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Tag: Indonesia

  • Twitter India kicks off #GoLive bootcamps

    Twitter India kicks off #GoLive bootcamps

    MUMBAI: Twitter has expanded its Indian outreach to empower agencies and brands it works with to capitalize on live, always-on moments and video innovation through the platform. The outreach program in India is anchored by a three-prong strategy: gamified learning through DIY postcards, new deep dive courses for its Flight School online education programme, and a new series of multi-city #GoLive agency bootcamps.

    “The digital space moves at lightning speed, change is the only constant. Agencies know of Twitter, but not many know how best to leverage our latest tools in a way that adds value for their clients. To help increase the understanding as our platform and the industry evolves, we are working to engage more with marketers around the world so that they and their clients can use Twitter more effectively to reach and engage with target customers,” says Simon Brockman, Head of Agency Development, APAC & MENA, Twitter.

    Gamified learning going back to basics

    Twitter India will send weekly ‘Did You Know’ cards to agencies over a six week period, to help agencies in achieving their marketing goals through gamified learning. These ‘Did You Know’ cards will contain interesting facts and trivia about Twitter’s advertising solutions, share best practices on how to target and build an audience on the platform, and deliver research insights to agency representatives. On the corresponding Friday, there will be trivia quiz hosted from @TwitterAdsIN open to employees of participating agencies to test that week’s knowledge.

    New modules available to agencies and brand marketers globally

    For marketers seeking to advance their digital prowess, Twitter Flight School serves as the go-to resource for agencies and brand marketers to stay on top of the latest innovations on the platform and ideas to maximize campaign results. More than 7,900 representatives from brands and agencies in the region has registered for the free online education program so far. Within a week in India, nearly 600 agency representatives have signed up for the program.

    Twitter has added new deep dive modules to Flight School that support marketers who are keen on leveraging premium content advertising from top broadcasters, sports leagues, and content creators. Marketers can explore content partnerships with Twitter Amplify, scale optimisation with Twitter Ads, and maximize TV campaign results with Twitter integration. Upcoming modules include the latest video on Twitter and direct response features, key drivers of engagement for advertisers on Twitter.

    Twitter kicks off #GoLive agency bootcamps in Asia

    Finally, Twitter kicks off a series of #GoLive agency bootcamps across Asia, including India, this August. The bootcamps are half day learning sessions for agencies comprising of intensive training workshops aimed at bringing together Twitter experts from marketing, research, product, and brand strategy to facilitate best practice sharing.The the first round of bootcamps will be conducted for some of the key agency partners including GroupM, Omnicom Media Group & Publicis Media. Later in the year, the program will be scaled to include some of the other agency groups too.

    More than 20 of these training sessions will be held with agencies across India, Indonesia, Philippines and Singapore between August and September.

    Here are some perspectives from the agencies:

    “At MEC India, to perpetually be in beta mode is a philosophy we aspire to. With so much going on around us, we place a big premium on staying updated. We find Twitter’s Flight School and agency outreach programme very valuable towards that end,” Gangs T Gangadhar, Managing Director of MEC South Asia.

    “Digital is developing at a rapid speed and we want to maximise this moment for our clients in real-time. The #GoLive training sessions and Flight School from Twitter ensure that we are topping the digital game, aligned to the needs of our teams, while helping us elevate as a Group.” – Gregory Fortune, Head of Trading, Southeast Asia, Publicis Groupe

    “The age of “Precision and Addressability” has arrived and as agency leaders, we need to be at the forefront to best advise our clients on their brand strategies and campaigns in this fast changing Digital landscape. I am excited to see Twitter making the effort to help upgrade agency skills with Twitter Flight School and the agency bootcamp. We look forward to closer collaboration with Twitter to take our agency to greater heights,” Yasir Riaz, Managing Director of Starcom Indonesia.

  • Zee Hiburan completes one year in Indonesia

    Zee Hiburan completes one year in Indonesia

    MUMBAI: Zee Entertainment Enterprises Limited (Zeel)  announced that its 24×7 general entertainment channel in Indonesia Zee Hiburan  has successfully completed a year. The channel caters to the mainstream Indonesian audiences with a mix of popular Indian serials, Bollywood movies, shows, cookery programmes, etc., dubbed in Bahasa Indonesia.

