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Tag: Indri

  • Indri crowned ‘Best World Whisky’ at Las Vegas with record 99.1 score

    Indri crowned ‘Best World Whisky’ at Las Vegas with record 99.1 score

    MUMBAI: India’s homegrown single malt Indri has once again made history on the world stage. The Indri-Trini Diwali Collector’s Edition 2025: Marsala Cask Finish has been named ‘Best World Whisky’ at the Las Vegas Global Spirits Awards 2025, with an extraordinary 99.1 points out of 100, one of the highest scores ever achieved by an Indian whiskey. 

    This marks Indri’s second big win at the competition, after first bagging the top honour in 2023. The victory reaffirms Indri’s reputation as a global benchmark for single malts, while placing India firmly on the world whiskey map. 

    Crafted by Piccadily Distilleries in Indri, Haryana, the award-winning edition is made from six-row Indian barley and finished in Marsala wine casks. Bottled at cask strength (60 per cent ABV), it is celebrated for its rich profile, stewed apricots, cherries, plums, and nutty spice on the nose; red berries, chocolate, nutmeg, and walnuts on the palate; with a long, lingering fruity-oak finish. 

    The recognition follows Indri’s phenomenal commercial success. In 2024, the brand became the fastest-growing and largest-selling single malt, outselling global heavyweights such as Glenlivet, Glenfiddich, Glenmorangie, The Singleton, and Laphroaig (IWSR data). 

    *“Indri has been rewriting the story of Indian single malts, breaking stereotypes and setting new standards globally,” said Piccadily Distilleries head of marketing Shalini Sharma. “This near-perfect score is not just a win for Indri, but a proud moment for India.” 

    The Las Vegas Global Spirits Awards, judged through blind tastings by expert distillers, buyers, bartenders, educators, and media, evaluates entries on appearance, aroma, palate, balance, and finish. 

    With the 2025 collector’s edition set to launch in India before Diwali, anticipation is at an all-time high. Indri’s limited-edition Diwali releases have fast become some of the most awaited whiskey launches worldwide. 

    For Piccadily Agro Industries Limited, Indri’s success underscores its commitment to premiumisation and innovation. The company, also known for Camikara premium rum and a wide portfolio of malt spirits, has rapidly emerged as a serious force in the global spirits industry. 

    Indri’s win is more than an award, it is a signal to the world that Indian single malts are not just competing, but leading, at the highest level.

  • Indian distiller uncorks a spirited legacy in Indri single malt

    Indian distiller uncorks a spirited legacy in Indri single malt

    MUMBAI: India’s whisky revolution has taken another dram-atic leap forward with Piccadily Agro Industries unveiling its most ambitious spirit yet: Indri Founder’s Reserve, an 11-year-old single malt that has already collected more medals than an Olympic swimming team.

    The limited-edition bottling—just 1,100 bottles worldwide—pays tribute to the company’s founder Kidar Nath Sharma, whose entrepreneurial zeal transformed a family business into the diversified Piccadily Group. Aged in ex-Bordeaux red wine casks, the whisky comes with more than a splash of ambition, aiming to put Indian single malts firmly on the global spirits map.

    The  distiller, located in Haryana’s subtropical north, has made a virtue of India’s punishing climate swings. While Scottish distillers might consider 20°C a heatwave, Indri’s barrels endure scorching 50°C summers before plunging to freezing winters—conditions that accelerate maturation and impart what the company describes as “complexity and depth unique to the region’s terroir.”

    Bottled at a robust 50 per cent ABV for domestic consumption (and an even punchier 58.5 per cent for international markets), the amber liquid promises dark fruits and spices on the nose, with caramelised nuts and vanilla on the palate—followed by what the company calls an “indulgent finish” of oak and wine-influenced sweetness.

    “This expression embodies the essence of our founder’s dream: to create world-class Indian single malt whisky with soul, structure, and enduring quality,” says Piccadily Agro Industries  marketing head Shalini Sharma.

    The distiller’s confidence isn’t merely liquid courage—its latest creation has already charmed international judges, collecting platinum at the Las Vegas Global Spirits Awards with an impressive 98 points, and ranking eighth in the International Whisky Competition’s “Top 15 Whiskies of the World.”

    For those intrigued by this subcontinental dram, the company has adopted the ultimate luxury marketing approach: “Price on request.”

    The message is clear—Piccadily isn’t merely producing whisky; it’s bottling ambition and selling it by the dram.

  • Medusa Beverages to launch House of the Dragon beer in Haryana early next year

    Medusa Beverages to launch House of the Dragon beer in Haryana early next year

    MUMBAI: Dragons have captivated Gen Z ever since eight seasons of The Game of Thrones recorded unbelievable viewership numbers the world over. The prequel House of the Dragon also set the house on fire on HBO Max and linear TV channels, and was renewed for three seasons, and is scheduled to end with the fourth season. 

    In July this year, home grown beer brand Medusa Beverages signed a licensing deal with Warner Bros Discovery Global Consumer Products (WBDGCP) and announced that it was introducing an exclusive House of Dragon variant for beer and dragon lovers as collectibles. This limited-edition brew features a smoky, fiery flavour profile that reflects the mystique and spirit of the HBO original drama.

    The House of the Dragon beer has been rolling out in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh ever since. Medusa Beverages now says Haryana is expected to join the line up early next year in a press release. 

    The company points out  that the partnership taps into the universal fascination with dragons—symbols of fire, strength, and mythical grandeur—to create a unique sensory experience. The smoky, burnt notes of the beer mirror the fiery essence of roasted malts, while its robust profile is designed to resonate with those who appreciate a drink that tells a story. The House of Dragon beer is more than a beverage—it’s an invitation to indulge in a flavourful journey that aligns with the allure of fantasy and mythology.

    Medusa Beverages founder & CEO Avneet Singh highlights that the brewer believes in crafting beers that tell a story and bring people together and that he wanted beer-guzzlers to experience a drink larger than life. 
    “Our collaboration with Warner Bros. for the House of Dragons beer celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us,” he adds.”

    Medusa Beverages is not the only company and it is not the first time WBDGCP  has extended its House of the Dragon licence for the famed series. Picaddily Distilleries – the maker of the famed Indri single malt brand – had introduced a whisky collection with two distinct flavours inspired by the iconic councils of Westeros in Jully 2024.  The first – the House of Black, and the second – the House of Green.

    In 2022, it had signed up with Bira91 which introduced House of the Dragon beer  in 330ml bottles and 500ml cans across Mumbai, Bengaluru, Delhi, and Pune.  Then the dragon brand made its appearance on US winery Seven Kingdoms Cellars which launched wines .  Danish brewery Mikkeller,  also released Syrax Rises, a  beer collectible in the same year.