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Tag: Indigo

  • Airbnb and IndiGo partners for an ‘InterFriendtion’

    Airbnb and IndiGo partners for an ‘InterFriendtion’

    Mumbai: Airbnb and IndiGo have come together to offer three lucky individuals a dream adventure to “InterFriendtion” anywhere in India.

    Through the contest, Airbnb and IndiGo are seeking three special winners who will fly and live anywhere in India for a vacation of a lifetime with their friend.

    The winner will win an incredible $1000 each worth of Airbnb credits to book a domestic Airbnb stay of their choice and IndiGo will sponsor the return tickets for these winners and their companion to that destination! During their travel, the winners and their companions will get to travel to their bucket list destination with IndiGo and stay in some of India’s most unique Airbnbs.

    “Indians today are eager to travel and are seeking unique, meaningful and restorative experiences with their loved ones. Travelling has become a great way of spending quality time with family and friends and creating new memories at offbeat destinations and unique accommodations. Our partnership with IndiGo celebrates and caters to this demand, and we are excited to provide our guests endless possibilities to explore and reconnect with their loved ones while travelling,” said Airbnb India, Southeast Asia, Hong Kong and Taiwan general manager Amanpreet Bajaj.

    Adding to it, Indigo chief digital and information officer Neetan Chopra said, “In the hustle and bustle of life, we sometimes forget to rekindle friendships, take a break, and create new memories. IndiGo has always aspired to make the world a smaller place, by reducing the distance between people and fostering human connections. We are pleased to associate with Airbnb in a collaboration that encapsulates travel, exploration, and friendship. Through this unique partnership we aim to inspire friends to come together, experience destinations and spark new memories that will last a lifetime.”

  • Best moment marketing trends of 2019

    Best moment marketing trends of 2019

    DELHI: Brands have always been serious about their marketing plans. They spend months strategising their campaigns, involve the best of the technicians and talents to aid the creative process, and try to come out with communications that build trust among their target consumers. But the changing times and technologies have transformed this completely. The new-age consumer has the attention span lesser than that of a gold fish, and often ends up skipping the ads that a marketer had spent a good few months of his life in curating.

    The consumer of today believes in living in the moment and brands have to catch them in that exact time span. And this has given rise to an influx of creativity on social media platforms, the second homes of the new-age customers, in the form of moment marketing. While earlier this was fixed for some particular occasions like festivals and elections, year 2019 saw brands leveraging every small and big moment that was breaking the internet. From the series finale of Game of Thrones to the expensive bananas that Rahul Bose had to eat, from Delhi smog to Indian men’s cricket team bowling the ‘pink ball’ for the first time in an international match, everything became a creative field for the brands and their creative agencies.

    On the first day of the year, here’s a look-back on the most interesting moment marketing trends and top brands’ take on it!

    Game of Thrones Finale

    Game of Thrones was probably the best television show of the decade and had became a rage in the meme-world too with its initial seasons. But this year the craze was in multitudes as the show was wrapping up its journey forever. Though the season left many fans and cast members disappointed, the brands came out with some interesting campaigns.

    Johnnie Walker

    Durex India

    Swiggy

    Mother Dairy

    Yuvraj Singh’s Retirement

    Yuvraj Singh is one of the most successful and loved Indian cricketers. The champion best remembered for his iconic six sixes in an over and his incredible performance in World Cup 2011 despite his ongoing battle with cancer announced his retirement from the international cricket in June this year and like his fans, some brands paid their tributes to the star in their own way.

    Zomato India

    Fevicol

    Indigo

    Pulse

    Rahul Bose’s rendezvous with two expensive bananas

    The most bizarre and hence most hilarious trend of the year was two expensive bananas served to actor Rahul Bose by JW Marriott in Chandigarh. As soon as Bose shared the photo of the bill amounting Rs 442.5 online, brands jumped the marketing bandwagon to cash on this momentous opportunity.

    Oyo

    Zomato India

    Amazon Prime Video India

    Arre

    Iphone 11’s triple camera feature

    The launch of every iPhone is a meme fest for the netizens. From selling kidney jokes to takes on no massive updates from older versions, the internet sees it all. But this time, the fodder of the online discussion was the triple camera, which fed the imagination of the brands in ways unimaginable.

    Durex India

    Manforce Condoms

    Shaadi.com

    Embed:

    Swiggy

    Delhi’s Pollution

    Delhi smog is one of the most trending events online for the past many years. The even-odd rule and increased sale of face masks are interesting talk points online. This time, the brands also came up with their creative best inputs to market themselves online in an unconventional manner.

    Manforce India

    Pee Safe

    Policy Bazaar

    Filter Copy

    Onion Prices

    The economic turmoil going on in the country concerned everyone this year. The repurcussions were many including the sky-high prices of one of the basic staples in Indian diet, onion. While it worried all, the brands had their own way of using the situation to their benefit.

