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Tag: Indonesia

  • Performace sets sights on South East Asia expansion

    Performace sets sights on South East Asia expansion

    MUMBAI: Performace is gearing up to go global, announcing its strategic expansion into South East Asia with Vishal Raj at the helm as business head. Known for his stints at Jiosaavn, Bytedance, Network18, and Belive, Vishal brings nearly two decades of experience in digital advertising, media sales, and APAC business development to the table.

    Singapore will serve as the regional headquarters, with plans to build teams and partnerships in Vietnam, Indonesia, and Thailand. The expansion underscores Performace’s aim to strengthen its presence in high-growth markets and deliver data-driven, performance-focused marketing solutions to clients across the region.

    Performace CEO Saurabh Gaur said, “Expanding into southeast Asia is a crucial milestone in our journey to become a global player. The region’s dynamic digital ecosystem offers immense opportunity, and Vishal’s proven APAC expertise positions us to deliver meaningful value to clients and partners.”

    Welcoming his new role, Vishal Raj added, “My goal is to leverage Performace’s insights and technology to drive measurable growth across southeast Asia. I am focused on building high-performance teams, strategic partnerships, and scalable, sustainable business operations. By combining local market insights with innovative solutions, we aim to create a strong foundation for success across the region.”

    With this move, Performace is not just expanding its footprint but reinforcing its reputation for strategic innovation, operational discipline, and client-centricity, setting the stage for long-term global growth in digital marketing and performance media solutions.

  • Kuma conquers Turkey as Goquest drama tops ratings and global charts

    Kuma conquers Turkey as Goquest drama tops ratings and global charts

    MUMBAI: Talk about a drama with bite! Kuma (The Other Wife), the breakout Turkish series from Goquest Media, has clawed its way from digital darling to television titan, topping national ratings and stirring conversations far beyond Turkey’s borders.

    Since premiering on Kanal 7, Kuma has consistently ranked among the country’s top six shows, scripted or unscripted. This year, it claimed the No. 1 spot on drama portal Dizilah’s list of 2025’s most talked-about titles. Not bad for a show that only launched on Youtube in April, where it quickly racked up more than 328 million views in five months.

    The show’s leap from online phenomenon to primetime hit is rare, but audiences across Turkey were quick to embrace its heady mix of love, betrayal and family intrigue. Calls for a second season are already growing louder.

    Kuma’s popularity is hardly confined to Turkey. Licensed in more than 19 countries including Israel, Romania, Indonesia, Mexico and Nigeria, the series has repeated its ratings triumph wherever it has aired. In Indonesia, demand was so strong that it graduated from an OTT platform to nationwide free-to-air television.

    The drama also marks a milestone for Goquest Media. Produced in collaboration with Stellar Productions and VIP 2000 TV, Kuma is the distributor’s first original title under its make-to-sell model.

    “Kuma’s extraordinary journey from YouTube sensation to Turkey’s top drama is a testament to the power of audience passion,” said Goquest Media, managing director, Vivek Lath.

    With its soaring success and cross-border appeal, Kuma has proved that a strong story travels well. In 2025’s crowded entertainment landscape, this Turkish drama has become a global talking point: one toast at a time, in every language.
     

  • Digital media veteran climbs WPP ladder in Indonesia’s booming ad market

    Digital media veteran climbs WPP ladder in Indonesia’s booming ad market

    JAKARTA: WPP Media has promoted Mohit Sharma to president of client solutions, elevating a digital media specialist who has spent nearly three years navigating Indonesia’s rapidly evolving advertising landscape.

    Sharma’s ascent reflects the growing strategic importance of southeast Asia’s largest economy for global advertising conglomerates. Indonesia’s digital advertising market has exploded in recent years, driven by rising smartphone penetration and the dominance of platforms like TikTok and Instagram among the country’s 270m inhabitants.

    Since joining WPP Media in October 2022, Sharma has led the Beauty Tech Labs unit, overseeing a 120-person team delivering integrated media solutions spanning traditional planning, performance marketing, e-commerce and influencer communications. His primary client has been L’Oréal, the French cosmetics giant that has made Indonesia a key battleground in its Asian expansion strategy.

