Code Red films.

    Suman adds, “Cool innovations like these need cool communication solutions. It was important to create intrigue and interest around a product that’s so unique. Here’s a card that keeps things simpler, by keeping them single. Hence #KeepItSingle worked perfectly! Retaining the tone and style of IndusInd Bank campaigns that we have created over the years, this one too, uses light-hearted, slice-of-life situations to drive home the message about Duo Card; helping the audience absorbs its relevance and utility even better.”

    IndusInd Bank, which commenced operations in 1994, caters to the needs of both consumer and corporate customers. Its technology platform supports multi-channel delivery capabilities.

    As on June 30, 2018, IndusInd Bank has 1410 branches, and 2285 ATMs spread across geographical locations of the country. The bank also has representative offices in London, Dubai and Abu Dhabi.

  • IndusInd Bank roots for Indian Blind WC T20 team

    IndusInd Bank roots for Indian Blind WC T20 team

    MUMBAI: IndusInd Bank, in association with Cricket Association for the Blind in India (CABI), has launched ‘TheOtherMeninBlue’ campaign for the IndusInd Bank Indian Blind Cricket Team under the World Champions Programme – Cricket for the Blind. Advocating the cause, IndusInd Bank aims to garner support for, and generate passion and visibility for the defending champions in the ongoing T20 World Cup Cricket for the Blind, which commenced in Delhi on 19 January, 2017.

    The campaign intends to showcase the fact that cricket as a religion needs to be all encompassing. While the nation focusses and cheers for mainstream cricket, that visually-challenged cricketers also make the country as proud, both on and off the field, and that they too require support and cheering, while they represent their country at the highest level.

    Through this campaign, IndusInd Bank strives to mobilize that support for the unsung heroes. IndusInd Bank has developed a dedicated microsite to encourage people to root for ‘TheOtherMeninBlue’. To make it more participative, the Bank has developed a unique game, with 3D sound technology, that provides users with a firsthand experience as to how the visually-challenged cricketers play the game. Users can click on the Play, Cheer and Share the Score options, which they can put up on Facebook to show solidarity with the team.

    A two-week long campaign on social and digital platform aims to garner goodwill and cheer for the Champions – the main highlights being a massive influencer campaign via social media, player profiles, thought provoking / did you know content, interactive contests and games which will make the overall experience highly participative and engaging.

    The campaign aims to put the spotlight on the team’s dedication, rigorous training and successful achievements on both the national and international stage. The campaign brings to the fore IndusInd Bank’s continuing endeavor to work with diverse communities to bring about positive change and improve lives.

    One of the major highlights of the campaign is the anthem ‘Shor Machayega Sara Mohalla’ as a part of cause marketing campaign – launched by Cricket Association for the blind in India (CABI) in association with IndusInd Bank – is an inspiring sixty second anthem to excite the nation to support the “#TheOtherMenInBlue”. It opens with the lines “Dikhayi nahin deta, Par dikha toh saktey hain, Dikhayi nahin deta, Par sun toh saktey hain. Aao… shor machao, Humaari himmat badhao, Aao… shor machao.” In English, it means, “We can’t see, but we can show you, we can’t see, but we can hear you! Come and cheer us, come boost our spirits, come and cheer us!”

    IndusInd Bank Head – Marketing & Communication, and Head – Retail Unsecured Assets Anil Ramachandran said, “The T20 World Cup is the ideal platform to acknowledge the many achievements of ‘TheOtherMenInBlue’ and cheer them as they play hard to defend their title. The campaign is a part of our continuing endeavours and belief that IndusInd Bank as a part of society ,can reach out to diverse communities and work for their support and betterment.”

    IndusInd Bank Country Head – Commercial Banking and in-charge of Sports Vertical Sanjeev Anand noted, “Through our unique campaigns, we are providing the much-needed impetus to compete and excel in sports, and encourage visually challenged sportspersons to come forward and play for personal and national glory.”

  • IBM analytics solution to power Indusind digital marketing campaigns

    IBM analytics solution to power Indusind digital marketing campaigns

    NEW DELHI: IBM today announced that IndusInd Bank will use its IBM’s Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

    As a part of a three year strategic agreement, IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer.

    In the highly competitive Indian retail banking space, businesses need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points as well as strong analytical capabilities capable of evaluating customer behavior from the call centre, branch locations, website, mobile app, ATMs and more. Using customer behavior analysis and real-time contextual marketing, banks can ensure that customers connecting with the bank on any channel will receive relevant and timely communications and offers that address their unique needs.

    In this first of its kind project for Indian industry, IBM combines its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise. As a result companies can better understand customer behavior and increase quality of campaign execution without having to incur the cost of setting up full infrastructure in-house.

    Indusind Bank Head Personal banking and Decision Sciences Sameer Gupta said, “Our objective is to build a cognitive framework powered by an automated marketing platform in conjunction with advanced analytical models which enables us to engage with our clients in a relevant and timely manner. This unique managed marketing partnership with IBM helps us leverage their market leading UNICA platform as well as their proven expertise in technology delivery. It allows us to focus on our client and business delivery without having to worry about technology components, capital costs, operations management and talent management. The solution will also enable us to engage across whichever channels the client may prefer from the contact centre to their relationship manager in real time where relevant.”

    IBM India SouthAsia Executive Director/Partner Banking and Financial Services Sachin Seth added: “The financial services sector is constantly looking at innovative marketing methods to enhance customer outreach. IBM’s digital marketing-as-a-service model combines powerful cloud and predictive analytics capabilities with our extensive experience in this sector which together can disrupt and transform how businesses such as IndusInd Bank meet the changing needs of their customers.

  • IBM analytics solution to power Indusind digital marketing campaigns

    IBM analytics solution to power Indusind digital marketing campaigns

    NEW DELHI: IBM today announced that IndusInd Bank will use its IBM’s Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

    As a part of a three year strategic agreement, IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer.

    In the highly competitive Indian retail banking space, businesses need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points as well as strong analytical capabilities capable of evaluating customer behavior from the call centre, branch locations, website, mobile app, ATMs and more. Using customer behavior analysis and real-time contextual marketing, banks can ensure that customers connecting with the bank on any channel will receive relevant and timely communications and offers that address their unique needs.

    In this first of its kind project for Indian industry, IBM combines its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise. As a result companies can better understand customer behavior and increase quality of campaign execution without having to incur the cost of setting up full infrastructure in-house.

    Indusind Bank Head Personal banking and Decision Sciences Sameer Gupta said, “Our objective is to build a cognitive framework powered by an automated marketing platform in conjunction with advanced analytical models which enables us to engage with our clients in a relevant and timely manner. This unique managed marketing partnership with IBM helps us leverage their market leading UNICA platform as well as their proven expertise in technology delivery. It allows us to focus on our client and business delivery without having to worry about technology components, capital costs, operations management and talent management. The solution will also enable us to engage across whichever channels the client may prefer from the contact centre to their relationship manager in real time where relevant.”

    IBM India SouthAsia Executive Director/Partner Banking and Financial Services Sachin Seth added: “The financial services sector is constantly looking at innovative marketing methods to enhance customer outreach. IBM’s digital marketing-as-a-service model combines powerful cloud and predictive analytics capabilities with our extensive experience in this sector which together can disrupt and transform how businesses such as IndusInd Bank meet the changing needs of their customers.