    Orient Bell

    HDFC Bank

    Trident

  • ‘IndiGo Abroad’ with the airline’s new brand campaign

    ‘IndiGo Abroad’ with the airline’s new brand campaign

    National: India’s leading airline, IndiGo, launched its new integrated brand campaign ‘IndiGo Abroad: Happy to be your first’ today, to stimulate travellers to explore newer destinations for short and medium -haul international travel at affordable fares. The campaign aims to introduce Indian travellers to new and unexplored 6E destinations to encourage first time international travellers and experiential travellers to look beyond the regular international destinations, for their next trip abroad with IndiGo. The airline launched flights to Turkey, China, Vietnam, Myanmar and Saudi Arabia earlier this year.

    As part of this campaign, IndiGo has used quirky creatives that tug our emotions when we travel, with the backdrop of the most scenic locations in its international network. The passengers in the creatives showcase the innumerable experiences and emotions during their first international trip and how IndiGo has been their partner, by making international travel accessible and affordable. Some of the creatives like ‘My first time was very educational’, ‘My first time? Three weeks long’, ‘Our first time? This summer’, connect to real life people, bringing relatability to the campaign. The campaign will run across OOH, print and IndiGo’s social media platforms from November 03- November 17, 2019.

    On the launch of the campaign, Mr. William Boulter, Chief Commercial Officer, IndiGo said, “We are excited to launch our new brand campaign ‘IndiGo Abroad’ after the last one celebrating our 13th anniversary. This campaign is aimed at targeting domestic travellers looking at their first international trip and experiential travellers who want to explore new international destinations. Having started operations to five new countries this year, we thought this would be an apt opportunity for us to strengthen interest in foreign travel through ‘IndiGo Abroad’ campaign and we would be happy to be our travellers’ first flight to their international holiday.”

    Mr. Boulter further added, “In addition to being affordable, on-time and hassle-free, IndiGo has played a significant role in making international air travel accessible and affordable for many Indians.”

    IndiGo is introducing special promotional offer on its international destinations with return fares starting from INR 8,490. Customers booking their tickets through IndiGo website and mobile application can avail additional cashback and EMI options when paying through Yes Bank and Bank of Baroda, while offers with IndusInd Bank can be availed only on website from November 03- November 04, 2019. Discounts on seats are subjected to availability and the offer is valid for bookings made during the offer period, at least 15 days prior to the date of departure.

  • Indigo Consulting appoints Prasanna Kulkarni as head of creative

    Indigo Consulting appoints Prasanna Kulkarni as head of creative

    MUMBAI: Indigo Consulting has bolstered its key leadership team with the appointment of Prasanna Kulkarni as head of creative.

    Prasanna has 20 years of advertising, brand strategy and digital media experience, and his last stint was with Cheil India as creative head  of digital. At Indigo Consulting, he will be based out of Mumbai and will report to Indigo Consulting CEO Rajesh Ghatge.

    Speaking about the new key appointment, Rajesh Ghatge says, “We have driven aggressive acquisition of new clients in the last couple of years, winning large digital marketing mandates and complex digital transformation projects in the bargain. We have some of the largest brands across categories engaged with us. To deliver the best-in-class intelligent digital and omni-channel experiences, we have built and groomed an amazing creative community at Indigo Consulting. Prasanna’s mandate is to lead this community from the front across our communication and digital platform design, and build offerings. I look forward to him leveraging his deep expertise in both, brand communication and interaction design, to fuel our momentum further. His endeavour will be to deliver a fantastic creative and innovative product to our clients.”

    Prasanna’s advertising career spans over 20 years, where he has worked at ZenithOptimedia Group (a part of Publicis.Media), J Walter Thompson, OgilvyOne and Rediff.com. He has worked on India’s largest brands, some of which are Vodafone, Samsung, Tata Motors, Asian Paints, Pidilite, ICICI Bank, Jet Airways, Godrej, Adidas, Star India, Ceat Tyres, Piaggio India, OLX and Mondelez. He is a highly-celebrated advertising professional, with several industry awards under his belt.

    Speaking about his new role, Prasanna mentions, “I am extremely excited to be a part of such a talented, multidisciplinary team at Indigo Consulting. It’s an exceptional opportunity to engage with the unique blend of digital transformation engagements coupled with brand narratives. I am eager to kick-start this new journey and create some great, effective work.”

  • Indigo Consulting undertakes leadership reshuffle

    Indigo Consulting undertakes leadership reshuffle

    MUMBAI: Publicis Communications’ digital agency Indigo Consulting has rejigged its key leadership team. The agency has hired Paul Dueman as senior vice president – strategy & business, Chetan Thaker as head – customer success and Alifiya Naik as lead – UX consultant.