    The appointment caps a career trajectory that mirrors Indonesia’s digital transformation. Sharma spent nearly eight years at MEC (now part of GroupM) in India before moving to Essence and then MediaCom, where he served as partner and head of digital and e-commerce for the Indonesian operation.

    His promotion comes as western advertising agencies grapple with shifting client demands and the rise of local competitors across southeast Asia. Traditional agencies have struggled to adapt to the region’s unique social commerce ecosystems, where platforms like Shopee and TikTok Shop blur the lines between entertainment, social networking and retail.

    Sharma’s expertise in e-commerce integration may prove crucial as brands increasingly demand seamless pathways from awareness to purchase. Indonesia’s social commerce market is projected to reach $43 billion by 2025, according to consulting firm Bain & Company, making it a critical testing ground for advertising strategies.

    The move also signals WPP’s confidence in its Indonesian operations at a time when many multinational corporations are reassessing their Southeast Asian strategies amid economic uncertainties and regulatory changes. Indonesia’s advertising market, worth approximately $4.2 billion annually, remains one of the region’s most attractive despite periodic challenges from currency volatility and political shifts.

    For Sharma, the promotion represents validation of a bet on Indonesia’s long-term growth potential. His focus on data-driven strategies and digital-first approaches has aligned with local market dynamics, where mobile-first consumers have largely bypassed traditional desktop experiences.

    Whether his success can be replicated across WPP’s broader southeast Asian operations remains to be seen. The region’s fragmented markets, diverse regulatory environments and varying levels of digital maturity present ongoing challenges for global agencies seeking scalable solutions.

    Yet Indonesia’s importance to WPP’s Asian growth strategy seems assured. With the country’s advertising market expected to grow by 8-10 per cent annually over the next three years, elevating local expertise makes strategic sense—even if it means promoting from within rather than importing talent from established markets.

  • APOS 2025: Banijay Asia and its grow-grow urge

    APOS 2025: Banijay Asia and its grow-grow urge

    BALI: Banijay Asia, the formidable content producer, is strategically expanding its reach into Southeast Asia, with a sharp focus on Indonesia and a ground breaking reality series that will propel contestants into space, according to a report in Variety. Group chief executive Deepak Dhar, speaking at the APOS conference, revealed the company has “already locked a couple of deals in Jakarta” for both scripted and unscripted ventures.

    This expansion includes an enhanced version of Banijay Asia’s previously announced cross-border reality show, which initially sought one Indian participant but will now search for “one Indian and finding one Indonesian who we can send to space in a Blue Origin rocket.”

    The move comes as Banijay Asia continues to scale its substantial operations in India, a market with a “voracious content appetite,” according to Dhar. He noted the company produces “800 days of Big Boss [the local version of Celebrity Big Brother] in our calendar year of 365 days,” highlighting the sheer volume of content generated.

    “The timing is right for us personally, because we’re happy in the position that we are at in India, and now we can focus our bandwidth into the rest of the region,” Dhar explained. “We are really doubling down on Indonesia and then subsequently in Thailand.”

    Banijay Asia has built a strong reputation for successfully localising international formats while also developing successful Indian originals. Its  adaptation of The Night Manager for the erstwhile Disney+ Hotstar garnered massive viewership, with a second season currently in production. The company also recently rebooted the long-running crime procedural CID, which delivered “massive strong results on Sony television” before its subsequent windowing to Netflix.

    Dhar articulated the company’s broader regional ambition: “It’s really time that an Indian story catches the fancy and attention of global audiences as well. So that’s really something that we’re excited and working towards.”

  • APOS 2025 predicts that Asia’s screen economy will shift gears as digital eats into TV pie and growth slows

    APOS 2025 predicts that Asia’s screen economy will shift gears as digital eats into TV pie and growth slows

    BALI : The 16th edition of the APOS Summit opened in Bali with a blunt forecast: Asia-Pacific’s media juggernaut is heading into rougher waters. “The next wave in Asia is here and it looks very different,” said Media Partners Asia founder Vivek Couto, addressing 550 delegates from across the region’s fast-evolving screen economy.