    Speaking on the channel’s first anniversary, Zeel Asia Pacific business head Sushruta Samanta said, “The success of Zee Hiburan has been simply stupendous. The whole-hearted acceptance of Indian content in Indonesia has helped the channel reach over 1.4 million (14 lakh) pay TV viewers within a year of its launch. We look forward to build on this success and achieve greater heights in the future. As a part of its one-year celebrations, Zee Hiburan will add the popular drama series, Punar Vivah as well as kids’ content to its existing offerings.”

    Zee Hiburan was launched on 21 March 2015 in Indonesia as a GEC with popular Indian series such as Sapne Suhane Ladakpan Ke, Kumkum Bhagya, Qubool Hai, Jab Love Hua, Rab Se Sona Ishq, Alladin,Ramayan, Khana Khazana and Fear Files. The channel was positioned as ‘Colour Your Life’, showcasing every emotion in the most colourful fashion. Inspired from paper puppets and paper quilling art forms, the channel packaging was artistically designed to merge the Indonesian and Indian cultures.

    In September 2015, Zee Hiburan channel added the popular comedy show Bhabiji Ghar Par Hai, and period dramas, Jodha Akbar and Razia Sultan in its programme lineup The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko.

  • Zee Hiburan completes one year in Indonesia

    Zee Hiburan completes one year in Indonesia

    MUMBAI: Zee Entertainment Enterprises Limited (Zeel)  announced that its 24×7 general entertainment channel in Indonesia Zee Hiburan  has successfully completed a year. The channel caters to the mainstream Indonesian audiences with a mix of popular Indian serials, Bollywood movies, shows, cookery programmes, etc., dubbed in Bahasa Indonesia.

    Speaking on the channel’s first anniversary, Zeel Asia Pacific business head Sushruta Samanta said, “The success of Zee Hiburan has been simply stupendous. The whole-hearted acceptance of Indian content in Indonesia has helped the channel reach over 1.4 million (14 lakh) pay TV viewers within a year of its launch. We look forward to build on this success and achieve greater heights in the future. As a part of its one-year celebrations, Zee Hiburan will add the popular drama series, Punar Vivah as well as kids’ content to its existing offerings.”

    Zee Hiburan was launched on 21 March 2015 in Indonesia as a GEC with popular Indian series such as Sapne Suhane Ladakpan Ke, Kumkum Bhagya, Qubool Hai, Jab Love Hua, Rab Se Sona Ishq, Alladin,Ramayan, Khana Khazana and Fear Files. The channel was positioned as ‘Colour Your Life’, showcasing every emotion in the most colourful fashion. Inspired from paper puppets and paper quilling art forms, the channel packaging was artistically designed to merge the Indonesian and Indian cultures.

    In September 2015, Zee Hiburan channel added the popular comedy show Bhabiji Ghar Par Hai, and period dramas, Jodha Akbar and Razia Sultan in its programme lineup The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko.

  • Internet advertising to takeover television by 2018: forecasts ZenithOptimedia

    Internet advertising to takeover television by 2018: forecasts ZenithOptimedia

    MUMBAI: India, Indonesia and Philippines emerge as hot spots of ad spend growth as per ZenithOptimedia’s Advertising Expenditure Forecast of December 2015. These are the only three markets in which adspend is growing at double-digit annual rates . Between 2015 and 2018 the report estimates Philippines to expand by USD 1.2 billion dollars at growth rate of 13% a year, while’s India’s ad spends will increase to USD 3 billion also at 13% a year.

    Indonesia is expected to show the biggest growth at 17 % a year, touching USD 4.1 billion.

    Calling it Fast Track Asia bloc comprising of China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam, the report further mentions that ad expenditure in Fast-track Asia will  grow at 8.9% in 2015, and at an average rate of 8.4% a year between 2015 and 2018, down from 14.7% a year between 2009 and 2014.

    Having said that, even with their growth rates slowing down China will continue to be one of the biggest contributor to the global ad spends which is estimated to reach USD 579 billion at a growth rate of 4.7 % by 2016. Between 2015 and 2018, China is expected to contribute 24 percent of the global  ad expenditure only preceded by the US at 26 percent. The UK comes third, contributing 7%, and Indonesia fourth, contributing 5%. Not to mention, the top five of the ten biggest contributor to the global ad expenditure is expected to come from the Fast Track Asia countries, by 2018. Overall, rising markets will contribute 54% of additional ad expenditure between 2015 and 2018, and to increase their share of the global market from 37% to 39%.

