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Tag: Indrajeet Mookherjee

  • Be-Rite Sunflower Oil launches new Tamil Nadu campaign

    Be-Rite Sunflower Oil launches new Tamil Nadu campaign

    MUMBAI: Time to lighten up the kitchen. Be-Rite Sunflower Oil, in partnership with Dentsu Creative Webchutney, has rolled out its latest Tamil Nadu campaign, Rite’ah Yosinga, Be-Rite Vaangunga (think rite, buy Be-Rite), encouraging consumers to make thoughtful choices while cooking with less oil absorption.

    The campaign, featuring National Award-winning actor M.S. Bhaskar, blends humour and everyday family moments to show how Be-Rite keeps meals light, letting families enjoy second servings without guilt. Set in a Tamil household, the film captures the relatable struggle of resisting favourite dishes and positions Be-Rite as the perfect solution for mindful cooking.

    Commenting on the creative approach, Dentsu Creative Webchutney CEO Indrajeet Mookherjee said, “Our task was to go beyond functional benefits and create a campaign that positions Be-Rite within everyday conversations. By integrating the brand’s unique value proposition of lightness into the familiar family moments that every Tamil household can relate to, we believe we have constructed a narrative that is not only memorable but also emotionally resonant.”

    GEF India senior vice president sales & marketing Chandra Shekhara Reddy added, “With this campaign we wanted to enforce a simple and powerful truth – that at the end of the day, food is about joy. And choosing the right oil can let families enjoy more of what they love, without the guilt.”

    GEF India head of marketing Chetan Pimpalkhute said, “In every Tamil household, there’s always space for one more serving. But often, people hold back for fear of overeating. That’s the insight we tapped into for this film, where Be-Rite oil empowers our consumers to cook more with less oil, without worrying about extra calories. We were confident that this simple, yet powerful thought would strike a chord with our audience.”

    The campaign is live across television, digital, social media, newspapers, and radio, combining a high-impact festive burst with sustained engagement to strengthen Be-Rite’s presence and category share in Tamil Nadu.

  • Dentsu Creative India appoints Nikhil Kumar as managing partner (West)

    Dentsu Creative India appoints Nikhil Kumar as managing partner (West)

    Mumbai: Dentsu Creative, the creative agency network of Dentsu India, has announced the appointment of Nikhil Kumar as managing partner (West)

    As per the mandate, Nikhil will be responsible for leading the West region, with a focus on growth and creative excellence & will be reporting to Indrajeet Mookherjee, President, of Dentsu Creative.

    Dentsu Creative is evolving by expanding beyond creative solutions to provide end-to-end marketing consultancy. It embraces Creative tech in both thinking and execution, going beyond traditional art and copy domains.

    Nikhil’s appointment aligns with the agency’s recent transformation, combining digital experts and brand specialists for seamless integration with media, CX, and data.

    Nikhil joined Dentsu Creative from Publicis Groupe, where he was an EVP and business head for a few key mandates. He has over 16 years of experience within the M&A industry. And has championed a few marketing roles in the initial stages of his career before transitioning into specialized fields of the agency ecosystem. Including P&L management, business consultancy, brand strategy, shopper science & even digital excellence.

    Speaking on the appointment, Indrajeet said, “The West will play a pivotal role in driving sustained growth & glory for the agency and we are certain with Nikhil’s past expertise across diverse functions of the marketing realm, he has the right ambition and attitude to take us on this journey ahead. We welcome him to our family and wish him the best in his current & future endeavours.”

    Nikhil added, “Dentsu Creative has been a formidable leader in its craft & has historically challenged the paradigm of what’s conventional. With its impeccable pool of talent & teams, I’m looking forward to this responsibility of collaborating and steering the agency in a direction that benefits our partners and us equally.”