    Asia’s screen count is booming—from 4.5 billion today to 5.5 billion by 2030—with smartphones still king, rising to 4.4 billion, and connected TVs becoming the fastest-growing segment at 13 per cent CAGR. Yet the party is winding down. After raking in $36 billion in new revenues during the pandemic-era gold rush (2020–25), the region now expects just $16 billion more over the next five years. The culprit? A steady erosion in traditional TV’s dominance.

    “Monetisation is decisively shifting to digital,” Couto declared. TV, which currently commands 49 per cent of screen revenues, will sink to 41 per cent by 2030. In its place, premium video (SVOD/AVOD) will rise to 29 per cent and UGC/social video will power up to 24 per cent. Theatrical remains flat.

    China and India dominate the region’s screen scale—72 per cent by 2030—while Indonesia, the Philippines and Thailand lead in screen growth. Three markets—China, Japan and India—will account for almost 75 per cent of screen revenues. But their playbooks couldn’t be more different.

    China’s model is fuelled by short-form content, micro-dramas and a mature VOD sector monetised through ads and transactions. Japan stays TV-centric with high-ARPU SVOD and premium AVOD. India is firing on both cylinders with ads and value-led subscriptions across streaming and broadcast, and mobile-first, hybrid OTT platforms.

    Local champions are holding their ground. JioStar is the fastest riser in India, on track to cross $1 billion this year. Australia’s Foxtel and Nine, Korea’s TVING, Indonesia’s Vidio and Thailand’s TrueID are proving that scale outside of global behemoths is not only possible—it’s profitable. “The new video economy isn’t just digital-native—it’s cross-platform,” Couto stressed.

    YouTube still rules the roost, projected to hit $18–19 billion in regional revenues by 2030, followed by ByteDance’s Douyin and TikTok, which are closing in on $10 billion combined. Netflix dominates premium VOD beyond China, with Disney+ and Prime Video scaling in Japan, India and Southeast Asia. Japan’s U-Next is riding a strong mix of sports, local content and Hollywood imports.

    Meanwhile, the creator economy is exploding—with over 100 million creators in 2024 expected to grow to 165 million by 2030. China’s micro-drama boom has already become a $7 billion beast, now expanding globally. “It’s part entertainment, part conversion funnel,” Couto said. Platforms are blurring content and commerce, particularly in China and southeast Asia, where creators are anchoring live shopping and branded content ecosystems.

    Premium content is still critical, but the free-spending days are done. Investment in streaming originals is projected to climb from $17 billion to $21 billion by 2030, but platforms are asking tougher questions: What retains? What monetises? What builds the ecosystem?

    Retail media is the region’s new digital ad workhorse, expected to drive $45 billion in spend by 2030—$26 billion in China, $10 billion in India and $9 billion in Japan. While SVOD and AVOD still rake in the bulk of video monetisation, it’s the integration of retail commerce and media that’s reshaping the ad game.

    Couto’s closing pitch was a rallying cry for innovation: “Asia-Pacific leads the world in screens, time spent and innovation. We’re no longer just a consumption story—we’re a revenue engine. But this next phase is more competitive. Growth must be earned.”

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  • GoQuest gets new distribution deals for Turkish Drama Kuma going

    GoQuest gets new distribution deals for Turkish Drama Kuma going

    MUMBAI: It’s quest to go further global has met with more success. Indian content distribution firm GoQuest Media has secured licensing deals in additional territories for it first co-production, the Turkish family drama Kuma (The Other Wife): Latvia, Georgia, Kazakhstan, Indonesia, and Kenya.

    These new agreements build on earlier sales announced at Mipcom 2024, which included Hungary, Romania, and India. The series, produced by Stellar Yapim, completed production in October 2024 and has since debuted on television.

    Further distribution deals were recently closed by co-producers VIP 2000 TV, extending Kuma’s reach to Paraguay, Peru, and Panama.

    Set against the rugged landscapes of eastern Turkey, Kuma (The Other Wife) tells the gripping story of Ceylan, a woman falsely accused of murder. Forced into becoming the second wife of Karan — the brother of the man she is accused of killing — Ceylan navigates a complex family dynamic while fighting to clear her name. The drama explores themes of love, redemption, and resilience.