    “Growth of the global ad market is being driven by advances in technology, especially mobile and programmatic tech,” said Steve King, ZenithOptimedia Worldwide CEO Steve King. “But television remains by far the most important channel for brand communication, and online video, its digital offshoot, is increasing the audiovisual share of global display advertising.”

    The report also singles out internet to become the most preferred medium of advertising with internet advertising command 36.6 per cent of global advertising, overtaking the current largest advertising medium, television by 2018. Looking at the ad market as a whole, television’s share peaked at 39.7% in 2012, and is estimated at 37.7% in 2015, before falling back to 34.8% by 2018.

    The report highlights paid search as one of the key reasons for televisions loss of adspend share. Paid search is essentially a direct response channel (together with classified), while television is the pre-eminent brand awareness channel which is expected  to remain so for many years to come.  Television offers unparalleled capacity to build reach, while online video offers pinpoint targeting and the potential for personalisation of marketing messages. Both are powerful tools for establishing brand awareness and associations. As per the report, television will account for 44.7% of display expenditure  in 2015, and 42.9% in 2018.

    Within internet advertising, mobile advertising will emerge as the leading platform with it overtaking desktop and accounting for 50.2% of all internet advertising.

    Mobile advertising will total USD 114 billion in 2018, up from USD 50 billion in 2015. Moreover, according to the report, mobile advertising is responsible for almost all of the growth in global adspend. The report forecasts  it to grow at an average rate of 32% a year between 2015 and 2018, and to contribute 87% of all of the new ad money added to the global market during these years.

  • Consumers expect more devices to be connected with netizens as forerunners: Ericsson report

    Consumers expect more devices to be connected with netizens as forerunners: Ericsson report

    MUMBAI: A research conducted by Swedish telecom gear maker Ericsson Consumer Lab named ‘A Networked Life’ stated that consumers expect more devices to be connected as there are endless options for connectivity. It also predicts that more connected devices will ultimately lead to redefined networked lifestyle needs.

    Consumers have only now begun to enter the era of networked lifestyles, and they expect greater mobility and an increasing number of devices to become connected.

    The report states that consumers recognize the benefits of various devices in their life becoming connected; the analysis has been broadly classified in three categories viz. overall, un-recognised and netizens.

    Data for the report has been gathered through 45,290 face-to-face and online interviews with people form the age group of 15-69 years old, representing about 1.2 billion people across 24 countries including Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Norway, Sweden, the UK and the US.

    Chile with 32 per cent, South Korea with 29 per cent and Brazil with 28 percent have the highest penetration of internet users.

    The forerunners of the networked lifestyle are the netizens who spend more time online on a wider range of services than others. They comprise 17 per cent globally.

    The report says that 65 per cent of netizens participate in a sharing economy, compared to 9 per cent of un-networked. They spend the most amount of time on the internet.

    Also that 98 per cent of netizens own more than one device (smartphone and other devices like a laptop or tablet).

    For instance, research and analysis showed 52 per cent surveyed internet users want their TVs to be connected to the internet. Whereas 24 per cent of consumers also state that they are using services that allow them to use a movie, TV show or video on one device and then resume playing from another device.

    Based on research in 12 countries, it was found that the average number of devices connected to the internet has increased to 4.1 devices in 2015 as compared to 3.1 devices per household in 2014. Because of this, consumers are spending more time online incorporating digital services and devices with everyday activities.

    The report says that video streaming apps have the potential to become main stream on a global scale in the near future; which could potentially have large ripple effects on the entertainment industry.

    In terms of India the report states that the percentage of Netizens in India stood at 48 per cent. And it has one of the highest levels of peer-to-peer sharing at 79 per cent among the local netizen community. A sizeable 56 per cent of people in India feel it is easier to find products and services on the internet than through friends and family.

    Ericsson Consumer Lab Director Vishnu Singh said, “The reason for people’s increasing use of the internet is that their perceived value of it is growing along with the rise in usage. The networked lifestyle is all-inclusive because the benefit for each individual user increases as more people participate in the internet.”