  • dentsumcgarrybowen India elevates Indrajeet Mookherjee to managing partner

    dentsumcgarrybowen India elevates Indrajeet Mookherjee to managing partner

    MUMBAI: dentsumcgarrybowen (dentsuMB), the integrated agency from the house of dentsu India, has promoted Indrajeet Mookherjee to the role of managing partner. Mookherjee will now lead the agency nationally and will report into dentsuMB Group CEO Sidharth Rao, the agency said in a statement. 

    dentsumcgarrybowen is part of the larger, newly formed dentsuMB group, which houses a cluster of creative agencies from within the dentsu creative service line of business. 

    Prior to this, Mookherjee was dentsuMB president – South, where he led operations for offices in Bangalore, Chennai, and Kochi. Mookherjee joined dentsu India as executive vice president in 2016. Prior to dentsu, he was managing director at Soho Square, Indonesia – part of the Ogilvy Group. 

    Mookherjee is armed with more than two decades of experience in leadership roles across some of the leading communication networks in India and Indonesia including names such as Lowe Lintas, Ogilvy, and Leo Burnett. He has also worked on significant brands such as Unilever, Nestle, Mondelez, Apple, Himalaya Herbal, AB InBev, and Toyota.

    Speaking on the elevation, Sidharth Rao said, “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a leader who is experienced, connected, and understands the nuances of the communication landscape. Indrajeet, with his experience in managing brands and categories across South and Southeast Asia, was the perfect choice to helm our operations. The dentsuMB group of agencies, which already boasts iconic Indian agencies like Taproot Dentsu and Dentsu Webchutney in our stable, are growing at a rapid pace, and I look forward to Indrajeet and his talented dentsumcgarrybowen team, strengthening our creative offering even further.”

    Speaking on his new role, Indrajeet Mookherjee added, “I am honoured to join the leadership team of dentsuMB India at a very exciting time where our business is seeing unprecedented change. However, the one constant is the power of ideas and how we deliver business outcomes for our client partners. And that’s where I am hugely inspired by the global legacy of dentsuMB as a creative powerhouse and develop work that wins in the world and leads to better business results for brands. I am looking forward to working with our talented team and group leaders to build and create a truly integrated agency.”

    For the record, the brands that are now part of the dentsu creative group in India include Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, dentsu MB (erstwhile Dentsu India), and Dentsu Impact. Under this fresh structure, the agencies that will report into Sidharth Rao, are Dentsu Webchutney, Taproot Dentsu, Dentsu One, dentsuMB, and Dentsu Impact.

  • Dentsu India elevates Indrajeet Mookherjee as president

    Dentsu India elevates Indrajeet Mookherjee as president

    NEW DELHI: Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network (DAN), has promoted Indrajeet Mookherjee, erstwhile executive vice president, to the role of president, effective immediately. He will continue to report to Simi Sabhaney, CEO, Dentsu India.

    Under the fresh mandate, Indrajeet will lead the agency’s flagship businesses that include Toyota and ITC Foods. He will also take charge of the agency’s Chennai and Kochi offices that service numerous prestigious brands such as MRF, TVS Housing, Waycool, Jos Alukkas and Geojit, as part of their client roster.

    Armed with two decades of experience across some of the leading communication networks in India and Indonesia, Indrajeet has worked with significant marquee brands such as Unilever, Nestle, Mondelez, Apple, Himalaya Herbal and AB InBev. He joined Dentsu India as Executive Vice President in 2016. Prior to that, Indrajeet was Managing Director at Soho Square, Indonesia, a part of the Ogilvy Group.

    Sabhaney said, “Indrajeet is one of our finest managers who leads from the front, a mentor to many and a true partner to clients alike. In the many years I have known him, his ‘never-say-die attitude’ and passion to win has been a driving force for his team. Equally adept at ‘farming’ and donning the ‘hunting’ hat, he has led and consolidated significant new business wins for the agency. I believe, in his new role, Indrajeet will take the agency to greater heights.”

    Mookherjee added, “The last four years at Dentsu India have been career defining in ways I had never imagined. And now we are faced with a new normal where we will see a paradigm shift in the way brands present themselves. It is in times like these when being effective, intuitive and most importantly, demonstrating true partnership with our clients, will be the marker in defining client-agency relationships and I hope to play my part in it."

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