    GoQuest Media, headquartered in Mumbai with offices in the UK and Vietnam, specialises in the global distribution of high-quality international dramas and scripted formats. The company’s curated catalogue includes titles featured on major platforms such as Disney+ Hotstar, Globoplay, SBS, Voyo, and Telemundo. It has a sales presence in Istanbul and the Central and Eastern Europe region.     

  • Vikram Sinha to lead Indonesia’s telecom major Indosat Ooredoo Hutchison

    Vikram Sinha to lead Indonesia’s telecom major Indosat Ooredoo Hutchison

    Mumbai: Indian origin executive Vikram Sinha has been appointed as chief executive officer of telecommunications company PT Indosat Ooredoo Hutchison Tbk (Indosat Ooredoo Hutchison). The newly formed entity is Indonesia’s second-largest telco company.

    PT Indosat Ooredoo Hutchison Tbk was formed following the completion of the proposed merger of Indonesia’s two leading telecommunications businesses, PT Indosat Tbk (Indosat Ooredoo) and PT Hutchison 3 Indonesia (H3I), after receiving all required shareholder and regulatory approvals. The merger was completed on 4 January.

    Sinha was previously associated with Indosat Ooredoo as chief operating officer and director since 2019. He is a telecommunications industry veteran who has spent a decade with Bharti Airtel in India and Africa, before moving to the Ooredoo Group. At Ooredoo Group, he was posted in the Maldives in 2017 and later in Myanmar in 2018.

    “We are pleased to combine two of Indonesia’s leading telecoms brands to create a stronger number two player in Indonesia, backed by two highly committed partners in Ooredoo Group and CK Hutchison. Indosat Ooredoo Hutchison is well placed to achieve exciting long-term growth under the leadership of Vikram and his experienced management team with a proven track record in Indonesia,” said Ooredoo Group managing director Aziz Aluthman Fakhroo.

    “I have every confidence that this merger will be highly accretive for all stakeholders involved, including customers, shareholders, and for Indonesia,” said CK Hutchison Holdings group co-managing director Caning Fok. “Indosat Ooredoo Hutchison is now a stronger, world-class digital telecoms and internet company with critical mass, well-positioned to build an even more powerful network that can benefit Indonesia’s development and customers, who will receive improved services and an even broader product offering that would not have otherwise been possible.”

  • Toonz Media Group launches kids TV channel in Indonesia

    Toonz Media Group launches kids TV channel in Indonesia

    Mumbai: Toonz Media Group is launching a new kids TV channel in Indonesia. The 24X7 pay-TV channel Toonz kids will be available on Indonesia’s satellite TV network Transvision. The channel will go on air on 14 November.

    The bilingual channel will include shows in both Bahasa and English, and is targeted at four to 12-year-olds. This will be Toonz’s maiden television channel in Asia, said the statement.

    “Indonesia has a fast-growing kids entertainment industry and we felt it would be the best place to launch the expansion of our platform entertainment business,” said Toonz Media Group chief executive officer P Jayakumar. “We will be banking on Toonz’s 22 year old legacy in the industry and our strong multi-genre library with 1000+ hours of content. Toonz Kids will bring this world class content to kids and families in Indonesia, dubbed in native Bahasa.”

    Toonz had announced expansion of its platform entertainment business in October this year with the constitution of its new SBU Toonz Media Networks. The company has roped in former Zee Entertainment chief operating officer Mukund Cairae to head the SBU. After Indonesia, Toonz plans to launch television channels in other emerging kids’ television markets such as Malaysia, Singapore and MENA (Middle East and North Africa). The company already operates kids channels in select key global territories.

    “Indonesia has the largest television market and the second largest pay TV market in South-East Asia. The country has around 67 million homes and a TV penetration of 64 per cent, which translates to around 42 million TV homes. This includes a pay TV penetration of 12 per cent. If you look at the average revenue per user for pay TV in Indonesia, it is a healthy $10 per home per month. Clearly, there is huge potential for growth of pay TV business here,” said Toonz Media Networks president Mukund Cairae.

    He added that Toonz Kids will focus on edutainment and entertainment shows while also looking to explore content partnerships through animation co-productions with local companies in Indonesia. “We will be actively pursuing content partnerships to co-create premium content, including e-Sports, to engage the tweens and teens besides the kids audience category,” Cairae said. 