    The executives will be based in Mumbai and will report to Indigo Consulting president Jose Leon.

    “At Indigo Consulting, we are constantly trying to better the great momentum we have built up across the last three quarters. As the fourth industrial revolution spurs our customers along to evolve and meet expectations of their digital customers, bringing in key talent across our BSFI, hi-tech, FMCG, retail, Fashion & Lifestyle projects was par for the course. Paul, Chetan and Alifiya are highly established leaders who deliver our promise to customers. I am confident that they will lead by example and set higher quality benchmarks every day,” Leon said.

    Paul’s new mandate is to lead business development, account management, sales and strategy functions for Indigo Consulting’s digital transformation business, nationally. All business and account management teams for Indigo’s digital transformation business, across the Mumbai and Gurugram offices, report to him. He joins from Lowe Lintas’ digital services division Linteractive, where he was the executive vice president and national planning head for brand and solutions. 

    Chetan has over a decade of experience in technology-led solutions across BFSI, Corporate Communication, eCommerce, online music streaming and a variety of other niche sectors. His last stint was with VML where he has heading the Project Delivery team, prior to which he has also worked at companies such as Network18 and V2 Solutions. Chetan’s appointment closes the loop for Indigo Consulting’s extremely vital Customer Success Team – the team that ensures clients are set-up for success and derive value of their partnership with Indigo Consulting. 

    Alifiya has 12 years of experience across global giants like Tata Consultancy Services (TCS) and Mphasis, in addition to Manulife.

  • Air India, Jet and Indigo’s oops moment!

    Air India, Jet and Indigo’s oops moment!

    MUMBAI: Oops! Don’t jump the gun! That must be the lesson that state-owned airline Air India must have learned following the recent slugfest it got involved in on Twitter a couple of days ago.  Air India – normally known to be sedate and a quiet operator – had fired a salvo at rival private carrier Indigo Airlines by posting two pictures which stated “We raise our hands only to say Namaste!” and “Unbeatable Service” on the evening of 7 November.

    The two mischievous statements were targeted at Indigo which has been getting a lot of bad buzz and press thanks to a viral video (posted on 7 November) of one of its staffers manhandling and beating a customer.  In the past few months, fliers  have come out and bashed  the airline for the poor quality of customer service. In a recent incident, it did not allow Indian badminton star PV Sindhu to bring her sports gear on board and forced her to have it included in the checked in luggage.

    Needless to say the posts resulted in a lot of chuckles amongst Twitter users, something which is not known to be associated with the public sector airline. On most occasions, it is the butt of wise cracks and jokes for its service.

    What forced the normally quiet airline to get into a round of fisticuffs? Well it could very well have had to do with the posting of a picture –  purportedly by Jet Airways that stated “We beat our competition, not you” that went viral. 

    Seeing an opportunity of creating excitement amongst Twitterati, Air India too followed with its two posts later in the day.

    To its chagrin, Jet Airways issued a clarification on  its Twitter handle  (236,000 followers)  stating: “Jet Airways did not commission the creative being shared on social media platforms, in context of a recent event concerning another domestic airline. The creative does not reflect our philosophy and ethos and is in fact, in bad taste.”

    Air India was thus left in a quandary? Was it acting in bad taste? Apparently, someone thought so as its posts were deleted this morning. 

    The deletions caused Twitterati to question Air India  as to why was it backing off?

    As they say you can’t win ‘em all.

  • IndiGo, Bose’s ‘Poorna’ salute women

    MUMBAI: On the occasion of International Women’s Day, IndiGo celebrates the historic feat of Poorna Malavath, the youngest girl in the world to climb Mount Everest, by collaborating with Actor and Director Rahul Bose for his second directorial venture – Poorna. Through this association, IndiGo aims to honour the achievements of Poorna Malavath and many other women champions who defy odds to scale.

    Poorna, releasing on 31 March 2017 is based on the life story of Poorna Malavath, an Adivasi from Telangana, who in 2014, at the age of 13, became the youngest girl in history to climb the Mount Everest. It powerfully encapsulates all the lessons of empowerment of the socially marginalized, gender equality, the importance of education, and last but not least how with courage, determination, and hard work, a child can achieve anything! The movie features Aditi Inamdar and Rahul Bose in lead roles.

    ‘Poorna’ director and producer Bose said, “It was just a perfect fit to partner with a brand like IndiGo that consistently recognizes and respects the incredible achievements of women. I hope this partnership turns into a lifelong friendship of shared values.” The co-producer of ‘Poorna’, Amit Patni, Founder of RAAY Media, said, “When Rahul suggested we tie up with IndiGo airlines we immediately agreed. Their professionalism, commitment to excellence and ‘Girl Power’ initiative left us in no doubt that this would be a natural, mutually productive partnership.”