    The report states that Brazil, China and Colombia are the countries to have high numbers of netizens who use the internet less than once a week or not at all.

    Whereas countries like Germany and US with lower proportions of netizens in highly industrialized countries are balanced by a larger distribution of those who use the internet with some regularity.

  • MVP Entertainment to release ‘Baahubali’ in seven countries

    MVP Entertainment to release ‘Baahubali’ in seven countries

    NEW DELHI: Indian blockbuster film Baahubali: The Beginning by S S Rajamouli is all set to release in seven territories across Asia.

     

    MVP Entertainment will release the film in Indonesia, Thailand, Vietnam, Laos, Cambodia, Myanmar, and Timor-Leste.

     

    The deal was struck at the recently concluded Busan Asian Film Market between MVP president Raam Punjabi and manager Vikas Sharma and the film’s co-producer Shobu Yarlagadda and Francois da Silva from Arka Mediaworks International.

     

    Additionally, the film has already got dates for release in China and Japan in conjunction with E Stars for China and Twin Co. for Japan.

     

    The opening film of the Busan Film Festival’s Open Cinema Stand, Baahubali has grossed $92 million so far.

     

    Rajamouli’s earlier film Eega was screened at Toronto, Shanghai, and several other international film festivals, giving him a cult status.

     

    Rajamouli has shot about 40 per cent of Baahubali: The Conclusion and will commence the rest in November-end in Hyderabad’s Ramoji Film City. Some forest sequences will be shot in the northern Indian state of Himachal Pradesh.

     

    The film is expected to be release by the end of next year, and will be released simultaneously in Telugu, Hindi and other languages.

     

    The film’s success lay in the final epic war scene that was filmed with a lot of ingenuity and original stunts. Owing to the grandeur, the budget of the two Baahubali films has gone up from $40 million to $50 million.

     

    The Baahubali saga is about brothers in medieval India in conflict over a rich kingdom and is rich in imagery, battles and skulduggery. It stars Prabhas, Rana Daggubati, Anushka Shetty, Tamannah, Sathyaraj and Ramya Krishnan.

  • Zeel launches localised GEC – Zee Hiburan in Indonesia

    Zeel launches localised GEC – Zee Hiburan in Indonesia

    MUMBAI: After the launch of Zee Bioskop in Indonesia last year, Zee Entertainment Enterprises Limited (ZEEL) has now launched Zee Hiburan in Indonesia. 

     

    ‘Hiburan’ means ‘Entertainment’ in English. The general entertainment channel (GEC) will feature popular Indian serials localized for the mainstream Indonesian audience.

     

    Zeel business head – Asia Pacific Sushruta Samanta said, “Zee Hiburan in Indonesia is our third launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing Pay-TV markets in the region. Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC within a year of launching our Bollywood channel, Zee Bioskop in the market. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level.”

     

    Zeel country head – Indonesia Maria Liza Ginting added, “With Indian stories narrated like never before, Zee Hiburan promises to engage the viewers with shows that travel from the eras of the kings and queens to the modern world. The channel is positioned as ‘Color Your Life’ showcasing every emotion in the most colorful fashion. Inspired from paper puppets and paper quilling art forms, the channel packaging is artistically designed to merge the Indonesian and Indian cultures.”

     

    The channel will showcase Zee shows and dramas like Ramayan, Jhansi ki Rani, Jodha Akbar, Kumkum Bhagya, Pavitra Rishta, Kasam Se, Sapne Suhane Ladakpan, Jab Love Hua and Fear Files amongst others.

     

    Zee Hiburan – Warnai Hidup Anda (Zee Entertainment – Color your life) is currently available as a pay channel on ICTA – Indonesia Cable TV Association and the DTH platform K Vision. It will soon be available on more platforms in the market. 

     

  • Veria living worldwide on pre-MIP-TV surge with over500 hours of programming already sold

    Veria living worldwide on pre-MIP-TV surge with over500 hours of programming already sold

    MUMBAI: Multiplatform healthy lifestyle and wellness media brand Veria Living Worldwide (www.verialiving.com/programsales) has sold 500+ hours of programming as it prepares to head to MIP-TV. Veria Living Worldwide will offer original HD/SD content – everything from fitness and reality to travel and healthy cooking series produced by Veria Living Studios along with select library titles – to buyers at MIP-TV (Stand: P3.B10) this April.

