Mumbai: Indri Single Malt Whisky, a distinguished name in the spirits industry, has collaborated with BlackCab, a leading creative digital marketing agency based in Mumbai. BlackCab has bagged the account since inception and is wired to build a very strong brand presence digitally, to embark on a transformative brand journey. The partnership aims to redefine Indri’s digital presence through a comprehensive strategy that encompasses social media content, rich visuals, and unique digital properties, setting the brand apart in a competitive market.
BlackCab partner Aayush Bansal emphasised the vision behind the campaign as he stated, “With a vision to make Indri the most premium Indian single malt whisky brand in the nation and globally, we laid a heavy focus on content strategy and imagery that would fit this global positioning. We created strong brand associations with niches that our customers can relate to, such as equestrian sport and chess, through social media content.”
BlackCab’s team, composed of over 100 creative minds, has worked closely with Indri to establish a strong brand identity. A pioneering move in the Indian market, BlackCab created compelling storytelling and educational content, offering an exclusive behind-the-scenes look into Indri’s distillery in the town of Indri, Haryana. Viewers are taken on a captivating journey through the grain mashing, distilling, ageing, and bottling processes that contribute to Indri’s Trini’s distinctive characteristics.
BlackCab’s commitment to transformative work and creative excellence positions them as the ideal partner to drive Indri Single Malt Whisky to new heights through innovative marketing efforts. This collaboration signifies a landmark moment for both Indri and BlackCab as they redefine the landscape of digital marketing in the spirits industry.