    Cloud broadcasting and live TV streaming company Amagi is the playout and transmission partner for Toonz Kids. Toonz already has a formidable presence in the digital media space with a robust YouTube ecosystem comprising of 18 YouTube channels and 18 million plus subscribers. Earlier this year the company had launched its own OTT platform MyToonz. Besides this, Toonz also has content syndication partnerships with world’s top kids’ VoD platforms including Roku, Kidoodle, Amazon Prime, Pluto TV, and many more.

    “This is the first international kids’ channel fully dubbed in Bahasa Indonesia. In line with our tagline, ‘broadcasting at the edge of technology’ we always strive to provide entertaining, quality, and educational content for all of our viewers,” said Transvision sales and marketing director Brando Tengdom. “We sincerely hope this partnership will accommodate our customer needs, as well as become an attractive point for our customer to access Transvision services.”

  • Xapads Media expands footprint in Indonesia, onboards Edo Fernando as country head

    Xapads Media expands footprint in Indonesia, onboards Edo Fernando as country head

    Mumbai: Homegrown programmatic ad-tech platform Xapads Media has announced the expansion of its offerings, international team, and client base in Indonesia. The company has also brought on board Edo Fernando as country head in Indonesia.

    In this role, Fernando will lead the business in Indonesia and will be responsible for the strategic growth of Xapads Media in the country. He will also be further strengthening the local team, partnerships, and innovation in the industry, said the company in a statement.

    “Edo is a result-oriented person with a strong commitment to the growth of the organisation as he has phenomenal insights about the changing landscape of the digital ad market in the region,” said Xapads Media COO Ramneek Chadha. “Xapads is opening a new chapter of its journey in the region and we see him as a natural fit for driving the company’s growth journey in the Indonesian market and taking the company’s vision forward.”

    Before joining Xapads Media, Fernando served at Appnext & Pokkt as country director. With over 15 years of experience, he has worked with many multinational advertising and ad tech companies in Indonesia and got ample opportunities to work with top global brands along with all partners including OEMs, Publisher, and MMPs.

    “I thank Xapads Media for showcasing their confidence in my abilities,” said Fernando. “With its advanced tech-based advertising solutions, I am sure we will be able to establish Xapads amongst the top ad tech companies in the country. I look forward to working and contributing to the growth of Xapads Media in Indonesia.”

    Xapads’ expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising industry and establishing operational offices in the US, Russia UAE, and Singapore. “The vision with which Xapads was founded was to make this homegrown ad-tech platform a global platform, a true Indian MNC. I feel proud and grateful with this expansion, which brings us one step closer to our goal,” stated Xapads Media CEO Nitin Gupta, on the company’s business expansion.

  • Soumak Banik returns to MediaCom as Indonesia MD

    Soumak Banik returns to MediaCom as Indonesia MD

    Mumbai: WPP’s MediaCom has brought on board Soumak Banik as managing director for Indonesia, who returns after having served as chief growth officer at the firm for India & South Asia region until July this year. He will report to GroupM Indonesia CEO Himanshu Shekhar and MediaCom Asia Pacific CEO, Mark Heap.

    Banik succeeds Partha Kabi who recently took charge as global account director at MediaCom for SK-II and is now based in Singapore.

    On this succession move, media reports quoted Himanshu Shekhar as saying, “Kabi’s successor has big shoes to fill, and I am hugely excited to have Banik as the new leader for MediaCom Indonesia. His infectious enthusiasm and positivity will be crucial in building on the strong foundations.”

    Banik commands over 20 years of experience in conceptualisation, supporting communication, deriving & driving effective efficient marketing solutions across industries like FMCG, CSG, auto, luxury, telecom, e-commerce, BFSI, sports, publishing, and multiple brands. Prior to MediaCom, he was associated with Mindshare Indonesia as principal partner for three years until 2019.

    “The global momentum in MediaCom is so inspiring. Combining this with the assets we can leverage from GroupM globally, regionally and locally, makes me very confident that we can continue to drive growth for our clients, the careers of our people, and our business,” Banik said on his appointment.