     

    The company has already secured deals with several networks that will air the content across 13 different countries. Noted Raymond Donahue, SVP of Programming Sales, Veria Living Worldwide, “The demand for health and wellness programming – which has been growing exponentially for several years – continues to increase dramatically across the global marketplace. Consumers are looking for expert advice that they can utilize to lead healthier, happier lifestyles. Broadcasters looking to engage this audience have successfully utilized our original programming to attract and build a loyal viewership.”

     

    Veria Living Worldwide signed a five-year agreement with the Armed Forces Network (AFN), a worldwide radio and television broadcast network, serving nearly one million American service men and women. AFN will air all Veria Living Worldwide content and has already begun airing Veria Living Live, a daily live audience lifestyle talk show, featuring a fast-paced mix of the latest pop culture, celebrity guests and more.

     

    RCS & RDS, one of the largest cable and satellite television operators in Romania, acquired 100 hours of Veria Living Worldwide original series. Viewers across Romania and Hungry can tune in to: Workout from Within, a fun and simple instructional exercise show; Naturally Beautiful, a health and wellness show that provides expert alternative beauty tips; What a Relief!, a look at alternative medicines that can be found in plants; Natural Companions, an exploration of the vast world of holistic pet care; Under the Sun, a survey of the flavorful and nutritious organic foods all over the world; What Happens Next?, an educational show about the relationship between the complex systems of the human body and everyday stimuli; and Veria Living Top 10, a countdown of the very best in the world of health and wellness, featuring doctors, lifestyle gurus, nutrition experts and fitness mavens.

     

    TVA, a privately owned French Canadian television network will air Yogi Cameron: A Model Guru. The series chronicles the work of Yogi Cameron, a former supermodel turned spiritual healer who successfully treats people challenged by health issues by using yoga and Ayurveda, a 5,000 year-old-system of medicine and healing.

     

    Israel’s leading lifestyle channel, Ananey Channels, picked up 100 hours of programming. Among the original series are: The Lisa Oz Show, an hour long talk-show where Lisa Oz empowers viewers to live well; Peggy K’s Kitchen Cures, a unique cooking show that featuring delicious and ailment-curing recipes; Fed Up, an inside look at Top Chef alum Andrea Beaman’s tricks to break unhealthy eating routines with delicious and easy-to-make meals; The First Step, a one of a kind series that combines couples therapy and fitness; and, Sweet Truth, a demonstration of natural and healthy alternatives to satisfying and sweet desserts.

     

    Serbia’s Prava I Prevodi, a strategic partner of major TV stations in countries of the former Yugoslavia, purchased 200 hours of Veria Living Worldwide originals. The media company acquired the rights to: Chasing the Yum, a cooking show that shares the secrets of how to prepare classic Asian dishes; Feng Shui Living, a unique design show that takes your home from drab to fab and offers healthy living tips; Naturally Delicious, a healthy cooking show that helps viewers shed pounds and boost energy; Simply Beautiful, a wellness series that provides viewers with healthy alternatives in the world of beauty, fashion and fitness; and What’s Brewing, a satisfying and sometimes caffeinated journey into the ancient origins and modern-day benefits of beverages from around the world. The company also acquired the rights to Peggy K’s Kitchen Cures, What a Relief, What Happens Next, Sweet Truth and Veria Living Top 10.

     

    LITV, 24hour HD network based in Malaysia that broadcasts across Singapore, Indonesia, Hong Kong, Taiwan, Thailand, Korea and Vietnam attained 100 hours of series from Veria Living Worldwide. The acquired series include: the Emmy-nominated Good Food America (seasons 1 & 2), a travel and reality show that follows chef Danny Boome on a culinary adventure in search of the best healthy places to eat; Pilates: From the Inside Out, an instructional exercise class centered around Pilates; Rock Your Yoga, an interactive yoga show that features people of all body types; Fit, Famous & Fabulous, an inside look into the workouts, diets, training regiments and treatments that keep today’s hottest stars looking and feeling their best; and the shows Feng Shui Living and Veria Living Top 10.