    IndiGo president Aditya Ghosh said, “It is indeed an honour to be associated with a movie such as Poorna that reminds us of a young girl’s extremely difficult yet courageous journey. Her exemplary display of determination, self-discipline and physical fitness is an inspiration for all of us. I would like to congratulate Rahul Bose for creating such a masterpiece and I am confident that the movie will receive love from the audience.”

    Ghosh further added, “At IndiGo, we believe that women have the power to change any industry and with this belief we have endeavoured to empower women (both employees and communities outside). Our collaboration with Poorna aligns naturally with our ongoing programmes – #GirlPower and #FitToFly that believe in empowering everyone inside and outside the organisation with better opportunities.”

    Empowering women has been core to IndiGo. It is evident from the data as 43 percent of the entire workforce and also 25 per cent of the leadership team comprises women workforce. The company also has dedicated women empowerment and education programmes under IndiGoReach – company’s CSR programme.

  • Rajesh Ghatge is new Indigo CEO

    Rajesh Ghatge is new Indigo CEO

    MUMBAI: Rajesh Ghatge has joined as the chief executive officer of the digital agency Indigo Consulting of the Leo Burnett Group to lead the 300-plus employees across Indigo Consulting and Indigo iStrat. Based out of the Mumbai office, he will report to Leo Burnett south Asia CEO South Asia Saurabh Verma.

    Verma said: “We wanted a leader who can create a new curve; Rajesh brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none.”

    Ghatge said, “Driving effective consumer engagement on omnipresent digital touch-points is a function of technology, content, analytics and the ability to execute flawlessly in an ‘always on’ mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency.”

    Having begun his career in marketing and sales in the FMCG and Pharma sectors in 1997, Ghatge co-promoted Bates CHI & Sercon (erstwhile Sercon). Under his leadership, the company leveraged technology and digital for activation marketing and demand generation and grew to become a top-ranked agency in India and Singapore. Bates CHI & Sercon also gathered prestigious laurels such as the ‘Best Brand Promotion Agency’ (ET), the B2B Marketing Award (London) and DMA (Asia and India).

    Ghatge has extensive knowledge and experience in brand activation, digital and retail marketing, web and app-enabled products and services and the training domain. He led award-winning campaigns for large brands like P&G, Colgate, Oracle, Nokia, Dell and Castrol. An alumnus of the Institute of Rural Management in Anand, he has an MBA degree.

  • Rajesh Ghatge is new Indigo CEO

    Rajesh Ghatge is new Indigo CEO

    MUMBAI: Rajesh Ghatge has joined as the chief executive officer of the digital agency Indigo Consulting of the Leo Burnett Group to lead the 300-plus employees across Indigo Consulting and Indigo iStrat. Based out of the Mumbai office, he will report to Leo Burnett south Asia CEO South Asia Saurabh Verma.

    Verma said: “We wanted a leader who can create a new curve; Rajesh brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none.”

    Ghatge said, “Driving effective consumer engagement on omnipresent digital touch-points is a function of technology, content, analytics and the ability to execute flawlessly in an ‘always on’ mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency.”

    Having begun his career in marketing and sales in the FMCG and Pharma sectors in 1997, Ghatge co-promoted Bates CHI & Sercon (erstwhile Sercon). Under his leadership, the company leveraged technology and digital for activation marketing and demand generation and grew to become a top-ranked agency in India and Singapore. Bates CHI & Sercon also gathered prestigious laurels such as the ‘Best Brand Promotion Agency’ (ET), the B2B Marketing Award (London) and DMA (Asia and India).

    Ghatge has extensive knowledge and experience in brand activation, digital and retail marketing, web and app-enabled products and services and the training domain. He led award-winning campaigns for large brands like P&G, Colgate, Oracle, Nokia, Dell and Castrol. An alumnus of the Institute of Rural Management in Anand, he has an MBA degree.

  • Indigo Consulting wins KBC’s digital duties

    MUMBAI: Leo Burnett‘s Indigo Consulting has been roped in by Sony Entertainment Television to launch the digital media campaign for its game show Kaun Banega Crorepati. Work on the show has already begun.

    The objective of the project will be to create a brand impact.

    Sony Entertainment Television senior vice president – marketing Danish Khan said, “KBC has been a household name for a long time now. But we wanted to up the ante for the sixth season of the show. Indigo Consulting has done some fabulous work in the digital space. The freshness they bring to each project is exactly what we needed to keep pace with the evolving market terrain.”

    Indigo Consulting director – digital strategy and business development Sunil Kher said, “This year‘s KBC campaign celebrates the power of knowledge. We are happy to extend this concept online for Sony and help them achieve maximum impact.”