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Tag: Indobevs

  • Indobevs names Vikas Kumar co-founder to lead growth

    Indobevs names Vikas Kumar co-founder to lead growth

    MUMBAI: Indobevs, one of India’s fastest-growing alco-bev companies, has elevated Vikas Kumar to co-founder, signalling a bold step in its expansion drive. In his new role, Kumar will steer operational strategy, boost manufacturing muscle, and tighten supply chains to support Indobevs’ ambitious growth plans.

    Kumar, who joined Indobevs seven years ago, has been the architect of the company’s operational backbone. He built robust manufacturing systems, streamlined supply chains, and implemented scalable processes that have helped the company grow nearly 40 per cent year-on-year.

    With more than 20 years of experience across Hindustan Coca-Cola Beverages, United Biscuits and SC Johnson, Kumar brings expertise in supply chain management, plant engineering, project execution and process optimisation.

    “Indobevs has always stood out for bold ideas and quality focus,” Kumar said. “As co-founder, I aim to make our operations resilient, agile and future-ready, ensuring we scale responsibly while delivering exceptional value to customers.”

    Co-founder Geetika Mahandru added, “Vikas’ vision and operational insight have been key to our growth. Under his leadership, we are well-positioned to expand into new markets and continue offering premium, consumer-focused experiences.”

    Indobevs is expanding both domestically and internationally, with greenfield facilities under construction in Uttar Pradesh and Karnataka. New launches include the liqueur Bonga Bonga and multiple whisky variants, all under Kumar’s operational oversight.

    Founded in 2007, Indobevs has built a diverse portfolio that includes Brocode, Big Bro, Bro Red, Brose, Bonga Bonga Mystery Liqueur, Enso Japanese Whisky, Eden Blended Malt Whisky, Wingman Blended Malt Whisky, God’s Own Cognac and Tom & Mew Gin. The company continues to push bold flavours and contemporary drinking experiences.

  • Bonga Bonga toasts triple win, putting Indian liqueurs on global map

    Bonga Bonga toasts triple win, putting Indian liqueurs on global map

    MUMBAI: Raise a glass! India’s first homegrown liqueur has gone global in style. ‘Bonga Bonga Mystery Liqueur’, the debut brand from Indobevs, has made history by becoming the first Indian liqueur to win accolades across three of the world’s most prestigious spirits competitions in the same year.

    Launched in 2025, Bonga Bonga clinched silver at The Spirits Business Global Asian Masters, silver at the World Liqueur Awards, and bronze at the International Spirits Challenge. For a debutant label, that’s a hat-trick many established global players would envy.

    These aren’t just any awards. The International Spirits Challenge, now in its 30th year, attracts thousands of entries from more than 70 countries, judged by distillers, bartenders and design experts. The World Liqueur Awards benchmark the very best against Europe’s legacy names, while the Asian Spirits Masters strips branding away to judge on taste alone.

    “From day one, Bonga Bonga was imagined for the world,” said Indobevs, cmo,  Anupam Gurani. “We wanted something global, alive and true to Indobevs’ DNA of innovation. Winning across three of the industry’s most credible stages affirms that ambition and shows a readiness among drinkers to embrace brands that tell new stories.”

    What makes Bonga Bonga different is its secret blend of over 40 botanicals: rosemary, thyme, lavender, cinnamon, ginger, honey and more, crafted into a layered, sharp profile. Served at –10 degree celsius as a pure shot, it’s not designed as a mixer but as a ritual: crisp, bracing and unapologetically bold. Each bottle comes with an infuser that lets drinkers add dried herbs to invent personal flavours, turning every pour into a canvas for creativity. Even the bottle itself is designed to live on: reused, repurposed and reimagined long after the last drop.

    For Indobevs, best known for cult favourite Brocode, Bonga Bonga is a category-bender, refusing to fit neatly into the global spirits playbook. With futuristic design, playful irreverence and a focus on participation as much as taste, the brand positions itself as a “category of one.”