  • Zee Entertainment enters the Indonesian market

    Zee Entertainment enters the Indonesian market

    MUMBAI: Zee Entertainment Enterprise (Zeel) seems to be making all the efforts to make its presence felt across the world. It was just a few weeks ago that we reported the launch of a Bollywood channel, Zee Bioskop in Indonesia. Now, the Network taking a step further in the region has announced the opening of its office in Jakarta and appointment of Maria Liza Ginting as Indonesia country head.

     

    While Zee Bioskop would air Bollywood blockbusters in the local language – Bahasa; another channel – Veria Living Channel launched by the Network will be one of the first wellness content channels in the region.

     

    Zeel chairman Subhash Chandra said: “Indonesia and India share a lot of similarities when it comes to culture, values and entertainment appetite, in addition to being maritime neighbours. Indonesia is economically one of the fastest growing market with huge potential for Pay TV growth. I am confident these launches will flag off a new beginning for our venture and relationship between the two countries.”

     

    Speaking at the press conference in Indonesia, Zeel business head – Asia pacific Sushruta Samanta said: “During the focused group research, we were amazed to see the massive response for our Bollywood content. Zeel holds the largest Bollywood library, which will aid Zee Bioskop in setting new records in the viewership trend. Indonesia is definitely a key market for our APAC expansion plan and opening of Indonesia office is a first step towards that direction.”

     

    “Liza brings with her a rich experience across content acquisition and distribution and has a great understanding of local audience behavior. We welcome Liza to the Zee family and I am sure that she will take the business to new heights,” Samanta further added.

     

    Ginting remarked: “I am very proud to be a part of this prestigious Group and being instrumental in bringing this much-awaited entertainment channel of international standard, specifically customised for local audience. The initial response from our distribution partners has been very positive and I am sure the channel will live up to its tagline – Bollywood Banget!!! (Truly Bollywood).”

     

    Veria Living Channel which was launched in 2007 is currently available on satellite Apstar 7, will also be available in Indonesia for distribution. Its programming will cover a wide range including health, wellness and fitness shows bringing balance to modern living like Naturally Delicious, The Sweet Truth, Workout From Within, Rock Your Yoga, Model Guru Cameron, What Would Julienna Do? and The Genesis of Healing.

     

    Zee Bioskop, a 24/7 Bollywood channel will showcase movies across all eras starring India’s most popular. The channel will also have programming line-up with shows – Gelitik Senin, Selasa Tak Gentar, Kencan Bintang, Legendaris, Sinema Rasa Sayang, Sinema Perdana Jumat and Blockbuster Akhir Pekan. 

  • Star CJ Alive is a big hit in Kolkata

    Star CJ Alive is a big hit in Kolkata

    KOLKATA: The people in Kolkata seem to be addicted to the new ways of shopping. Star CJ Alive, a home shopping channel from the house of STAR CJ Network India (a joint venture between STAR Asia and the South Korean home shopping major, CJ O Shopping) recently conducted a survey in the target markets. The result of the survey was interesting as it revealed that the consumers of Kolkata in the fiscal 2012-2013 have bought 26.63 lakh sarees, 23.83 lakh tablets, 21.87 pieces of jewellery and 18.82 lakh handsets.

     

    One of the supposed reasons for the growth of the channel is the ‘Global O’ Shopping Day’ that was celebrated by the channel at the beginning of the year 2013, in India along with eight other countries – South Korea, Japan, China, Indonesia, Thailand, Turkey, Philippines and Vietnam. It featured global products and resulted in 110 per cent hike in orders as compared to the average daily order figure.

     

    “Kolkata is one of our biggest markets and we are delighted to give our customers the best deals. Our goal is to serve our customers better,” said Star CJ Network CEO Kenny Shin while in the city Kolkata. He also said that the channel that was launched around four years ago is one of the fastest growing shopping channels in the country.

     

    The channel offers an array of products including fashion, lifestyle, home appliances, kitchenware, digital devices, jewellery, beauty products among others. The channel’s target markets includes Delhi, Pune, Ahmedabad, Lucknow, Ghaziabad, Bangalore, Ludhiana, Surat, Gurgaon, Hyderabad, Chandigarh, Vadodara, Amritsar, Faridabad, Gautam Buddha Nagar, Jaipur, Chennai, Nagpur and Nashik among others.