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Tag: Indulekha

  • Indulekha enters serum space with Ayurvedic boost to scalp care

    Indulekha enters serum space with Ayurvedic boost to scalp care

     MUMBAI: Goodbye greasy hair days, hello Ayurvedic innovation. Indulekha, the beloved Ayurvedic haircare brand known for its iconic oils, is switching gears and swapping textures with the launch of two all-new, non-oily, clinically proven scalp serums designed to treat hair fall and dandruff with precision, potency and a whole lot of heritage.

    The two launches, Indulekha Bringha Hair Growth Treatment Scalp Serum and Indulekha Svetakutaja Dandruff Treatment Scalp Serum mark the brand’s first foray into the serum space, a bold move that blends ancient Ayurvedic science with the ease and elegance of modern-day skincare formats.

    According to a 2024 independent clinical study, the Bringha Hair Growth Treatment Scalp Serum helps grow 11,000 new hairs in just three months. Packed with a 4.6 per cent Bringha+ complex featuring Brahmi, Amla, Aloe, Pudina and more, this serum tackles oxidative stress and thinning hair by nourishing the scalp at its roots using traditional Arka and Kashayam Vidhi techniques.

    Not to be outdone, the Svetakutaja Dandruff Treatment Scalp Serum is proven to tackle recurring dandruff within just two weeks, according to a 2023 clinical study. Its 1.7 per cent Svetakutaja+ complex includes Lemongrass, Orange, Pudhina and Neem all formulated to banish flakes, soothe itchiness, and restore scalp barrier health.

    “This isn’t just a format shift, it’s a mindset shift,” said Hindustan Unilever VP hair care Sairam Subramanian. “While Indulekha Oil continues to be a go-to for millions, serums offer a compelling new way for our consumers to experience everyday Ayurvedic efficacy without the mess.”

    Visually too, the brand is shaking things up. The new serums arrive in sleek, premium packaging, a sign that Indulekha’s moving confidently into its next chapter. Still rooted in Ayurvedic authenticity, the bottles are all business on the outside, and all botanicals on the inside.

    Available on Amazon, Myntra and Nykaa, Indulekha’s serums signal a fresh era in Ayurvedic haircare, one that’s lighter on texture, but heavy on results.

  • Star Maa’s Bigg Boss Telugu Season 7 launches with a bang; onboards 19 sponsors

    Star Maa’s Bigg Boss Telugu Season 7 launches with a bang; onboards 19 sponsors

    Mumbai: Bigg Boss Telugu, the most popular reality show in the twin states of AP & Telangana has kicked off its seventh edition with much enthusiasm. It has onboarded a whopping 19 sponsors spanning various categories such as FMCG, Construction/Real Estate, Jewellery, Durables, and Automotive, among others. Brands onboard include Dabur, Maruti, Jos Alukkas, Radha TMT, Indulekha, Freedom Edible Oil, Coke, Whisper, Centuary Fiber, Cera, Britannia, Kajaria Cements, Haier, Butterfly, Docilekart, Shastry Balm, Orill & Mondelez.

    “Bigg Boss Telugu over the last 6 years on Star Maa has consistently been the most-watched Reality TV show in Telugu. The magic of Bigg Boss Telugu lies in its ability to bring families together and create unforgettable moments,” said Amrutha Nair, Head – Ad Sales and Strategy, Entertainment Network Channels, Disney Star. “We are thrilled by the response from brands for the seventh season of the show, it is a sign of a great festive season. Bigg Boss Telugu offers an exceptional platform for brands to leave a lasting impact, thanks to its extensive reach, and dedicated audience. It provides brands with an uncluttered media platform and numerous opportunities for sustained visibility, which can be rare during the bustling festive season. We look forward to presenting another engaging and entertaining season of the show to our Telugu viewers,” she added.

    With the launch of the seventh edition of Star Maa’s Bigg Boss Telugu on 3 September 2023, it’s evident that the show has secured a special place in the hearts of Telugu audiences. The show’s ability to maintain relevance among diverse age groups and its unwavering commitment to enhancing entertainment for its loyal viewer base have been key factors contributing to its enduring success season after season.

    The show’s campaign received immense traction this year too. With a central theme of everything being “upside down’ or “उल्टापुल्टा, the hashtag #BiggBossTelugu7 has achieved a remarkable reach of 1.5 billion, accompanied by over 8 million engagements.

    In the prior season, an astonishing 8.4 crore (84 million) individuals were reached, with over 40 billion viewing minutes generated. These remarkable numbers underscore the show’s enormous popularity and influence. In this season, Bigg Boss Telugu has shifted to the coveted prime-time slot of 9:30 PM, enhancing its accessibility to a broader audience. This time adjustment is also a strategic step aimed at guaranteeing that the captivating drama and entertainment of the show reaches an even larger number of households.

    As Bigg Boss Telugu gears up for another sensational season, with 100+ days of non-stop entertainment, it’s clear that its ability to innovate, engage, and captivate audiences across generations remains unwavering, while brands continue to capitalise on its unique association opportunities. 

  • Aegis’ Carat launches Kochi operations with Indulekha account

    MUMBAI: Mosons Group’s personal care brand Indulekha that operates in the skin care and hair care category has roped in Aegis Medias’ Carat Media as its media AOR. With this account, the agency has launched its Kochi operations; its third in South India and fifth nationally. The spends on the brand are in the range of Rs 300 – 350 million.

    Carat MD Kartik Iyer said, “We are delighted to be in Kerala and do look forward to providing globally proven solutions to clients from this part of India. We are delighted that our partnership with Mosons has provided us the platform we required to begin this operation. With our cutting edge media solutions backed by CCS (Consumer Connection System), Aegis Media’s proprietary research based tool, we look forward to working with Mosons in taking the brand to new heights with solutions across every type of media like print, TV, radio, OOH, digital, activation etc.”

    Indulekha brand head Alex Thomas said, “Being a growing company , we wanted a capable media partner and therefore were delighted to see the response we received from Carat on the brief and their huge passion for our business. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

    Carat senior vice president –south Joydeep Raha said, “We were pleasantly surprised to see the way Indulekha had brought to life micromarketing with individual solutions for different states and product lines. Our understanding of the consumers with respect to their attitudes and aspirational needs was used to recommend customised media solutions in line with their approach. We look forward to partnering with Mosons in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand.”

    Indulekha is a brand with products already launched in Kerala, Tamil Nadu, Karnataka and the Gulf countries. Their current plans include an expansion into the rest of India.